• Title/Summary/Keyword: Promotion Strategy

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A Study on the Image of Kim Soo-young in the Media -Focused on the drama "The Count of Myeong-dong"(2004) (영상매체에 나타난 김수영 이미지 연구 -드라마 <명동백작>(2004)을 중심으로)

  • Son, Mi-young
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.89-96
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    • 2022
  • This study examines the strategy of delivering the drama's poet Kim Soo-young and his literary works to the public through the drama (2004). This drama shows Kim's inner self and his literary view by inserting poems into scenes where the poet suffers internal conflict, while presenting relatively less well-known poems to broaden the public's understanding of poetry. In addition, the drama maintains viewers' interest by properly placing elements of conflict, and effectively shows how the conflict affected his life and the world of time. Therefore, the drama is a meaningful text that embodies a poet named Kim Soo-young in three dimensions along with the historical transformation and social problems of the time and the literary chapter of the time through the video.

The Effects of Domestic and School Violence on Mental Health of Children in the Age of Covid-19 : Focusing on the Mediating Effect of Dependence on Smartphones (코로나-19시대 아동의 가정 및 학교폭력이 정신건강에 미치는 영향 : 스마트폰 과의존의 매개효과를 중심으로)

  • Hong, Moonki
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.523-529
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    • 2022
  • This study looked at how children's mental health is affected by Domestic violence and school violence at home and school after Covid-19, as well as how these victim experiences relate to children's mental health. This study surveyed 650 students from 14 middle schools in Wanju, Korea. The moderating effect of smartphone overdependence in the experience of violence and mental health was investigated. Major research findings: First, children's exposure to domestic violence and school violence has a significant impact on smartphone dependence. Second, children's exposure to domestic and school violence has a significant impact on their mental health. Third, it has been demonstrated that smartphone dependence is statistically significant in the relationship between domestic and school violence. Based on these findings, we present a convergent intervention and practice strategy for children in the Covid-19 era to cope with mental health problems and expand the support system.

The Effect of Perceptions of CRM-Performing Companies and NGOs on Donation Attitudes and SNS WOM Intentions (CRM수행기업과 NGO에 대한 인식이 기부태도와 SNS구전의도에 미치는 영향)

  • Lee, Eun-Mi
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.341-346
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    • 2022
  • With the recent paradigm shift towards 'sustainable management', corporate social responsibility is recognized as an important factor for the continuous and long-term growth of a company. This study examines how the perception of CRM performing companies and NGOs affect attitude toward donation. In addition, it was empirically investigates how the perception of donation affects the SNS word of mouth intention. In this study, a total of 180 usable responses were obtained for analysis, and SPSS and AMOS 26.0 were used to verify the validity and hypothesis of the study. As a result of the study, it was found that validity and reliability were secured. As a result of the hypothesis testing, all the hypotheses were supported, but the effect of the perception of the company implementing CRM on the donation attitude was very weakly supported. This study suggests that raising a positive awareness of CRM-performing companies and NGOs collaborating with them is an effective strategy to increase donation attitudes and SNS word-of-mouth intentions for CRM.

A Study on Priority Goals of Stakeholders for Smart City Projects: An Application of AHP Methodology (스마트시티 프로젝트 이해관계자 간의 목표 우선순위에 대한 연구: AHP 방법론의 적용을 중심으로)

  • Lee, Taewon;Kim, Seung-Chul;Lee, Ayeon;Park, So Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.3
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    • pp.173-185
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    • 2022
  • For the smooth implementation and success of smart city projects, it is necessary to recognize that there is a difference in the perception of value judgments or strategic goals among major stakeholders in the planning process. And it is necessary to aim the values and goals of smart cities through reconciliation of these differences. The two major stakeholders in the smart city development project are citizens group and government officials group. Government officials are in charge of establishing and implementing policies for smart city projects, and their value judgments and perceptions influence the policy direction. In these respects, government officials can be an important stakeholder group. Citizens are a group that includes ordinary residents and business owners who live in smart cities and are the ultimate users of infrastructure and facilities. This study investigated the importance perceptions of citizens and government officials, who are the major stakeholders, about the core values and strategic goals that the smart city project aims. Responses were collected using a structured questionnaire to which the AHP methodology was applied. And the priority of perceptions for constituent items was compared for each stakeholder group. Through the comparative analysis results, it was empirically confirmed that there is a difference in the values and goals pursued by the smart city project between stakeholder groups. As an empirical study on the stakeholders of the smart city project, this study is meaningful in contributing to the theoretical development in that it suggests that the conceptual structural model of the smart city strategy system presented in previous studies can be applied in practice.

The Analysis regarding Inducing and Hindering Factors of Online Fashion Product Browsing

  • Lee, Su-Jin;Lee, Jin-Hwa
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.67-80
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    • 2022
  • In this study, I analyzed the inducing and hindering factors of online shopping malls on browsers in the process of browsing fashion products in online shopping malls. In-depth interviews were conducted by presenting browsing-related questions to women in their 20s and 50s who are interested in browsing fashion products online. Based on the answers of the interviewees, using grounded theory, we analyzed and presented six factors such as price factor, promotion factor, purchase review factor, visual information factor, product information factor, and service factor. Based on inducing and hindering factors to browsing analyzed in this study, a strategy to design a browsing environment in terms of shopping malls was suggested, which will be helpful for practical strategies and marketing in related industries. Basic data will be presented in a thesis on a new type of shopping mall browsing environment related to the rapidly developing information and communication technology. In addition, the negative emotions experienced in relation to the detrimental factors of shopping malls in the browsing process are expected to be helpful in researching fashion product browsing related to consumer psychology.

A study of nursing students practicing nursing at public health centers on preventive health behavior research on COVID-19: Focusing on the health belief model (보건소를 실습한 간호대학생의 코로나19에 대한 예방적 건강행위 연구: 건강신념 모형을 중심으로)

  • KIM, EUN JAE
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.297-306
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    • 2022
  • This study In relationship between knowledge, health beliefs, and preventive health behavior of corona 19 was made for the purpose of the investigation of nursing college students in health care practice.,The survey target was 231 persons, and the data collected from October 27, 2021 to November 4, 2021 was analyzed using the SPSS23.0 program.,In order to examine factors affecting preventive health behavior of nursing college students for corona 19, hierarchical regression analysis was carried out.,The degree of regression model fitness (F=9.71, p<.005) was related to major satisfaction (β=.18, p=.009), corona 19 knowledge (β=.20, p=.001), corona 19 health belief (β=.36, p=.000) and the descriptive power was 30.6%.,Therefore, it is necessary to develop a strategy of the health education program to promote preventive health behavior for corona 19 of nursing college students.

Strategy for Establishing a Rights Processing Platform to Enhance the Utilization of Open Data (공공데이터 활용성 제고를 위한 권리처리 플랫폼 구축 전략)

  • Sim, Junbo;Kwon, Hun-yeong
    • Journal of Information Technology Services
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    • v.21 no.3
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    • pp.27-42
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    • 2022
  • Open Data is an essential resource for the data industry. 'Act On Promotion Of The Provision And Use Of Public Data', enacted on July 30, 2013, mandates public institutions to manage the quality of Open Data and provide it to the public. Via such a legislation, the legal basis for the public to Open Data is prepared. Furthermore, public institutions are prohibited from developing and providing open data services that are duplicated or similar to those of the private sector, and private start-ups using open data are supported. However, as the demand for Open Data gradually increases, the cases of refusal to provide or interruption of Open Data held by public institutions are also increasing. Accordingly, the 'Open Data Mediation Committee' is established and operated so that the right to use data can be rescued through a simple dispute mediation procedure rather than complicated administrative litigation. The main issues dealt with in dispute settlement so far are usually the rights of third parties, such as open data including personal information, private information such as trade secrets, and copyrights. Plus, non-open data cannot be provided without the consent of the information subject. Rather than processing non-open data into open data through de-identification processing, positive results can be expected if consent is provided through active rights processing of the personal information subject. Not only can the Public Mydata Service be used by the information subject, but Open Data applicants will also be able to secure higher quality Open Data, which will have a positive impact on fostering the private data industry. This study derives a plan to establish a rights processing platform to enhance the usability of Open Data, including private information such as personal information, trade secrets, and copyright, which have become an issue when providing Open Data since 2014. With that, the proposals in this study are expected to serve as a stepping stone to revitalize private start-ups through the use of wide Open Data and improve public convenience through Public MyData services of information subjects.

Establishing a Thinking Process for Revolution in Military Affairs to Create Future Crucial Capabilities for the Republic of Korea Army (육군의 미래 핵심역량 창출을 위한 군사혁신 사고과정 정립)

  • Cho, Sang Keun;Lee, Gwang Woon;Min, Chulki;Yeoi, Byung Ik;Choi, Hyun Gyu;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.453-458
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    • 2022
  • The Republic of Korea Army(ROKA) has carried out a deep change to prepare for the future war since 2017. For this, Korea Army Research Center for Future & Innovation(KARCFI) established in 2018 tried to spread out boom of innovation toward the whole ROKA. A number of ROKA members mentioned the necessity of research methodology creating future crucial capabilities, weapons, combat concepts, structures, etc. KARCFI researchers established a thinking process for revolution in military affairs(RMA) to rapidly respond field requests and optimized it through validity assessment of professionals and experiment in Army Innovation School. As a result, a thinking process for RMA provided creative ideas with the Army's vision and strategy, was included in its education system. Simultaneously, it became one of methodologies for the Army's research tasks and KCI journals. From now on, a thinking process for RMA will be able to signpost for RMA of the Army through diverse following studies.

A Study on the Development of Traffic Volume Estimation Model Based on Mobile Communication Data Using Machine Learning (머신러닝을 이용한 이동통신 데이터 기반 교통량 추정 모형 개발)

  • Dong-seob Oh;So-sig Yoon;Choul-ki Lee;Yong-Sung CHO
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.4
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    • pp.1-13
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    • 2023
  • This study develops an optimal mobile-communication-based National Highway traffic volume estimation model using an ensemble-based machine learning algorithm. Based on information such as mobile communication data and VDS data, the LightGBM model was selected as the optimal model for estimating traffic volume. As a result of evaluating traffic volume estimation performance from 96 points where VDS was installed, MAPE was 8.49 (accuracy 91.51%). On the roads where VDS was not installed, traffic estimation accuracy was 92.6%.

Study on Factors Affecting Perceived Value and Intention to Use the Metaverse: Focusing on Differences between Metaverse Experienced and Non-Experienced (메타버스의 지각된 가치와 사용의도에 영향을 미치는 요인에 관한 연구: 메타버스 유경험자와 무경험자의 차이를 중심으로)

  • Mina Lee;Minjung Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.587-594
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    • 2023
  • The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.