• Title/Summary/Keyword: Promotion Strategy

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A Study on Operational Plan of Subject Specialist Librarian at Academic Libraries : Focus on Case Analysis of Three Academic Libraries (대학도서관의 주제전문사서제 운영방안 연구 - 3개 대학도서관의 서비스 사례 분석을 중심으로 -)

  • Chung, Jae-Young
    • Journal of Korean Library and Information Science Society
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    • v.40 no.3
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    • pp.119-136
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    • 2009
  • The Academic library services are based on specialized subject resources in academic fields in order to maximize the desirable direction of its services. Accordingly, there are some academic libraries introduced and applied subject specialist librarians. However, they can not objectively analyze the strengths and weaknesses as well as future directions to subject specialized service. The purpose of this study examined three library cases which the structure of organized subject specialist librarian. It tried to give a set of effective guidelines for academic libraries to introduce subject specialist librarian. Analysis showed that the initial problems of subject specialist librarians in its early stages are appeared: carrying out the role, appraisal-results in human resource decision making such as rewards and promotion. In order to successful introduction of subject specialist librarian in academic library, there are solutions that solving the problems which happen in early stage, active guidance and public relations strategy for faculty, approaching to activate integration within its library and cooperating among academic libraries should be back up for improving effectiveness in the long term.

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Promoting the Sales of Regional Specialty Products through Local Festivals in Rural Korea (지역문화행사를 통한 전통산물 판매활성화 방안)

  • Kim Mi Heui;Park Duk Byeong;Ahn Yoon Soo;You Myoung Nim;Jeong Hyun Young
    • The Korean Journal of Community Living Science
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    • v.15 no.4
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    • pp.127-136
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    • 2004
  • Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5%), commemorative value (36.9%), and reliability (33.0%). And the top reasons cited for not buying were lack of distinction (45.1%) and high prices (26.6%). The discount rates expected in markets was 16.8%. Second, 49.8% of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9%) and the Ministry of Agriculture and Forestry (MAF) (22.5%). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

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Job Satisfaction of Hospital Employees (병원근무자의 직무만족 요인 분석)

  • Jang, Mi-Kyung;Choi, Yun-Kyung;Hwang, Jee-In;Kim, Eun-Kyung;Park, Noh-Hyun;Lee, Ji-Young;Hwang, Jeong-Hae
    • Journal of Korean Academy of Nursing Administration
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    • v.10 no.1
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    • pp.63-81
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    • 2004
  • Purpose: To identify job satisfaction of hospital employees and the relating factors Methods: The study sample was a total of 1,031 healthcare workers(doctors, nurses, pharmacists, medical engineers, office workers, etc) at a tertiary teaching hospital. The data were collected using a questionnaire developed by a expert group. The questionnaire consisted of 21 items including job characteristics, organizational culture, and personal characteristics on the five Likert scale. Results: The overall satisfaction on job characteristics was 3.24 on the five Likert scale. The satisfaction of each item was 4.14 in role clarity, 3.26 in communication participating rate, 3.10 in work variety, 3.06 in autonomy, and 2.64 in workload. The overall satisfaction on organizational culture was 3.00. Particularly, the satisfaction on collaboration was 3.83, co-worker's support. 3.73, identity, 3.62, education/training opportunity, 3.12, pay, 2.62, welfare, 2.35, promotion, 2.34, and organizational conflict, 2.00. The level of satisfaction on personal characteristics was 3.00. In the satisfaction of each item, the score of disposition was 3.83, contribution to the hospital, 3.75, pride as a member of hospital, 3.70, and attitude on job performance, 3.68. The correlation between satisfaction and other variables was statistically significant with the exception of work variety. The satisfaction related significantly to loyalty index(r=.486, p=.000), autonomy(r=.415, p=.000), pride as a member of hospital(r=.411, p=.000), supervisor support(r=.364, p=.000). Conclusions: The results showed developing organizational strategy to promote job satisfaction can decrease the turnover rate and increase loyalty to the organization. It will contribute to enhance productivity in hospital.

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A Market Status of Message Chair and Technical Analysis of Future IT Convergence (안마의자 시장 현황 및 IT를 융합한 미래 기술 분석)

  • Kim, Ki-Bong
    • Journal of the Korea Convergence Society
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    • v.6 no.3
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    • pp.29-36
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    • 2015
  • In order to have market competitiveness in the area of massage chair in domestic, it is necessary to establish a tactical promotion plan in terms of developing new technology and rethinking competitiveness. So, this research addresses four things, The first is to report an analysis that is for external environment changes and competitors the current situation through surveying the market trends of massage chair. The second is current technology of massage chair through surveying current technical trends of massage chair. In the basis of the surveying, the third is to establish alternative future technology for the chair. Finally, the last is to establish a counter-plan by analysing internal status and competitive power of each enterprise. On the basis of four things above, the future promote strategy and subject are proposed in this paper by producing the four strategic subjects.

Effects of a Cultural Competence Promotion Program for Multicultural Maternity Nursing Care: Case-based Small Group Learning (다문화 산모 간호를 위한 문화적 역량증진 프로그램의 효과: 사례기반 소그룹 학습방법 적용)

  • Park, Myung-Sook;Kweon, Young-Ran
    • Journal of Korean Academy of Nursing
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    • v.43 no.5
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    • pp.626-635
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    • 2013
  • Purpose: The purpose of this study was to examine the effects of a cultural competence improvement program for maternity nurses. Methods: A quasi-experimental study using a non-equivalent control group pre and posttest design was used. Participants were 67 maternity nurses caring for multicultural pregnant women in G city. The cultural competence improvement program was developed based on the 3-D Puzzle Model and was provided using case-based small group learning methods for the experimental group (n=31). The control group (n=36) did not receive any intervention. Data were collected using self-report structured questionnaires at two time points: prior to the intervention and after the intervention and were analyzed with descriptive statistics, ${\chi}^2$-test, and t-test. Results: Compared to the control group, the experimental group reported significant positive changes for cultural knowledge (t=6.39, p<.001), cultural awareness (t=3.50, p<.001), and cultural acceptance (t=4.08, p<.001). However, change in cultural nursing behaviors (t=0.92, p=.067) was not significantly different between the two groups. Conclusion: Findings from this study indicate that a cultural competence improvement program with case-based small group learning is a useful intervention strategy to promote multicultural maternity care. Further, strategies to improve cultural nursing behavior should be developed to promote culturally congruent nursing care.

Countermeasure strategy for the international crime and terrorism by use of SNA and Big data analysis (소셜네트워크분석(SNA)과 빅데이터 분석을 통한 국제범죄와 테러리즘 대응전략)

  • Chung, Tae Jin
    • Convergence Security Journal
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    • v.16 no.2
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    • pp.25-34
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    • 2016
  • This study aims to prevent the serious threat from dangerous person or group by responding or blocking or separating illegal activities by use of SNA: Social Network Analysis. SNA enables to identify the complex social relation of suspect and individuals in order to enhance the effectiveness and efficiency of investigation. SNS has rapidly developed and expanded without restriction of physical distance and geo-location for making new relation among people and sharing large amount of information. As rise of SNS(facebook and twitter) related crimes, terrorist group 'ISIS' has used their website for promotion of their activity and recruitment. The use of SNS costs relatively lower than other methods to achieve their goals so it has been widely used by terrorist groups. Since it has a significant ripple effect, it is imperative to stop their activity. Therefore, this study precisely describes criminal and terrorist activities on SNS and demonstrates how effectively detect, block and respond against their activities. Further study is also suggested.

A Study on Policy Improvement for the Systematic Management of the National Geospatial Standards (체계적인 공간정보표준 관리를 위한 정책개선 방안 연구)

  • Hwang, Byungju;Hwang, Jungrae;Kim, Byeongsun
    • Journal of Cadastre & Land InformatiX
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    • v.46 no.2
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    • pp.225-237
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    • 2016
  • Recently, policy trends related to various information including the geospatial information have changed to openness and sharing. Therefore, it is necessary to apply geospatial standards to ensure a high level interoperability across heterogeneous geospatial information systems. These geospatial standards are essential to advancing data access, query, management, processing and interoperability of geospatial information systems. However, geospatial information companies which provide GIS software and service or construct geospatial data have been many difficulties to implement and adopt geospatial standards, because the geospatial standards of Korea were not systematically managed. So this study analyzed the various problems such as redundancy, version-mismatch and similarity of domestic geospatial standards through reviewing the present status of domestic geospatial standards as well as the international geospatial standards. Moreover, it is judged that the result of this study will be able to efficiently contribute to the domestic policy on geospatial standards for management, organization and laws in the National Spatial Data Infrastructure.

A Study on the Strategy of the Environment-friendly Fashion Marketing Mixes (친환경 패션 마케팅 믹스 전략 연구)

  • Kim, Min-Kyung;Yu, Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.637-649
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    • 2011
  • Environmental protection has become more important than ever because of increasing environmental pollution and abnormal climatic changes caused by the depletion of resources from industrial activities. Fashion products can create various environmental pollutants during the production process. Since they are in direct contact with the body, the environment-friendly features for the fashion industry will become increasingly important and the necessity to execute a detailed study regarding the environment-friendly fashion marketing will also become increasingly important. The purpose of this study was to segment the levels of environment-friendly fashion marketing mixes, that analyze the relationship between consumer decision-making factors and purchasing intentions. We propose effective several marketing strategies. A total of 457 questionnaires were analyzed using frequency analysis, t-tests, correlation analysis, regression analysis, and ANOVA in SPSS. The results are as follows: First, environment-friendly fashion products were segmented into four groups, environment-friendly materials, environment-friendly production, environment-friendly management, and recycling/ disuse of products. Second, the promotion of environment-friendly fashion products were highly ranked, followed by materials used, distribution methods, and production management. Third, women considered usage, management, and price for environment-friendly fashion products as more important than men did. Finally, a total of 39.4% of the respondents had purchased environment-friendly fashion products, with a preference to buy environment-friendly underwear, outerwear, bags, shoes, and accessories. By establishing and executing the environment-friendly fashion marketing mixes, fashion companies execute successful marketing activities in both domestic and international markets.

A Study of the Action Planning Strategy for the Knowledge Management in Construction Industry (건설업계의 지식경영 추진전략)

  • Kim Hak-Doo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.159-163
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    • 2003
  • What is the Meaning of the Knowledge Management?, That is gathering, renewal of old knowledge, communication and creation of new knowledge. The major three key factors for the successful knowledge management in construction industry is well cooperation between following factors ; the willingness of the CEO(in its organization). creation of Cooperation culture in company organization through its members participation and the Activity of the Knowledge management Team in company. But most important factors in successful Promotion for the Knowledge Management is the creation of Cooperation culture in company organization through its members participation, without creating the company culture, there is no successful way in knowledge management business in all business. The other important thing in knowledge management is the creating of the recording culture in company business activity. The greatest purpose of knowledge management is the through the KM activity, we ensure the gathering, renewal of old knowledge, communication and creation of new knowledge and capitalization of knowledge. and the result of the KM is strengthen the company and preparing the our future and new mission.

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Development and Evaluation of Cardiovascular Disease Prevention Education Materials for Middle-aged Korean-Chinese Female Workers: Applying Patient Education Materials Assessment Tool for Printable Materials (PEMAT-P) (조선족 중년여성 근로자의 심혈관질환 예방 교육자료 개발 및 평가: Patient Education Materials Assessment Tool for Printable Materials (PEMAT-P) 이용)

  • Lee, Hyeonkyeong;Kim, Junghee;Yoo, Ri;Lee, Ja-yin
    • Research in Community and Public Health Nursing
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    • v.27 no.3
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    • pp.284-298
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    • 2016
  • Purpose: The purpose of this study was to develop and evaluate the quality (understandability and actionability) of health education materials for Korean-Chinese (KC) female migrant workers, using Patient Education Materials Assessment Tool for Printable Materials (PEMAT-P). Methods: Educational needs assessment was conducted with 3 focus groups with 20 KC women and a focus group with 4 community stakeholders. The quality of the educational materials was evaluated by 3 experts and a community stakeholder, followed by a survey with 15 KC women using 17 items for understandability and 7 items for actionability by means of a Korean version PEMAT-P. Results: The health educational calendar consists of 12 subjects out of 9 topics related to healthy lifestyles for preventing cardiovascular diseases. The overall mean understandability score was 98.8% and the overall mean actionability was 100%. Conclusion: Involvement of KC women and community stakeholders in the development of educational materials was found to be an effective strategy for increasing understandability and actionability of educational materials for KC female migrant workers. This study also demonstrates the PEMAT-P is a useful evaluation tool, emphasizing the actionability of educational materials.