• Title/Summary/Keyword: Promotion Strategy

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Relationships of Nurses' Character for Care and Workplace Bullying in Early Stage Nurses

  • Choi, Yong Jun;Noh, Gie Ok
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.184-191
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    • 2020
  • This study is conducted to find out the nurses' character for care and the workplace bullying for the early stage nurses working in the clinical field and their relation in order to understand the factors which would affect the consequence of the workplace bullying. Data collected from 131 early stage nurses working at one general hospital for 7 months was used for this study. The data was analyzed with descriptive statistics, Independent t-test, one-way ANOVA, Pearson's correlation coefficient, Hierarchical multiple regression by using SPSS/WIN 21.0. It was found that high the nurses' character for care was related to the lower workplace bullying (type and consequence) (r=-.31, p<.001; r=-.26, p=.003) and that the worse the score in the type of bullying wasthe higher consequence (r=.54, p<.001). The multiple regression analysis showed that the factors affecting the consequence of the workplace bullying were the type of bullying (β=.48), dissatisfaction with nursing (β=.22), and moderate satisfaction with nursing (β=.19) and that the explanation of the model by variables was 32.5%. Based on the results of the study, it is suggested that the effort of lowering the occurrence of the type of bullying and the strategy of enhancing the satisfaction with nursing such as improvement in the quality of nursing education be made in order to improve the consequence of workplace bullying at the workplace for the early stage nurses.

North Korean Defense Reform: Strategic Strength through R&D (북한의 국방개혁: 기술개발을 통한 전략적 역량 확보)

  • Yang, Uk
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.209-217
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    • 2020
  • North Korea has steadily implemented defense reforms to strengthen its national defense capabilities, and in particular, has made military technology development and military industrial capability strengthening as the focus of national defense reform. North Korea's defense reform ultimately aimed at securing nuclear posture, and as technical achievements accumulated in the Kim Jung-Un era, it led to the development of military strength such as hydrogen bombs and ICBM/SLBM. Having secured nuclear capability, North Korea is also pursuing a symmetricality in the conventional military strength by securing a strategic advantage by pursuing the modernization of the conventional weapon systems through defense reform again. Up to now, North Korea's defense reform has succeeded in establishing a new ruling system for Kim Jung-Un and creating a driving force for negotiations with the United States.

A Study on the Introduction and Management of the Team Organization in College Administrative Systems (대학행정조직(大學行政組織)의 팀제 도입.운영(導入.運營)에 관한 연구(硏究))

  • Kim Se-Joong
    • Management & Information Systems Review
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    • v.4
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    • pp.409-441
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    • 2000
  • The purpose of this study is to present the problem of the introduction and management and the method of activation of the team organization in college administrative systems through the theoretical study about the team systems and the actual proof study already introduced and operated in colleges and enterprises. The scopes of the subject of theoretical study are the concept of team systems, the type of systems, the strategy of introduction and management, the problem of management and the tactics of activation. The scopes of the theoretical study are the field of systematic structure and that of introduction and management. In order to activate the team organization of college administrative systems, we must study three points such as empowerment, construction of learning team and the method of personal management. For the sake of conducting the team organization efficiently, we must consider four fields. They are as follows: First, considering the continual efforts for reorganization is the most important precondition. Second, the device of supplement related with introduction of systems such as evaluation of merits, promotion and budget must be prepared as soon as possible. Third, in order to introduce the systems, the improvement of systems is needed. Fourth, it must be accompanied by redesigning the whole business process. Especially, in the introduction of team organization, it is important above all to introduce suitable constitution or situation of business. And making a constant effort and preparation for solving problems is essential to successful management of team organization.

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Study on Technology Intensive MRO and PMA for Aircraft Engine (기술집약형 항공엔진 정비산업과 부품인증제도에 관한 고찰)

  • Lee, Kang-Yi;Park, Joo-hwan
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2017.05a
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    • pp.188-193
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    • 2017
  • USA and Europe are leading a transport airplane industry. In Asia-Pacific region, air transportation and MRO industries are forecasted to be grown up rapidly. Furthermore, Japan and China entered into design and manufacture state of regional airplane, and developing countries entered into severe struggle competition for MRO industry. Global aircraft MRO and engine MRO industries are forecasted 3.4% and 7% growth respectively in next decade. In this paper, authors propose promotion strategy for technology intensive MRO of aircraft engine to create a higher value-added business.

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The Practical Application of Modular Construction for Residential Facilities (주거시설로서 모듈러건축 활용화 방안)

  • Kim, Ji-Hyeon;Park, Il-Min
    • Journal of the Korean housing association
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    • v.24 no.3
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    • pp.19-26
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    • 2013
  • The purpose of this research is to provide basic data for the promotion strategy to activate modular construction system as residential facilities, through a study on the architectural planning, institutions and policies and research on connection details, for the use as residential facilities of the modular construction that is not actively supplied for the general residential facilities. As a result, I suggest sample model plan of domestic and foreign case analysis and characteristic of modular construction and practical application of modular construction for Residential Facilities. Owing to many advantages including short construction period structural stability and economic benefits, modular construction is expected to play a role as residential alternative of socially controversial affordable housing and weekend homes, and potential housing shortage after reunification; and to contribute to the development of design automation and industrialized constructions. Though Korea is still lacking development of the system that meets the domestic context, if supported by ongoing researches on the development of construction methods, materials and details, the settlement of appropriate modular residential facilities to suit the national situation will serve a possible alternative solution for many housing and environmental problems.

Effects of Consumer Experience Related to Experience Providers of Apparel Companies on Brand Loyalty (의류기업의 경험제공수단에 따른 소비자의 브랜드 경험유형이 브랜드 충성도에 미치는 영향)

  • Hwang, Jeong-In;Park, Jae-Ok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.175-189
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    • 2013
  • This study was aimed at finding the effects of consumer experience related to experience providers of apparel companies on brand loyalty. The participants of this study included experienced SPA fashion brand shopping female consumers who are between the ages of 20 to 50 residing in Seoul. A total of 285 questionnaires were used for the survey of this study. Methods of data analysis included. The result of this study revealed the 9 factors of experience providers in apparel companies: co-branding, advertising, visual/verbal identity & signage, design & quality, physical environment, people, emotional environment, websites, and sales promotion. The 5 factors of consumer experiences were behavioral experience, relational experience, affective experience, intellectual experience, and sensory experience. The experience providers of the apparel company had a significant impact on consumer experience of SPA, such as behavioral experience, sensory experience, affective experience, intellectual experience and relational experience. Of all, consumer experience of SPA as well as behavioral, sensory and affective experiences had a positive impact on brand loyalty. In conclusion, experience providers, at the disposal of the apparel company, are tactical implementation components for creating consumer experience. Therefore, the marketing strategy of apparel companies should be focused on eliciting affirmative responses from consumers.

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Simple Identification Methods for Unknown Suspicious White Powders using Microfluidic-based Platform (미세유체 기반의 플랫폼을 이용한 미지의 백색가루 간이식별 탐지방안)

  • Park, Jae Woo;Song, Jiyoung;Na, Sang Cheol;Byun, Kisik;Jeon, Noo Li
    • Journal of the Korea Institute of Military Science and Technology
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    • v.20 no.6
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    • pp.853-859
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    • 2017
  • Terrorists always threats the global security with the possibility of using prohibited warfare, NBCs(Nuclear, Biological and Chemical Warfare). Compared to other prohibited warfares, most of biological warfare agents (BWAs) have no physical properties and time delays from spread to affect. Therefore the early detection is important to protect and decontaminate from BWAs. On the preliminary detection stage for suspicious material, most of detection kits only serve to know weather the BWAs exists or not. Due to this reason, simple field confirmation testing for suspicious substances have been used to identify materials which show negative result on detection kits. Considering the current Lab on a Chip(LOC) technologies, we suggest simple identification platform for unknown suspicious substances based on paper fluidics. We hope that our research will envision the future direction for the specific point-of-view for LOC technologies on detection strategy of BWAs.

A Study on Customer Segmentation of the Home Study Company using Decision Tree (의사결정나무를 이용한 방문학습지사의 고객세분화에 관한 연구)

  • Seo Kwang-Kyu;Oh Yeun-Joo;Han Young-Kyu;Shim Hyun-Jeong
    • Proceedings of the KAIS Fall Conference
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    • 2004.11a
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    • pp.316-319
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    • 2004
  • Due to keen competition among companies, companies have segmented customers and they are trying to offer specially targeted customer by means of the distinguished method. In accordance, data mining techniques are noted as the effective method that extracts useful information. This paper explores customer segmentation of the home study company using data mining. The purposes of this paper are especially competitor chum in the recent home study market, to understand the characteristics of the customer group who are expected chum in case competing companies do aggressive sales promotion. In addition, this paper aims to find the influential factors of their breakaway, and to prepare practical marketing strategy to keep the existing customers. The study of chum in the home study market is conducted and the model using decision tree to predict and select valuable customer. Finally, this paper presents how the results can be incorporated and measured as a part of an overall marketing campaign process.

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Qualitative Research on Fashion Product Shopping and Retail Therapy (패션제품 쇼핑을 통한 리테일 테라피 효과에 대한 질적 연구)

  • Ahn, Ga Young;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.3
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    • pp.411-427
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    • 2018
  • This study is to understand the inner psychological state of consumers who pursue a retail therapy effect through fashion product shopping. Qualitative research on the whole process from the point of time of occurrence of shopping motivation to the end of shopping motivation was performed. The researcher became a virtual shopping partner during shopping and conducted a natural conversation interview using a mobile instant messenger program (Kakao Talk). After shopping, participants were asked to write a diary on that day. Collected data were analyzed by applying the grounded theory approach suggested by Strauss and Corbin (1998). Casual Condition, represented everyday stress and Contextual Condition indicated the self-healing consumption trend. Main Phenomena showed a mood change during the fashion shopping process. The sense of emancipation from the place, the satisfaction from the maintenance of social relations, and the sense of accomplishment through purchases were revealed. Intervening Condition showed the consideration in the process of shopping for fashion products, such as providing a try-on experience, price promotion, and involvement of a companion. Action Interaction Strategy was the shopping behavior for the positive emotion increase and negative emotion decrease. Consequence represented a retail therapy in shopping for fashion products.

An Analysis of Environment-friendly Foods Purchase Behavior and Possibility on Entering Chinese Market on the consumers of Shanghai, China (친환경식품의 구매행태 및 중국진출 가능성 분석 - 중국 상하이의 소비자를 중심으로 -)

  • Ro, Chae-Yeong;Cho, Kook-Il;Ahn, Pyong-Ryol
    • Korean Journal of Organic Agriculture
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    • v.16 no.3
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    • pp.259-274
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    • 2008
  • This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

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