• Title/Summary/Keyword: Promotion Strategy

Search Result 1,180, Processing Time 0.026 seconds

The Effects of Reflective Thinking promotion strategies using Thinking maps on Reflective thinking, Science academic achievement and Scientific attitudes of Elementary school students (생각 지도를 이용한 반성적 사고 촉진 전략이 초등학생의 반성적 사고, 과학 학업성취도 및 과학적 태도에 미치는 영향)

  • Baek, Dong-Guk;So, Keum Hyun
    • Journal of Science Education
    • /
    • v.40 no.3
    • /
    • pp.219-237
    • /
    • 2016
  • The purpose of this study was to improve the reflective thinking education so far and to improve the reflective thinking, academic achievement and scientific attitude of elementary school students. Two sixth grade classes were divided into two groups. Experimental group(13 boys, 11 girls) was treated with elementary science class using Reflective Thinking promotion strategies using Thinking maps and comparison group(14 boys, 10 girls) was treated with traditional way. The results of this study were as follows: First, reflective thinking strategy program using thinking maps has positively influenced the reflective thinking of elementary school students. Second, reflective thinking strategy program using thinking maps did not significantly affect elementary school students' academic achievement. Third, reflective thinking strategy program using thinking maps positively influenced elementary school students' scientific attitudes. Fourth, elementary school students' satisfaction with reflective thinking strategy programs using thinking maps was generally high. Most of students felt that this program was useful to learn, and to be interest in science. Based on these results, reflective thinking promotion strategies using thinking maps may be effective for reflective thinking and scientific attitudes of elementary school students.

Technology Commercialization and Business Promotion in Science Park : Case Study of Taedok Science Town

  • Oh, Deog-seong;Kang, Byung-su
    • Journal of the Korean Regional Science Association
    • /
    • v.13 no.2
    • /
    • pp.119-141
    • /
    • 1997
  • This study aims to identify the role of science park for technology commercialization and business promotion. After theoretical review about science park and technology commercialization, the instruments for stimulating entrepreneurship and business in science park are described. The experience of Taedok Science Town is examined in terms of main sectors of activities, universities as base for technology transfer and the potential for technology commercialization. In conclusion, the complex model is suggested as the development strategy for business incubation in accordance with the stages of development and active technology commercialization.

  • PDF

A SNS-based New Products Promotion Case Study (SNS 기반 신제품 프로모션 사례 연구)

  • Kim, Sung K.;Kim, Nam K.
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.4
    • /
    • pp.263-278
    • /
    • 2013
  • SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user's hits differs upon a combination of SNS media and SNS contents.

A Study on Learning Culture for the Safety Promotion in Aviation Maintenance (항공정비 분야의 안전증진을 위한 학습문화 연구)

  • Kim, Chun-Yong
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.22 no.1
    • /
    • pp.124-129
    • /
    • 2014
  • The organization's safety culture is strongly tied to the success of its safety learning programme. All personnel must understand the concept and necessity of Safety Management System. In order to settle the culture which they are willing to share the responsibility of safety, it is essential for service provider as the airline company to develop the technique and knowledge which intenses the organization's safety and to perform safety learning programme to be applied. This study has looked into the preceding studies about the learning culture and surveyed how the airmen have acquired the safety lessons learned thru their safety promotion within aviation maintenance organization. Accordingly, it intends to contribute safety promotion by suggestion of the effective and positive learning culture thru the establishment of strategy and the safety learning programme suitable to the organization.

Promotion of Competitiveness in Korean Parcel Express Service Industry (우리나라 택배산업의 경쟁력 제고요인)

  • Song, Gye-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.50
    • /
    • pp.163-185
    • /
    • 2011
  • The purpose of this paper is to suggest competitiveness promotion factors of korean Parcel Express Service Industry. This study considered in terms of three competitiveness promotion factors which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the factors, a firm's subjective factors(4.07 score) are scored the most ones of competitiveness promotion factors of korean Parcel Express Service Industry, to be compared with a industrial environment factors(3.89 score), with a governmental policy factors(3.76 score). Therefore, first of all, korean Parcel Express Service firms have to promote competitiveness through as follows : (1) speedy meeting to customer's needs, (2) to promote customer service, to reduce delivery lead time, (3) to procure reliability of Parcel Express Service with customers mutually, (4) strategy of global Parcel Express Service.

  • PDF

Marketing Strategies for Promotion Policy of Environmentally Friendly Farm and Organic Products (친환경유기농산물 소비촉진을 위한 마케팅 전략)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
    • /
    • v.16 no.4
    • /
    • pp.391-408
    • /
    • 2008
  • The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performance.

  • PDF

Simulation Modeling for Human Resource Planning and Management: Revision of Promotion and Aging Chain Model (조직인력관리를 위한 예측 시뮬레이션: 승진 체인 모델의 개선)

  • Oh, Youngmin
    • Korean System Dynamics Review
    • /
    • v.15 no.3
    • /
    • pp.105-141
    • /
    • 2014
  • Human Resource Planning and Management(HRPM) is to make organization efficiently and effectively. Based on Promotion and Aging Chain Model, a revised personnel management prediction simulation is established in terms of mid- and long-term organizational changes, annual budget and personnel strategy including a promotion, aging and laying off for the best personnel architecture in organization. Also, the model is possible to find a solution for increasing the organizational capacity. An empirical application to quasi-governmental organization proceeded to testing and validating the model.

  • PDF

Deep Neural Network Models to Recommend Product Repurchase at the Right Time : A Case Study for Grocery Stores

  • Song, Hee Seok
    • Journal of Information Technology Applications and Management
    • /
    • v.25 no.2
    • /
    • pp.73-90
    • /
    • 2018
  • Despite of increasing studies for product recommendation, the recommendation of product repurchase timing has not yet been studied actively. This study aims to propose deep neural network models usingsimple purchase history data to predict the repurchase timing of each customer and compare performances of the models from the perspective of prediction quality, including expected ROI of promotion, variability of precision and recall, and diversity of target selection for promotion. As an experiment result, a recurrent neural network (RNN) model showed higher promotion ROI and the smaller variability compared to MLP and other models. The proposed model can be used to develop a CRM system that can offer SMS or app-based promotionsto the customer at the right time. This model can also be used to increase sales for product repurchase businesses by balancing the level of ordersas well as inducing repurchases by customers.

A Study on Corporate Support for Employment of Retirees in Gyeongsangnam-do Employment Crisis

  • Jang, Yumi
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.33-38
    • /
    • 2022
  • Gyeongsangnam-do needed an employment stability response policy to induce re-employment of job seekers who retired due to large-scale unemployment and job instability following the employment crisis, and stable settlement and long-term employment after new employment.This study is to confirm the effective corporate support policy as an employment promotion strategy through new recruitment of the employment crisis in Gyeongsangnam-do. A total of 380 companies in Gyeongsangnam-do were targeted for the survey through online surveys and in-person surveys. As a result of the study, as a measure to improve working conditions through financial support for long-term employment stability, first, support for youth-middle-age asset formation of SME workers is required, and second, support for old-age income guarantee for SME workers was proposed. Third, direct corporate subsidies are continuously needed for job promotion and job stability of Gyeongsangnam-do companies.