Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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A SNS-based New Products Promotion Case Study

SNS 기반 신제품 프로모션 사례 연구

  • 김성근 (중앙대학교 경영경제대학 경영학부) ;
  • 김남규 (중앙대학교 대학원 경영학과)
  • Received : 2013.11.15
  • Accepted : 2013.12.23
  • Published : 2013.12.31
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Abstract

SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user's hits differs upon a combination of SNS media and SNS contents.

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