• 유통과학연구
• /
• 제11권10호
• /
• pp.107-116
• /
• 2013

Purpose - Eggs are nutritionally complete and one of the most popular natural foods. Moreover, the poultry industry is one of the important food industries. However, early industrialization of the poultry industry on its own did not lead to further development compared to other livestock industries. In this study, we investigate what factors influence consumers' behavior and how consumers' understanding of retail business affects their propensity to consume. This study is different from other studies as it analyzes how the brand names of manufacturers and distribution companies affect the purchasing characteristics or actual purchase behavior of consumers in order to suggest how these manufacturers and distribution companies can increase their competitiveness. Research design, data, methodology - This study conducted a survey of 250 randomly selected egg purchasers in discount stores from January to April 2013. Consumers' purchase tendencies were calculated through frequency analysis. This result was then utilized using cluster analysis to draw a conclusion about which purchase tendency influenced consumers buying three different brands of eggs or whether this tendency really affected consumers. As a result, the outcomes of Hypotheses 2 and 3 were not clear so we drew a conclusion with our analysis of Hypothesis 1. Results - While the outcomes of Hypotheses 2 and 3 did not clearly indicate whether purchasing tendencies affected consumers when buying eggs, our analysis of Hypothesis 1 indicated that consumers were affected by the quality of the eggs rather than exterior factors such as the brand name. Thus, we concluded that it is important to promote the excellence of the quality of the eggs. Usually firms buy eggs from farms and repackage them in order to sell them. In this sense, if consumers were aware of this egg production process, and eggs were fairly distributed to retailers, large retail PB businesses would also be able to enhance their competitiveness. Conclusions - The brand, packaging, retail outlet, and other external features influenced the purchase of eggs to a certain degree, while shelf life, grade of the eggs, cleanliness, and other intrinsic characteristics had more influence. In particular, shelf life was the most important factor influencing purchase. Consumers were influenced not only by intrinsic characteristics of the eggs but also by large-scale producers' brands. Consumers relied upon the brand despite reduced competition because they found it difficult to identify shelf life and/or cleanliness. Small businesses and/or large-scale retailers can remain competitive by maintaining the freshness and cleanliness of the eggs. Further studies need to investigate areas in which consumers' cognition of the product is poor and/or the purchase inclination with regard to less developed industries such as eggs. In this study, the greatest problem was that consumers did not consume in accordance with the current situation as consumers have preferred fresh and clean eggs for a long time compared to purchase decisions based on external brands and/or packaging.

• 한국초지조사료학회지
• /
• 제37권1호
• /
• pp.80-91
• /
• 2017

본 연구는 기후요인을 이용한 혼파초지 수량예측모형을 기초로 하여 시비, 파종 및 조성연차 요인을 단계적으로 적용하여 해석력이 높은 모형을 선정하는데 목적이 있다. 혼파초지 수량예측모형 구축 과정은 자료(풀사료 및 기상자료)수집, 가공, 분석 및 모형 구축의 순이었다. 여기서 수량예측모형은 기후, 시비, 파종 및 조성연차 요인을 고려하여 6가지를 구축하였으며, 해석력 및 풀사료 생산 이론 측면의 검토를 통해 최적의 모형을 선택하였다. 그 결과 기후, 시비 및 파종과 조성연차(조성연차의 그룹화) 요인을 고려한 Model VI이 선택되었다(해석력=53.8%). Model VI의 요인 별 해석력은 기후요인이 가장 크고(24.5%) 시비(17.8%), 파종(10.7%) 및 조성연차(0.8%) 요인의 순이었다. 그러나 건물수량과 하고일수 간에 나타난 정(+)의 상관관계는 지역별 및 적산변수 등의 관점에서 검토가 필요하다. 또한 시비량 및 파종량은 특정값에 집중적으로 분포하고 있어 이차항(Quadratic term)을 이용하여 적정 수준에 관한 연구가 요구된다.

• 디지털융복합연구
• /
• 제14권1호
• /
• pp.253-262
• /
• 2016

연산오계는 오래전부터 건강기능 증진 및 치료 효능이 높은 것으로 알려져 왔다. 최근 건강 기능식품 소재로 기능성 펩타이드 효능이 알려짐에 따라, 연산오계 내장 부산물로 부터 올리고 펩타이드 최적 생산 공정 및 생성물 특성에 대하여 연구를 수행하였다. 최적 효소가수 분해 공정 표면반응 분석을 이용하여 수행하였다. 최적 공정 조건을 확립하기 위해서 온도 (40, 50, $60^{\circ}C$), pH (pH 6.0, 7.0, 8.0), 효소 (1, 2, 3%) 범위에서 수행을 하였다. 생성물에 대한 가수분해도, 아미노산, 분자량 분포를 분석하였다. 효소 가수분해 최적 온도는 $58^{\circ}C$, pH 7.5, 효소의 농도는 3% 이었다. 최적 조건에서 2 시간 효소 가수분해를 한 결과 75-80% 이었다. 구성 아미노산의 총 함량은 386.15 mg/100 g 이었고 유리 아미노산 총량은 155.26 mg/100 g. 분자량를 Maldi-TOF 으로 분석을 한 결과 90% 이상이 300-1,000 Da 분포를 보여주었다.

• 유통과학연구
• /
• 제10권4호
• /
• pp.7-11
• /
• 2012

"Great things in business are never done by one person; they're done by a team of people." By Steve Jobs, 2003. As define by Linda Naiam - Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative. So in order to maintain the pace with the changing business scenario and coping with the competition Innovation and Creativity is considered a mandatory tool for a business to exist and grow in market. Whether a company is Employee centric or Business centric Innovation and creativity has to have its space in order to keep a business ahead of others in the Market. Also it's not just the competition which has led to the Innovation and Creativity in Business practices it's also the demanding chunk of consumers and customers who are aware and prefer maximum choices before making a final deal. Another reason as to why there is a change in business practices is the globalization of businesses where you need to rope in the Innovative ideas to launch and sustain in new market. There had been tremendous shift in business practices but to give a room to innovative ideas and implement that creativity need ample to space and vision along with an attitude where in you can resist for getting an immediate results from innovative business practices. Corporate Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Creativity is a crucial part of the innovation equation. The innovation and creativity is not limited to any area of business, it can start from your waiting lounge to your board room meeting depending upon how the things are perceived and implemented for the betterment of people and business. The purpose of this research is to understand the latest creative business approaches and practices that organizations are following to be different from their competitors. Also this shift from generic business practices to the Innovative and Creative approach seems to take the business into new world. This approaches means starting from the bottom of the Pyramid and finally touching the pinnacles in Innovation and creativity. The paper will discuss on the various areas of business where in innovative approaches can be roped in and sets new bench mark altogether in the business arena.

• 디지털융복합연구
• /
• 제14권12호
• /
• pp.73-84
• /
• 2016

본 연구의 목적은 세계 자동차 산업의 글로벌가치사슬을 살펴보고 한국 자동차산업이 세계적인 경쟁력을 확보하고 있는지 분석하고자 한다. 또한 한국의 대표적인 완성차업체인 현대자동차의 가치사슬을 살펴보고 사례를 통해 성공요인을 찾아보고자 한다. 현대자동차 공급사슬의 구축 과정을 살펴보고 공급사슬 구축이 현대자동차 성장에 어떠한 영향을 주었는지 분석하고 부품기업들의 수직적 분업구조에 대해 살펴보고자 한다. 한국 자동차산업은 기계 기술 중심에서 전자 통신기술을 중심으로 융 복합화가 추진되면서 이업종 간 교류가 확대되고 있다. 현대자동차는 국내 최초로 수직적 계열화를 도입하여 사업부문에서 원가절감 및 고가 자동차 생산으로 경쟁력을 확보하였고, 부품의 자체조달로 가격경쟁력의 우위를 확보했으며 공격적 경영 및 판매를 통해 국제경쟁력을 높여가고 있다. 현대자동차는 미국, 인도, 터키, 체코, 러시아, 브라질에 공장을 설립 운영하고 있다. 구조조정과 인수합병 등을 통해 현대모비스를 비롯하여 51개 계열회사를 운영하고 있으며 이를 중심으로 독자적인 수직적 분업구조를 구축하고 있다. 현대차는 해외 모듈기업에 대한 의존도를 극복하고 모비스를 중심으로 공급가치사슬을 유지하고 있다.