• 제목/요약/키워드: Product-type

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스마트폰을 대상으로 한 휴리스틱 및 프로스펙트 효과 분석: 프레이밍, 보유효과 및 조절초점 이론을 중심으로 (Analysis of the Heuristic Theory and the Prospect Theory for Smartphones: Focusing on Framing, Endowment Effect and Regulatory Focus Theory)

  • 김순홍
    • 유통과학연구
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    • 제14권12호
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    • pp.99-105
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    • 2016
  • Purpose - In the present study, it has become the most important necessity in our daily lives that consumers' psychological factors affect the use of smartphones, and it has been analyzed through behavioral economic approaches. In this respect, the present study is intended to apply the heuristic theory and the prospect theory among behavioral economics theories to examine how psychological factors affect consumers' product selection. Research design, data, and methodology - In the present study, using smartphone repurchase as a dependent variable, whether regulatory focus effects have interaction effects on behavioral economic theories and behavioral economic effects such as possession (ownership) effects, framing effects, and brand recollection. As an analysis method, questionnaire surveys conducted with university students in Incheon were examined through Two-Way ANOVAs using the SPSS23 package. Results - The analysis from the results are as follows. Using smartphone repurchase as a dependent variable, the main effects and interaction effects on two variables; satisfaction difference with product functions and positive framing variable were statistically significant. Using repurchase as a dependent variable was statistically significant, there was no interaction effect between the two variables; satisfaction difference with product functions and the difference of brands in possession. Using smartphone repurchase as a dependent variable, interaction effects on two variables; satisfaction difference with product functions and the lengths of product possession periods were not statistically significant. The results from the analyses of interaction effects of brand recollection and brands type were statistically significant in possession using repurchase as a dependent variable. The results from the analyses of the main effect of the brands type were statistically significant in possession using repurchase as a dependent variable. Conclusions - The implication of the present study is that it suggests the factors that became important for customers' smartphone purchase following the change in the meaning of smartphones from practical products in the past to hedonic products. Limitations of the present study are first, the study subjects are limited to students and the number of copies in questionnaires is only approximately 130, which is insufficient, so that the present study is not sufficient as a study for entire smartphone users.

Product-Sharing and Outcome Generation: New Contributions of Libraries to Research, Learning and Professional Development in Japanese Context

  • Oda, Mitsuhiro
    • 한국문헌정보학회지
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    • 제45권2호
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    • pp.61-74
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    • 2011
  • The author analyses the challenging activities of Japanese libraries in this decade by launching two keywords; "product-sharing" and "outcome generation." "Product-sharing" means that libraries share knowledge, skills, and records which are produced as the result of the services or in the process of activities. And "outcome generation" means that libraries generate any efficiency or effectiveness through their services to users. Using these concepts, reported are the current situation and aspects of Japanese libraries which try to make various contributions to the society; research and learning of the people, and education and training for professional librarians, and so on. In the analysis, the author shows some examples of "product-sharing" at first, including the records of reference transaction and the multi-functioned online public access catalogue. Especially, focused is on the various possibility and adoptability of the Collaborative Reference Database System of the National Diet Library of Japan. This system is one of digital reference service in Japan, and the database of reference transaction records is expected to be useful for research and academic studyies as knowledge-base of professional librarians. And the system is also expected to be a platform for LIS education and professional development in the e-learning environment. Secondly, as the examples of "outcome generation", explained are the problem-solving-type activities, and provision of the collection about books on struggling against disease and illness. A few examples of outcome in the problem-solving-type activities are these; increase of sales in the services for shop managers, business persons, and entrepreneurs, contribution to affluent daily life by providing the local information services to residents and neighbourhoods, and etc. And for both the patients with serious cases and their family or those who nurse them, books about other persons' notes or memorandum are the greatest support, and sometime healing. The author discuss the 'raison d'etre' of these activities focusing on public libraries in Japan.

소비자관여의 감성적 측면이 구매행동에 미치는 영향 (The Effects of Hedonic Aspect of Consumer Involvement on Purchase Behavior)

  • 정문영
    • 산학경영연구
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    • 제14권
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    • pp.211-235
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    • 2001
  • 제품과 서비스에 대한 소비자의 관여수준과 관여형태는 구매행동에 중요한 영향을 미치는 것으로 인식되고 있다. 이 논문에서는 소비자관여와 관여형태에서 감성적 측면이 지니는 중요성과 구매결정에 미치는 영향을 실증자료분석을 통해 탐색하여 다음과 같은 점을 발견하였다. 첫째, '감성'이 소비자관여의 중요한 구성차원임이 확인하기 위한 요인분석한 결과, 제품구매의 본원적 동기가 '감성'으로 조사된 제품과 효용에 가치를 두는 제품 모두에서 감성적 차원이 소비자관여의 중요한 구성요소임이 확인되었다. 또한 회귀분석에서 감성적 요소가 정보탐색 등 구매과정에 유의한 공헌을 하는 것으로 분석되어, 감성이 소비자관여를 결정하며 모든 제품군에서 구매행동에 영향을 미치는 것으로 밝혀졌다. 둘째, 감성적 동기에 의해 구매되는 제품과 효용적으로 관여되는 제품에서 구매행동의 차이를 분산분석한 결과, 감성적 측면이 소비자의 제품지식 등에 더 강한 영향을 미치는 것으로 나타났다. 셋째, 관여동기와 관여수준의 상호작용을 분석에서 상표차별화나 준거집단의 영향을 받는 정도 등에서 의미있는 상호작용이 확인되어 감성적 차원이 관여수준의 영향에 조정적 영향을 미치는 것으로 평가되었다.

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프로덕트 라인 기반 서비스 명세 생성 방법 (An Approach to Developing Service Descriptions Based on Product Line)

  • 박준석;문미경;염근혁
    • 정보처리학회논문지D
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    • 제16D권5호
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    • pp.747-754
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    • 2009
  • 소프트웨어 프로덕트 라인은 일련의 관련된 시스템들, 즉 도메인 내에서 재사용될 가능성이 높은 공통된 부분들을 식별하고, 시스템마다 상이하게 나타나는 가변적 요소들의 분석을 통해 핵심 자산을 생성하는 방법이다. 이러한 프로덕트 라인 개념은 객체 및 컴포넌트 기반의 소프트웨어 개발 패러다임에 적용되어 소프트웨어 개발의 생산성을 증대시켰다. 최근 들어 소프트웨어 개발의 패러다임은 서비스라는 핵심 자산을 이용하여 소프트웨어를 개발하는 서비스 지향 패러다임으로 변화하고 있다. 따라서 이러한 패러다임하에서 비즈니스 변화에 민첩하게 대응하고, 체계적이고 유연한 서비스 지향 소프트웨어 개발을 할 수 있도록 핵심 자산인 서비스 생성 방법은 프로덕트 라인 기법을 적용시킬 필요가 있다. 본 논문에서는 서비스 지향 패러다임과 프로덕트 라인의 결합을 통해 소프트웨어 개발의 핵심 자산인 도메인 서비스를 개발하고 기술하는 방법에 대해 제시한다. 도메인 서비스는 도메인 서비스 공통적/선택적 속성 가변성, 오퍼레이션 타입의 가변성, 메시지 타입의 가변성을 통해 공통성과 가변성이 명확히 기술되도록 한다. 본 논문에서 제시하는 방법을 통해 유사한 기능을 가진 도메인 서비스를 목적에 맞게 커스터마이즈하여 다양한 서비스를 생성하게 함으로써 서비스 지향 개발을 유연하고 효율적으로 수행할 수 있다.

VLBI상관서브시스템 시작품의 개발에 관한 연구 (A STUDY ON DEVELOPMENT OF VLBI CORRELATION SUBSYSTEM TRIAL PRODUCT)

  • 오세진;노덕규;염재환;정현수;이창훈
    • 천문학논총
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    • 제24권1호
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    • pp.65-81
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    • 2009
  • We present the performance test results of VLBI Correlation Subsystem (VCS) trial product which was being developed for 1 year from August 2007. It is a core component of Korea-Japan Joint VLBI Correlator (KJJVC). The aim for developing VCS trial product is to improve the performance of VCS main product to reduce the efforts and cost, and to solve the design problems by performing the preliminary test of the manufactured trial product. The function of VCS trial product is that it is able to process the 2 stations-1 baseline, 8 Gbps/station speed, 1.2 Gbps output speed with FX-type. VCS trial product consists of Read Data Control Board (RDC), Fourier Transform Board (FTB), and Correlation and Accumulation Board (CAB). Almost main functions are integrated in the FTB and CAB board. In order to confirm the performance of VCS trial product functions, the spectral analysis, delay compensation and correlation processing experiments were carried out by using simulation and real observation data. We found that the overflow problem of re-quantization after FFT processing was occurred in the delay compensation experiment. We confirmed that this problem was caused by valid bit-expression of the re-quantized data. To solve this problem, the novel method will be applied to VCS main product. The effectiveness of VCS trial product has been verified through the preliminary experimental results, but the overflow problem was occurred.

건강기능식품과 유가공 산업 (Functional Health Food and Milk Product Industry)

  • 장경원;조양희
    • Journal of Dairy Science and Biotechnology
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    • 제22권1호
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    • pp.53-60
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    • 2004
  • During the past decade, functional foods and nutraceuticals have emerged as a major consumer-driven trend, serving the desire of aging populations to exercise greater control over health, delaying aging, prevent disease and enhance well-being and performance. On a global basis, retail sales of functional food were worth an estimated USD 1,501 billion in 2001. The market for functional food in Korea has increased in the last three years above 10%. Especially value sales rose by over 30% between 1999 and 2001, and are worth around 12,000 billion won in 2001. To regulate functional food represented a rapidly growing market in Korea a new act 'Functional Health Food Act' was announced officially in 2002. The type of functional milk product in Korea market is conventional food containing various functional ingredient. To promote functional food market in milk product sector the introduction of functional and health claim should be taken into account in the future in Korea.

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STEP을 이용한 해양건축물의 통합구조설계 기법 (Integrated Structural Design of Oceanic Buildings using STEP)

  • 송화철
    • 한국항만학회지
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    • 제14권1호
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    • pp.77-86
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    • 2000
  • The planning process of complex projects in oceanic architectural engineering is characterized by the cooperation of many involved specialists and by a high degree of information exchange. In order to improve the quality of the structural design of oceanic buildings, information of different involved partners in the planning process has to be integrated. This paper aims to introduce a concept of the integrated structural design for the floating-type oceanic building using STEP(Standard for the Exchange of Product Model Data). STEP(ISO 10303) is an international standard for the computer-interpretable representation and exchange of product data and it provides a consistent data exchange format and application interfaces between different application systems. In this paper, the structural design process and information of oceanic buildings is analyzed and product models are preposed fir the exchange of the structural design information between superstructure and floating structure. The entities for calculating wind loads, metacenter and restoring forces are represented by Express. As a case study a floating hotel is applicated to describe the STEP physical file.

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산업부산물을 활용한 조강형 결합재의 치환율에 따른 조기강도 특성에 관한 연구 (A Study on the Properties of Early Strength with the Replacement Ratio of Early Strength Type Binder Using Industrial By-product)

  • 전우철;권해원;서휘완;이재삼
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2014년도 춘계 학술논문 발표대회
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    • pp.254-255
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    • 2014
  • This study is a part of development to improve early-age compressive strength of concrete by using industrial by-products. It tried to investigate the characteristics of early-age compressive strength according to curing temperature and industrial by-product replacement ratio 10, 20, and 30 %. As a result, regardless of industrial by-product replacement ratio and age, early-age compressive strength of concrete was found to be high compared to Plain using 100 % cement.

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한국 제조업체의 중국시장 진입유형 선택 결정요인에 관한 연구 (A Study on Selection Determinant Factor in the China Market Entry of Korean Manufacture Firms)

  • 이제홍
    • 통상정보연구
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    • 제10권4호
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    • pp.417-437
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    • 2008
  • Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

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BLASCHKE PRODUCTS AND RATIONAL FUNCTIONS WITH SIEGEL DISKS

  • Katagata, Koh
    • 대한수학회지
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    • 제46권1호
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    • pp.151-170
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    • 2009
  • Let m be a positive integer. We show that for any given real number ${\alpha}\;{\in}\;[0,\;1]$ and complex number $\mu$ with $|\mu|{\leq}1$ which satisfy $e^{2{\pi}i{\alpha}}{\mu}^m\;{\neq}\;1$, there exists a Blaschke product B of degree 2m + 1 which has a fixed point of multiplier ${\mu}^m$ at the point at infinity such that the restriction of the Blaschke product B on the unit circle is a critical circle map with rotation number $\alpha$. Moreover if the given real number $\alpha$ is irrational of bounded type, then a modified Blaschke product of B is quasiconformally conjugate to some rational function of degree m + 1 which has a fixed point of multiplier ${\mu}^m$ at the point at infinity and a Siegel disk whose boundary is a quasicircle containing its critical point.