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The Creative strategy for the school Advertising (대학의 학교홍보를 위한 광고 표현전략연구 - 인쇄매체 광고디자인을 중심으로 -)

  • 장호철
    • Archives of design research
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    • v.12 no.2
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    • pp.75-86
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    • 1999
  • Faced with various challenges given from internal or external, universities and colleges, about 300 in number, began to feel one another as their rival and recognized advertising marketing as a solution of unlimited competition and were in serious action for advertising. School advertising has suddenly increased in quantity, but falls in creative strategy of qualitative level behind corporate or product advertising. This study suggests effective creative strategy, based on comprehension of characteristics of school advertising and on analysis of creative as a strategy, of advertisements put by schools. School advertising demands the approach different from commercial dimension of corporate advertising, because schools are characteristic of public interests. Schools need to take positive creative strategy of image advertising instead of passive type of recruitment announcement. This effective and Positive creative strategy des not only Provide the chance to select schools for customers of school advertising which sets up applicants for admission as the first target audience, but also instills affirmative and positive image in potential customers of the future such as pupils of elementary or middle schools and ordinary people so that it may make effective communication possible

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Identification and evaluation of fragmentation pathways of PDE-5 inhibitor analogues using LC-QTOF-MS (LC-QTOF-MS를 이용한 발기부전치료제 유사물질의 fragmentation pathway 분석)

  • Do, Jung-Ah;Noh, Eunyoung;Yoon, Soon-Byung;Park, Hyoung-Joon;Cho, Sooyeul;Park, Sung-Kwan;Yoon, Chang-Yong
    • Analytical Science and Technology
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    • v.28 no.4
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    • pp.278-287
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    • 2015
  • Phosphodiesterase type 5 inhibitors (PDE-5 inhibitors) are used in the treatment of erectile dysfunction. In recent years, a number of reports have been conducted on dietary supplements contaminated with PDE-5 analogues. In this study, 58 analogues of PDE-5 inhibitors were sorted into five groups: tadalafil, sildenafil, hongdenafil, vardenafil, and other analogues. These analogues were then evaluated using a liquid chromatography-quadrupole-time of flight mass spectrometry (LC-QTOF-MS) electrospray ionization mass method. Each compound has a unique fragmentation ion, which can be easily analyzed qualitatively. The fragmentation pathways of the analogues were elucidated based on the QTOF-MS and MS/MS data. Common ions were confirmed for each group by analyzing the structural characteristics and fragmentation pathways. Specifically, common ions were observed at m/z 169.08 and 135.04 (tadalafil analogues), m/z 311.15 and 283.12 (sildenafil analogues and hongdenafil analogues), and m/z 312.16 and 151.09 (vardenafil analogues). The advantage of this method is that the structure of unknown components can be determined by interpreting the product ions. Hence, the developed method can be used for the identification of unknown compounds. Fragmentation pathways may also aid in the detection and identification of PDE-5 inhibitor analogues.

Resveratrol Extraction from Grape Fruit Stem and its Antioxidant Activity (포도 송이가지를 이용한 레스베라트롤의 추출 및 항산화 활성)

  • Cho, Cheol-Hee;Kim, So-Young;Yoo, Gui-Jae;Son, Min-Hee;Park, Keun-Hyoung;Lim, Byung-Lak;Kim, Dong-Chung;Chae, Hee-Jeong
    • Applied Biological Chemistry
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    • v.51 no.1
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    • pp.11-16
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    • 2008
  • The extraction conditions for resveratrol production from grape fruit stem, which is a by-product of grape processing, were optimized to develop high-functional grape-based products. Additionally, the bioefficacy of grape fruit stem extract (GFSE) as an antioxidant agent was evaluated. Resveratrol was extracted using various experimental conditions such as extractant type, extractant concentration, raw material-extractant ratio, extraction time and temperature, and the results were analyzed using a statistical program (SPSS). The resveratrol yield was the highest when 80% ethanol with a raw-material-extractant ratio of 1:10 (w/v) was used. In addition, the optimal temperature and time were selected as $60^{\circ}C$ and 90 min, respectively. When the antioxidant activity was analyzed and expressed as DPPH radical scavenging activity and SOD-like activity, the antioxidant activity of GFSE was higher than that of BHT, BHA and L-ascorbic acid. Finally, it was found that GFSE could be used as a raw material for the production of high antioxidant agents.

The Characteristic Analysis of Calcareous Deposit Films Formed on Steel Plate by Cathodic Current Process in Marine Environment (해양환경 중 음극전류 프로세스에 의해 강판에 형성된 석회질 피막의 특성 분석)

  • Park, Jun-Mu;Kang, Jae Wook;Choi, In-Hye;Lee, Seung-Hyo;Moon, Kyung-Man;Lee, Myeong-Hoon
    • Journal of the Korean institute of surface engineering
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    • v.49 no.2
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    • pp.166-171
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    • 2016
  • Cathodic protection is widely recognized as the most cost effective and technically appropriate corrosion prevention methodology for the port, offshore structures, ships. When applying the cathodic protection method to metal facilities in seawater, on the surface of the metal facilities a compound of calcium carbonate($CaCO_3$) or magnesium hydroxide($Mg(OH)_2$) films are formed by $Ca^{2+}$ and $Mg^{2+}$ ions among the many ionic components dissolving in the seawater. And calcareous deposit films such as $CaCO_3$ and $Mg(OH)_2$ etc. are formed by the surface of the steel product. These calcareous deposit film functions as a barrier against the corrosive environment, leading to a decrease in current demand. On the other hand, the general calcareous deposit film is a compound like ceramics. Therefore, there may be some problems such as weaker adhesive power and the longer time of film formation uniting with the base metal. In this study, we tried to determine and control the optimal condition through applying the principle of cathodic current process to form calcareous deposit film of uniform and compact on steel plate. The quantity of precipitates was analyzed, and both the morphology, component and crystal structure were analyzed as well through SEM, EDS and XRD. And based on the previous analysis, it was elucidated mechanism of calcareous deposit film formed in the sacrificial anode type (Al, Zn) and current density (1, 3, $5A/m^2$) conditions. In addition, the taping test was performed to evaluate the adhesion.

A Study on the Application method of Digital Media in Commercial Space - Using Persona-based Scenario Approach - (상업공간 디지털미디어 적용방안에 관한 연구 - 페르소나 기반 사용자 시나리오 기법으로 -)

  • An, Se-Yun;Kim, So-Yeon;Cao, Wen-jia
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.33-42
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    • 2017
  • Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

The Study for Performance Analysis of Software Reliability Model using Fault Detection Rate based on Logarithmic and Exponential Type (로그 및 지수형 결함 발생률에 따른 소프트웨어 신뢰성 모형에 관한 신뢰도 성능분석 연구)

  • Kim, Hee-Cheul;Shin, Hyun-Cheul
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.9 no.3
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    • pp.306-311
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    • 2016
  • Software reliability in the software development process is an important issue. Infinite failure NHPP software reliability models presented in the literature exhibit either constant, monotonic increasing or monotonic decreasing failure occurrence rates per fault. In this paper, reliability software cost model considering logarithmic and exponential fault detection rate based on observations from the process of software product testing was studied. Adding new fault probability using the Goel-Okumoto model that is widely used in the field of reliability problems presented. When correcting or modifying the software, finite failure non-homogeneous Poisson process model. For analysis of software reliability model considering the time-dependent fault detection rate, the parameters estimation using maximum likelihood estimation of inter-failure time data was made. The logarithmic and exponential fault detection model is also efficient in terms of reliability because it (the coefficient of determination is 80% or more) in the field of the conventional model can be used as an alternative could be confirmed. From this paper, the software developers have to consider life distribution by prior knowledge of the software to identify failure modes which can be able to help.

A Study on the selection and noise test of elelctronic sensor for Vacuum Circuit Breaker (진공차단기용 전자식 센서의 선정 및 노이즈 시험에 관한 연구)

  • Lee, Ki Seon;Park, Jung Cheul;Chu, Soon Nam
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.10
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    • pp.2503-2508
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    • 2014
  • This study is about the selection and noise test of electronic sensor which is preceded by electric Operating Cell(EOC) development using electronic sensor technology to solve the structural weakness of Mechanism Operated Cell(MOC) in VCB, and has a final target in product development minimizing contact malfunction of the chattering or rebounce states caused by existing MOC. In this test results, when opening and closing VCB, rising velocity of surge voltage in opening time was measured 4.2 times faster than closing time and noise decibel value was measured respectively 120dB and 110dB. When supplying 60kV power frequency overvoltage, we found that sensor output graph in VCB opening and closing times operated stably without distortion. When supplying 150kV $1.2{\times}50{\mu}s$ impulse frequency voltage, we found that voltage graph of output contact in sensor opening and closing sides maintained a normal condition without distortion, and when supplying 2500A current, we found that tested result of electric field noise operated stably without distortion.

Properties of SPE-Based Cement Grout for Semi-Rigid Pavements (Sulfur Polymer Emulsion을 활용한 반강성 포장용 시멘트 주입재의 특성)

  • Lee, Byung-Jae;Lee, Jun;Hyun, Jung-Hwan;Kim, Yun-Yong
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.17 no.4
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    • pp.57-65
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    • 2013
  • The development of the oil refining industry has resulted in an annual 120 million tons of sulphur, which is a by-product of the desulphurization process. To exploit this abundance, the applications of sulphur must be expanded. as excellent durability of reuse of leftover sulphur which has high potential for utilization in construction materials, the study is actively in progress. Meanwhile, there has been active research on semi-rigid pavements that draw on the strengths and overcome the weaknesses of asphalt and concrete pavements. Acrylate is used to prevent cracking but involves a high cost, thus, an alternative material is required. As such, this study presents methods on the reuse of leftover sulphur and examines the engineering performance of grout containing sulfur polymer emulsion (SPE) for use in semi-rigid pavements. Our analysis shows that grout in which 30% of acrylate is replaced with SPE has superior properties in terms of time of flow and strength compared to regular grout. However, performance declined when more than 50% of acrylate was replaced by SPE, indicating that the optimum replacement level is 30%. Through SEM analysis, we found that grout with utra harding cement in this study at three hours had similar hydration properties to that of Type 1 Ordinary Portland Cement (OPC) at seven days, and maintained the properties regardless of grout containing SPE. OPC and grout with a replacement level of 30% displayed similar levels of chloride invasion resistance, whereas grout without SPE was far less resistant. Within the scope of this paper, the optimum replacement level of acrylate with SPE was found to be 30% in consideration of various properties such as time of flow, strength, and chloride invasion resistance.

Design of Truss Structures with Real-World Cost Functions Using the Clustering Technique (클러스터링 기법을 이용한 실 경비함수를 가진 트러스 구조물의 설계)

  • Choi, Byoung Han;Lee, Gyu Won
    • Journal of Korean Society of Steel Construction
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    • v.18 no.2
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    • pp.213-223
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    • 2006
  • Conventional truss optimization approaches, while often sophisticated and computationally intensive, have been applied to simple, minimum weight-cost models. These approaches do not perform well when applied to real-world trusses, which have costmodels that are complex and which often involve multiple objectives. Thus, this paper describes the optimization strategies that a clustering technique, which identifies members that are likely to have the same product type, uses for the optimal design of truss structures with real- world cost functions that consider the costs on the weight of the truss, the number of products in the design, the number of joints in the structures, and the costs required in the site.At first, the clustering technique is applied to identify the members and to generate a proper initial solution. A simple taboo search technique is then used, which attempts to generate the optimal solution by starting with the solution from the previous technique. For example, the proposed approach is a plied to a typical problem and to a problem similar to relative performances. The results show that this algorithm generates not only better-quality solutions but also more efficient ones

Detection of infectious canine hepatitis virus by TaqMan real-time PCR method (TaqMan 실시간 PCR법에 의한 개 전염성 간염 바이러스의 검출)

  • Wang, Hye-young;Choi, Jae-yong;Lee, Mi-jin;Park, Jin-ho;Cho, Mae-Rim;Han, Jae-cheol;Choi, Kyoung-seong;Chae, Joon-seok
    • Korean Journal of Veterinary Research
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    • v.44 no.4
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    • pp.655-662
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    • 2004
  • The aim of this work was the validation of a rapid real-time PCR assay based on TaqMan technology for the unequivocal identification of infectious canine hepatitis (ICH) virus, to be used directly on DNA purified from blood specimens. A real-time PCR system targeting at the E3 ORFA gene sequence of canine adenovirus type 1 was optimized and validated through comparative analysis of samples using conventional PCR system. The real-time PCR assay based on TaqMan technology could disclose 23 (37.7%) out of 61 samples as PCR positive. In contrast, 18 (29.5%) samples were found PCR positive when conventional PCR was applied on these samples. The use of the ABI Prism 7700 sequence detection system allowed the efficient determination of the amplified product accumulation through a fluorogenic probe. The entire real-time TaqMan PCR assay, including DNA extraction, amplification, and detection could be completed within 3 hours. The detection method of real-time TaqMan PCR assay was 1,000 times more sensitive than conventional PCR. Real-time TaqMan probe and primer set developed and optimized in this study is a sensitive, rapid and accurate method for detection of ICH virus and can be effective screening tool for the detection of ICH in a diagnostic laboratory routines.