• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.273-283
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• 2022

This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.

• International Journal of Contents
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• v.14 no.2
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• pp.7-15
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• 2018

Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

• Communications for Statistical Applications and Methods
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• v.21 no.1
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• pp.1-9
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• 2014

This paper discusses the problem of estimation of finite population mean in double sampling for stratification. In fact, ratio and product type exponential estimators of population mean are proposed in double sampling for stratification. The biases and mean squared errors of proposed estimators are obtained upto the first degree of approximation. The proposed estimators have been compared with usual unbiased estimator, ratio and product estimators in double sampling for stratification. To judge the performance of the proposed estimators an empirical study has been carried out.

• 제어로봇시스템학회:학술대회논문집
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• 2003.10a
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• pp.2093-2096
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• 2003

Trusted operating systems (OS) provide the basic security mechanisms and services that allow a computer system to protect, distinguish, and separate classified data. Trusted operating systems have been developed since the early 1980s and began to receive National Security Agency (NSA) evaluation in 1984. The researches about trusted OS are proceeding over the world, and new product type using the loadable security kernel module (LSKM) or dynamic link library (DLL) is being developed. This paper proposes a special type of product using LSKM and specific conditions for operational environment should be assumed.

• Biotechnology and Bioprocess Engineering:BBE
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• v.7 no.4
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• pp.212-215
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• 2002

Tyrosinase transcript In the blood Is known as the marker of malignant melanoma and it has been often determined by using reverse transcription-polymerase chain reaction (RT-PCA) . However, after the PCR process, the quantification of amplified CDMA by the gel electrophoresis is not reliable and time-consuming. for this reason, we tried to quantify the PCR product using a cuvette-type biosensor, where the oligonucleotide probe was immobilized on the cuvette surface and the single strand CDMA, the denatured PCH product, was then hybridized onto the immobilized probe to give a response signal. The response was Immediate and takes 15 min to obtain a stable signal. The biosensor was much more sensitive comparing to the gel electrophoresis method. The quantification of PCR product using a cuvette-type biosensor was feasible and rapid.

• Journal of the Korean Statistical Society
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• v.28 no.4
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• pp.469-478
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• 1999

We propose a Kolmogorov-Smirnov-type test for independence of paired failure times in the presence of independent censoring times. This independent censoring mechanism is often assumed in case-control studies. To do this end, we first introduce a process defined as the difference between the bivariate survival function estimator proposed by Wang and Wells (1997) and the product of the product-limit estimators (Kaplan and Meier (1958)) for the marginal survival functions. Then, we derive its asymptotic properties under the null hypothesis of independence. Finally, we assess the performance of the proposed test by simulations, and illustrate the proposed methodology with a dataset for remission times of 21 pairs of leukemia patients taken from Oakes(1982).

• Journal of Navigation and Port Research
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• v.33 no.4
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• pp.271-275
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• 2009

A strategic decision making on location selection for product transportation includes many tangible and untangible factors. To choose the best locations is a difficult job in the sense that objectives usually conflict with each other. In this paper, we consider a multi stage multi criteria transshipment problem with different types of items to be transported from the sources to the destination points. For the optimization of the problem, a goal programming formulation will be presented in which the location selection for each product type will be determined under the multi objective criteria. In the study, we generalize the transshipment model with a variety of product types and finite number of different intermediate nodes between origins and destinations. For the selection of the criteria we selected the costs(fixed cost and transportation cost), location numbers, and unsatisfied demand for each type of products in multi stage transportation, which are the main goals in transshipment modelling problems. The related conditions are also modelled through linear formats.

• The Journal of Information Technology and Database
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• v.8 no.2
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• pp.17-40
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• 2001

The purpose of this study is to empirically identify the critical success factors of MRO e-marketplace. The research model presented in this study suggests that the success of MRO e-marketplace depends on environment of organization, type of product and service, and system of MRO e-marketplace. The major empirical findings of a survey of 38 firms in Korea are as follows: 1) The managers of firms have a deep concern on the effectiveness of MRO e-marketplace and are satisfied with the time saving provided by the transaction through MRO e-marketplace. 2) The variables affecting the success of MRO e-marketplace are classified into eight factors representing the characteristics of environment of organization, type of product and service, and system of MRO e-marketplace. 3) Among eight factors extracted from factor analysis, three factors are highly associated with the success of MRO e-marketplace. More specifically, the three factors, such as inside environment of company, capability of product supply, and basic function of MRO e-marketplace system, are the most Important factors affecting the success of MRO e-marketplace. The implications of the study are discussed and furlher research directions are proposed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.490-493
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• 2004

The purpose of this study is to construct technology product concept a deployment model on seeds type R&D projects. For this purpose, we have peformed the following studies : First, technology opportunities and market opportunities through ${\ulcorner}$perception analysis${\lrcorner}$ are captured by perceptional structure of technology experts and customers on the existing technologies and products. Second, the optimal technology product concept deployed by ${\ulcorner}$SAT(System Alternatives Tree)${\lrcorner}$ has been constructed by the ${\ulcorner}$PWBS(Project work Breakdown structure)${\lrcorner}$.

• Journal of Korean Institute of Industrial Engineers
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• v.28 no.4
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• pp.368-378
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• 2002

As more companies are equipped with data aquisition systems for their products, huge amount of field warranty data has been accumulated. We focus on the case when the field data for a given product comprise with the number of sales and the number of the first failures for each period. The number of censored items and their ages are assumed to be given. This type of data are incomplete in the sense that the age of a failed item is unknown. We construct a model for this type of data and propose an algorithm for nonparametric maximum likelihood estimation of the product reliability. Unlike the nonhomogeneous Poisson process(NHPP) model, our method can handle the data with censored items as well as those with small population. A few examples are investigated to characterize our model, and a real field warranty data set is analyzed by the method.