• Journal of the Korean Graphic Arts Communication Society
• /
• v.29 no.3
• /
• pp.31-40
• /
• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

• Journal of Fashion Business
• /
• v.23 no.6
• /
• pp.101-115
• /
• 2019

3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And 'Individuality pursuit' type indicated that design and applied materials were important when producing products using 3D printing technology.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.1
• /
• pp.1-16
• /
• 2019

This study explores the effect of hashtag type on consumer response via evaluations of SNS fashion influencer and information in the context of fashion product communication. The moderating effect of perceived fit between hashtag content and fashion product image on information evaluation was also investigated. An online survey was conducted, and responses from 152 Instagram users were collected. The results indicated that hashtag type (informative vs storytelling) affects the evaluations of influencer and information. First, the informative hashtag has a positive effect on influencer's expertise and usefulness of information. Meanwhile, storytelling type has a positive effect on the familiarity of the influencer. This study also verified the mediated paths from hashtag type to consumer response through the evaluations of SNS fashion influencer and information. The influencer's expertise and familiarity mediated the effect of hashtag type on consumer response. In the information evaluation, only the mediating effect of usefulness was significant. Finally, the high condition of the perceived fit between hashtag content and fashion product image was found to highly evaluate the trust of information. This study extends the scope of fashion communication research from various angles by examining the role of the hashtag as a new type of information source.

• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.10-17
• /
• 2020

This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.6
• /
• pp.1010-1024
• /
• 2016

This study identifies the influence of on/off-line acquaintances' recommendation messages on fashion product attitude and purchase intention on the online purchase of fashion products in two-sided word of mouth situations as well as compares the difference in influence according to bond-base with equidistance. This study was conducted for one month on university students in their 20s who were believed to be active in smartphone use. Out of the collected 174 copies of the questionnaire, 162 copies were used for analysis. The questionnaire was classified into online and offline recommendation messages of an acquaintance. We present two-sided fashion product reviews made similar to the type found in an actual shopping mall web-site. As for analysis, confirmatory factory analysis, structural equation modeling, and multi-group analysis were conducted using AMOS 19.0. The analysis results are as follows. First, on/off-line acquaintances' recommendation messages had significant influences on product attitude in the situation where two-sided reviews on fashion products were presented; however, those messages did not influence purchase intention. Recommendation messages positively increased product attitude and enhanced purchase intention if acquaintances' recommendation messages were mediated between on/off-line acquaintances' recommendation messages and purchase intention. Consequently, a mediating effect on product attitude was revealed. Second, there was no difference between online acquaintances and offline acquaintances in terms of the influence of acquaintances' recommendation messages on product attitude and purchase intention, in the situation where two-sided reviews were presented on online fashion products. Therefore, no control effect according to the type of acquaintance was confirmed.

• Korean Journal of Mathematics
• /
• v.22 no.1
• /
• pp.1-28
• /
• 2014

We consider the hypergeometric translation operator associated to the Cherednik operators and the Heckman-Opdam theory attached to the root system of type $B_2$. We prove in this paper that these operators are positivity preserving and allow positive integral representations. In particular we deduce that the product formulas of the Opdam-Cherednik and the Heckman-Opdam kernels are positive integral transforms, and we obtain best estimates of these kernels. The method used to obtain the previous results shows that these results are also true in the case of the root system of type $C_2$.

• Journal of the Korean Institute of Telematics and Electronics B
• /
• v.29B no.11
• /
• pp.56-64
• /
• 1992

The sum-of-product type MVL (Multiple-valued logic) functions can be directly transformed into the exclusive-sum-of-literal-product(ESOLP) type MVL functions with a substitution of the OR operator with the exclusive-OR(XOR) operator. This paper presents an algorithm that can reduce the number of minterms for the purpose of minimizing the hardware size and the complexity of the circuit in the realization of ESOLP-type MVL functions. In Boolean algebra, the joinable true minterms can form the cube, and if some cubes form a cube-chain with adjacent cubes by the insertion of false cubes(or, false minterms), then the created cube-chain can become a large cube which includes previous cubes. As a result of the cube grouping, the number of minterms can be reduced artificially. Since ESOLP-type MVL functions take the MIN/XOR structure, a XOR circuit and a four-valued MIN/XOR dynamic-CMOS PLA circuit is designed for the realization of the minimized functions, and PSPICE simulation results have been also presented for the validation of the proposed algorithm.

• Proceedings of the IEEK Conference
• /
• 2009.05a
• /
• pp.344-346
• /
• 2009

Cell type packaging line is more suitable for the products with various models and small quantities like mobile phone or mp3 player than conveyor type packaging line. Cell type packaging line is applicable to package various product models, but it can cause wrong product compositions and missing of items. So, automatic missing item detection system is needed. We designed an missing item detection system with a bar code reader, infrared sensors, and s digital camera. and also developed the programs for sensor data acquisition, image data processing, GUI, and data management.

• 유체기계공업학회:학술대회논문집
• /
• 2001.11a
• /
• pp.404-410
• /
• 2001

A new thermal type fluid level transmitter was designed and tested at the HITROL R&D institute. The relation of heat transfer and electric resistance was adopted as an operation principle. The length of a fabricated level transmitter was two meters and a water under normal temperature was used as a working fluid for the experiment Finally, the new product could have a high precision, acceptable accuracy and reasonable response time. Foreign-made level transmitter of this type is under in use for measuring water level of containment building in nuclear power plants so far. It is expected that new product will substitute it.

• Journal of the Korean Home Economics Association
• /
• v.39 no.11
• /
• pp.145-160
• /
• 2001

The purpose of this study was to classify consumer groups according to shopping attitude and analyze buying intention and evaluation criteria of apparel product, opinion to CATV home shopping among consumer groups. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experiene in CATV home shopping. For data analysis frequency, percentage, mean,1-test, factor analysis, Cluster Analysis, Duncan Multiple Range test, were conducted. The results were as follows; First, the type of shopping attitude were classified into the following subdivisions: merchandise assortment oriented type, adventure oriented type, indifferent type, economy oriented group, recreational oriented group. Second, shopping attitude were shown to have the significant differences according to education, the structure of family, working in double hamess. Third, the significant differences among the classified shopping attitude groups were found in buying intention, evaluation criteria of apparel product, and opinion to CATV home shopping.