• 유통과학연구
• /
• 제16권3호
• /
• pp.79-86
• /
• 2018

Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

• 통상정보연구
• /
• 제19권2호
• /
• pp.193-212
• /
• 2017

본 연구는 복합원산지제품에 대한 평가를 파악하기 위해 제품의 카테고리 유사성에 따라 구분하고 매장유형 별로 비교해 봄으로써, 복합원산지제품을 생산하는 기업들에게 실무적으로 활용 가능한 대안을 제시하고자 하였다. 이를 위해 본 연구는 복합원산지제품의 평가를 제품카테고리 별로 비교하기 위해 소비자들의 심리적 기저를 바탕으로 공적사치재, 공적필수재, 사적사치재, 사적필수재로 구분하여 분석에 적용하였으며, 매장의 유형은 백화점/직영점, 아울렛/할인매장으로 구분하여 측정의 정교화를 기하고자 하였다. 검증결과, 제품유형과 매장유형에 따라 브랜드평가 및 매장평가는 상호작용효과가 있는 것으로 나타났다. 구체적으로 공적사치재의 경우 브랜드평가와 매장평가 모두 아울렛/할인매장이 백화점/직영매장 보다 긍정적인 평가가 나타나는 것으로 분석되었으며, 사적필수재의 경우는 브랜드평가에서 큰 차이를 보이지 않았으나 매장평가에서 백화점/직영매장이 아울렛/할인매장 보다 상대적으로 긍정적인 평가를 보이는 것을 확인할 수 있었다. 이를 통해, 각각의 제품 별로 판매매장 유형에 따라 소비자들의 평가가 달라질 수 있음을 검증하였다.

• 한국콘텐츠학회논문지
• /
• 제18권12호
• /
• pp.309-318
• /
• 2018

본 연구는 대형유통업체 가정간편식 PB상품에 대한 1인가구의 주관적 인식에 관한 연구로 가정간편식 PB상품을 구입하여 경험해 본 1인가구 소비자를 대상으로 주관적인 경향을 알아보기 위해 Q방법론을 적용하여 분석하였다. 본 연구에서는 사회구조적으로 변화하는 인구구조에 따라 대형유통업체가 개발 및 출시하는 HMR형태의 PB상품이 1인가구에 어떠한 의미와 주관적인 수용의 모습을 나타내는지 Q방법론적 연구를 통해 살펴봄으로써 그 함의를 분석하며, 앞으로의 대형유통업체의 1인가구를 위한 외식상품개발 및 출시의 다양한 방향성과 그 개선책에 대해서 제안하는데 목적을 두고자 한다. 이러한 연구문제를 기반으로 하여 유형 분석결과 5가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=5) : 브랜드 이미지 신뢰형(Brand image trust type), 제 2유형(N=5) : NB상품 선호형(NB product preference type), 제 3유형(N=2) : 간편조리 추구형(Easy cooking preference type), 제 4유형(N=2) : 가격대비 맛 추구형(Pursuing taste for price type), 제 5유형(N=2) : 가격대비 양적 추구형(Quantitative pursuit for price type)으로 각각 분석되었다.

• 경영과정보연구
• /
• 제34권5호
• /
• pp.127-148
• /
• 2015

본 연구는 스마트러닝의 학습을 통해 학습성과에 영향을 미치는 스마트러닝 속성에 학습정보를 제공하여, 다양한 학습 서비스를 통하여 학습자로 하여금 학습 환경을 최적화시키는 방안에 스마트러닝 시스템을 활용하고자 한다. 경영환경이 더욱 다양해지고 있는 현시점에서 스마트러닝 기술속성들이 학습성과에 어떠한 영향관계를 미치는지 종합적으로 고찰해 볼 필요성이 있다. 스마트러닝 속성은 최근 학자들마다 조금씩 다른 의미로 정의되기도 하지만, 본 연구에서는 선행연구를 바탕으로 개인화(Personalization), 다양성(Variety), 연결성(Connectivity), 복합성(Convergence), 편재성(Ubiquity)의 다섯 가지로 정의 한다. 이에 스마트러닝 학습자의 만족도와 스마트러닝 학습 성공 요인들의 관계를 규명하고 학습몰입에 영향을 주는 주요 요인을 분석한 결과, 스마트러닝의 속성의 다양성, 개인화, 복합성은 학습몰입에 영향을 미치고 다양성, 개인화, 편재성은 상호작용에 영향을 미치고, 학습자의 학습몰입과 상호작용성은 학습성과에 유용한 영향을 미치는 것으로 분석되었다. 이는 스마트러닝을 학습효과의 극대화을 위해서는 스마트러닝의 속성이 중요함의 시사점을 준다.

• 대한수학회보
• /
• 제52권4호
• /
• pp.1383-1399
• /
• 2015

Let ${\mathbb{D}}=\{z{\in}{\mathbb{C}}:{\mid}z{\mid}<1\}$ be the open unit disk in the complex plane $\mathbb{C}$, ${\varphi}$ an analytic self-map of $\mathbb{D}$ and ${\psi}$ an analytic function in $\mathbb{D}$. Let D be the differentiation operator and $W_{{\varphi},{\psi}}$ the weighted composition operator. The boundedness and compactness of the product-type operator $W_{{\varphi},{\psi}}D$ from the weighted Bergman-Orlicz space to the weighted Zygmund space on $\mathbb{D}$ are characterized.

• 대한수학회보
• /
• 제48권2호
• /
• pp.223-245
• /
• 2011

In this paper, we de ne an $L_p$ analytic generalized Fourier Feynman transform and a convolution product of functionals in a Ba-nach algebra $\cal{F}$($C_{a,b}$[0, T]) which is called the Fresnel type class, and in more general class $\cal{F}_{A_1;A_2}$ of functionals de ned on general functio space $C_{a,b}$[0, T] rather than on classical Wiener space. Also we obtain some relationships between the $L_p$ analytic generalized Fourier-Feynman transform and convolution product for functionals in $\cal{F}$($C_{a,b}$[0, T]) and in $\cal{F}_{A_1,A_2}$.

• 전력전자학회:학술대회논문집
• /
• 전력전자학회 2012년도 전력전자학술대회 논문집
• /
• pp.510-511
• /
• 2012

최근 전력변환 분야에서 고압 인버터의 요구가 증가함에 따라 국내외 Drive 업체에서 멀티레벨 인버터에 대한 관심이 커지고 있다. 특히, 현재 LS산전에서 양산되고 있는 Cascaded H-Bridge(이하 CHB) Type의 멀티레벨 인버터와 더불어 1981년 Nabae 교수에 의해 처음 제안된 3-Level Neutral Point Clamped(이하 NPC) Type의 멀티레벨 인버터는 최근 그 성능 및 신뢰성에 대한 검증이 많이 이루어 졌으며 경쟁사인 ABB/YASKAWA/TMEIC사(社) 등에서 실제 제품화가 되고 있다. 본 논문에서는 현재 LS산전에서 개발중인 3-Level NPC 인버터 기반의 5-Level NPC 인버터의 System 최적화를 위해 양산중인 CHB Type의 멀티레벨 인버터와 그 특성을 비교하여 해당 인버터 개발에 대한 타당성을 검증하였다.

• Asia Marketing Journal
• /
• 제22권3호
• /
• pp.29-50
• /
• 2020

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.

• Communications for Statistical Applications and Methods
• /
• 제29권6호
• /
• pp.665-677
• /
• 2022

This paper proposes a new estimation method based on the maximum product of spacings for estimating unknown parameters of the three-parameter Weibull distribution under a generalized Type-II progressive hybrid censoring scheme which guarantees a constant number of observations and an appropriate experiment duration. The proposed approach is appropriate for a situation where the maximum likelihood estimation is invalid, especially, when the shape parameter is less than unity. Furthermore, it presents the enhanced performance in terms of the bias through the Monte Carlo simulation. In particular, the superiority of this approach is revealed even under the condition where the maximum likelihood estimation satisfies the classical asymptotic properties. Finally, to illustrate the practical application of the proposed approach, the real data analysis is conducted, and the superiority of the proposed method is demonstrated through a simple goodness-of-fit test.

• 복식
• /
• 제67권1호
• /
• pp.22-39
• /
• 2017

This study intended to empirically verify the effect of message framing, cognitive need for closure, and type of fashion products on purchasing attitude of PB fashion products in discount stores. The design consisted of three-mixed design of 2(POP(Point of Purchase)message framing: benefit message vs. loss message) ${\times}2$(cognitive need for closure: high vs. low) ${\times}2$(PB fashion product type: utilitarian vs. hedonic). Survey of this study was conducted on 330 men and women in 20~50's in Seoul and Gyeong-gi, and a total of 287 data were analyzed. Data were analyzed with SPSS 18.0 program, and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First, it was identified that the framing type of POP message of discount store, cognitive need for closure, and PB fashion product type had significant effect on preference and purchase intention. Secondly, it was identified that consumers with both high and low cognitive need for closure had high preference level and purchase intention when they encountered the benefit message framing than the loss message framing. Thirdly, the benefit message framing was more effective than the loss message framing for hedonic PB fashion products in discount stores, but utilitarian PB fashion products did not get affected by the message framing. Fourthly, it was identified that groups with both high and low cognitive need for closure preferred hedonic PB fashion products. Lastly, it was verified that benefit message framing POP advertisement on a group with high cognitive need for closure was effective for Hedonic PB fashion products in discount stores, and utilitarian PB fashion products showed no difference in purchase intention according to the POP message framing type and cognitive need for closure.