• 유통과학연구
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• 제13권1호
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• 대한인간공학회지
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• 제20권1호
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• pp.87-113
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• 2001

This study introduces the concept of image/impression of a product design, human interface elements, and the relationships between them. It is assumed that the human interface can be decomposed into detailed design elements, called human interface elements. This study attempts to build functional relationships between the image/impression of a product and human interface elements. Two different human factors experiments were conducted to demonstrate the effectiveness of the approach suggested in this study. A total of 35 audio/visual consumer electronics products (e.g., CD players, VCRs) were shown on a display screen and the subjects were instructed to evaluate them in terms of eight image/impression dimensions. One experiment was conducted using Korean subjects while the other using American subjects. The functional relationships were modeled by using the multiple linear regression technique. Similarity and difference between the Korean and the American subjects were analyzed. The approach suggested in this study is expected to help designers and developers identify important design variables to enhance the subjective satisfaction of a product design.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2001년도 춘계학술대회 논문집
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• pp.414-417
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• 2001

In today's engineering world, any product development activity requires the expertise and the interaction of many different engineering. Therefore the various activities in a product development architecture are highly distributed and interdependent. The interdependence may be due to sharing of databases and transfer of information between various activities. This will require an integrated product model. That can support distributed design such that participants from different backgrounds collaborate towards one common goal. This paper presents the architecture of the product modeling system for the integration of CAD and CAE. It then reports on the study of STEP 10303 and UG open API focused on the integration of different technical environments.

• 산업공학
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• 제10권3호
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• pp.11-21
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• 1997

The communication between members who participate in the product development project has an effect on the project time, cost, and quality. This reason requires the engineering database which is the kernel of product information. This study focuses on data and process modeling for engineering database related to electronic consumer product. First, Through the definition of engineering database, the characteristics of engineering data, mainly product data are analyzed. Second, The object and class for engineering database are defined. This results of the study can be applied with engineering database design and workflow design of PDM. It also can be used as a reference model when the company develops product with suppliers.

• 산업경영시스템학회지
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• 제33권2호
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• pp.148-153
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• 2010

Nowadays, customers have increasing needs, so more and more enterprises are selling their products with additional services and or contents. The emergence of service added to the product leads to the emergence of the Product-Service Systems(PSS). Many researches related to PSS are mainly concerned with general PSS and PSS modeling, which can not readily assist manufactures of consumer products to implement and realize PSS solution. We have wondered whether customers can distinguish service functions from product functions. Through the case studies on Apple and Nintendo and the survey on the representative 5 IT products, we propose the design factors of products and services for PSS.

• Asia Marketing Journal
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• 제18권3호
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• pp.19-34
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• 2016

Product involvement is an important factor in consumer evaluation of co-branding. However, academic discussions over this factor have largely been neglected. This paper bridges this gap and investigates how product involvement moderates the strength of the reciprocal effect on each brand partner. We validate two theory-driven propositions by using a theoretical modeling approach. Proposition 1 explains that the negative reciprocal effect on partnering brands is stronger in the scenario of higher-involved categories than in lower-involved categories. Proposition 2 argues that the positive reciprocal effect on partnering brands can be more significant in the case of lower-involved categories than in higher-involved categories. To the best of our knowledge, we are the first to explore the influence of product involvement on reciprocal effects in the scenario of a moderately-incongruent co-branding alliance.

• 한국의류학회지
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• 제36권11호
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• pp.1222-1236
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• 2012

This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

• 한국CDE학회논문집
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• 제11권1호
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• pp.11-19
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• 2006

For several years, a research about the simulation for shipyard and shipbuilding has been performed. This research is based on the concept of PLM (Product Lifecycle Management) and DM (Digital Manufacturing). Global leading companies and research center are trying to get a good position of PLM, especially M&S field. Digital shipbuilding is to computerize shipyard facilities and shipbuilding processes, and to simulate expected scenarios of shipbuilding processes using a computer model in order to resolve a potential problem such as a bottleneck processes, and over loaded resources. In this paper, simulation methodology for shipbuilding is described. In addition, a local and global strategy for the use of simulation methodology is suggested. Finally, case studies about an indoor shop and an outdoor shop are described.

• International Journal of CAD/CAM
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• 제5권1호
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• pp.69-81
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• 2005

As collaborative design and configuration design gain increasing importance in product development, it becomes essential to exchange parametric CAD models among participants. Parametric CAD models can be represented and exchanged in the form of a macro file or a part file that contains the modeling history of a product. The modeling history of a parametric CAD model contains feature specifications and each feature has selection information that records the name of the referenced topological entities. Translating this selection information requires solving the problems of how to identify the referenced topological entities of a feature (persistent naming problem) and how to convert the selection information into the format of the receiving CAD system (naming mapping problem). The present paper introduces the problem of exchanging parametric CAD models and proposes a solution to naming mapping.

• International Journal of CAD/CAM
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• 제5권1호
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• pp.39-47
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• 2005

Different CAx systems are being utilized throughout the product lifecycle due to the practical reasons in the supply chain and design processes. One of the major problems facing enterprises of today is how to share and exchange data among heterogeneous applications. Since different software applications use different terminologies, it is difficult to share and exchange the product data with internal and external partners. This paper presents a method to enhance the CAD model interoperability based on feature ontology. The feature ontology has been constructed based on the feature definition of modeling commands of CAD systems. A method for integration of semantic data has been proposed, implemented, and tested with two commercial CAD systems.