• 제목/요약/키워드: Product identity

검색결과 347건 처리시간 0.028초

Does Apparel Purchase Involve Joint Purchase Decision-Making? -Interpersonal Influences between Spouse or Significant Others-

  • Kang, Joohee;Lee, Yoon-Jung
    • 한국의류학회지
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    • 제39권6호
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    • pp.799-811
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    • 2015
  • This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner's product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.

제품디자인에 있어서 젠더디자인 개념의 재정립에 관한 연구 - 냉장고의 그래픽 요소 분석을 중심으로 - (Study on the Concept of Gender Design in Product Design - Centered on analysing graphic element of refrigerator -)

  • 이주현;이유진;박승호
    • 디자인융복합연구
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    • 제14권1호
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    • pp.99-114
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    • 2015
  • 본 연구는 광의적 개념으로써 젠더디자인의 필요성을 말하고자 하고, 제품 디자인에서 젠더정체성을 어떻게 구현할 수 있는지 찾고자 했다. 현재 젠더디자인 연구의 현황을 본 후, 젠더 개념의 확장과 젠더디자인 개념을 재정립해야 할 필요성을 발견했다. 젠더와 동일시되는 여성성이란 특성을 분석하기 위해 특정 제품을 선정했다. 여성성을 가장 강하게 대표하는 제품군인 냉장고를 선정하여 그래픽 요소를 기준으로 분석했다. 분석 결과, 가사 공간의 냉장고에서 젠더는 상당히 국한된 개념으로 사용되고 있었다. 이미 여성이란 굳건한 고정관념이 내재했고 많은 이해관계들이 얽혀있기 때문에, 여기서는 확장된 젠더 개념 구현을 위한 대안 제시가 어렵다고 판단했다. 그래서 대안이 될 수 있는 가능성을 가진 제품군으로 디지털 기기를 제시했다. 물론 이 제품군도 냉장고와 마찬가지의 문제점을 분명히 가지고 있다. 하지만 기능, 사용 빈도, 사용 공간 등을 심도 깊게 고려한다면 젠더 의미를 확보한 디자인의 구현이 가능한 제품군이라 판단했다. 기존의 고정관념에서 벗어나 성별로 강요되지 않는 젠더 개념의 정립을 바탕으로, 젠더디자인이 사용자의 정체성을 고려하여 제품의 시각 요소를 추출할 수 있다면 정체성과 사용성의 융합이 가능할 것임을 살펴보고자 했다.

"가짜로 살아가기" -정체성으로서의 '아시아계 미국인'의 위기와 대안 (Performing Inauthenticity: The Crisis of Asian America and Alternative Identity Politics)

  • 임경규
    • 영어영문학
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    • 제56권5호
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    • pp.773-796
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    • 2010
  • This essay examines, first, the possibility and limitation of Asian America as a category of identity and its political and cultural implications through various theoretical perspectives. Here, by closely reading David Mura's poem "The Colors of Desire," I will argue that "Asian America" as a category of identity is now on the verge of falling apart and its politics of identity is no longer an effective way of fighting back against racism in the US. It is because Asian America is indeed what might be called a historical block, a product of ad-hoc coalition between different ethnic groups historically situated and constructed. In this sense, it is a kind of phantasmal object that is marked by practical absence. This fabricatedness inherent in Asian America as an identity category signifies that it has no essence that is meant to define the group in a transcendental way. The internal totality and coherence of that identity can thus be achieved only by suppressing differences between various ethnic groups and positing a single 'authentic' Asian American identity and culture. More dangerously, according to Viet Nguyen, such idealization of a single subject position can reinforces ideological rigidity that might threaten the ability of Asian America to represent itself in a unified fashion. Then, he predicts, Asian America will lose its cohesive force and fall apart. Eventually, every group within Asian America will be ethnicized. The only way of escaping from this bleak situation, as Vincent Cheng argues, is to foregroud the fabricatedness and ad-hocness of Asian America and to perform "inauthenticity," because Asian America is nothing but a functional category that is marked by absence of essence or authenticity. If Asian Americans admit that they have no essence and that they are essentially inauthentic, the practice of performing inauthenticity can become what we might call an alternative Asian American culture and identity.

RIGHT RÉNYI MEAN AND TENSOR PRODUCT

  • HWANG, JINMI;JEONG, MIRAN;KIM, SEJONG
    • Journal of applied mathematics & informatics
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    • 제39권5_6호
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    • pp.751-760
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    • 2021
  • We study in this paper the right Rényi mean for a quantum divergence induced from the α - z Rényi relative entropy. Many properties including homogeneity, invariance under permutation, repetition and unitary congruence transformation, and determinantal inequality have been presented. Moreover, we give the identity of two right Rényi means with respect to tensor product.

ON MINIMAL PRODUCT-ONE SEQUENCES OF MAXIMAL LENGTH OVER DIHEDRAL AND DICYCLIC GROUPS

  • Oh, Jun Seok;Zhong, Qinghai
    • 대한수학회논문집
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    • 제35권1호
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    • pp.83-116
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    • 2020
  • Let G be a finite group. By a sequence over G, we mean a finite unordered sequence of terms from G, where repetition is allowed, and we say that it is a product-one sequence if its terms can be ordered such that their product equals the identity element of G. The large Davenport constant D(G) is the maximal length of a minimal product-one sequence, that is, a product-one sequence which cannot be factored into two non-trivial product-one subsequences. We provide explicit characterizations of all minimal product-one sequences of length D(G) over dihedral and dicyclic groups. Based on these characterizations we study the unions of sets of lengths of the monoid of product-one sequences over these groups.

Enhancement of Borneo's Indegenous Design

  • Rahman, Khairul Aidil Azlin Abd
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2008년도 추계학술대회
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    • pp.42-45
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    • 2008
  • Derivation of modern products from the by gone age has contributed much for the new modern living. It has been generally recognized that the various ethnicities in Borneo with different backgrounds had made Borneo a place of cultural diversity. However as time passed, most indigenous products are no longer in used or are stored in poor condition. Most products nearly aged over a century are still in a good condition with invaluable sentiments. Indigenous product is an artifact that had been designed and used by certain community of people such as tools, clothing, crafts and goods. Each design may have its own identity to the community. Some of the indigenous products which are no longer in use at present are kept by the community as their collections. The research reveals similarities in the interests of indigenous products, concerns and realities of indigenous communities from the different regions. The study suggests that learning about indigenous materials, such as hand-made products and machine-made products is necessary for the local industry to develop a product identity that is distinctly local. Most indigenous products show evidence of connections to old traditions, yet are new to the design market.

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문화적 Identity 제품개발을 위한 전통적 조형화 방법에 관한 연구 (A Study on the Design Method of Traditional Shape for the Development of Product to Cultural Identity)

  • 이상락;홍정표
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 1999년도 춘계 학술발표대회 논문집
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    • pp.66-67
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    • 1999
  • 오늘날 세계적인 국제화 조류는 싫든 좋든 자국의 시장을 개방하고, 세계 각국의 제품들과 경쟁을 벌여야 하는데, 이때 강력한 경쟁력의 수단이 되는 것은 결국 자국의 문화와 그에 바탕을 둔 상품가치의 개발이며, 바로 여기에서 디자인은 그러한 상품가치를 담아내는 구체적인 그릇인 것이다. (중략)

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ON A CLASS OF TERNARY COMPOSITION ALGEBRAS

  • Elduque, Alberto
    • 대한수학회지
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    • 제33권1호
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    • pp.183-203
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    • 1996
  • When dealing with a Lie group or, in general, with an analytic loop or quasigroup, its symmetry is broken by the election of the distinguished identity element.

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자기해석과 자기감시가 브랜드 가시성에 따라 제품 선호에 미치는 영향 (Influence of Self-construal and Self-monitoring on Brand Product Preference -Focusing on the Moderating Effect of Brand Visibility-)

  • 김하예;김종흠
    • 한국의류학회지
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    • 제40권3호
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    • pp.539-553
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    • 2016
  • This study investigated the influence of consumers' self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.