• 수완나부미
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• 제15권1호
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• pp.255-275
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• 2023

Trade between South Korea and Malaysia has been steadily increasing since the conclusion of the multilateral Free Trade Agreement (FTA) between the Association of Southeast Asian Nations (ASEAN) and South Korea. Bilateral FTAs such as Singapore-South Korea, Vietnam-South Korea, and Indonesia-South Korea came into effect to enhance the economic cooperation between South Korea and major ASEAN countries. However, the bilateral FTA between South Korea and Malaysia, known as Republic of Korea-Malaysia FTA, is still under negotiation. Therefore, this study aims to analyze the economic impact of a possible FTA between these two countries. To examine the economic effects of bilateral FTAs, this study analyzes the trade structure and change in the value of trade between Malaysia and South Korea using panel data analysis. Two significant findings were identified by the analysis. First, the Republic of Korea-Malaysia FTA is expected to promote trade and have a positive effect on the Gross Domestic Product (GDP) of South Korea. Second, the result of the calculated price elasticity based on substituting figures such as tariff, demand elasticity, and export value is that the value of manufacturing exports is expected to considerably get an increase. Therefore, an early FTA between South Korea and Malaysia would be beneficial for both national economies.

• 한국식생활문화학회지
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• 제38권3호
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• pp.154-162
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• 2023

This study investigated the awareness and consumption behavior of 118 vegetarians and omnivores toward plant-based dairy alternatives. The preference and choice attribute questionnaires were compared. Significant differences were obtained between the two groups when considering the purchase experience, preference, and selection attributes of plant-based dairy alternatives. Vegetarians had more experience purchasing plant-based dairy alternative products. In both groups, environmental and animal protection were the major factors that influenced the highest response rate for purchasing plant-based dairy alternatives. The preference score of vegetarians for plant-based dairy alternative products was high, indicating that vegetarianism had a significant effect on their preference for plant-based dairy alternative products. Analysis of selection attributes revealed that price, product weight, appearance, and manufacturer were considered important by vegetarians, whereas nutritional components and labeling, manufacturing environment, composition of ingredients, and taste and texture were considered more important by the omnivores. Results of this study can be used as basic data for the future development of the fast-growing industry producing plant-based dairy alternative products.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2023년도 제67차 동계학술대회논문집 31권1호
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• pp.469-471
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• 2023

본 논문에서는 기존 중고거래 플랫폼들의 불편한 점들을 해소하고 사용자들이 효율적이고 편리한 중고거래를 할 수 있도록 도와주는 플랫폼을 개발했다. 조사를 통해 기존 중고거래 플랫폼은 허위 매물, 시세 파악의 어려움, 사기 피해 등의 문제점이 존재한다는 사실을 인식했다. 문제 해결을 위해 파이썬을 활용하여 주요 중고거래 플랫폼의 상품 데이터를 수집했다. 이에 IQR을 적용하여 가격의 이상치를 판별했다. 가격 비교와 허위 매물 판별이 용이하게 되는 장점이 있다. 또한 이상치를 제거한 상품들의 시세를 계산하여 데이터를 차트로 시각화했다. 플랫폼과 지역마다 상이한 중고 상품의 신뢰성 있는 시세를 파악할 수 있고 중고거래 사기 피해를 방지할 수 있도록 사용자에게 주요 사기 수법, 뉴스 등의 정보를 제공한다.

• Asia Marketing Journal
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• 제6권3호
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• pp.157-171
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• 2004

이 사례는 KT&G가 환경변화에 적응하는 전략을 소개하는 것이다. KT&G의 주력제품인 담배는 이미 암의 발생원인으로 지목되어 사회적 운동으로 금연캠페인을 하고 있을 정도로 시장여건이 좋지 않다. 위협 수준이 아니라 위기 수준이라고 할 수 있다. 이러한 위기를 기회로 전환시키는 전략으로 KT&G는 크게 네 가지 방향을 모색하고 있다. 먼저, 사회적인 저항 속에서도 흡연자는 꾸준히 존재하는 점을 감안하여 철저한 세분화전략으로 신제품을 출시하고 있다. 둘째, 타 소비재와 마찬가지로 고품질의 담배를 개발하여 브랜드파우워를 높이는 전략을 구사하고 있다. 셋째, 담배가 바이오산업의 핵심이 될 수 있음을 감안하여 기업이미지를 바이오와 연결시키려 노력하고 있다. 끝으로, KT&G의 강점인 인삼을 활용하여 웰빙산업에 진출하려는 관련 다각화의 계획을 가지고 있다.

• 무역학회지
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• 제46권1호
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• pp.23-38
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• 2021

This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

• 드라이브 ㆍ 컨트롤
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• 제21권1호
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• pp.16-21
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• 2024

The yaw gearbox is a key device in a wind power generator that improves power generation efficiency by rotating hundreds of tons (400 to 600 tons) of nacelle so that the blade reaches 90 degrees in the wind direction. Recently, installation sites have been advancing from land to sea as they have become super-large at (8-12) MW to increase the economic feasibility of wind power generators and utilize excellent wind resources, and the target life of large wind power generators is 25 to 30 years. The yaw gearbox of 6 to 12 sets is installed in a very complex place inside the nacelle on the tower with parallels, and it is important to secure the reliability of the yaw gearbox because if a failure occurs after installation, it costs tens to hundreds of times the price of a new product to restore. In this study, equivalent loads were calculated by analyzing failure mode and field data, accelerated life test conditions were established, and a test device was constructed to perform the accelerated life tests and performance tests to ensure the reliability of the gearbox.

• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• Asia pacific journal of information systems
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• 제27권3호
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• pp.139-155
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• 2017

As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.202-208
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• 2024

Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.