• Journal of Broadcast Engineering
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• v.24 no.2
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• pp.341-352
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• 2019

The inconvenience of using the product weakens the competitiveness of the product and makes it difficult to obtain various users. This study proposes a 5-step evaluation method that is derived from a formal usability evaluation to suggest improvement directions for easier and more convenient manipulation of complex or inconvenient user interface. The 5-step usability evaluation method can not be applied to all broadcasting equipments, but it is expected to improve the user interface of broadcasting equipments. In addition, it is expected to provide an opportunity to more flexible access to user interface development to be applied to new application services in a variety of telecommunication convergence equipment industry, while leading the era of convergence of broadcasting industry throughout broadcasting equipment industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.193-224
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• 2006

When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumers' response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase In the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay' the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

• 한국벤처창업학회:학술대회논문집
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• 2007.04a
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• pp.375-404
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• 2007

When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumer's response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase in the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay 'the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.21-33
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• 2013

In these days, agricultural products are regarded as a core income source in tourism villages. Nevertheless, poor packaging of agricultural products has threatened the competitiveness and quality of products. For farmers, it is less likely to employ individual designer for developing and improving their packages due to low accessability to rural villages and budgets. Based on this background, this study conducted 'Charrette' in order to improve agricultural product packaging. The target village was 'Goraday' in Gangwon province. This study consisted of different steps for building and implementing proper 'Charrette' programs. Then, it also conducted empirical investigation about the effectiveness and efficiency of 'Charrette'. 'Charrette' has made progress as follows; first step was concerned with advance preparation for constructing program. Second, implementation of 'Charratte' included data collection and analysis, and development of design. Third, evaluation and feedback stage have given presentation and discussion about suggested design with local residents. Empirical investigation about the effectiveness and efficiency of 'Charrette' has been composed with survey and interview targeting participants. In survey and interviews, designers were asked about their attitudinal changes in relation to knowledge, recognition, function, motivation, and satisfaction toward 'Charrette' and 'agricultural product package design' before and after participating the event. The results showed that knowledge and perception of designers toward 'agricultural product package design' have positively increased. In addition, it revealed that designers were satisfied with collaborations with others and their contribution to rural community business. However, the results also suggested that sufficient preparation time/schedules and opportunity to meet other and farmers before events would be required to have better communication and understanding in relation to their tasks and role distribution. Furthermore, it is also required for designers to hold relationship with local community in order to actualize their packaging design.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.29-41
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• 2022

Since the first sale of a banner advertisement in 1995, electronic commerce has become a new transaction channel for consumers. With more than 20 years of its history, electronic commerce has become an important consumption channel for everyone and inexperience is no more a reason that discourages the consumption through this channel. The great expansion of this channel is now a formidable thereat to traditional channels. However, products with high asset specificity and complexity are still having difficulty to be traded over the online channel where the experience of the products for a consumer is limited. Especially, variations of the same product's quality depending on how pre-owners used the product and high complexity to describe the quality of the products prevent used goods from being traded over e-channels. Added to that, the information asymmetry between sellers and buyers for used goods makes the establishment of market transaction difficult. Considering the challenges, the current case study discusses thredUP, a clothing resale platform company. In this paper, we study how the company could overcome those limitations in this toughest resale market through the use of AI for dynamic pricing and standarized product quality ratings. In addition, we also hope to provide readers with the opportunity to understand the secondhand industries and its market, and see where it is heading for in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• Journal of Electrical Engineering and Technology
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• v.11 no.6
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• pp.1729-1734
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• 2016

The surface inspection of a steel billet is a common practice in the steel manufacturing process prior to hot rolling to produce steel wire for tire cord. This billet surface inspection is an important process because flaws on the surface may cause major failures during the product manufacturing phase. This paper presents a computer simulation based on a finite element method for a magnetic flaw detector with a function of the current intensity, the number of coil turns, and the billet proceeding speed during the production phase based on the typical condition of conventional apparatus. Based on the simulation result, the magnitude of the electromagnetic field on the surface diminished with distance from the electromagnet. In addition, the increased current intensity and the increased number of coil turns actually induced a stronger electromagnetic field on the billet surface. On the other hand, the proceeding speed of a billet in its production line had no significant effects. The result in this study may assist to reduce trial and error and to minimize the opportunity costs during the optimization process by applying the findings of this study into the operation condition in the steel billet production line.

• Journal of Distribution Science
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• v.17 no.10
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.57-63
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• 2002

The construction market has a major impact on the overall United States economy. Recent statistics estimate the gross domestic product (GDP) of the U.S. construction industry at some $416.4{\$}$ billion dollars, representing approximately $4.5\%$ of the U.S. GDP. Because the business environment in construction is highly competitive, the participants in the industry must improve their performance and processes to survive. Hence, Benchmarking has been generating interest in the construction industry. This paper provides an overview of the CII Benchmarking and Metrics Program. Following some background and a descriptive discussion of the database, an abridged presentation of result of data analysis. The adoption of benchmarking in Korean construction industry can be another opportunity to improve Korean construction industry.

• Toxicological Research
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• v.17
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• pp.289-292
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• 2001

Gene targeting allows precise, predetermined changes to be made in a chosen gene in the mouse genome. To date, targeting has been used most often for generation of animals completely lacking the product of a gene of interest. Models of essential hypertension have been produced by mutated genes relating renin angiotensin system. The most significant contribution to understanding the genetic etiology of essential hypertension is probably the demonstration that discrete alterations in the expression of a variety of different genes can individually cause changes in the blood pressures of mice, even when the mice have all their compensatory mechanisms intact. These effects are readily detected in animals having moderate decreases in gene function due to heterozygosity for gene disruptions or modest increases due to gene duplication. As a species the mouse is highly resistant to atherosclerosis. However. through induced mutations it has been possible to develop lines oj mice that are deficient in apolipoprotein E, a ligand important in lipoprotein clearance, develop atherosclerotic lesions resembling those observed in humans. The atherosclerotic lesions in apoE-deficient mice have been well characterized, and they resemble human lesions in their sites of predilection and progression to the fibroproliferative stage. Other promising models are mice that are deficient in the low-density lipoprotein receptor. Considerable work still remains to be done in dissecting out in a rigorous manner the effects of alterations in single genes on the induction or progression of atherosclerosis and on the control of blood pressures. Perhaps even more exciting is the opportunity now becoming available to breed animals in which the effects oj precise differences in more than one gene can be studied in combination.