• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.7
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• pp.1750-1759
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• 2009

Recently from the enterprise when about reduction the product of numerous type to develop does not produce simultaneously with Life Cycle shortening and JIT productions of the product, is confronting in the environment which will not become. In order to confront in like this environment, developing the good product importance but, the product researches what kind of direction and developing with core subject of technical innovation is recognized. For the development method and an investment direction of the product proposed PPM (Product Portfolio Management) algorithms from the research which sees from like this viewpoint. With PPM algorithms which are proposed, divided the product in 6 kind groups of standardization type, discrimination type, material cost investigation type, processing cost investigation type and sale promotion type and abolition type and presented tyresearch and development direction..Research approach portfolio investigation of existing research and consulting experience of research and development field with background, presented the analytical model of algorithm, is applied of the instance which composed.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.236-246
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• 2007

The purpose of the current study is to investigate the underlying reasons of fashion brand repurchase intention formation based on means-end chain theory and to identify whether the price level moderates the relationships between attribute evaluation and re-purchase intention. Questionnaire data from 291 consumers who had purchase experience of casual wear during the last 6 month period through off-line retail shops were analyzed. The results showed that hedonic shopping value had a positive impact on aesthetic attribute and utilitarian shopping value also had a positive impact on physical attribute of fashion product. While aesthetic attribute had a positive influence on brand repurchase intention, physical attribute had no effect on brand repurchase intention. In addition, there was no moderating effect of price level between the links from shopping value to fashion product attribute evaluation. When casual wear companies have to devise price related strategies, they need to pay attention to diverse promotion factors except for product attributes to realize price-based differentiation.

• International Commerce and Information Review
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• v.12 no.2
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• pp.357-381
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• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.57-64
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• 2013

This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.167-174
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• 2010

This paper aims to examine the status of sizing specifications for disposable sanitary pads on the market and to offer information on product design that reflect the requests of consumer by gathering opinion through the practical experience of consumers. Seventy-six varieties of sanitary pads on market are measured and the evaluations of wearing comfort were investigated by the questionnaire and interview for sixty three varieties of sanitary pads. As a result, they were classified into five sizes related with length but vaguely related with thickness and width. Thickness is distinguished by the compressibility that is marked as slim or ultra slim by the same brand. However, there is no sizing consistency for all products. The result shows that there is some confusion for consumers to choose desired sizes, In addition, the perception of wearing is categorized into four factors that are product performance, size and fit, wearing feeling and margin of action, and adhesive property and wrapping. The manufacturing specifications for the sanitary pads on domestic market, the requests of consumers for sanitary pad design modifications, and proposals for follow-up studies were figured out through this research.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.191-196
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• 2006

새로운 휴대폰 기기가 하루가 다르게 개발되어 상품화 되는 가운데 사용자의 시각에 입각한 사용성 평가는 앞으로 새롭게 선보일 휴대폰 기기의 방향성을 제시해 줄 수 있는 중요한 척도이다. 특히 근 몇 년간 다양한 기능이 convergence 된 휴대폰들이 늘어남에 따라 사용자 관점에서의 평가 방법에 있어, 실제 사용자는 예측할 수 없고 셀 수 없는 다양한 상황과 환경 속에서 휴대폰 기기를 사용하게 된다는 사실을 주목해야 할 것이다. 따라서 본 연구에서는 끊임없이 변화하는 휴대폰 기기로 인하여 실제 user 가 자신의 특성과 습관, 시시각각 다르게 처하는 환경과 함께 야기되는 휴대폰에 대한 use experience 를 수집하고 분석하는 적합한 방법론을 새로이 제시하고, 이를 사례 연구를 통하여 검증함으로써 사용자 경험을 수집하는데 유용한 새로운 방법론을 개발하는데 그 목적이 있다. 이러한 사용성 테스트의 새로운 분석 방법으로, 특정 휴대폰의 웹 리뷰사이트, 인터넷 동우회와 같은 온라인 커뮤니티상에서 테스트에 응할 여지가 있는 expert user 를 엄선하여 선정 하였으며, 그들에게 휴대폰을 사용하면서 겪게 되는 경험이나 문제점을 휴대폰의 어떠한 부분에서 언제, 어떠한 식으로 발생되었는지에 대하여 work book 의 형식을 통하여 기록하고 다시 그것을 바탕으로 In-depth interview 함으로써 사용자의 경험의 축적에 따라 사용성을 평가하는 프로세스를 새로이 개발하고 적용하였다.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.572-581
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• 2011

The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation, pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.97-106
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• 2007

A core technology that may realize the Semantic Web is Ontology. The OWL (Web Ontology Language) has been positioned as a standard language. It requires technical expertise to directly represent the domain knowledge in OWL. Based on our experience of analyzing the fundamental relationships of concepts in e-catalog domain, we have developed a visual product information modeler called PROMOD. The modeling editor makes it possible to automatically generate the OWL codes for the given product information. We employ an Extended Entity-Relationship for conceptual modeling, enriched with modeling elements specialized for the product domain. In this paper, we present our translation schemes from EER model to OWL codes, and how to design and implement the modeling editor. We also provide a scenario to demonstrate the usage of the editor in practice.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1099-1111
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• 2011

This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

• Journal of Information Technology Applications and Management
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• v.24 no.3
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• pp.73-92
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• 2017

Usability is one of the most important concepts regarding software quality. It can be interpreted as the goodness associated with using the software product. This paper distinguishes the goodness of an individual using experience and the goodness of a product for using. This paper proposes a software quality view model which classifies software quality views into two broad categories of end view and means view. End view includes long-term view and short-term view which is classified further into performer's view on software activity and third party's view on software activity. Means view includes intrinsic view and contingency view. The analysis of ISO 25000 Series SQuaRE demonstrates the necessity to decompose product quality model and quality in use model into five models corresponding to the software quality views respectively. The analysis on playability shows that the universal definition of usability may be an illusion. The results provide the theoretical basis to build a comprehensive and consistent body of knowledge regarding software quality, which is consisted with the set of quality models and the theories explaining the relationships among the elements of the models.