Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

The Effects of Environment-conscious Consumer Attitudes towards Eco-friendly Product and Artificial Leather Fashion Product Purchase Intentions

  • Park, Sung Hee (Dept. of Clothing & Textiles, Chung-Ang University) ;
  • Oh, Kyung Wha (Dept. of Home Economics Education, Chung-Ang University) ;
  • Na, Youn Kyu (Dept. of Clothing & Textiles, Chung-Ang University)
  • Received : 2012.08.03
  • Accepted : 2012.12.27
  • Published : 2013.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.

Keywords

References

  1. Ahn, S. C., & Park, S. Y. (1998). A study of consumer's environmental consciousness and purchasing behavior of environmental goods. Journal of Resource Development, 18(1), 14-25.
  2. Alwitt, L. F., & Pitts, R. E. (1996). Predicting purchase intentions for an environmentally sensitive product. Journal of Consumer Psychology, 5(1),49-64. https://doi.org/10.1207/s15327663jcp0501_03
  3. Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of Business Research, 17(1), 51-56. https://doi.org/10.1016/0148-2963(88)90022-7
  4. Cha, J. Y. (2000). Study on the relationship between pro-environmental consumption consciousness and behavior of teenager consumer. Unpublished master's thesis, Sookmyung University, Seoul.
  5. Cho, Y. Y., & Kim, K. H. (2003). Environmental consciousness in Korea. Korean Resource Economics Association, 21(1), 177-204.
  6. Hong, B. S., Lee, E. J., & Chu, Y. J. (2010). The effect of environmental values of fashion consumers on purchase satisfaction and repurchase intention of eco-friendly fashion products. Journal of the Korean Society for Clothing Industry, 12(4), 431-438. https://doi.org/10.5805/KSCI.2010.12.4.431
  7. Hopper, J. R., & Nielsen, M. J. (1991). Recycling as altruistic behavior: normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 26(1), 195-220.
  8. Huh, K. O. (2004). The effect of consumers' environmental conservation behavior on the purchase of pro-environmental and used products. International Journal of Human Ecology, 42(9), 85-97.
  9. Jeong, Y. J., & Park, O. L. (2006). A study on university student's clothing disposition behavior depending on their personality and environmental consciousness. Korean Journal of Human Ecology, 15(1), 157-164.
  10. Jung, H. J. (2009). Extraction of evaluation criterion descriptions for public designs. Unpublished master's thesis, Chosun University, Gwangju.
  11. Kim, Y. S. (2004). A model of the antecedents of consumers' green purchase behavior. Korean Journal of Marketing, 8(2), 1-26.
  12. Kim, Y. D. (1995). Environmental consciousness & clothing consumption behavior of the consumers. Unpublished master's thesis, Chung-Ang University, Seoul.
  13. Koh, A. R., & Noh, J. Y. (2009). Ethical fashion consumer behavior in Korea: factors influencing ethical fashion consumption. Journal of the Korean Society of Clothing and Textiles, 33(12), 1956-1964. https://doi.org/10.5850/JKSCT.2009.33.12.1956
  14. Korea Fashion Association. (2012). Fashion CEO report, pp. 20-28.
  15. Korea Development Institute. (2009). Global environment forum 2009, pp. 3-7.
  16. Lee, Y. J. (2008). Influences of globalization factors of Korean food on country image, attitudes and product buying intention. Unpublished master's thesis, KyungHee University, Seoul.
  17. Lee, K. H. (1999). The relationships of clothing benefit and clothing attributes evaluation to ego identity of college students. The Research Journal of the Costume Culture, 7(4), 637-652.
  18. Lee, C. H., Noh, J. K., & Kim, Y. S. (2000). A study on the factors that influence the environmentally concerned consumption behavior. Business Administration, 29(2), 171-195.
  19. Lee, S. H. (2003). A study on environment-friendly family resource management behaviors, environmental consciousness, knowledge, and education. Korea Home Management Association, 21(1), 91-102.
  20. Lee, J. E., Kim, I., & Park, S. K. (2002). A study on the consumer behavior on environmentally beneficial clothing. Journal of Fashion Business, 6(2), 77-92.
  21. Min, H. S., & Rhee, K. C. (1999). Consumers' pro-environmental attitude and behavior. International Journal of Human Ecology, 37(1), 29-44.
  22. Noh, J. K. (1996). A study on the relations between environmentally concerned consumption behavior and life style. Journal of Marketing Management, 2(1), 1-18.
  23. Park, K. Y. (2000). A theoretical study on the behaviors of the environmentally concerned consumer. Kyongju University Research, 13(1), 295-309.
  24. Park, H. H., & Oh, S. D. (2005). The influence of materialism and environment consciousness on recycling attitude and behavior of clothing. Journal of the Korean Home Economics Association, 43(10), 167-177.
  25. Park, U. A., & Rhee, K. C. (1995). A study on environmentally conscious consumer behavior. International Journal of Human Ecology, 33(4), 199-212.
  26. Park, W. A., & Lee, K. C. (1995). A study on environmentally conscious consumer behavior. Korean Home Management Association, 33(4), 199-210.
  27. Park, H. S., & Suh, Y. S. (1998). Environmental perception of consumers and clothing consumption behavior. Korean Home Management Association, 128, 79-88.
  28. Park, Y. H. (2012). A study on the purchase appraisal standard and postpurchase satisfaction of natural dyeing products. Journal of the Korean Society for Clothing Industry, 14(1), 64-74. https://doi.org/10.5805/KSCI.2012.14.1.064
  29. Sung, Y. Y. (2005). A study on the environmental consciousness and behavior of the consumers in Incheon Area. Korean Home Management Association, 23(3), 35-51.
  30. Rice, J., Farquhar, A., Piernot, P., & Gruber, T. (1996). Using the web instead of a window System. Proceedings of ACM CHI 96 Conference on Human Factors in Computing Systems, Vancouver, BC, pp.103-110.
  31. Stern, P. C., Dietz, T., & Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25(3), 322-348. https://doi.org/10.1177/0013916593255002
  32. Shim, S. (1995). Environmentalism and consumers clothing disposal patterns: an exploratory study. Clothing and Textiles Research Journal, 13(1), 38-48. https://doi.org/10.1177/0887302X9501300105
  33. Schwepker, C. H., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 10(2), 77-101.
  34. Van Liere, K. D., & Dunlap, R. E. (1981). Environment concern does make a difference how it'smeasured. Environment and Behavior, 13(6), 651-676. https://doi.org/10.1177/0013916581136001
  35. Won, D. D. (2003). Study on the relationship between pro-environmental consumption consciousness and behavior of teenager consumer. Unpublished doctoral dissertation, Wonkwang University, Iksan.
  36. Yun, S. W., & Yang, Y. J. (2009). Analysis of the difference in environment-friendly behavior based on list of value. Marketing Management Research, 14(2), 103-122.

Cited by

  1. Subjective Hand and Physical Properties of Tricot based Artificial Suede according to Raising Finish vol.16, pp.1, 2014, https://doi.org/10.5805/SFTI.2014.16.1.153
  2. The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction vol.36, pp.2, 2017, https://doi.org/10.1080/02650487.2016.1158223
  3. A Study on the Perception and Impact of Sustainable Green Consumption Practices of Women in Preserving Ecology with Special Reference to Chennai City vol.3, pp.10, 2015, https://doi.org/10.7763/JOEBM.2015.V3.309
  4. Effect of raising cycles on mechanical, comfort, and hand properties of artificial suede vol.84, pp.18, 2014, https://doi.org/10.1177/0040517514528561
  5. The Effect of the Education Program for Ethical Consumption of Clothing on Adolescents' Ethical Consumption Consciousness of Clothing, General Ethical Consumption Knowledge and Behaviors vol.15, pp.6, 2013, https://doi.org/10.5805/SFTI.2013.15.6.932