• Title/Summary/Keyword: Product Development Strategy

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A Study on a Security Engineering Methodology for Information Security Systems Considering Quality and Cost (품질과 비용을 고려한 프로세스 기반의 보안공학방법론에 관한 연구)

  • Choi, Myeong-Gil
    • Journal of Information Technology Applications and Management
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    • v.16 no.2
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    • pp.23-43
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    • 2009
  • For reliability and confidentiality of information security systems, the security engineering methodologies are accepted in many organizations. To improve the effectiveness of security engineering, this paper suggests a security methodology ISEM, which considers both product assurance and production processes, takes advantages in terms of quality and cost. To verify the effectiveness of ISEM, this paper introduces the concepts of quality loss, and compares the development costs and quality losses between ISEM and CC through the development of VPN system.

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A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy - (패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 -)

  • Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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Differentiated Effects of Product Strategy and CEO Characteristics on Venture Firms' Growth: The Moderating Role of Organizational Life Cycle Stage (제품 전략과 CEO 특성이 벤처기업의 성장에 미치는 차별화된 효과: 조직수명주기 단계의 조절 역할)

  • Kim, Jungho;Han, Junghee
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.23-58
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    • 2014
  • This study investigates the effects of product strategies and CEO characteristics on the growth of venture firms. These factors are related with strategic behaviors and managerial capabilities of small and dynamic firms. According to empirical results of FGLS regression with the data of the Korean venture firms, both product strategies and CEO characteristics have significant effects on firm growth and additionally explanatory powers. In general, the growth rates of venture firms tend to increase with the level of product's diversity and marketing-enhancing strategy, but decrease with the degree of product's innovation-enhancing strategy. The growth rates are higher when CEO is non-founder and has sufficient experience related to current business, and CEO's career development is focused on general management area. The effects of product strategies and CEO characteristics are moderated by the firm-internal factor such as organizational growth stage. The positive effects of some product strategies (e.g. marketing-enhancing strategy) and CEO characteristics(e.g. career focused on general management) become stronger for firms operating in the stage of start-up or initial growth, while their effects become negative or insignificant for firms operating in the mature or declining stage in which the negative effect of innovation-enhancing strategy does not exist.

A study on the development strategy of home meal replacement in relation to the consumption trends (소비 트렌드에 따른 가정간편식 개발 전략)

  • Hong, Wan-Soo
    • Food Science and Industry
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    • v.50 no.3
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    • pp.2-32
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    • 2017
  • Due to the increasing demand for convenience and simplicity, Home Meal Replacement (HMR) has become a key trend in the food service industry. This study researched the current consumer trend and analyzed the national and international HMR product trend, aiming to find useful insights for the field. Results showed that in order to expand the HMR market demand, it is possible to consider diversifying the product category by making customized premium products, such as products for the elderly, infants, patients, and sports players, or products with enhanced nutritional fortification. From the industrial aspect, centralization through Central Kitchen (CK) and implementation of the scientific and advanced ISO and HACCP system are necessary. Lastly, to develop high value-added HMR products, it is deemed essential to utilize the so-called 'food tech', the technology which integrates core technologies of the fourth industrial revolution into the food industry.

Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
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    • v.5 no.2
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    • pp.70-78
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    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

Improving New Product Development Strategy by Integrating Kano Model and QFD (Kano 모델과 QFD 통합을 통한 신제품 개발전략 수립에 관한 연구)

  • Cho, Tae-Yeon;Yoon, Seong-Pil
    • Journal of the Korea Safety Management & Science
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    • v.8 no.5
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    • pp.57-70
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    • 2006
  • Kano model offers an effective way to understand customer requirements strategically Thus, the integration of Kano model and QFD can reflect customer requirements more effectively in designing new product. Most of previous studies on the integration have been focused customer attributes, but engineering characteristics are used at the final stage of new product design. It is proposed that how to classify engineering characteristics into Kano's elements and how to use the classified results in new product development process in this thesis. A case example is included to explain the proposed method.

Factory Automation(FA) in Korea firms and Development Strategy (한국산업의 공장자동화와 발전전략)

  • 이근희;안문영
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.14 no.23
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    • pp.71-100
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    • 1991
  • Investment in FA facilities has been accerelated since 1986, turning point by labor strife in Korea firms. Most commonly adopted automation tech, in their manufacturing process consists of NC. Robotics, PLC, CAD/CAM now on and further confused system oriented FMS, CIM, etcs. undergoing. But for all their remarkable notices in manufacturing systems, The competitive position on product cost, quality, shorten delivery and profit has never been recovered in global swing market. To make some empirical suggestions with a view to competitive strategy of Korea firms by FA, to the conclusion largely FA tech. adoption can be justified only when its application on new product productions and improved the structure of products comparatively. Because of when it was applied in old production process. The effectiveness is very doubtful to the lacks of consistent and integrate manufacturing policy with the strategy of the fim and their poor standardization level in shop floors.

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Development Strategies of Sustainable PSS in Manufacturing (제조업의 지속 가능한 제품-서비스 시스템 개발 전략 연구)

  • Sohn, Jong-Min;Lee, Hyun-Chan
    • Korean Journal of Computational Design and Engineering
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    • v.16 no.1
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    • pp.31-40
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    • 2011
  • Product-service system (PSS) is a system of products and service, supporting networks and infrastructure that is designed to be competitive. PSSs satisfy customers' needs more effectively and have a lower environmental impact than traditional business models. Therefore, many companies and governmental institutes are eager to implement the PSSs as a new business model. In this paper, we focus on industrial practices as new business models for the company. PSS, especially, is popular in electronic industry, so one can often observe such examples as iPod, iPhone, e-Book and etc in the field. We first thoroughly investigate the current practices of PSS in Korean electronic industry. The examples are surveyed and projected directions are given. Then, non-electronic PSSs are surveyed. Especially mechanical PSSs are intensively discussed. Based on the survey results, we propose several major development strategies of Sustainable PSS (SPSS). SPSS will bring a competitive edge for company as realization of sustainable development of PSS considering economy, society, and environment.

Waste Management in the Era of Sustainable Development Goals : The EU's Plastics Strategy (SDGs시대의 폐기물관리 : EU의 플라스틱 전략)

  • Park, Sang-Woo
    • Journal of Korea Society of Waste Management
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    • v.35 no.8
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    • pp.683-691
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    • 2018
  • The plastic strategy adopted by the EU in January 2018 was established to implement circular economic policies and the Sustainable Development Goals(SDGs) of the United Nations. The strategy includes the vision and implementation measures to achieve, which are primarily measures to improve recycling and increase demand for recycled plastics. The representative measures include the design that considers recycling possibilities, reinforcement of demand for recycled plastics, suppression of occurrence, and response to micro-plastics. The policies to implement these measures include legislative restrictions and economic measures (EPR, GPP). It is especially desirable that the policies are applied differently depending on the plastic product. The Korean government has established comprehensive measures for all stages from production to recycling, but those measures are not comprehensive compared to the EU's strategy. The reason is that the refusal of waste collection makes the Korean government establish the approach from the aspect of waste management instead of the implementation of a circular economy or SDGs like the EU. The countermeasures are aimed at achieving a 50% reduction in waste generation amount and a 70% recycling rate. It is considered that the possibility of achieving the goal will increase by examining the measures and policy means in the EU's plastics strategy.

Optimal Pricing Policy under Uncertain Product Lifetimes (불확실한 제품 수명주기를 고려한 최적가격결정 모형에 관한 연구)

  • 이훈영;주기인
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.2
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    • pp.23-31
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    • 2000
  • Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

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