• International Journal of Internet, Broadcasting and Communication
• /
• v.12 no.4
• /
• pp.61-70
• /
• 2020

As mobile device usage time increases thanks to the development of information and communication alongside the increase in the spread of smartphones, mobile shopping has become a common trend. While mobile shopping has the advantage of saving both time and money, it may also result in dissatisfaction with product differences after purchase. For online clothing shopping malls, in particular, if the size does not match after purchase, it is difficult for customers to return or exchange the goods. To address this problem, some mobile apparel shipping malls offer a virtual fitting service and a size comparison function; however, the number of such malls remains low. In this paper, a usability evaluation was performed on a mobile apparel shopping mall that provides a size comparison function. The three apps selected for evaluation have different size input methods, and a slightly different method of providing results after comparing the user's dimensions with the dimensions of the clothes to be purchased. In this paper, the evaluators were asked to select clothes at the shopping mall and perform the task of deciding the size of the clothes to be purchased through their own measurements and comparison while also evaluating the effectiveness, meaning, and satisfaction of the apps. Based on the analysis of the results, this paper aims to produce an improvement plan and help design the size comparison UI (User Interface) in the future.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2018.05a
• /
• pp.279-280
• /
• 2018

This study examines the status of Korea's information security industry through mutual comparison between Korea and the world, and also suggests policy implications. In the world information security industry, we find that the service market is far greater in sales and the market attractiveness than the product market, but in Korea, the opposite result is obtained. The results of this study suggest that it is urgent to take measures to increase the value added of information security products with weak income generation capability and it is necessary to introduce the restructuring of the main market of information security industry from product market to service market.

• The Journal of the Korea Contents Association
• /
• v.8 no.3
• /
• pp.173-181
• /
• 2008

This study aims to prove the connection between satisfaction and re-visit intention of customers by examining shopping value and store image depending on product types purchased at Internet shopping malls. The finding of this study revealed that shopping value could be classified into hedonic and utilitarian value, while store image could be extracted into six dimensions such as reputation, product and information service, customer service after purchase, atmosphere, convenience, and safety. Both search goods and experience goods among store image factors were found to have stronger effect on utilitarian shopping value than hedonic shopping one. In addition, it was found that store image and shopping value had an effect on customer satisfaction and re-visit intention depending on product types, with a significant difference. These findings are expected to provide marketing complications for the understanding of differentiated market segments in the Internet shopping mall market, which is facing ever-growing market.

• Journal of Korean Society of Rural Planning
• /
• v.20 no.1
• /
• pp.127-134
• /
• 2014

This study, in order to complement instability of analysis result stemming from the choice between reference point and comparison point which is pointed out as the defect of shift-share analysis, conducted shift-share analysis using Gross Regional Domestic Product (GRDP) trend of Geumgang area, Chungcheongnam-do for the period from 2000 to 2011. As a result of the analysis, (1) industries that had both the positive Regional Share Effect (RSE) and Industrial Mixed Effect (IME) were service industries such as manufacturing industry, electricity gas, transportation industry, art, etc., which are positively influencing the regional industry. (2) industries that had both the negative RSE and IME were other service industries such as wholesale and retail businesses, lodging industry, food industry, real estate business and leasing service, business service industry, public administration, etc., which provide basic livelihood services for the residents. (3) industries that had the positive RSE and negative IME were agriculture, forestry and fishery industry, mining industry, construction industry, and educational service industry. (4) industries that had the negative RSE and positive IME were info-communications industry, financial and insurance businesses, health industry, etc.

• Journal of the Korean Home Economics Association
• /
• v.23 no.1
• /
• pp.59-69
• /
• 1985

Consumer satisfaction/dissatisfaction is a concept which is receiving increased attention from consumers, public policy makers, and marketers alike. The literature in this field is still meager, has been growing rapidly byt with diversity of direction. The purpose of this study is to review the conceptualization and taxonomy of CS/D in consumer research. Three types of the basic process in a general theory of CS/D are suggested; system CS/D, enterprise CS/D and product-service CS/D. It is also classified into macro marketing system CS/D, micro marketing system CS/D and consuming mix CS/D. The conceptualization of CS/D begins with a basic model of how CS/D results from the individual product purchase experience of individual consumer. Basic CS/D models are classified into process model which contains experience, information search, prepurchase evaluation and comparison process variables and psychological model which is derived from cognitive dissonance theory. Theoretical and empirical foundations about expectation model are asimilatin, contrast, generalized negativity and assimilation contrast theories.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.8
• /
• pp.1265-1273
• /
• 2002

The purposes of this study were to examine online store attributes sought and evaluated by online shoppers and to compare those attributes with those of off-line stores. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. The t-tests revealed that there were significant differences on store attributes sought and evaluated by shoppers between online and off-line stores. Price related attributes (i.e., low price and reasonable price) and store name were more important for online stores while product related attributes (i.e., assortment, fashion, and brand) were more for off-line stores. Price related attributes, promotion, and entertainment were highly evaluated on online stores while product related attributes and service were on off-line stores.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.4
• /
• pp.39-54
• /
• 2006

Marketing managers hope to maximize the success rate of new products by satisfying various needs of consumers. For this, an analysis called 'conjoint analysis' has been frequently applied in the process of new product development. This study was performed to compare the predictability of diverse conjoint analyses in choice of general hospitals. The comparison was performed among four models of traditional conjoint analysis and choice-based conjoint analysis. Results show that the hybrid conjoint analysis, which combined the traditional conjoint analysis and the choice-based conjoint model showed the highest predictive accuracy. Still two models show similar estimates of utility.

• Science of Emotion and Sensibility
• /
• v.13 no.4
• /
• pp.761-768
• /
• 2010

Research from many marketing fields shows that the importance of factors which ultimately reflect customers' satisfaction towards a product or service vary with the progression of time. Likewise, the emotions that users experience from using the product can vary with prolonged interaction with the product itself. Thus, research was conducted under the notion that users' emotions at the initial stage of product usage is likely to vary with that at a later stage, when users would have had more experience with the product. In this research, a comparison was made between the emotions felt by customers with first-hand experience with the iPhone and those felt by long-time iPhone users who already had much more opportunities to familiarize themselves with the product. The results of the research conducted above show that, with first usage of the iPhone, users experience a relatively low level of negative emotions(Uncomfortableness) due to the predominance of the users' positive emotions. Over prolonged usage, however, the level of negative emotions associated with the usage of the iPhone has been shown to increase. Still, it is impossible to state that the Uncomfortableness associated with iPhone usage is high in general. In fact, it has been shown that positive emotions were rather experienced by iPhone users both before and after usage, suggesting that the emotions involved during iPhone usage was generally positive. Although more research would need to be conducted to safeguard this claim, it can be generally deduced from the results of this research that:when using a product, positive emotions in terms of the reflective level accounts for much of the negative emotions(i.e. discomfort) associated with behavioral level with regard to the product itself.

• ETRI Journal
• /
• v.42 no.5
• /
• pp.734-747
• /
• 2020

Using 23 867 standard essential patents claimed for three different wireless telecommunication standards (GSM, WCDMA, and LTE), this research examined the difference in technological importance and breadth of patents between practicing and non-practicing entities. We discovered that compared to manufacturers and service providers, organizations who do not appropriate innovation-derived profits directly from product or service markets tended to have relatively low-quality but broadly scoped technologies for the claimed standard essential patents. These relationships between the characteristics of inventions and the organizational types were consistently held across different generations of wireless standards as indicated by regressions run for each sample split by generation. Furthermore, the theory and policy implications of our results and arguments are presented herein.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.25 no.3
• /
• pp.16-27
• /
• 2002

This paper is mainly interested in customer's(fan's) royalty to professional sports in sports industry. The royalty is studied with the royalty to several products and a service, so that we can obtain the comparison between both the former and the latter royalty. Interested professional sports, products and service are baseball, basketball, soccer, beer, cu, cola/cider, etc, and we will call each of them 'item'. The seven related hypotheses are considered. In hypotheses the dependent variable is royalty to nine items, and the independent variables are rune items, and customer's sex and major. For testing hypotheses, a questionaire is used, and reliability is checked with Cronbach's Alpha and correlation coefficients. For some items the royalty is significantly strong. Rather, even if some item has bad quality, it is found that customers can be royal to that item. We can identify some of those items through the results of this study. The strong significant results will be useful for the customer management. Additional studies are required for nonsignificant results which seems to be useful, and they are noted in the final part of the paper.