• 한국학교보건학회지
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• 제27권2호
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• pp.59-68
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• 2014

Purpose: The purpose of this study was to investigate the intention of smoking cessation according to the level of cigarette price increase among adolescent smokers and to suggest a reasonable cigarette price to effectively reduce smoking prevalence. Methods: In 2007, subjects were selected from middle and high school students except twelfth graders using a complex sampling design which employs a two-stage cluster sampling method. In total, 1,001 current smokers were included in the study. To investigate the intention of smoking cessation according to the level of cigarette price increase, cumulative percentages of smoking cessation of every smoking-related subgroup were presented under the assumption that cigarette prices increased to 3,000, 4,000, 5,000, 6,000 or 10,000 won. Non-parametric statistical methods were used to compare the prices at which the subjects intended to quit smoking among the subgroups. Results: More than 50 percent of current smokers intended to quit smoking under the assumption that cigarette prices were doubled to 5,000 won. However, the effect of cigarette prices on smoking cessation was less sensitive when the prices exceeded 5,000 won. In addition, the median of cigarette prices at which the subjects intended to quit smoking was 5,000 won, excluding the subjects who smoked less than a cigarette a day. Conclusion: This study suggests that 5,000 won for one pack of cigarettes is a reasonable price to effectively encourage smoking cessation, considering the price elasticity. Therefore, this finding may be helpful in establishing a new cigarette price policy for anti-smoking.

• 한국콘텐츠학회논문지
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• 제15권10호
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• pp.457-467
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• 2015

최근 전세가격 상승과 저금리 저성장 시대에도 불구하고 금융 및 보험업의 산업 생산지수는 전 산업생산지수 대비 지속적으로 상승폭을 유지하면서 일반적인 상식에 반하는 현상이 나타나고 있다. 이에 본 연구에서는 금융업 산업생산지수와 전세가격 상승의 동태적 상관관계를 분석함으로써 전세가격 상승이 금융업 산업생산지수에 미치는 영향에 대해 분석하고자 했다. 이를 위해 전세가격지수와 거시경제 변수인 전 산업생산지수, 금융 및 보험업 생산지수의 변수를 정의하고, 공적분 관계가 없는 벡터자기회귀모형(VAR)을 이용하여 연구를 진행하였다. 2000년 1월부터 2015년 5월말까지 총 183개월의 시계열 데이터 분석결과 전세가격상승이 직접적으로 금융업 생산지수에 인과 관계를 나타내지는 않았으나 금융업 산업생산지수의 상승이 전세가격 상승에 영향을 미치는 것으로 나타났다. 이는 곧 전세가격의 구조적 변화와 주택금융의 관계 분석을 통해 실질적인 주택 관련 정책이 금융산업에 직접적인 영향을 줄 수 있음을 시사한다.

• 복식문화연구
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• 제26권6호
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• pp.951-965
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• 2018

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

• 대한교통학회지
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• 제32권1호
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• pp.13-26
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• 2014

국내에서 소비되는 에너지의 대부분을 해외에 의존하고 있는 우리나라는 교통부문에서도 에너지 절감을 위해 많은 노력을 하고 있다. 휘발유가격과 교통수요와의 관계는 국내외적으로 꾸준히 연구되어 왔으나 국내 선행연구는 승용차 및 수도권 중심으로 연구되어 왔다. 본 연구에서는 휘발유가격이 대중교통수요에 미치는 영향을 분석하며 월별 자료를 활용하여 대중교통 수단별(버스, 도시철도) 및 광역권별(수도권, 부산, 대전, 대구, 광주)로 실증적으로 비교분석했다. 분석을 위해 시계열모형과 다중회귀모형을 사용하였으며 회귀모형의 계수를 활용하여 유가에 대한 대중교통 수요의 탄력성을 비교하였다. 유가에 대한 수요탄력성이 버스보다 도시철도가 높게 나타났고, 대중교통체계가 잘 갖춰진 수도권보다 승용차 의존적인 지방 광역권이 유가에 더 민감한 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.469-480
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• 2013

본 논문은 제주관광과 직 간접적적으로 연계되어 있는 관광패키지 가격 메커니즘의 의사결정에 관한 연구로 제주도 관광패키지 12개의 상품을 선정하여 전망이론에 기초한 심리적 회계원칙과 프레이밍 효과를 One Way ANOVA 검정방법으로 분석하고 있다. 분석 결과, 첫째, 관광패키지 리스트가격정보를 제시할 때 묶음가격으로 제시하는 마케팅 전략이 필요하다. 둘째, 할인가격 정보는 기본패키지와 옵션패키지의 개별할인 정보를 단위별로 세분하여 공개하는 것이 바람직하다. 셋째, 가격(가격할인)정보 제공에서 관광상품 구매경험이 풍부한 관광객들은 경험이 적은 고객들보다 가격정보에 민감한 것으로 나타나 "프레이밍 효과"와 "지식-조합이론"이 일치하는 결과가 도출되었다. 따라서 리스트가격정보는 묶음가격으로 제시하는 한편, 가격할인상품은 할인정보를 어떠한 프레임으로 제시하느냐가 중요하며, 현대인의 관광상품 구매 관점을 파악하는 것과 시간, 노력, 바용 등이 절약될 수 있는 여행서비스상품을 제공하여 심리적 회계원칙에 안정감을 주는 것이 필요한 것으로 분석되었다.

• 한국축산식품학회지
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• 제37권3호
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• pp.469-476
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• 2017

This study analyzed consumers' preferences and price sensitivity to native chickens. A survey was conducted from Jan 6 to 17, 2014, and data were collected from consumers (n=500) living in Korea. Statistical analyses evaluated the consumption patterns of native chickens, preference marketing for native chicken breeds which will be newly developed, and price sensitivity measurement (PSM). Of the subjects who preferred broilers, 24.3% do not purchase native chickens because of the dryness and tough texture, while those who preferred native chickens liked their chewy texture (38.2%). Of the total subjects, 38.2% preferred fried native chickens (38.2%) for processed food, 38.4% preferred direct sales for native chicken distribution, 51.0% preferred native chickens to be slaughtered in specialty stores, and 32.4% wanted easy access to native chickens. Additionally, the price stress range (PSR) was 50 won and the point of marginal cheapness (PMC) and point of marginal expensiveness (PME) were 6,980 won and 12,300 won, respectively. Evaluation of the segmentation market revealed that consumers who prefer broiler to native chicken breeds were more sensitive to the chicken price. To accelerate the consumption of newly developed native chicken meat, it is necessary to develop a texture that each consumer needs, to increase the accessibility of native chickens, and to have diverse menus and recipes as well as reasonable pricing for native chickens.

• 재무관리연구
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• 제15권1호
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• pp.73-94
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• 1998

This paper contributes to the ongoing controversy over price and volatility spillovers across countries by providing new evidence with the futures data of the S&P 500 and Nikkei 225 index futures contacts from January 3, 1990 to April 16, 1996. Based on the two-stage symmetric and asymmetric GARCH models we document that both the U.S. and the Japanese daytime returns significantly influence the subsequent overnight returns of the other market. We find no signs of volatility spillovers between two international markets with the symmetric model. However, with the asymmetric models, we find that the magnitude of foreign negative shocks are different from the positive ones. The findings generally suggest that the two markets are more sensitive to the bad news originating in the other market. This nature of transmission between two markets would have important implications to the arbitragers who are trying to exploit the short-term dynamics of price and volatility movements across two security markets.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 추계학술대회
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• pp.412-414
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• 2017

농산물에 대한 가격을 정확하게 예측하는 것은 정부와 지방자치단체, 농업관련 주체들에게 중요한 정보가 된다. 또한 농산물의 생산 및 출하는 기상상황에 큰 영향을 받는다. 본 논문에서는 기상상황에 따른 가격변동성이 큰 배추에 대해 최근 각광받는 딥러닝 기술을 적용하여 가격 예측 모형을 제안하였다. 기존의 배추 가격 예측 모형과 예측 성능을 비교하였고 그 우수성을 확인하였다.

• 복식문화연구
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• 제19권2호
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• 응용통계연구
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• 제29권3호
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• pp.463-470
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• 2016

주파수 영역에서 시계열 자료를 분석함에 있어 스펙트럴 추정량은 매우 유용한 도구이다. 기존의 스펙트럴 추정량은 이상치에 영향을 받을 수밖에 없는 구조로 되어있어서 M-추정법을 활용하여 로버스트 스펙트럴 추정량이 제안되었다. M-추정을 위해서는 조율모수를 적절하게 선택해 주어야 하는데 Pak (2001)이 제안한 방법을 사용할 때의 효과를 연구하였다. 모의실험과 주택가격지수에의 적용을 통하여 효과가 있음을 확인하였다.