• Title/Summary/Keyword: Price Change

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The Effects of Marketing Mix Strategies on Perceived Value and Loyalty in Korean Restaurants (한식 레스토랑의 마케팅 믹스 전략이 지각된 가치와 충성도에 미치는 영향)

  • Lee, Eun-Jun;Kim, Dong-Soo
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.136-151
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    • 2014
  • To adapt to the constant change in the foodservice industry, dietary life is not only evolving variously and complicatedly, but eating-out styles are also changing fast. In this reality, this study is intended to examine the effects of marketing mix strategies on perceived value and loyalty in Korean restaurants. To achieve this, a survey was carried out to total 300 customers of Korean restaurants in Seoul from June 11 to June 30, 2013. The results were as follows. First, service experience, price and store image in Korean restaurants had a positive effect on the perceived value. Second, price, advertisement and store image in Korean restaurants had a positive effect on the loyalty. Third, the perceived value had a significant positive effect on the loyalty. As stated above, service experience, price and store image, and price, advertisement and store image in Korean restaurants had an effect on the perceived value and the loyalty, respectively. Also, the perceived value had an effect on the loyalty. Consequently, these factors are very useful as marketing mix strategies in Korean restaurants.

House Price Channel: Effects of House Prices on Macroeconomy (주택가격채널: 거시경제에 미치는 영향을 중심으로)

  • Song, Inho
    • KDI Journal of Economic Policy
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    • v.36 no.4
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    • pp.171-205
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    • 2014
  • This paper investigates the manner in which house prices affect macroeconomic variables through a house price channel by applying the method of Iacoviello (2005) to Korean data, and establishing a DSGE model with complementarity. This paper found that higher LTV ratio coupled with stronger complementarity results in the co-movement in both consumption and housing. For instance, the results show that when the LTV ratio and complementarity stands respectively at 50% and 0.42, an 1% rise in house prices increases consumption by 0.057%, and when the complementarity parameter increases to 0.52 with LTV remains unchanged at 50%, consumption rises by 0.047% per 1% increase in house prices. An increase in house prices leads credit constraints for borrowers to become more loose as value of a house rises as a collateral. The increase in household credit enables more consumer spending, eventually leading to increased consumption. A key link in which house prices are connected to macroeconomic variables is change in consumption. To put it simply, a rise in house prices leads to an increase in consumption, which consequently impacts the overall macro-economy. At this point, complementarity is found, in that the elasticity of intra-temporal substitution between housing and consumption is estimated at 0.42, which plays an important role in the house price channel by amplifying the effects of house prices on consumption.

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A study about Land value of neighborhood inflenced by activation of Jeonju Hanok Village Effect for the Ubiquitous age (유비쿼터스 시대에 전주 한옥마을 활성화가 인근지역 지가영향요인에 미치는 연구)

  • Choi, Ji-Yeon;Kim, Dong-Hyun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.4
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    • pp.515-526
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    • 2014
  • In this study, the 'preservation of Jeonju Hanok Village Improvement Project' in earnest in promoting itself as the official land price changes in Jeonju Hanok Village and surrounding area thereby affect land prices to some extent in order to identify the time series analysis, t-black dispersion analysis showed the following results were obtained. First, time series analysis, and the Hanok Village, but the average official land price rises, and the area has been stead ilyrising. Second, the time series of the Official price year-over-year change in the average rate of the Hanok Village(+)rising, and the area is a gentle rise sooner or later (+)is expected to be an increase in conversion. Third, the number of tourists visiting Jeonju Hanok Village and sharply increased since 2008, was. Fourth, in order to use local official land price rises in the commercial area of highest priority that requires strategy was analyzed.

Exploring the Relationship between Designating of Disaster Preventing Zones and Land Prices - The Case of Seoul (방재지구의 지정과 토지가격과의 상관성 분석 -서울특별시 방재지구를 중심으로)

  • Kim, Ja Eun;Lee, Sung Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.40 no.3
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    • pp.295-302
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    • 2020
  • Disaster Preventing Zone (DPZ) is one of the zoning for land use regulation. Though the purpose of the designating of DPZs is to improve the area be safer, people has the negative recognition on DPZs. They think DPZs are regulation to restrict the actions and finally causes decrease on the land price. In this context, the aim of this study is to investigate the correlation between the designation of the DPZs and the land price of the DPZs in Seoul Metropolitan City. We applied the Difference in different (DID) which is one of the research methods to verify the cause and effect of specific policy. As a result, it was found statistically significant that land price of parcels designated as DPZs was 420,000 won higher than those not designated. The same results were obtained when the land characteristics were added, and the robustness of the model was indirectly confirmed. Based on the results, the designating of the DPZs was contrary to the expectation. Although it is necessary to analyze the result of the study more microscopically, It will be necessary to change the perception that it will decline.

A Study on the Design Characteristic about Public Space of Privately-built Apartment Housing after the Enforcement of Price Deregulation - Focused on the high rise apartment in Daegu - (분양자율화 이후 민영아파트 주동 공용공간의 디자인 특징 - 대구광역시 고층.초고층아파트를 중심으로 -)

  • Seo, Hee-Sook;Lee, Sang-Hong
    • Journal of the Korean housing association
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    • v.21 no.1
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    • pp.79-88
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    • 2010
  • The purpose of this study is to examine the design characteristic about the public space of privately-built apartment housing after the enforcement of price deregulation in Daegu. The public space of the multi-family housing is monotonous and closed according to the position of an elevator and a stair hall by the 1990's. However, the housing has been gentrified since 2000 because of demands of residents and purpose for selling in lots. Thus, the recognition of the apartments has changed and this change has led to extend the living territory and magnify the role of the public space where help interact with neighbors. This study is based on the survey of thirty nine apartment complex. Also, by using an analysis derived from a precedent study, design elements in approach and interior space of apartment residents are comprehended. The characteristic of the porch is researched and divided according to a roof of porch, form as the door, material of roof, wall, the ceiling and floor. Interior space is analyzed by several elements; forms of core, forms, materials and lights of ceiling, materials of walls and floors, existence and nonexistence of windows, and extra interior components etc. As a result of the study, After the enforcement of price deregulation, the public space of apartments has had improved quality in materials and design and the community center for residents such as waiting rooms and spots facilities has appeared. However, the traffic line of interior space has been very intricate. Also, sports facilities and waiting areas are limited to some apartments.

A Study on the Solution of Unsold Houses through User Centered Marketing Strategies (수요자 중심의 마케팅 전략을 통한 미분양 주택 해소방안에 관한 연구)

  • Lee, Gwang-Kyun;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1318-1326
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    • 2014
  • The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

Causes of the Decline in Terms of Trade in Korea since the Mid-1990s (1990년대 중반 이후 교역조건 하락추세의 원인분석)

  • Hahn, Chinhee;Ryu, Sunghyun
    • KDI Journal of Economic Policy
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    • v.32 no.3
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    • pp.33-69
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    • 2010
  • This paper examines the causes of the terms of trade decline in Korea since the mid-1990s, using the decomposition methodology suggested by Baxter and Kouparitsas (2000) as well as regression analysis. The main empirical results are summarized as follows. The decomposition exercise of changes in terms of trade showed that Korea's terms of trade decline for the past decade or so is attributable to goods price effect which were driven by the rise of oil prices relative to manufactures. The decomposition of terms of trade change for 55 countries showed that terms of trade decline due to goods price effect is a phenomenon that was commonly observed for exporters of manufactures since mid-1990s. These results suggest that external factors such as China's trade expansion, rather than internal factors, are mostly responsible for the decline in terms of trade. In accordance with these results, the regression results suggest that China's trade expansion contributed to Korea's terms of trade decline, especially in 2000s, by raising the import prices of oil and raw materials and lowering the export prices of manufacturing products.

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Economic Feasibility Study for CO2 Ocean Sequestration (CO2 해양격리시스템의 기술.경제적 가능성평가)

  • Park, Se-Hun;Oh, Wee-Yeong;Kwon, Moon-Sang
    • Ocean and Polar Research
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    • v.27 no.4
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    • pp.451-461
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    • 2005
  • The $CO_2$ storage in geologic and oceanic reservoirs is considered to be one of the carbon management strategies for responding to global climate change. Ocean carbon sequestration is purposeful storage acceleration into the ocean of large amounts of carbon that would accumulate in the atmosphere and naturally enter the ocean over a longer timespan. Some technologies for $CO_2$ ocean sequestrations have been developed as a nation project. However, $CO_2$ ocean sequestrations are attractive because they have the advantage of vast capacity sequestration far away from industrial areas, and offer easier monitoring whereas less economic advantage has been indicated as one of the key barriers compared with $CO_2$ geosphere sequestration, which is produced as a byproduct. In this paper, a conceptual design for $CO_2$ ocean sequestration is introduced, and the preliminary examination is described. As a result, the $CO_2$ price, US$ 24/t shows far away from the economics. The causes come from the expensive $CO_2$ recovery cost and the low $CO_2$ price. The expensive $CO_2$ recovery cost is because too much electricity and water are consumed. In order to look for an economic balance point for $CO_2$ ocean sequestration, NPV=0, it is increases the $CO_2$ price. Finally 60.4$ per ton is found to be the balance price.

A Study on Production, Dressing and Marketing of Broiler (육계생산과 도계유통에 관한 조사연구)

  • 오세정
    • Korean Journal of Poultry Science
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    • v.10 no.1
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    • pp.1-22
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    • 1983
  • The Purpose of this study is to examine both supply and demand side of broiler chicken in Korea. Especially the paper aims to investigate the broiler chicken production Dressing and marketing pattern which may affect the demand for it. It is generally understood that broiler chicken production becomes unstable because of frequent market price fluctuation mainly due to disequilibrium of quantities demanded ana supplied It is important to point out that marketing in the form dressed chicken has been enforced by the regulation in Seoul area since March 1st, 1983, though live birds have been customarily marketed for year. It is assumed that the subsituation of chicken meat for beef would save foreign exchanges, because increasingly large amount of beef is imported mainly thanked to a chronical shortage in local production. Main findings of this study may be summarized as follows: 1) Broiler chicker production has been rapidly increased recently, estimating 180-200 million head per year with the trend of contineous increase year after year. Price fluctuation during the year is found, especially summer and winter mainly due to seasonal demand change. It is known that mal-funconing of broiler chicken market may be one of the causes for a large Price fluctuation. Accordingly the increase of marketing efficiency may reduce the price fluctuation and also positively impact on creating demand for the chicken consumption. 2) It is also interesting to note that 90 percent of broilers are grown on the floor and almost 86 percent of total broilers composed of so called high-bros, weighing on an average more than 1.6kg per head Approximately 8 weeks are required for of around marketing birds at the feed efficiency of around 2.3-2.5 Average broiler farm raises between 1,000 and 2,000 head, showing a quite small scale of operation. Only a few sampled farmers follow an all-in and all-out method in broiler production.

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Supply Chain Coordination for Perishable Products under Yield and Demand Uncertainty: A Simulation Approach (수요와 수율의 불확실성을 고려한 공급망 조정)

  • Kim, Jin Min;Choi, Suk Bong
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.959-972
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    • 2018
  • Purpose: This study developed a simulation model that incorporates the uncertainty of demand and yield to obtain optimized results for supply chain coordination within environmental constraints. The objective of this study is to examine whether yield management for perishable products can achieve the goal of supply chain coordination between a single buyer and a single supplier under a variety of environmental conditions. Methods: We investigated the efficiency of a revenue-sharing contract and a wholesale price contract by considering demand and yield uncertainty, profit maximizing ratio, and success ratio. The implications for environmental variation were derived through a comparative analysis between the wholesale price contract and the revenue-sharing contract. We performed Monte Carlo simulations to give us the results of an optimized supply chain within the environments defined by the experimental factors and parameters. Results: We found that a revised revenue-sharing contracting model was more efficient than the wholesale price contract model and allowed all members of the supply chain to achieve higher profits. First, as the demand variation (${\sigma}$) increased, the profit of the total supply chain increased. Second, as the revenue-sharing ratio (${\Phi}$) increased, the profits of the manufacturer gradually decreased, while the profits of the retailer gradually increased, and this change was linear. Third, as the quality of yield increased, the profits of suppliers appear to increased. At last, success rate was expressed as the profit increased in the revenue-sharing contract compared to the profit increase in the wholesale price contract. Conclusion: The managerial implications of the simulation findings are: (1) a strategic approach to demand and yield uncertainty helps in efficient resource utilization and improved supply chain performance, (2) a revenue-sharing contract amplifies the effect of yield uncertainty, and (3) revised revenue-sharing contracts fetch more profits for both buyers and suppliers in the supply chain.