• Title/Summary/Keyword: Presentation of Self

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The Influence of Brand Consciousness and Impulsive Buying Tendency on the Attitude Toward the Product Placement (브랜드소비성향과 충동구매성향이 PPL제품 태도에 미치는 영향 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.14 no.6
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    • pp.84-92
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    • 2014
  • Unlike traditional advertising practice, product placement(ppL) has several advantages such as avoiding zapping and working as celebrity endorsement. Previous research has been mainly focused on the presentation style of the PPL. However, to understand the effect of the PPL process properly, it is necessary to study the audience's personality. Therefore, this study attempted to investigate the relationship between audience's consumption tendency and the effect of the PPL. More specifically: the current study examined the influence of the brand consciousness and impulsive buying tendency on the attitude toward the PPL. The results showed that people considered to be highly brand conscious and impulsive buying tendency seem to have more favorable attitude toward the PPL. Indeed, self-esteem have a positive influence on the attitude toward the PPL. Therefore, consumer's personality is related to their response to the PPL.

The Present Status and Future Direction of Practicum of Fundamentals of Nursing in Baccalaureate Nursing Programs (4년제 간호대학(과) 기본간호학 실습교육의 현황과 발전방향)

  • Byeon, Young-Soon
    • The Journal of Korean Academic Society of Nursing Education
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    • v.11 no.2
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    • pp.169-176
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    • 2005
  • Purpose: The purpose of this study was to analyze the present status of practicum of fundamentals of nursing in baccalaureate nursing programs. Method: This study used a descriptive design surveying status of practicum of fundamentals of nursing from 47 schools. The instruments developed by investigator based on Shin's(2003) findings. The data collected were analyzed by SAS and the content analyses. Result: 1) The aims of fundamental nursing practicum were 'the acquirement of knowledge on fundamental nursing skill and attitude, and their implementations'. 2) 45 schools had their own practicum labs and the number of a group was 5 or 6. The mean number of student was 37.8 and the mean size of the labs was 169m2(${\pm}\;93.6$). 3) The credit of lecture and practicum ranged from 3 to 4 and in 32% schools, one professor and one teaching assistant were responsible for the practicum of fundamental nursing. 4) The teaching methods of practicum were shown as demonstration, role play, case study presentation, special lecture, video, computer simulation, and so forth. 5) The practice evaluation was used practice examination and students' self evaluation. Conclusion: The studies require of the contents and the evaluation method corresponding to the course objectives.

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The paradox of feminism and beautification of outward appearance - Examining the Refund Sisters - (페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 -)

  • Jang, Eun Su;Lee, Soon Jae
    • The Research Journal of the Costume Culture
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    • v.29 no.5
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    • pp.651-664
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    • 2021
  • The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990's to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one's outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

The Effect of Using SNS to Interpersonal Relation and Quality of Life : Focused on the moderating role of communication capability (SNS사용을 통한 자기표현이 대인관계 및 삶의 질에 미치는 영향분석 연구 : 개인 커뮤니케이션 능력의 조절효과를 중심으로)

  • Han, Sangyun;Ma, Eunjung;Hong, Daesoon;Kim, Eunyeoung;Park, Joohyeon;Lee, Inseong;Kim, Jinwoo
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.29-64
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    • 2013
  • This study empirically investigates the effect of self presentation on SNS to interpersonal relation and quality of life. Especially, we performed exploratory analysis that how SNS affect to quality of life and wether the change of interpersonal relation is mediating effect to quality of life and intention to use. And we also suggest that the capability of communication would be a moderator. In the results, firstly, the using SNS has significantly positive effect on the change of interpersonal relation. And it as mediation variable can positive impact on the relationship between the using SNS, quality of life, and Intention to use. In the moderating analysis, SNS users who responded higher communication capability have significantly more higher effect on the change of interpersonal relation and quality of life. Secondly, the change of interpersonal relation after use of SNS as a mediation variable serves to enhance the relationship between the use of SNS and the quality of life in the positive direction.

On the Globalization & SCI-E of the Korean Journal of Sport Biomechanics (한국운동역학회지의 국제화와 SCI-E 등재 방안)

  • Lee, Joong-Sook
    • Korean Journal of Applied Biomechanics
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    • v.20 no.3
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    • pp.245-252
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    • 2010
  • Korean Journal of Sport Biomechanics(KJSB) is facing down by a great challenge. Following the long-term plan of the Korean Society of Sport Biomechanics, the KJSB has entered a new era in 2010 in the sense that the some papers are published in English. Immense efforts are needed to accomplish the original goal of KJSB becoming an internationally recognized journal. The 2009 Spring International Conference of the KSSB was held in this connection with the subject of the vitalization of the KJSB. A special topic were presented at the Conference and vigorous discussions followed. The Editor-in-Chief of KJSB presented strategies to improve the number of suggestion to the KJSB. The Manager of Thomson Reuter gave a presentation on how KJSB can grow into the SCI-expanded journal. This manuscript is presented on the basis of the presentations and the discussions at the meeting for the purpose of finding the way in aiming the direction of the long-term goal of the KJSB. Other evaluation criteria such as journal self-citation rate. SCI citation rate and SCI impact factor need to modify the score ranges.

Experience for S-OIV of Admission Pediatric Patient with S-OIV at YUMC, 2009 (2009년 신종 인플루엔자로 영남대학교 의료원에 입원한 환아의 실태 조사)

  • Sung, Myong-Soon;Choi, Kwang-Hae
    • Journal of Yeungnam Medical Science
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    • v.27 no.1
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    • pp.18-26
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    • 2010
  • The clinical picture in severe cases of pandemic (H1N1) 2009 influenza is markedly different from the disease pattern seen during the epidemics of seasonal influenza as many of those affected were previously healthy young people. Current predictions estimate that during a pandemic wave, 12~30% of the population will develop clinical influenza (compared with 5~15% for seasonal influenza) with 4% of those patients requiring hospital admissions and one in five requiring critical care. Until July 6, 94,512 people have been infected in 122 countries, of whom 429 have died with an overall case-fatality rate of <0.5%. Most of the confirmed cases of S-OIV (Swine-Origin Influenza A Virus) infection have been characterized by a self-limited, uncomplicated febrile respiratory illness and 38% of the cases have also included vomiting or diarrhea. Efforts to control these outbreaks are based on our understanding of novel S-OIV (Swine-Origin Influenza A Virus) and the previous influenza pandemics. So, this review covers the experience with S-OIV (Swine-Origin Influenza A Virus) for the admission and background data and the clinical presentation, diagnosis and treatment of H1N1 in pediatric patient with S-OIV (Swine-Origin Influenza A Virus) at YUMC, 2009.

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An introduction on Biofeedback & Application in Oriental Medicine (바이오피드백의 이해와 한의학적 이용)

  • Kim, Tae-Heon;Lyu, Young-Su;Kang, Hyung-Won
    • Journal of Oriental Neuropsychiatry
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    • v.16 no.1
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    • pp.143-157
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    • 2005
  • Objective : It is a presentation of theoretical, clinical. historical foundation about using biofeedback in oriental medicine. Methods : We generalize definition, explanation, history and clinical application of biofeedback and study community with and clinical practice in oriental medical theory, referring to The neurofeedback book-An introduction to Basic Concepts in Applied Psychophysiology published by Michacl Thompson & Lynda Thompson Results : We acquire possibilities of application in oriental medicine as follows. 1. It is a view of treatment for the whole man not separating body and mind. 2. It make much of yin-ping-yang-bi(陰平陽秘) and spontaneous cure in the human body. 3. It make much of a curer's mental condition through dao(道). 4. It make much of a breathing corresponding to nature. 5. We make use of it in diagnosis and evaluation of disease. 6. It is psychologic treatment of self-leading. Conclusions : Biofeedback is expected that usefully applied to oriental psychotherapy of Kyungja-pyungji therapy(驚者平之療法). Oh-Ji-Sang-Seung therapy(五志相勝療法), Qigong therapy(氣功療法), Autogenic relaxation Training(自律弛緩療法) basing on oriental medical theory not separating body and mind.

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The medical and mental effect of korean archery and presentation model of korean archery therapy (국궁의 심신의학적 의의와 궁도요법 활용 모델 제시)

  • Youn, Ji-eun;Choi, Hyung-il;Park, Sang-yeon;Kang, Han-joo
    • Journal of Korean Medical Ki-Gong Academy
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    • v.11 no.1
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    • pp.198-220
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    • 2009
  • 1. Korean archery is very important in body-mind therapy because it has excellent effect in physical and spiritual culture. 2. Korean archery culture has physical effect that reinforce eum-gyeong(陰經) muscles, thus it much affect on reinforcement of ha-cho(下焦) and ha-dan-jeon(下丹田). 3. Korea archery has spiritual effect : etiquette, concentration, a state of balance, discipline, self-control, modesty, courage. 4. Author present model of korean archery culture and think enforcement the model will affect therapy and prevention Korean archery therapy is on elementary level, lack clinical datas. If the data of therapy which is proved objectively is more larger, korean archery therapy will be more popular by exercise therapies.

An Exploratory Study on the Adolescents' Conception and Practice of Hyo (청소년의 효 인식과 실천에 대한 탐색적 연구)

  • 최영희
    • The Korean Journal of Community Living Science
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    • v.12 no.2
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    • pp.1-14
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    • 2001
  • This study was performed to explore the adolescents\` conception and practice of Hyo(filial piety). Fifteen teams of 500 adolescents were allowed to discuss about Hyo for two hours and the team leaders presented what they had discussed. The subjects were 330 elementary school students, 130 middle school students, and 40 high school students. The findings from the discussion and presentation were as follows: First, the adolescents\` conceptions of Hyo were different in the stages of schools. Elementary school students thought that they should do Hyo because they got lots of mercy from parents. Middle and high school students both thought that Hyo came from mutual(parent-children) understanding, but they showed somewhat different view about what disturbed the mutual understanding. Middle school students pointed the deficiency of parents'self-disclosure as a disturbing factor while high school students pointed the deficiency of adolescents'understanding of their parents. Second, the behavioral items that the subjects suggested as Hyo were analysed by the 12 Subvirtues of Adolescent's Hyo which was classified by Chung et al.(1996a). Adolescents could not propose any behavioral items for Thanks, Ancestor Worship, and Ecological Equilibrium, and some items for Advising Parents and Thrift. A lot of items were suggested for Moral Training, Supporting (Parents), Consorting (Parents), Respecting (Parents), Establishing Oneself, and Following Parents.

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A Research on the Necessity and the direction of customized Communication Education for Engineering students in the Era of the Fourth Industrial Revolution (4차 산업혁명시대 공학계열 학습자 맞춤형 의사소통교육의 필요성과 방향에 관한 연구)

  • Shin, Hee-Sun;Yun, Hui-Jeong
    • Journal of Engineering Education Research
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    • v.20 no.3
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    • pp.3-12
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    • 2017
  • This research points out the necessity of customized communication education for engineering students in the era of the Fourth Industrial Revolution. This paper also points out such problems of current communication education as presentation and discussion-focused 'Public Speech' exercises, absence of interests about social issues, and lack of interactive communication learning. In general, as the characteristics of their major education, engineering students are not aggressive in self-questioning and active communication rather than their sensitive reaction to the changes of the new era. Considering these characteristics of engineering students, this research emphasizes that future communication education should be deployed from the major-focused thinking to the development of convergent thinking, from the problem-solving to the problem-finding, and from the contentious thinking to the cooperative thinking. In addition, as a class design reflecting future trends, this research emphasizes, firstly the development of cooperative communication education model, secondly active utilization of SMART technology, and lastly the importance of customized-coaching for each student considering their own characteristics and requirements.