The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The paradox of feminism and beautification of outward appearance - Examining the Refund Sisters -

페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 -

  • 장은수 (건국대학교 일반대학원 의류학과) ;
  • 이순재 (건국대학교 의상디자인학과)
  • Received : 2021.08.04
  • Accepted : 2021.09.16
  • Published : 2021.10.31
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Abstract

The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990's to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one's outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

Keywords

References

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