The purpose of the study is to get some pieces of prior information to eventually develop competitive swimming suit designs with Korean traditional images. The study has been accomplished in following steps. First, as theoretical research, the history of swimming suit design and the requirements in designing competitive swimming suits were studied. Second, as practical research, at first, the trend of the competitive swimming suit designs in the national swimming suit market was examined. And then. the questionnaire surveys of both professional and amateur swimmers about their design preferences with purchasing and fabric-related tendencies were conducted for understanding professionals' characters more exactly. This data were analyzed through cross-analysis and multi-response analysis and x 2 was used. The results of this study can be summarized as follows : First, athletes' preferential design tendency for the swimming suit designs were examined in the aspects of style, color, pattern, logo, and accessary. In style, female athletes preferred an athletic one-piece style and male ones preferred a brief style. In color. neutral, mostly black was preferred most and cold color group like dark blue and navy blue next, regardless of sex. In addition, they preferred similar color coordination. In pattern, though solid fabrics were mostly preferred in both sexes, especially Taeguk motive were considered the most appropriate pattern to show Korean image. Besides, logo was considered importantly, and swimming caps and goggles of accessaries were generally used. Second, athletes' swimming suit purchasing tendency was as a following. the number of swimming suits possessed was more than 4 pieces. the durable period was less than 3 months. and the most important point considered in purchasing was an easy fitting for men and a design with an easy fitting for women. And most of swimming athletes preferred foreign products than domestic ones, which was attributed to excellent quality, easy fitting, and good design. and so on. Third, in fabric-related tendency, food touch, easy fitting. and opaqueness were considered importantly. and durability to chlorine, elasticity, color fastness, easy draining, lightness, and so on were demanded forward.
This study developed safety clothing that is essential for adolescent to protect their bodies from accidents, pursue activities and individuality. Therefore, the developed safety clothing was first based on international standards, while changing design to emphasize creativity, activity, and functionality. Two suits of boy's clothes and a girl's suit were developed as safety clothing for sportswear, along with two pairs of girl's clothes and a pair of boy's clothes for entertainment. It was confirmed that the difference in visibility was revealed by testing under different lighting conditions. Second, the survey on adolescents indicated no significant gender difference in sportswear. Round shirt+shorts for both boys and girls were the most preferred for ball game sportswear. However, there was a significant difference by gender in the design of safety clothing for entertainment. Male students preferred jump suit=cape+pants the most, and female students preferred jump suit>cape+pants in the order (p<0.05). In the safety clothes with the highest preference for entertainment, there was no gender difference. All students preferred the jump suit at the most. Checking at each school level, it was found that both middle and high school students preferred jump suit designs, and in safety clothing, middle school students preferred high-neck shirt blouse+tight skirt, and high school students preferred jump suits. Third, 35.5% responded that they would wear it more if current safety clothing is improved. This indicated the necessity of developing various safety clothing for adolescence.
In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.
The purpose of this study is to provide the connectivity between the preference of architectural buildings and automobile companies as the most widely used background images for automobile advertisements. Based on the familiarity of the brand, the complexity of the message, and the novelty of the advertisement, this research is discovered with preferred images of automobile companies as well as the connectivity by analyzing architectural buildings emerging with various background images of automobile advertisements. After analyzing all three elements for the advertising communication, the conclusions through case investigations of nine automobile companies are the below. Firstly, the familiarity of the brand from nine automobile companies was high ranked satisfaction scores after questionnaire surveys. Secondly, all the aspects for the space, formative, material, height, and utilization related to the complexity of the message are not only matched the preferred images which automobile companies persue but the same preferred design elements after reviewing the most preferred and next most preferred images from the companies. Lastly, the methods for emphasizing the automobile itself which is related to the novelty of the advertisement simplify background images along with preferred artificial structures.
Hwang, Jin-Sook; Kim, Yun-Hee;Lee, Jin;Kwon, Sun-Jin
Journal of the Korea Fashion and Costume Design Association
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제10권2호
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pp.179-191
/
2008
This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.
To develope an efficient fire fighter’s uniform for the fire fighting work and body protection, this study examined the regulations of fire lighter’s uniform and surveyed the actual wearing conditions, satisfaction degree, preferred color and design others. The results are as follows; 1. As for the satisfaction degree, the degree was normal in ordinary, low in working uniform and heat-proof uniform and very low in water-proof uniform about its design, size, color and materials. 2. As for the color, red was preferred for the working uniform and water-proof uniform. Blue, yellow and green was preferred next for corking uniform and yellow and blue for water-proof uniform. 3. As for the design, fire fighters wanted partial revision of the present uniform. They preferred stretchy training wear style and overact style in order. For the water-proof uniform, they preferred hip-length suit and pants and next to it they liked flee-length suit, waist belt and overact in order. 4. As for the regulations of the uniform, they wanted some addition in casual uniform, water-proof pants and water-proof gloves, and some deletion in the thermal barrier of water-proof uniform and ordinary uniform. 5. As for the distribution of the uniforms, the use of coupons was highly preferred.
This research was designed to investigate and compare the characteristics of preferred clothing textiles for slacks and skirt of college students. One hundred five subjects majoring in fashion design were surveyed and the subjects selected three favorite materials among 120 samples presented in a swatch book. The subject's weighted frequencies were added tv order of preference. The results of this study were as follows: 1. In the spring and fall seasons, black twill cotton drill was preferred foremost as a textile for slacks, and medium gray basket weaved cotton pinhead with stripe pattern was preferred as a textile for skirts. 2. In summer, dark bluish gray plain linen crash was the most preferred material for slacks, and pale yellow plain linen tropical cloth was preferred for skirts. 3. In winter, olive gray cotton corduroy was the most favorite textile for slacks, and moderate brown twill wool hound check was preferred for the skirt. 4. In thickness and weight, textiles for winter were thicker and heavier than those chosen for other seasons, and textiles for skirts showed various thicknesses and weights as compared with those of slacks. 5. In fiber content, natural fibers such as cotton and wool were preferred for an seasons. 6. In the weave of textiles, twiu we,3ve was preferred for spring, fall and winter season, and plain weave was preferred for summer. 7 The most preferred colors for slacks were B and PB, and those for the skirts were YR and PB. For color characteristics, solid fabrics were generally preferred, and patterned fabrics were preferred for skirts as compared with slacks.
The purpose of this study was to develop a large representative data base for socks marketing strategy. The study was to determine socks brand awareness in ralation to segmented distribution regions and such demographic variables as sex and age. The authors also analyzed preferred design. A total of 650 questionnaires were distributed and 611 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and chi square test was used. The results are as follows: Brand awareness involves "brand recall" based on asking a person to name the brand he or she recalls first, and also "brand recognition" based on asking subjects to identify brand names from 30 given brands. 'SOCKSTOP' was found to be a dominant brand as a result of the brand recall test, and 'BYC' was found to be a dominant brand as a result of the brand recognition test. Brand recognition was significantly different in the segmented distribution regions, three age groups and different sex groups. People considered design first in purchasing sports/casual socks, while they considered color first in purchasing dress socks. The most favored type of sock style was the common crew sock type. The results of a chi square test showed that preferred type of sock design was related with the sex and age variables.
The need of Home-Office is increasing according to the technology and communication system being developed. It is necessary to develop space program and home furniture design for Home-Office. The purpose of this study was to investigate sjpace condition for Home-Office and Home-Office furniture, and to examine preference and opinion on Home-Office. The results this study can be summarized as follows: 1) An isolated space such as a study was the most preferred for Home-Office. The proper size of Home-Office space in residential interior was over 3.3m$\times$3m. 2) The system furniture which is enable to store OA system, and to have efficient work space was preferred. 3) The preferred color of system furniture was natural wood tone, and the most preferred color of chair was blue. 4) It was assumed that the possibility of Home-Office is increased in the new future.
Journal of the Korea Fashion and Costume Design Association
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제22권2호
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pp.137-149
/
2020
The purpose of this study is to identify the perception of New-Hanbok Skirts that female consumers have and to analyze the design preference based on the analysis of designs of skirt products currently in distribution. Based on the analysis of the New-Hanbok brand website, the research was conducted through a survey of 355 women in their 20s and older. The survey consisted of 24 questions which were divided into pattern, color, material, and recognition type questions. The research results are as follows. First, most adult women answered that a New-Hanbok skirt is appropriate to wear at a holiday, anniversary, or outer dress for the spring and autumn seasons, and the design is the most important thing when considering buying. However, the ratios of wearing experience and possession were very low. Second, the preferred design aspects of a New-Hanbok skirt were the Jarak-skirt or Deot-skirt, calf-length, 5cm width of the waistband, 3cm uniform crease, a normal length waistband, bright neutral colors, and a waistband in different colors. For the double skirt, the design that shows 4cm of lining fabric and the different colors of upper fabric was the most preferred. The most preferred material was plain cotton. On the other hand, small floral patterns were preferred for patterned materials, and opaque upper fabric was most preferred for the double skirt. Through this study, it was confirmed that the Hanbok is seen as a positive aspect for modern consumers.
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