• 제목/요약/키워드: Preference Research

검색결과 3,466건 처리시간 0.032초

도시공원 벤치색상의 시각적 선호 결정 모형 (A Model to Determine the Visual Preference for the Color of Benches Located in Urban Parks)

  • 유상완
    • 디자인학연구
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    • 제14권2호
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    • pp.137-146
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    • 2001
  • In this paper it is investigated that the visual elements of preference which influence the visual preference for bench. "What color of bench is preferred when the location is the same\ulcorner" Started from those questions, the elements of preference which influence the visual preference for bench is investigated. In this research, a equal standard mark system is applied for the evaluation of visual elements of preference and then the relationship between the visual preference and the elements of preference are examined by the method of multiple regression analysis. The result of primary factor analysis from the visual evaluation in this paper will affect visual preference of the bench in urban park. Thus, the result of this study will contribute to development of urban parks for the maximum satisfaction of park visitors supplying necessary information for a resting place planning and design. It will provide a useful management guide of urban park facilities to prepare a strategic management plan of the benches from the users point of view. Especially, to know the correct preference of people, which will be provided by the evaluation of visual preference to bench will be the key to rest place planning.

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Analysis of Preference of Environmental Image for the Increase and Promotion of Rose Consumption

  • Jeong, Sun Jin;Gim, Gyung Mee;Kim, Jae Soon;Jang, Hye Sook;Lee, Geun Woo
    • 인간식물환경학회지
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    • 제22권1호
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    • pp.53-63
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    • 2019
  • The purpose of this study was to investigate the preference of plant environmental images for flower plant consumption. This study came up with a total of four treatments including one image without plants and three images with flower plants (three roses, rose gift, rose garden). We conducted a survey on 104 men and women through the Google (online) survey and analyzed the data. The preference was higher with statistical significance for environmental images with plants than the image without plants. The preference for environmental images of roses was highest in the order of rose gift > rose garden > three roses. As a result of the cross-tabulation analysis, it was found that there was a significant difference in the preference for environmental images of roses according to general characteristics such as educational background and residence type. In terms of educational background, 2-year college graduates showed higher preference for the three environmental images of roses with statistical significance compared to high school graduates, university graduates and masters or higher. As a result of determining the difference in preference according to residential types, residents of multiplex houses showed higher preference for the "rose garden" environment image than residents of detached houses (p < .05). As a result of examining stress and depression in everyday life, 48.1% (the highest) of the respondents answered that they were "under daily stress" and 48.1% (the highest) of the respondents claimed not to be "under much depression". This study investigated the difference in preference according to demographic characteristics and existence of plants, preference in environmental images using roses, correlation with daily stress and depression, and utility of publicity using photographic images of plants.

거리측정척도에 의한 대안들의 전체적 유사순서 결정 (Complete Preordering of Alternatives by Metric Distance Meausre)

  • 김영겸;이강인;김진용;이진규
    • 한국경영과학회지
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    • 제19권1호
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    • pp.41-52
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    • 1994
  • Imprecision of evaluation or lack of prior information about preference can be an obstacle for decision maker in representing his strict preference. Therefore, fuzziness of preference can take place, and in addition, intransitivity or incomparability of preference becomes the critical difficulty in making complete preorder of alternatives. In order to get better solution and to improve practical usufulness, MCDM should be established as a pseudo-criterion model that include fuzzy preference. In this paper, we suggest a pseudo-criterion model that can make complete preorder of alternatives by metric distance measure.

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고착(Fixation)과 뇌활용성향과의 관계 (The Relationship between Fixation and Brain Preference)

  • 이홍;전윤숙;박은아
    • 지식경영연구
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    • 제6권1호
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    • pp.85-103
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    • 2005
  • The purpose of this study was to identify the relationship between fixation and brain preference. Based on the hemisphere asymmetric theory and fixation, two hypotheses were articulated. They were: 1) Right-brain preference is negatively related to divergent fixation. 2) Left-brain preference is negatively related to convergent fixation. A self-reporting scale for measuring the brain preference with 42 items were developed for the study based on functional characteritics of left and right hemisphere. Samples were collected from 579 college students in K University. Regression analysis showed that right-brain preference was negatively associated with divergent fixation. In the relationship between left-brain preference and convergent fixation, mixed results were produced. Research implication were discussed at the end of the study.

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보행장애인과 비장애인의 보행도로 포장재료에 대한 선호도 비교 (A Study on the Preference of the Disabled and the Non-disabled for the Pedestrian Pavement)

  • 배소연;방재성;양병이
    • KIEAE Journal
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    • 제8권2호
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    • pp.65-70
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    • 2008
  • Recently, there has been growing interest in barrier-free design which makes safe and convenient space for every pedestrian, not only the non-disabled but also the disabled. The purpose of this study is to suggest the data on the pavement materials of barrier-free pedestrian environment in view of universal design. In order to this, the research is focused on evaluating the visual preference and preference factors for pavement scenery, which can be changed by pavement materials. And this research is also comparing the visual preference and preference factors of the disabled with that of the non-disabled. A multi-regression analysis method is adopted to analyse the correlation between the visual preference for pavement scenery and preference factors in this study. The result of this analysis is as follows. Firstly, there are some differences of visual preference for the pavement material between the disabled and the non-disabled. Secondly, independent variables influencing on preference are similar between two groups. Thirdly, there are some differences in the priority of preference between the disabled and the non-disabled. This study will contribute to the field of barrier-free design and sustainable development projects in order to maximize the human being's satisfaction.

선호강도를 고려한 그룹의사결정지원 앨고리듬 (An Interactive Group Decision Support Procedure Considering Preference Strength)

  • 한창희
    • 한국경영과학회지
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    • 제27권4호
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    • pp.111-126
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    • 2002
  • This paper presents an interactive decision procedure to aggregate each group member's preferences when each group member articulates his or her preference information incompletely. An index, an indicative for the preference strength between alternatives, is derived to aid each decision maker to articulate preference information about alternatives. We develop a mathematical programming model that can establish dominance relations when the preference information about values of alternatives, attribute weights, and group member's importance weights are provided incompletely. Also, the preference relation between alternatives is to be considered in the model. Based on the preference strength measure and mathematical model, we develop an interactive group decision support procedure.

버스정류장 쉘터 형태의 시각적 선호요인 분석 (Visual Preference Factor Analysis for the form of bus stop shelter)

  • 유상완;온순기
    • 디자인학연구
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    • 제16권4호
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    • pp.405-412
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    • 2003
  • 본 연구는 이용자 중심의 버스정류장 쉘터를 계획, 설계함에 있어서 필요한 시각적 선호요인을 파악하기 위하여 “주변 환경이 일정할 때 쉘터는 어떠한 요인에 의해 선호되어지는가?”에 대한 연구의문에서 출발하여 버스정류장 쉘터 형태에 영향을 미치는 선호요인을 구명하였다. 본 연구는 등간척도의 점수부가체계를 적용하여 이용자에 의한 쉘터 형태의 시각적 선호를 평가한 후 시각적 선호와 이에 영향을 미치는 선호요인들과의 관계를 다중회귀분석방법으로 검정하였다. 이상의 연구 결과를 통하여 버스정류장 쉘터 형태의 시각적 평가에 의한 요인분석 결과는 이용자 중심으로 한 버스정류장 쉘터 디자인에 큰 영향을 미칠 것이다. 그러므로 본 연구 결과는 버스정류장 쉘터의 계획 및 설치에 필요한 지식을 제공해 주고 이용자의 만족을 극대화할 수 있는 쉘터 디자인과 버스정류장 조성에 기여할 것이다. 또한 버스정류장 시설물 관리에 있어서 이용자 중심의 쉘터 관리를 전략적으로 마련하는데 유용한 지침을 제공할 것으로 판단된다. 특히 일상생활에서 대중교통 이용자의 시각적 평가에 의한 선호요인 분석은 버스정류장 계획에 요체가 될 것으로 판단된다.

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중년여성의 사회적관계망과 실버타운 선호도 연구 (A Research on the Social Relation Network of Middle-aged Women and Preference for Silver Town)

  • 하춘광
    • 가족자원경영과 정책
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    • 제10권3호
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    • pp.97-111
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    • 2006
  • The objective of this research is to analyze how main social relation network of middle-aged women such as family, friends and neighbors, etc affects the preference for silver town. For this objective, structured questionnaires were distributed to 309 middle-aged women at the age of 40-59 years old living in Seoul and new cities of metropolitan area. Statistics such as ANOVA, Pearson Coefficient and Multiple Regression were adopted for statistical analysis. The main result of this research is as follows: First, housewives showed higher preference for silver town than people involved in other occupations. Second, though the relation of friends and neighbors among the social relation network of middle-aged women affected the preference for silver town, that of family did not affect significantly. The result of this research suggests that it is necessary to adopt policy considering the relation of friends and neighbors among the social relation network of middle-aged women so as to activate silver town.

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농촌지역의 교량의 배경경관 및 교량형태에 따른 시각적 선호도 분석 - 농촌지역 자연경관을 중심으로 - (Analysis on Visual Preference of Bridge Landscapes of Background and Shape in Rural Area - Focused on the Natural Landscape in Rural Area -)

  • 천현진;강용;성옥영
    • 농촌계획
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    • 제22권2호
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    • pp.89-98
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    • 2016
  • Due to the rapid economic development of Korea, the bridge have been built by government over the several years. Additionally, there are too many mountain and river and the bridge have been built in rural area. But bridge designers weren't considering the bridge landscape. And bridge was a negative factor in regional landscape. Because of this, this study surveyed the landscape preferences of rural bridge landscapes according to different bridge types. The results were summarized as follows: And this research include conducting a study on visual preference according to the bridge's type and background. And, the landscape of arch bridge in the river 1 is landscape of the highest preference. The the landscape of girder bridge in the river 2 is landscape of the lowest preference. In the river 1 and 2 landscape, high preference is observed in the arch bridge and low preference is noted in the girder bridge. In the mountain 1 and 2 landscape, high preference is observed in the cable-stayed bridge and low preference is noted in the girder bridge. In conclusion, the visual preference of bridge landscape depend on the background and bridge shape, the study said. Therefore, when bridge designer design the bridge, designer have to choose proper bridge shape according to the background. This research was conducted only in bridge landscape of rural area but the visual preference of bridge landscape can be changed according to the various background. And further research is needed to analyze visual preference of bridge landscape according to the various background.

뇌활용성향과 기업경영 : 이병철회장과 정주영회장을 통한 탐험적 추론 (Brain Preference and Management : An Exploratory Reasoning from the Founders of Samsung and Hyundai Group, Lee and Chung)

  • 이홍
    • 한국경영과학회지
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    • 제30권1호
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    • pp.105-128
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    • 2005
  • The Purpose of the current study is to identify the differences between Samsung and Hyundai Group and the causes why the differences occurred. The study focuses on the founders of the two group as a main source of the differences, especially brain preference of the two founders. Two steps were employed to perform the study. Firstly, the two founders' characteristics were analyzed by using archival research. It was implicitly hypothesized that Group founders' characteristics explained the differences of the two Groups. It was found that the founder of Samsung Group, the late president Lee emphasized rationality, analysis, and cause/effect relationship and low risk taking, suggesting that he had left-brain preference. In contrast. the late president Chung, the founder of Hyundai Group, emphasized intuition, wholeness, contextual meaning, and risk taking, showing that he had right-brain preference. Secondly, a comparison between the two groups was performed in terms of business and financial risk in corporate portfolio, and management system. It was found that Hyundai Group was pursuing higher risk than Samsung Group. And it was observed that Samsung Group put more emphasis on formality in decision making and systematic control, and less emphasis on risk taking than Hyundai Group. From the two step research relationship between brian preference and management was reasoned. Research implications and limitations were discussed at the end of the study.