• 제목/요약/키워드: Practical Management

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Analysis of User Experience and Usage Behavior of Consumers Using Artificial Intelligence(AI) Devices (인공지능(AI) 디바이스 이용 소비자의 사용행태 및 사용자 경험 분석)

  • Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.1-9
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    • 2021
  • Artificial intelligence (AI) devices are rapidly emerging as a core platform of next-generation information and communication technology (ICT), this study investigated consumer usage behavior and user experience through AI devices that are widely applied to consumers' daily lives. To this end, data was collected from 600 consumers with experience in using AI devices were derived to recognize the attributes and behavior of AI devices. The analysis results are as follows. First, music listening was the most used among various attributes and it was found that simple functions such as providing weather information were usefully recognized. Second, the main devices used by AI device users were identified as AI speakers, smartphone, PC and laptops. Third, associative images of AI devices appeared in the order of fun, useful, novel, smart, innovative, and friendly. Therefore, practical implications are suggested to contribute to provision of user services using AI devices in the future by analyzing usage behaviors that reflect the characteristics of AI devices.

Research on User Experience Under the New Retailing Mode: Using the interactive marketing mode of the Estee Lauder POP-UP store as an example (새 소매 모델 방식에서의 사용자 경험 연구: 에스티로더 팝업스토어에서 인터랙티브 마케팅을 예로 들어보자)

  • Liang, Lan;Pan, Young-Hwan
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.343-353
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    • 2021
  • The beauty industry of China POP-UP store service, has entered the peak development period. This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model. The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services. To achieve this goal, this study uses questionnaires to investigate the key elements of user experience, customer journey map to determine the user pain points, and completes the design of the new system process. This process can provide designers with a new perspective through experimental verification, with high timeliness and practicability. It also promotes the collaborative optimisation and upgrading of physical retail and online retail and provides theoretical support and practical basis for other enterprises.

A study on the Effect of Organizational Justice and IT Support of SME on Innovation Behavior -Focusing on Knowledge Exploitation and Exploration- (중소기업 조직공정성과 IT지원이 혁신행동에 미치는 영향 연구 -지식활용 및 탐색 중심으로-)

  • Kim, Sung Hyo;Seo, Young Wook
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.163-174
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    • 2021
  • In order to find the factors that influence behaviors for innovative work performance, this study tried to examine the relationship between organizational justice perceived by SME employees and IT support for differentiation on innovative behavior through knowledge exploitation and exploration. A survey was conducted on employees of SME, and the research hypothesis was verified using SPSS 22.0 and PLS 3.0 by analyzing the final 239 copies. As a result of the study, organizational justice and IT support showed a positive effect on knowledge exploitation and exploration, and knowledge exploitation and exploration had a positive effect on innovation behavior. Through this study, the theoretical foundation for organizational justice to influence knowledge exploitation and main search was established and the theoretical and practical implications for enhancing the competitiveness of the enterprise were presented through a comprehensive analysis of the two variables, organizational justice and IT support, which affect the innovation behavior of SMEs. Future research will require to study the performance part due to innovative behavior using various variables.

Phenological growth stages of Korean ginseng (Panax ginseng) according to the extended BBCH scale

  • Kim, Yun-Soo;Park, Chol-Soo;Lee, Dong-Yun;Lee, Joon-Soo;Lee, Seung-Hwan;In, Jun-Gyo;Hong, Tae-Kyun
    • Journal of Ginseng Research
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    • v.45 no.4
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    • pp.527-534
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    • 2021
  • Background: Phenological studies are a prerequisite for accomplishing higher productivity and better crop quality in cultivated plants. However, there are no phenological studies on Panax ginseng that improve its production yield. This study aims to redefine the phenological growth stages of P. ginseng based on the existing Biologische Bundesanstalt, Bundessortenamt und Chemische Industrie (BBCH) scale and proposes a disease control reference. Methods: This study was conducted at the Korea Ginseng Corporation Experiment Station in Gyeonggi province, South Korea. Phenological observations were performed once weekly or twice monthly, based on the developmental stages. The existing BBCH scale with a three-digit code was used to redefine and update P. ginseng's phenological growth codes. Results: The phenological description is divided into eight principal growth stages: three for vegetative growth (perennating bud, aerial shoot, and root development), four for reproductive growth (reproductive organ development, flowering, fruit development, and fruit maturation), and one for senescence according to the extended BBCH scale. A total of 58 secondary growth stages were described within the eight principal growth stages. Under each secondary growth stage, four mesostages are also taken into account, which contains the distinct patterns of the phenological characteristics in ginseng varieties and the process of transplanting seedlings. A practical management program for disease control was also proposed by using the BBCH code and the phenological data proposed in this work. Conclusion: The study introduces an extended BBCH scale for the phenological research of P. ginseng.

The Effects of Procedural Justice on Organizational Citizenship Behavior in Local Public Enterprises: The Mediating Role of Intrinsic Motivation (지방공기업의 절차적 공정성이 조직시민행동에 미치는 영향: 내재적 동기부여의 매개역할)

  • Yun, Seock-Bum;Lee, Jong-Keon;Sue, Young-Pyo
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.137-149
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    • 2021
  • This study examined the effects of procedural justice on two facets of OCB (OCBI and OCBO) in local public enterprises and the mediating role of intrinsic motivation in these relationships. We verified the hypothesis established by a structural equation model based on PLS. The research data were collected through a survey of 269 employees working for local public enterprises. Research has shown that procedural fairness has a positive effect on intrinsic motivation, organizational citizenship behavior directed at individuals (OCBI), and organizational citizenship behavior directed at the organization (OCBO), while intrinsic motivation has a positive effect on OCBI and OCBO. In addition, intrinsic motivation has been found to have a partial mediating effect in the procedural justice-OCBI relationship and the procedural justice-OCBO relationship respectively. Finally, we present theoretical and practical implications that organizations need to activate intrinsic motivation so that members can induce voluntary organizational civic action through improved procedural fairness.

Precision feeding and precision nutrition: a paradigm shift in broiler feed formulation?

  • Moss, Amy F.;Chrystal, Peter V.;Cadogan, David J.;Wilkinson, Stuart J.;Crowley, Tamsyn M.;Choct, Mingan
    • Animal Bioscience
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    • v.34 no.3_spc
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    • pp.354-362
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    • 2021
  • Broiler chickens grow rapidly, and their nutrient requirements change daily. However, broilers are fed three to five diet phases, meaning nutrients are under or oversupplied throughout production. Increasing diet phases improves production efficiency as there is less time in the production cycle that nutrients are in under or over-supply. Nevertheless, the process of administering four or more diets is costly and often impractical. New technologies are now available to blend feed to match the daily nutrient requirements of broilers. Thus, the aim of this review is to evaluate previous studies measuring the impact of increasing feed phases on nutrient utilisation and growth performance, and review recent studies taking this concept to the extreme; precision nutrition - feeding a new diet for each day of the production cycle. This review will also discuss how modern precision feeding technologies have been utilised and the potential that new technologies may bring to the poultry industry. The development of a precision nutrition regime which targets daily requirements by blending dietary components on farm is anticipated to improve the efficiency of production, reduce production cost and therefore improve sustainability of the industry. There is also potential for precision feeding technology along with precision nutrition strategies to deliver a plethora of other management and economic benefits. These include increased fluidity to cope with sudden environmental or market changes, and the ability to alter diets on a farm by farm level in a large, integrated operation. Thus, the future possibilities and practical implications for such technologies to generate a paradigm shift in feed formulation within the poultry industry to meet the rising demand for animal protein is also discussed.

A Study on Self-Censorship by Conflict in the Educational Environment of Art College: Based on the attribution theory. (예술대학 교육환경 속 갈등관계에 따른 자기검열 연구: 귀인이론을 중심으로)

  • Kim, Kwang-Cheol;Song, Jin-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.151-164
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    • 2021
  • This study aimed to find ways to reduce self-censorship by identifying the conflict and attribution to the motivation for self-censorship during the curriculum of the College of Arts. The analysis confirmed the significance of each relationship by conducting a correlation and regression analysis between the variables, and the analysis of the effects was based on the significant factors among them. The analysis showed the external locus of control toward self-censorship and interpersonal conflict had a partial mediation effect. In other words, as the degree of conflict in the educational environment increases, art college students are aware of the cause of the problem due to external characteristics such as others, task difficulty, etc., and thus confirmed the conclusion that frustration and shame caused by it become the motive for self-censorship.

A Study on the Expression of Interior Lighting by Memphis Design -Focused on the works of Ettore Sottsass- (멤피스 디자인을 응용한 실내조명등 표현 연구 -에토레 소트사스 작품 중심으로-)

  • Choi, Jung-Hwa;Ro, Hea-Sin
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.415-423
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    • 2021
  • This study is to analyze works of Memphis design in the 1980s, which captured the appearance of a diversified society since the 20th century, and to present practical designs that can communicate with the public through the formulation of indoor lighting. As a research method, the background of the occurrence of Memphis groups, the theoretical background and the formative features of Memphis designs are considered around literature and prior research. The research applied Memphis's formative characteristics, colors and patterns to incorporate newly formulated designs into lighting. Lighting lamps in the forms that have made small changes to basic shapes show not only its functionality and decorability, but also its scalability as a formative language that conveys the emotions contained within humans. In addition, the choice of materials according to the changes in sculpture in the production of the work will suggest the possibility of creating a new formative art.

Why People Adopt the Virtual Bank? -An Empirical Study on Motivational Factors- (인터넷 전문은행 채택 요인에 관한 실증 연구)

  • Lee, Seulki;Lee, Jungwoo
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.205-216
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    • 2020
  • In this study, a research model is constructed based on the theory of technology adoption. Independent constructs are largely grouped into two: (1) virtual bank characteristics (responsiveness, ease of use, economic benefits, and security), and (2) individual characteristics (innovativeness, self-efficacy and Internet experience). On the dependent side, user satisfaction is posited to influence the loyalty via intention to continuous use. PLS analysis of 194 data points collected revealed that economic benefits, security, innovativeness, and Internet experiences are significantly and positively associated with user satisfaction, intention to continuous use and loyalty. Paths among satisfaction and intention towards the loyalty are also validated. Details of results are discussed with practical and academic implications.

Development of Community-based Smart Village Process Model (공동체 중심의 스마트빌리지 프로세스 모델 개발)

  • Park, So-Yeon;Jung, Namsu
    • Journal of The Korean Society of Agricultural Engineers
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    • v.63 no.2
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    • pp.11-18
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    • 2021
  • A community-centered smart village process model was developed through the theoretical review of the rural field forum. By analyzing the difference in technology demand according to the digital capabilities of leaders by community type, village types were classified and detailed technologies were defined. The smart village process was proposed to enable residents to operate autonomously by inducing continuous interest and participation of local residents through the conception stage, planning stage, implementation and self-reliance stage, and allowing them to cooperate together. The business model canvas was reconstructed to be used in the workshop. It was applied to the village of Yesan-gun. As a result of running a resident workshop using the business model Cambus, the lack of resident awareness and illegal garbage dumping were presented as the first problems to be solved. The value of the village was set as 'a village that is clean and clean with a sense of residents, and a good place to live', and users were expressed as 'family' and 'outsiders'. It was suggested that we meet frequently to convey the value of the village by using broadcasting and announcements as a channel to convey the value. Core activities were to cultivate residents' consciousness, such as implementing a campaign against illegal garbage dumping, and to establish and guide separate collection sites. When a garbage collection center is installed, it was estimated that around 2 million won per month for management costs, and it was investigated that it was possible to spend an hour or so twice a month to solve the problem of illegal dumping. If a method to derive village projects based on the derived business model canvas is developed in the future, it will be more practical.