• Title/Summary/Keyword: Practical Management

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Effects of Dessert Cafes' Quality and Eco-Friendly Behavior on Customer Trust and Loyalty - Focused on Generation MZ (디저트카페 품질과 친환경 행동이 고객 신뢰와 충성도에 미치는 영향 : MZ 세대를 중심으로)

  • LEE, Sae-Mi;PARK, Sang-Eon;LEE, Debor
    • The Korean Journal of Franchise Management
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    • v.13 no.1
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    • pp.47-57
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    • 2022
  • Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

Research Trend on ESG Management of Corporation (기업의 ESG 경영에 대한 국내·외 연구동향)

  • Byun, Youngjo;Woo, Seung Han
    • Clean Technology
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    • v.28 no.2
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    • pp.193-200
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    • 2022
  • The term environmental, social and governance (ESG) was first used in the 2003 United Nations Environmental Programme Finance Initiative (UNEP FI). Among the three areas of ESG, environment refers to the impact of companies on the environment. Environmental factors address climate change policies and attempts to reduce emissions, waste and natural resource consumption. Social factors refer to the direction in which a company can improve the social impact of stakeholder includes employees, customers, communities, and governments involved in direct or indirect interaction with the organization itself and the company. Governance factors refer to stakeholders who make major decisions, the composition of the board of directors, their diversity and independence, and the internal policies that set limits and expectations for decision-making. Research related to ESG management is part of corporate social responsibility, sustainability, corporate or financial performance, and social responsibility investment. Through case studies and data-based empirical studies, it was confirmed that ESG management companies had positive results for most of the ESG related fields. Through literature analysis of domestic and international ESG history, introduction background, and management performance, this paper presents theoretical, practical implications by confirming that ESG's introduction and operation strategies are strong competitive strategies that directly affect corporate growth by creating attractive factors.

Content-based Korean journal recommendation system using Sentence BERT (Sentence BERT를 이용한 내용 기반 국문 저널추천 시스템)

  • Yongwoo Kim;Daeyoung Kim;Hyunhee Seo;Young-Min Kim
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.37-55
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    • 2023
  • With the development of electronic journals and the emergence of various interdisciplinary studies, the selection of journals for publication has become a new challenge for researchers. Even if a paper is of high quality, it may face rejection due to a mismatch between the paper's topic and the scope of the journal. While research on assisting researchers in journal selection has been actively conducted in English, the same cannot be said for Korean journals. In this study, we propose a system that recommends Korean journals for submission. Firstly, we utilize SBERT (Sentence BERT) to embed abstracts of previously published papers at the document level, compare the similarity between new documents and published papers, and recommend journals accordingly. Next, the order of recommended journals is determined by considering the similarity of abstracts, keywords, and title. Subsequently, journals that are similar to the top recommended journal from previous stage are added by using a dictionary of words constructed for each journal, thereby enhancing recommendation diversity. The recommendation system, built using this approach, achieved a Top-10 accuracy level of 76.6%, and the validity of the recommendation results was confirmed through user feedback. Furthermore, it was found that each step of the proposed framework contributes to improving recommendation accuracy. This study provides a new approach to recommending academic journals in the Korean language, which has not been actively studied before, and it has also practical implications as the proposed framework can be easily applied to services.

Studies on Cropping System of Upland Crop for the Sustainable Agriculture. (환경 농업 실천을 위한 밭작물 작부체계의 적용 조사)

  • Kang, Y.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.3 no.1
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    • pp.20-29
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    • 2001
  • This study was carried out to find out basic data of the various cropping systems controlling the soil environment by analysing the historical literature, the changes of cropping system and the expected income of cropping system of the upland crop. The results were summerized as follows ; 1. According to the literature of 'Gumyangjoprok' and 'Sanlimgyungjae', published on 15 to 16 century in Korea, the cropping system of barley, soybean, red bean, and millet, etc. was done together both the 'kunkyong' and 'kanjong'. 2. Since 1970s the staple food grains had been self-sufficient and the setting up of the rice seedbed became faster. However, the cropping system of the rice after barley was rapidly fallen from 83.7% to 4.0% in 1990s. Furthermore, the food production and the rate of arable land utilization were also rapidly fallen. 3. The most prospective cropping system is considered the soybean after barley, and root & tuber crops considering with the soil environment. 4. The expecting income of cropping system ranged from 940,000won to l,970,000won per 10a but that of barley after soybean cropping for 610,000won, and that of barley-after mung bean cropping for 613,000won. 5. The maintenance and the preservation of agricultural environment shall become positive by practicing the Integrated Nutrients Management(INM), and the Integrated Pest Management(IPM) with control using of fertilizer and pesticide presenting the excessive loads to the soil environment.

Factors Influencing mHealth Use in Older Adults with Diabetes (당뇨병 노인의 mHealth 이용에 영향을 미치는 요인)

  • Minjin Kim;Beomsoo Kim;Sunhee Park
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.113-132
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    • 2022
  • The development of information and communication technologies (ICT) and changes in medical services centering on daily life have ushered in an era of self-management through the smartphone health management app (mHealth). This study identified the factors affecting mHealth use among older adults with diabetes. A structured survey was conducted using online and offline channels for 252 older adults who were over 65 and had diabetes. The collected data were subjected to hierarchical multiple regression analyses, and subjective health status, e-health literacy, and interaction terms of social support were inputted to verify moderating effect. The main results of this study are as follows. First, mHealth use among older adults with diabetes was higher in the male, type 2 diabetes, and younger age groups. Second, the higher was the e-health literacy, the higher was the mHealth use. Third, a negative moderating effect of social support was found in the relationship between subjective health status and mHealth use. We expect this study to provide researchers and managers interested in mHealth and older adults with diabetes, with valuable theoretical and practical implications. Furthermore, this study contributes to improving mHealth use among older adults with diabetes and building a digitally inclusive society.

A Study on the Impacts of SMEs' Environmental Sustainability and Innovation Orientation on Sustainability Performance through Social Integration and Technological Integration (중소기업의 환경적 지속가능성과 혁신지향성이 사회적통합 및 기술통합을 통해 지속가능성 성과에 미치는 영향 연구)

  • Jeong, Gil-Hwa;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.165-178
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    • 2022
  • The purpose of this study is to empirically analyze and provide implications for the impact on performance, focusing on Environmental Sustainability, innovation orientation, and integrated activities among the factors necessary for sustainable management of SMEs. 366 copies obtained from executives and representatives above the department head level of domestic manufacturing SMEs through professional research companies were used for the final analysis, and the research hypothesis was verified using SmartPLS 3.0 and SPSS 25. As a result of the analysis, it was confirmed that Environmental Sustainability had a significant effect on social integration and technology integration, and innovation orientation had a significant effect on social integration and technology integration. In addition, it was confirmed that social integration and technology integration factors had a significant effect on the sustainability performance of SMEs. Based on these research results, theoretical, practical, and future research directions could be presented. According to the results of this study, it can be expected that manufacturing SMEs will be able to receive help in establishing strategies related to innovation orientation, social integration, and technology integration to achieve sustainable performance.

The Basic Study on development of Education and Training for rational farm management and smooth succession of family farm (합리적 농장경영과 원활한 농장승계를 위한 교육·훈련 과정개발을 위한 기초연구)

  • Lee, Y.S.;Kim, S.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.10 no.1
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    • pp.3-27
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    • 2008
  • This study is to find the causes of the current situations of conflict between generations in regards to succession of their family farm, for the target group of graduates of the year 2008 and their parents. This study also aims at finding a way of controlling and solving the conflicts, and of developing a course of education and training, so that through this process they can come to a rational conclusion to the conflicts that arise regarding succession of the farm, in a climate of harmony and peace. It is found that communication between parents and graduates has normally gone on well, but specific problems related to management of the farm are often present. Furthermore, there is often lack of trust and promise between the parties which often causes difficulties in preparation for the succession of the farm. On the basis of these observation, we have designed and implemented an education workshop and training, as a program in which parents and their successors participated. As a result, we found it to be very effective, but it was also found to be in need of some changes. The workshop is to be implemented in two separate stages. The first stage should focus on communication and trust between family members. Firstly, they are given the opportunity to share the list of concerns withone another, as an ice breaking activity. Secondly, they can present their own hopes or wishes. And lastly, they can communicate with one another in an effort to find resolutions that will be keep both parties satisfied. The second stage should be aimed at establishing agreements concerning succession of the farm in a harmonious and peaceful manor; the second stage is also an opportunity to discuss 'Farm management and succession'. The Korea National Agricultural College (KNAC), as a state college, is in the pursuit of fostering agricultural CEO's for the future of Korea. KNAC is currently implementing a very unique system of interviews in which parents participate together with students, in order to help them make a plan for rational management of their farm and smooth succession of the farm. Although KNAC now has students present a blueprint of their own unique business plans as a graduation thesis, it is necessary for KNAC to complement this system with education and training regarding the succession of family farms. Furthermore, KNAC should also develop an education and training program that is separate for this purpose, and make it a regular course of study of KNAC in the future.

Sustainable Regional Ecotourism Development in the Context of Birdwatching in Texas (지속가능한 지역 생태관광 개발 사례 : 텍사스 주의 탐조관광을 중심으로)

  • Lee, Jin-Hyung
    • 지역과문화
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    • v.6 no.2
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    • pp.25-47
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    • 2019
  • This study was to investigate the sustainable regional ecotourism development and management of the Quinta Mazatlan World Birding Center & Edinburg Scenic Wetland World Birding Center in the Lower Rio Grand Valley, Texas, USA. In oder to identify the substantiality of these two institutions, sustainable tourism evaluation indicators were developed based on the previous researches. Data were collected in December 2016 and March 2017 at the two World Birding Centers. Official documents regarding the sustainable management of the two agencies were collected and interviews with the directors of both centers were also proceeded. The findings show that the two World Bird Center have adopted basic measures for environmental substantiality but have adopted various management techniques, especially for economic and social sustainability. In particular, Quinta Mazatlan World Birding Centers have developed twenty programs and events to attract four different target markets including children and adolescents, families with young children, and adults. It also secured income by donation as wells as admission and rental fees. Furthermore, the two World Birding Centers have provided diverse volunteer opportunities for the local residents. Practical implications of the study for the Korea regional ecotourism development and management were also discussed at the end.

Leveraging LLMs for Corporate Data Analysis: Employee Turnover Prediction with ChatGPT (대형 언어 모델을 활용한 기업데이터 분석: ChatGPT를 활용한 직원 이직 예측)

  • Sungmin Kim;Jee Yong Chung
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.19-47
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    • 2024
  • Organizational ability to analyze and utilize data plays an important role in knowledge management and decision-making. This study aims to investigate the potential application of large language models in corporate data analysis. Focusing on the field of human resources, the research examines the data analysis capabilities of these models. Using the widely studied IBM HR dataset, the study reproduces machine learning-based employee turnover prediction analyses from previous research through ChatGPT and compares its predictive performance. Unlike past research methods that required advanced programming skills, ChatGPT-based machine learning data analysis, conducted through the analyst's natural language requests, offers the advantages of being much easier and faster. Moreover, its prediction accuracy was found to be competitive compared to previous studies. This suggests that large language models could serve as effective and practical alternatives in the field of corporate data analysis, which has traditionally demanded advanced programming capabilities. Furthermore, this approach is expected to contribute to the popularization of data analysis and the spread of data-driven decision-making (DDDM). The prompts used during the data analysis process and the program code generated by ChatGPT are also included in the appendix for verification, providing a foundation for future data analysis research using large language models.

The Effects of Social Media on Traveler's Autobiographical Memory and Intention to Revisit Travel Destination (소셜 미디어가 관광객의 자서전적 기억과 관광지 재방문 의도에 미치는 영향)

  • Hyunae Lee;Namho Chung;Chulmo Koo
    • Information Systems Review
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    • v.18 no.3
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    • pp.51-71
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    • 2016
  • Tourism products are intangible goods. Given this nature, tourist experience should be recorded and visualized through media, such as pictures, videos, and souvenir. Online platforms played the role of media given the growth of information and communication technology. Tourists post their travels for real-time documentation of their experiences, but they also tend to reminisce about past experiences that they posted on social media. Social media is not only a channel of self-presentation or a means of communication with other people, but it also serves as an archive of electronic records to bring back memories. Given this finding, we investigated the impact of social media on the autobiographical memory (recollection and vividness) of tourists and their intention to revisit a certain destination. The results showed social media interface and the impact of display quality on the recollection and vivid memory. The predictor of memory recollection of tourists is intention to revisit a destination. Social media is considered an archive of travel memory that indulges people to reminisce. Theoretical and practical implications were provided based on these results.