• 산업경영시스템학회지
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• 제42권3호
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• pp.109-115
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• 2019

Most demand forecasting studies for telecommunication services have focused on estimating market size at the introductory stage of new products or services, or on suggesting improvement methods of forecasting models. Although such studies forecast business growth and market sizes through demand forecasting for new technologies and overall demands in markets, they have not suggested more specific information like relative market share, customers' preferences on technologies or service, and potential sales power. This study focuses on the telecommunication service industry and explores ways to calculate the relative market shares between competitors, considering competitive situations at the introductory stage of a new mobile telecommunication service provider. To reflect the competitive characteristics of the telecommunication markets, suggested is an extended conjoint analysis using service coverage and service switching rates as modification variables. This study is considered to be able to provide strategic implications to businesses offering existing service and ones planning to launch new services. The result of analysis shows that the new service provider has the greatest market share at the competitive situation where the new service covers the whole country, offers about 50% of existing service price, and allows all cellphones except a few while the existing service carrier maintains its price and service and has no response to the new service introduction. This means that the market share of the new service provider soars when it is highly competitive with fast network speed and low price.

• 정보보호학회논문지
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• 제22권1호
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• pp.155-167
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• 2012

클라우드 컴퓨팅 서비스는 이용자 요구에 실시간으로 유연하게 컴퓨팅 자원을 제공하고 사용량만큼 과금하는 고효율의 차세대 IT 서비스이다. 그러나 이용자는 데이터를 '위탁'하고, 인프라, 플랫폼, 어플리케이션 서비스를 '제공'받는 '위탁/제공'의 서비스 구조와 적용기술, 자원공유, 데이터센터 위치 등으로부터 비롯된 많은 위협에 직면해 있다. 클라우드 서비스 도입의 가장 큰 걸림돌로 작용하는 보안과 신뢰성을 담보하기 위해서는 객관적인 평가 기준이 필요하다. 지금까지 정보보호관리체계는 조직의 보안관리 및 IT 운영의 보안 지표로 활용되어 왔다. 그러나 클라우드 컴퓨팅 서비스는 기존의 조직 내 IT 환경과는 다른 관점의 보안관리와 평가기준이 필요하다. 본 논문에서는 클라우드 특성에 맞는 정보보호관리체계를 설계하기 위하여 클라우드 서비스의 핵심요소를 위협관리영역으로부터 도출하고 기본적인 보안관리가 누락되지 않도록 기존 정보보호관리체계의 모든 통제영역을 포함하고 있다. 또 온라인 셀프환경에 따른 서비스 이용을 지원하고 서비스 계약, 제공자 사업현황을 포함하는 서비스 보안관리를 추가하여 설계한다.

• 한국의상디자인학회지
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• 제23권2호
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• pp.53-65
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• 2021

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

• 한국IT서비스학회지
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• 제20권5호
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• pp.89-104
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• 2021

Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

• 문화기술의 융합
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• 제8권4호
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• pp.213-217
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• 2022

지속가능한 한국문화축제 전략이 필요한 시기다. 한국문화축제는 2020년부터 전 세계적인 열풍을 이끌고 있는 K 콘텐츠를 중심으로 한식, 뷰티, 패션 등 다양한 한국문화를 종합적으로 소개하는 한류문화축제다. 문화체육관광부 신한류 진흥 핵심사업으로써 코로나 이후 실감 콘텐츠 무대를 적용한 첫 대면 콘서트 개최를 비롯하여 다양한 팬 참여 챌린지 진행 및 전시 등 월드 케이팝 콘서트와 K컬쳐 팬 페어를 바탕으로 했던 2021년 한국문화 축제는 이제 글로벌 한류 문화 축제로 도약해야 한다. 이를 위해서 드라마, 케이팝, K컬처 팬 페어, K밋업, K컬처 퍼레이드, 어워즈로 구성될 수 있다. 이러한 구분은 한류를 이끄는 프로슈머적 콘텐츠를 중심으로 고전적인 축제 프로그램을 보여주는데 이러한 철학이 동시대에 효율적으로 연계되기 위해서 학습된 유희성을 통해 잠재적 고객 확보를 위한 Business to Business(B2B), Businesss to Consumer(B2C) 테크테인먼트(Techtainment) 전략이 필요하다.

• 문화기술의 융합
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• 제9권4호
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• pp.229-238
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• 2023

본 연구는 새로운 비즈니스 모델과 산업 생태계가 형성되고 있는 메타버스 플랫폼에서 기존과는 다른 방식으로 이루어지는 마케팅 방식을 파악해 보는 것이다. 본 연구의 목적은 메타버스의 유형과 메타버스를 이용하는 주 이용자들의 특성에 따라 브랜드의 마케팅 방식이 어떻게 차별화되고 있는지를 파악하는 것이다. 연구 방법은 사례분석 방법으로 하였으며, 현재 가장 많은 활성 이용자 수를 가진 로블록스를 선정하였다. 나이키와 구찌 브랜드가 로블록스의 주 이용자층인 알파세대와 Z세대의 특성과 소비패턴을 어떻게 반영하여 마케팅하고 있는지 그 방식을 면밀히 분석하였다. 분석의 결과 첫째, 직접적인 마케팅이 아닌 게임을 비롯한 즐거운 콘텐츠로 접근하고 있었다. 둘째, 제공하는 콘텐츠에 브랜드의 스토리와 철학을 담아 전달하고 있었다. 셋째 가상과 현실을 연계시키는 방식을 취하고 있었다. 마지막으로, 메타버스를 통해 미래 잠재 고객들의 취향을 파악하고 데이터 수집하여 맞춤형 서비스에 활용하고 있었다.

• Asia Marketing Journal
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• 제15권3호
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• pp.141-157
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• 2013

Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our study addresses this issue by extending the framework to a different industry setting to investigate the impact of CE on firm performance. We develop a model for examining the relationship between the firm's estimated CE and firm performance by each time period using a distributed lagged model. Then, we investigate the effect of CE on the firm's profitability using a regression analysis. Finally, even though CRM is in increasing demand and firms are focusing on the customer as an asset, we conclude that there is a limited condition for this positive effect of CE. When the life cycle was divided by growth rate, CE was shown to have a distinctive effect on profit. In the case of a high-growth stage, the effect of CE on profit is positive because of its potential customer base, whereas the effect is not significant in a low-growth stage. That is, when the business environment is saturated and the firms are no longer competing in the market, CRM may not be effective. In other words, a long-term performance orientation may not be as effective as previously believed. This research contributes to the previous literature, providing a counterintuitive suggestion that firm managers should be cautious about implementing a CRM strategy and should allocate resources properly in terms of their resource capabilities and ability depending on their situation.

• 대한통합의학회지
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• 제11권4호
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• pp.189-198
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• 2023

Purpose: This study aims to investigate the preferences of hot spring users regarding the utilization of Asan's hot springs after the COVID-19 pandemic. Methods: A survey was conducted on 340 hot spring users visiting hot spring resorts in the Onyang, Dogo, and Asan hot spring districts. The survey was conducted twice from November 5th to November 7th, 2021, and from May 25th to 26th, 2022. The survey included general questions, such as the frequency of hot spring usage, the purpose of visits, and the intention for future visits. Specific questions were related to Asan hot springs, focusing on the reasons for choosing Asan, its perceived advantages, and improvement suggestions. Results: The survey revealed that the average number of visits to hot springs was less than five in the past five years, and the main reason for visiting was to recover from fatigue. A percentage of respondents said they would use hot springs more often when the COVID-19 pandemic ends. When asked about their reasons for visiting Asan hot springs, responses varied by age. However, across all groups, the majority considered "good water" as an advantage of Asan hot springs, while improvements to "hot spring facilities" was the highest response among all age groups. Thus, despite the decline in the number of customers due to COVID-19, the overall perception of hot springs remains positive. This suggests a promising future for the hot spring industry, with the potential for a return to pre-pandemic usage levels. Conclusion: These results provide valuable foundational data for informing policy development aimed at revitalizing the hot spring industry in the post-COVID-19 era.

• 문화기술의 융합
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• 제10권3호
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• pp.467-474
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• 2024

본 연구는 미국 온라인 대출 플랫폼의 고객 데이터를 분석하여 중저신용자가 금융시장 내에서 겪는 차별적 대우를 실증적으로 규명한다. 이 연구는 오픈소스 캐글(Kaggle) 플랫폼 내 랜딩 클럽 금융사의 2007~2020년 기간 약 293만 건의 금융 데이터를 사용하여, 특히 신용점수가 낮은 씬파일러 대출자들이 더 높은 이자율로 대출을 받고 있음을 밝혀냈다. 이러한 차별적 대우는 금융 포용성을 저하시키며 사회적 불평등을 심화시킬 가능성을 시사한다. 본 연구를 통해 금융시장에서의 불평등 문제를 실질적으로 드러낸 점이 중요한 의의로 주목되며, 분석결과를 바탕으로 모든 고객에게 합리적인 금융 접근성을 보장할 수 있을 것이다. 아울러 지속가능한 금융 포용성을 강화할 수 있는 구체적인 방안과 함께 금융기관의 사회적 책임을 강화하는 방향으로의 전환을 제안하였다.

• 해양환경안전학회지
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• 제30권2호
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• pp.233-238
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• 2024

배관 세정 공정은 조선소 선박 건조과정에서 배관 설치 후 장비를 시운전하는 단계로 넘어가기 전에 최종적으로 배관 내부의 이물질을 제거하는 매우 중요한 공정이다. 만약에 배관 내에 이물질이 있는 상태에서 장비를 시운전하는 단계로 넘어갈 경우 이물질이 고가의 장비에 유입되어 펌프 및 기어, 베어링 등이 파손되는 요인이 된다. 특히 펌프나 유압 밸브 같은 경우는 아주 작은 이물질이라도 장비 속으로 유입이 되면 대형 사고로 이어지며, 이런 장비 사고는 주변에 장비 운전을 하는 작업자의 인명사고까지 연계되어 중대 재해의 잠재 원인이 되므로 조선소 고객인 선주들도 매우 집중적으로 확인하고 관리하는 공정이다. 이러한 문제점을 해결하기 위해 본 연구에서 기존의 배관 세정 공법에서 유세정 효과를 증가시킬 수 있도록 배관 내 세정 유체의 흐름을 증가할 수 있는 시스템을 제안한다.