• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• Journal of Sport and Applied Science
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• 제3권2호
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• pp.17-27
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• 2019

Purpose: This study is to conduct usability evaluations from the perspective of developing comfort-shoes for the middle-aged and elderly to identify key factors and derive implications for optimal comfort-shoes production. Research design, data, and methodology: A total of 10 middle-aged and elderly women in their 50s and 60s were selected as eligible for the rescue. For data collection, the study was conducted in a Gang Survey, where pre-explanations, shoes test, and interviews were conducted. The collected data were analyzed in a total of four stages. In step 1, the contents obtained through interviews with the subjects were recorded in text, organized and analyzed systematically, and in step 2, unnecessary vocabulary, sentences, and overlapping opinions were eliminated. In step 3, we classified areas around key functions and carried out categorization tasks. Finally, in Step 4, the results and implications of the study were derived by classifying each usability evaluation shoe as positive and negative text around categorized data. Results: There are a total of seven factors for comfort-shoes usability evaluation, which are categorized as cushion, fitting, stability, flexibility, lightweight, comfort, and pressure. Positive/negative factors for the derived usability evaluation factors were shown in the form of a positive-centered, negative-centered, and positive-mixed mix for each of the four products. Positive-focused products are VA products, which are seven times more positive than negative factors. Negative-centered products are CL and SA products, which are five times more negative than positive factors. Positive mixing was a CA product with a ratio of 1:1. Text-based usability evaluations allow us to proceed with analysis based on more scientific data rather than simply listening to opinions and judging by comments. Conclusions: The study discussed implications of developing comfort-shoes for middle-aged consumers and future directions were discussed.

• Parasites, Hosts and Diseases
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• 제46권2호
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• pp.71-75
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• 2008

The diagnosis of cryptosporidiosis has been carried out using coprologic techniques in the Republic of Korea. However, antibody responses to Cryptosporidium have rarely been studied. Serum antibodies from HIV-positive/oocyst-positive Korean patients recognized significantly 31 and 27 kDa antigens, and HIV-negative/oocyst-positive individuals clearly reacted to 15/17 kDa antigens. Compared with oocyst-positive cases, 18.7% and 75.8% of sera from HIV-positive patients reacted to 31 and 27 kDa antigens. Only 11.1% of HIV-negative individuals reacted to 15/17 kDa. Based on these findings, serum antibody responses were different between HIV-positive and HIV-negative individuals infected with Cryptosporidium, and it is suggested that HIV-positive patients are more frequently exposed to C. parvum compared to HIV-negative individuals.

• 가정과삶의질연구
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• 제31권1호
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• pp.1-10
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• 2013

The purpose of this study was to examine the effects of teachers' responsiveness on teachers' strategies of problem behavior guidance. Teachers' responsiveness variables consisted of acceptance, sensitivity, consistency, warmth and teachers' strategies of problem behavior guidance variables consisted of positive proactive strategies, positive reactive strategies, negative reactive strategies. Subjects were 151 early childhood teachers in Seoul and Chungcheungnam-do. The collected data were analyzed using simple regression and hierarchical multiple regression. The main results of this study were as follows. Teachers' acceptance, sensitivity, consistency, warmth were positively related to teachers' positive proactive strategies and positive reactive strategies of problem behavior guidance. On the other hand, teachers' warmth was negatively related to teachers' negative reactive strategies. As results of examining relative effects of teachers' responsiveness on positive proactive strategies of problem behavior guidance, the influential variables were warmth and acceptance. The relative effects of teachers'responsiveness on positive reactive strategies of problem behavior guidance, the influential variables were sensitivity and acceptance. The relative effects of teachers' responsiveness on negative reactive strategies of problem behavior guidance, the only influential variable was warmth.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• Journal of Yeungnam Medical Science
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• 제11권2호
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• pp.338-351
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• 1994

본 연구는 1992년 2월부터 1994년 8월까지 영남대학교 의과대학 부속병원 정신과 및 국립 부곡 정신병원 정신과에 외래 및 입원한 양성 정신분열증 환자 119명, 음성 정신분열증 환자 122명인 241명 (53.2%)과 정상인 집단 212명 (46.8%)으로 총 453명을 대상으로 하였다. 이들을 대상으로 하여 Zung의 자기-평가 우울척도(Self-Rating Depression Scale: SDS)와 한국판 Wechsler 지능검사(Korean Wechsler Intelligence Scale : KWIS)의 동작성 검사 중에서 바꿔쓰기 검사의 척도를 중심으로 하여 측정한 양성 및 음성 정신분열증 환자의 우울을 연구한 결과는 다음과 같다. 음성 정신분열증 집단에서 우울(p<0.001), 성욕 감퇴(p <0.01), 빈맥 (p<0.01), 피로(p <0.05), 정선운동 지체(p <0.001), 정신운동 초조(p<0.001), 절망감 (p<0.01), 과민성 (p<0.01), 우유부단(p<0.001), 자기비하(p<0.01), 공허갑(p <0.001), 자살사고의 반추 (p<0.001) 그리고 불만(p<0.001) 등은 양성 정선분열증보다 유의미하게 높이 평가된 항목이었다. 정상인 집단과 양성 및 음성 정신분열증 집단에 서 우울성향은 정상인 집단보다 정신분열증 집단에서 높은 것으로 나타났으며, 또한 음성 정신분열증집단이 양성 정신분열증집단보다 더 높은 것으로 나타났다. 이러한 결과로 음성 정신분열증 집단 의 우울수준이 양성 정신분열증 집단보다 더 높은 것으로 나타났다. 정신분열증 집단은 정상인 집단에 비해 현저한 정신운동 기능장애를 보였고, 음성 정신분열증 환 자 집단은 양성 정신분열증 환자 집단보다 정신운동 기능장애에서 그 정도가 더 심한 것으로 나타났다. 따라서 정신분열증 환자 집단이 정상인 집단보다 우울수준이 더 높고, 음성 정신분열증 환자 집단은 양성 정신분열증 환자 집단보다 우울수준이 더 높으며, 정신운동 기능장애에서도 그 정도가 더 심하다는 것으로 사료된다.

• 동아시아식생활학회지
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• 제17권5호
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• pp.753-763
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• 2007

While the cognitive aspects of customer behavior have been a main subject of research, some researchers are now focusing on the emotional aspects. The influence of emotion on attitude and judgement has been accepted by many researchers, and most studies regarding emotion have focused on physical surroundings and emotional responses, based on Mehrabian & Russell's 1974 model. This study aimed to expand the scope of the model by including employee service. Here we examined the structural relationships between the physical surroundings and employee service of upscale restaurants, along with emotional response, and service loyalty. Physical surroundings and employee service were used as single factors, and we composed four different emotional responses: positive, negative, positive arousal, and negative arousal. While physical surroundings had impact on 'positive emotion' and 'positive arousal', Employee service had influence on 'negative emotion', and 'negative arousal' as well as 'positive emotion'. And 'positive emotion' and 'positive arousal' influenced service loyalty. Lastly, there was also a correlation between physical surroundings and employee service.

• 농촌지도와개발
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• 제27권4호
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• pp.211-225
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• 2020

It is important to understand what affects community satisfaction. Because community impacts and participation is a central aspect of fostering local community development, it is important to understand how these processes occur. The study aims to identify the factors influencing community satisfaction and to examine the moderating effects of community participation between community perceived impacts and community satisfaction. Data were collected from 328 usable questionnaires among community residents participating rural development projects in Buyeo and Chungyang county, Chungnam province. Results of a factor analysis yielded four dimensions of community perceived impacts which were negative socio-economic impacts, positive economic impacts, positive environmental impacts, and positive social impacts. Hierarchical regression analysis revealed that negative socio-economic impacts, positive economic impacts, and positive environmental impacts affected significantly for community satisfaction. it reveals that there are moderating effects on community participation of negative socio-economic impacts and positive economic impacts. It was suggested that negative socio-economic impacts, positive economic impacts, and community participation should be considered to implement rural development projects and its policy decision making.

• 한국동물학회지
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• 제18권1호
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• pp.1-8
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• 1975

Multiple-unit classification maze를 使用하여 走光性行動에 關한 positive와 negative의 directional selection을 15世代동안 행하였다. 方向性 選拔에 의해 얻어진 兩系統의 遺傳的 構造를 알기위해 第2 染色體上에 위치한 致死遺傳子의 頻度를 調査하고 이들 有害遺傳子와 走光性行動과의 相關關係를 考察했다. 走光性에 對한 positive와 negative의 選拔 果는 初期부터 反應이 나타나 選拔後 第10世代동안의 realized heritaability는 positiver系統과 negative 系統이 각각 3.08%와 2.86%로 算定되었다. 第2 染色體의 有害遺傳子(lethal and semi-lethal)는 positive(43%)系統이 negative(18%)系統보다 훨씬 높은 빈도였다. 한편 無選拔 系統(27%)은 兩選拔 系統의 중간빈도였다. positive 走光性 遺傳子와 有害遺傳子의 相關關係는 각 選拔系統에서 축출한 2量 劣性 致死遺傳子($1_i/1_j$)에서도 확인하였다. 본 實驗의 결과로 走光性行動의 選拔에 의해 얻어진 positive polygene과 有害遺傳子 polygene과에 어떤 linkage의 相關關係가 존재한다고 사료된다.

• 대한건축학회논문집:계획계
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• 제34권10호
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• pp.33-44
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• 2018

The purpose of this research is to identify the characteristics of the positive and negative expressions about residential common life between the elderly and the young and present the direction on Homeshare. In-depth interviews were conducted from Feb. to May 2016 to identify the experiences of residential common life with 10 elderly and 11 young. The result is as follows. First, Homeshare dwelling was classified into five themes of human being, residential environment, life, management and emotion. Homeshare unlike ordinary dwelling centered on blood relatives, is characteristic to involve the management that connects between the elderly and young. Second, both the elderly and young were analyzed to be positive about the residential common life. It was shown that the elderly are most positive about human being, whereas young are positive about management and residential environment. The elderly is positive to mutual exchange with the young and young's independent life but the young is positive to factors that support comfortable personal life. Third, negative expression was shown a generation gap between the elderly and the young. The elderly recognized to be negative that young people has lived freely without consideration for the elderly. In order to solve these factors, it is necessary to make improvements through arranging rules for living. Fourth, three themes, human being, residential environment and life, analyzed to be the most important factors to sustain residential common life of Homeshare. The link between management and 3 themes leads to an expansion of positive emotion, which is structurally stable and is expected to increase the sustainability of the residential common life on Homeshare.