• Journal of Korean Home Economics Education Association
• /
• v.26 no.2
• /
• pp.101-118
• /
• 2014

The purpose of this study was to examine the factors associated with adolescents' attitude toward volunteer activities. Analyses of data provided by 450 adolescents attending secondary schools in Gyeongnam Province suggested the following results. First, adolescents' attitude toward volunteer activities differed by gender, religion, and academic grades. Adolescents who were girls, who had religions, and whose academic grades were higher showed higher levels of positive attitude toward volunteer activities than their counterparts who were boys, who did not have religion and whose academic standing was lower. Second, adolescents' attitude toward volunteer activities significantly differed by the family factor. To be specific, parental attention, parental support and family's participation in volunteer work made differences to the adolescents' attitude toward volunteer activities. Third, the adolescents took significantly different attitudes toward voluntary activities according to the school factor. Significant differences were found according to attention and support from teachers. The students whose teachers had more interest in voluntary service and whose teachers offered more aid took a more positive attitude to voluntary service. Forth, some of the personal, family, and school factors were associated with adolescents' attitude toward volunteer activities. Among the personal factors, gender, religion, academic standing, and morality were associated with dolescents' attitude toward volunteer activities. Those who were girls, who were religious, whose academic standing was higher, and who were more moral took a more positive attitude toward volunteer activities. Among family and school factors, parental attention/support and attention and support from teachers affected the voluntary service attitude of the adolescents. The students whose parents had more interest and gave more support and whose teachers showed more interest and offered more support took a more positive attitude toward volunteer activities. Therefore parental attention and support were identified as the variable to make the best prediction of the adolescents' positive attitude toward volunteer activities.

• International journal of advanced smart convergence
• /
• v.9 no.3
• /
• pp.215-220
• /
• 2020

The purpose of this study is to analyze the structural relationship among expectation value(relational, hedonistic), brand image, brand attitude, continuance viewing intention. The survey subjects to achieve the purpose of this study were selected the 521 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, both relational value and,, hedonistic value had a positive effect on the brand image. Second, both relational value and,, hedonistic value had a positive effect on the brand attitude. Third, both brand image and brand attitudee had a positive effect on the brand attitude.

• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.148-156
• /
• 2015

The purpose of this study was to evaluate the dance attitude differences between gender, majors, and grades. Attitudes-towards-dance inventory(Jadranka et al., 2004) which covered affective, cognitive, and action aspects of attitudes, as well as to reflect, in a similar number of items, both the positive and negative attitude towards dance was used to investigate dance attitude for 483 dancers who are collegian. Male students were more positive attitude in the affective area among dance attitudes than female students(p<.05). Dancers who major practical dances revealed more positive attitude in the affective area than dancers majoring ballet and Korean treditional dance(p<.05). In addition, freshmen have a more positive dance attitude in the affective area compared with seniors. It was suggested that more subjects should be studied from considering major, local university as future study.

• Journal of the Korean Home Economics Association
• /
• v.42 no.11
• /
• pp.189-203
• /
• 2004

The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

• Journal of Technologic Dentistry
• /
• v.40 no.3
• /
• pp.163-172
• /
• 2018

Purpose: The research comprehends learning attitude level of Dental Technology Department students, searches variable element to affect and is trying to provide basic material of method arrangement to induce change of positive learning attitude. Methods: It was conducted survey 410 students, who understand purpose of the research, consentient to involve research, in universities which is located in Daegu area, Daejeon City, Gangwon province from Aug., 1stto Nov.,10th2017, Questionnaires were distributed to 410 students totally. it was finally analyzed 374 questionnaires except 36 questionnaires that answer was not sufficient. Results: The positive answer over 'Average (3)' among study attitude factors was presented highly in order of 'Targeting & Execution' (3.351). 'Effective Content Summary' (3.307), 'Study Plan' (3.173), 'Priority and Self-Management' (3.116), and 'Study Habit & Enhancement' (2.925) showed negative trend under average. The five sub-factors of learning attitude were examined according to general characteristics and there were statistically significant differences according to gender, grade, high school of origin, academic aptitude(p<0.01, p<0.001). Conclusion : As male students show more positive learning attitude than female students, we need to develop more special programs to encourage them. Meanwhile we also need to find out a motive to bring positive effect to change the academic aptitude and learning attitude of female students, or methods to improve their learning attitude in a complementary way by their high school, gender and grade.

• The Journal of Information Systems
• /
• v.27 no.2
• /
• pp.29-52
• /
• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• Journal of Distribution Science
• /
• v.15 no.3
• /
• pp.49-60
• /
• 2017

Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

• Journal of Korean Academy of Nursing
• /
• v.30 no.2
• /
• pp.498-513
• /
• 2000

The purpose of this study is to construct the nursing-policy and nursing-theory of Korean style by understanding the type of recognition and attitude immanent in Korean people through of Korean people to the Shamanism(巫敎). And this paper is using Q methodology by operant definition. Because individual recognition and attitude to Shammanism is very subjective and individualistic and many-sided. Q statements in this paper are ultimately 38 statements divided into 5 regions, which are abstracted from 285 Q samples. 38 persons in all are objects of P-population. The results of analyses on the characters of each type are as follows. The men who belong to type I is positive to the Shamanism in recognition and attitude at the same time. The men who belong to type II are negative the analysis of the recognition and attitude to Shamanism in recognition, but positive to Shamanism in practical attitude. The men who belong to type III are evidently negative to Shamanism in recognition and attitude at the same time. The men who belong to type IV are positive to Shamanism, but negative or reservative to it in attitude. In conclusion, we could affirm that shamanic care-act which modern medicine discard as only superstition is very deeply rooted in the Korean people'need. In short, Korean people is already and always related to Shamnism, whether positively or negatively. I dare to think this paper might contribute the other disciplines of sciences as basic data.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.7
• /
• pp.916-926
• /
• 2004

The purpose of this study was to examine the workers＇ attitudes toward textile industry. Also the attitude was investigated how to be correlated to job stress symptoms and job performance. The data were obtained from questionnaire completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, mean, correlation, and factor analysis. The results showed that workers＇ attitudes toward textile industry were neither positive nor negative. The attitudes revealed to be divided into two components-cognition, affect/behavioral intention. Cognitive attitude was observed to be more positive than affective/behavioral intention attitude. The attitude differed according to personal characteristics such as sex, educational status, position, period of one＇s service, types of industry and job specifications. The attitude were correlated with job stress symptoms and job performance. The more positive the workers＇ attitudes were, the lesser job stress symptoms and the higher job performance were. As the two components of the attitudes are in the same way, the attitude toward textile industry exhibited to have higher correlation with job stress symptoms and job performance.

• Child Health Nursing Research
• /
• v.21 no.3
• /
• pp.216-226
• /
• 2015

Purpose: The purpose of this study was to investigate the knowledge and attitude on tuberculosis by parents of North Korean refugees' children. Methods: A descriptive study was conducted. Data were collected from July to November, 2014 in Hanawon and 74 North Korean refugee parents participated in the study. Data were analyzed using the SPSS 21.0. Results: The score for knowledge was 17.72 out of 30 points, for awareness in attitude, 49.34 out of 60 points and for prevention behavior in attitude, 48.39 out of 60 points. There were positive significant correlations among knowledge, attitude and health interest. There was also a significant positive correlation between awareness and prevention behavior in attitude, and between prevention behavior and health interest. Conclusion: North Korean refugee parents showed a low level of knowledge and a negative attitude. The implication of these results is an awareness of the need for education on the causes, transmission and importance of treatment for tuberculosis. This kind of education can guide North Korean refugee parents to obtain correct information and positive attitudes and therefore, be able to effectively practice appropriate health behaviors in tuberculosis management for their children.