• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.189-197
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• 2019

The purpose of this study is to examine the effect of parents' positive and negative parenting attitudes on multicultural expropriation and the mediating effect of community spirit in the process. For this purpose, 1,336 first - year students who entered the university were sampled based on the 7th year data of Korea Youth Policy Institute for a regression analysis. The main results are as follows. First, the positive parenting attitude of the parents recognized by university students has a positive influence on multicultural expropriation, and the negative parenting attitude has a negative influence on multicultural expropriation. Second, Community spirit is found to have a positive influence on multicultural expropriation by university students and shown to have a partial mediated effect between positive or negative parenting and multicultural expropriation. Based on the above research results, various programs were developed and applied to enhance parents' positive parenting attitude and multicultural expropriation, and to promote positive parenting attitude and community spirit.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1126-1141
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• 2008

The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

• Journal of Fashion Business
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• v.17 no.1
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• pp.1-12
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• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• Journal of the Korean Society of School Health
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• v.3 no.1
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• pp.85-100
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• 1990

This study is an attempt to give basic information for sex maleducation, which is the integration of emotional, moral and social aspects as well as generative and physiological ones. It is concerned with both students and parents' sexual knowledge, attitude and need for sex education. The participants for this study are consisted of 193 parents, and 492 boys and girls high school students in Seoul. The main results of this study are as follows: 1. General Characteristics 66.5 percent of students is the girl and 38.8 percent of students is christian. Regarding parents age, 73.6 percent of them is 40~49 year old and 30.6 percent of them is Buddhist. 50.5 percent of them is graduated from high school, almost of them are keeping on being married(90.9%). 2. Sexual Knowledge: The boys score higher grade(average 8.98) than the girls. (average 7.51) (p<0.001) The Parents appear to record average 11.5, higher than the students' 8.01(p<0.01). However, there is no difference between them depending on their age, educational level or marital condition. 3. Sexual Attitude: The boys have more affirmative and positive feelings on the generative and physiological sides than girls. They also have a positive attitude to usual sides such as marriage, sexual intercourse and pregnancy, compared with girls. The girls have negative and irrecipient attitude to unusual sides like divorce, premarital sex or extramarital sex, while the boys are recipient(p<0.01). The parents' sexual attitude is positive feelings on the generative and physiological sides, and they also have a positive attitude to usual sides but they have a negative attitude to unusual sides. 4. Correlation between sexual knowledge and attitude Both the students and parents have positive correlation between sexual knowledge and attitude to generative and physiological sines and usual sides. The higher scores. of the sexual knowledge are, The more positive attitude they have. But parents only have positive carrelation between sexual knowledge and attitude to unusual sides. The lower scores of the sexual knowledge are, The more negative attitude they have. 5. More than half of the parents educate their high school children in sex: menstruation(75.0%), sexual hygiene (59.1%). intersexual fellowship(69.7%). marriage(62.0%) and chastity(51.9%) 6. Need for sexual education The students and the parents have almost the same opinions on this subject. Regarding pregnancy. delivery, family planning, dilatation and currettage and divorce, however, the students want to learn in high school. while the parents expect sex education later in high school.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.4
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• pp.56-71
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• 2023

This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.303-310
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• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

• Journal of Digital Contents Society
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• v.9 no.3
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• pp.449-460
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• 2008

The result of analysis is summarized as follows. First, the cyber home study motivation has a positive effect on the cyber home study attitude. Secondly, the cyber home study Content of Ease use has no positive effect on the cyber home study attitude. Thirdly, the cyber home study Content of Usefulness has negative effect on the cyber home study attitude. Fourth, the cyber home study Content of quality has a positive effect on the cyber home study attitude. Fifth, the cyber home study the attitude a positive effect on has result that a positive effect on learning effectiveness.

• The Korean Journal of Emergency Medical Services
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• v.10 no.2
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• pp.5-14
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• 2006

The purpose of this study was supply basic information and positive attitude needed to understand the disabled person through the analysing EMT Dept. student reaction on the disabled person. The subjects for this study were 251 students from G-college in In-Cheon City. The subjects were separated as the EMT dept. students and general dept student. The instrument used for this study were Lazer. Bonett and Granaff(1973). The scale of attitude on the disabled person. Data were analyzed by use of two-sample t-test and correlation coefficient with SAS program. Results are as follows ; 1. Frist, the EMT Dept. students showed more positive and optimistic attitude on the disabled person as safety prevention with their family life and safety prevention with first impression, but the general dept. student showed more positive and optimistic attitude on the disabled person as safety prevention with their self-consciousness, safety prevention with operative capacity, safety prevention with social life and safety prevention with school life. 2. Second, on attitude of 1 or 2 grade, first grade showed more positive and optimistic attitude on the disabled person as safety prevention with self-consciousness and safety prevention with operative capacity. Second grade showed more positive and optimistic attitude on the disabled person as safety prevention with social life, safety prevention with family life and safety prevention with school life. and first impression. But disabled person as safety prevention with self-consciousness, safety prevention with operative capacity, safety prevention with social life, safety prevention with school life and first impression. 3. Third, in interrelation effect analysing each section department and grade. They showed and interrelated more positive and optimistic attitude on the disabled person as safety prevention with their social life and first impression. As a results, it is important to understand disabled person whose physical condition. Especially, this study suggests to need to endeavor safety prevention for disabled person.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.70-83
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• 2012

This study examines the structural relationships between functional-congruity, self-congruity and their consequences, under coffee shop consumption setting. More specifically, it investigates how functional-congruity and self-congruity influence emotional responses (comprising positive and negative emotions) and store attitude formation. The authors propose a structural equation model comprising five constructs. Data were collected from 280 college students in Seoul and analyzed by LISREL 8.30. The findings can be summarized as follows: First, functional congruence of coffee shop customers appeared to have a positive effect on positive emotions and a negative effect on negative emotions. Second, self-congruity has a positive effect on coffee shop customers' positive emotions. Third, the effect of coffee shop customers' positive emotions on store attitude formation was positive and statistically significant while the effect of negative emotions on store attitude formation was negative. These results suggested that the effect of functional-congruity and self-congruity on store attitude formation was mediated by positive emotions and negative emotions.

• Human Ecology Research
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• v.56 no.1
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.