• Title/Summary/Keyword: Positive Experience

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The Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand Relationship (국내 저가 화장품 브랜드에 대한 감성적 경험이 브랜드 관계에 미치는 영향)

  • Kim, Sung-Eun;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.565-578
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    • 2011
  • The purpose of this study was to examine the emotional experience dimension on the brand of the low price cosmetics and to empirically investigate the effect of emotional experience on the relationship between customers and brand. Data were collected for 10 days starting on March $2^{nd}$ 2009. Questionnaires were distributed to 517 female college students who experienced to purchase the products of the low price cosmetic brand and answers were collected. The results of analysis on collected data showed that the emotional experience was classified into sense, spatial environmental emotion, sales promotion emotion, salesperson emotion and visual/verbal identity, and emotional experience on low price cosmetic brand had a positive effect on the relationship between customer and brand. Specifically, it was showed that emotional experience on low price cosmetic brand significantly affected the customer satisfaction, brand trust and brand attachment. In terms of effect of emotional experience on customer satisfaction, the orders in the degree of influence were following: the sense, spatial environmental emotion, sale promotion emotion and salesperson emotions. In terms of effect of emotional experience on brand trust, the orders in the degree of influence were following: the sense, salesperson emotions, sale promotion emotion and spatial environmental emotion. In terms of effect of emotional experience on brand attachment, the orders in the degree of influence were following: the sense, spatial environmental emotion, salesperson emotions, visual/verbal identity and sale promotion emotion.

Prediction factors for dating sexual violence of College Students (대학생의 데이트 성폭력 가해 예측요인)

  • Lee, Mee-Ho
    • The Journal of Korean Society for School & Community Health Education
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    • v.21 no.3
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    • pp.35-47
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    • 2020
  • Objectives: This study is a descriptive research study conducted to grasp the Prediction factors of the sexual violence experience of college students. Methods: A convenience sampling was performed for 500 students from one college located in Gyeongsangbuk-do, who agreed to the purpose of this study. Data collection was conducted from October 5, 2015, to October 23, 2015, by filling out the self-report questionnaire. Among the 450 subjects excluding those with missing values, a questionnaire of dating violence experience was applied to 317 college students who answered that they had a friend of the opposite sex, and variables and prediction factors related to dating violence experiences were identified. The statistical methods used were descriptive statistics, x2-test, t-test, Pearson's correlation coefficient and binary logistic regression analysis. Results: As a result of the study, the experience of sexual behavior before entering college (𝑥2=6.52, p=.011), experience of sexual violence damage before entering college(p=.045), the experience of sexual assault before entering college (p=.007) and experience of school violence damage(p=.002) were variables related to the sexual violence experience of college students. School violence victimization (OR=4.831, p=.007) and controlling dating partners (OR=1.349, p<.001) were predictors of dating sexual violence. Dating sexual violence experience group were compared to dating sexual violence non-experience group, the relative degree of controlling dating partners was high (t=4.25, p<.001) and had a traditional gender role attitude (t=2.94, p=.004). and there was a positive correlation (r=.358, p<.001) between controlling dating partners and gender role attitude. Conclusions: In order to prevent sexual violence on dating among college students, it is expected that more effective health education results will emerge if the contents of the school-age school violence victimization experience and the control of dating partners, which are predicted factors of sexual violence on dating, are included in the sexual violence prevention program.

Effect of Fashion Brand Experience on Brand Attitude and Offline Fashion Product Purchase Intention by using ZEPETO - A Case of Korean and Chinese Consumers in their 10s and 20s - (ZEPETO를 통한 패션 브랜드 경험이 브랜드 태도와 오프라인 패션 제품 구매의도에 미치는 영향 - 한국과 중국의 10-20대 소비자를 중심으로 -)

  • Choi, Dahui;Song, Sumin;Zhang, Tengyu;Gao, Li;Shin, Eunjung
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.567-576
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    • 2022
  • This study aims to determine the effects of the experiences of ZEPETO platform users on their attitudes and purchase intentions. A survey on 10-20 Korean and Chinese virtual fashion consumers was conducted. Brand experiences were independent variables, and offline purchase was the dependent variable. The results showed that, first, among the four factors of the brand experience, Korea and China have the highest explanatory power. Second, the brand experience of Korean consumers significantly impacted their brand attitude. Additionally, cognitive and emotional experiences of the brand positively impacted their brand attitude. Third, the brand experience of Chinese consumers significantly affected their brand attitude, and among the sub-factors of brand experience, cognitive experience positively affected brand attitude. Fourth, the brand experience of Chinese consumers significantly influenced their offline purchase intention, and among the sub-factors of brand experience, cognitive experience positively influenced their offline purchase intention. Overall, an emotional branding strategy that provides brand and product information must be implemented for the Korean market encouraging consumers to develop a positive and emotional connection with the brand. The Chinese market would benefit from formulating a reliable branding strategy that easily provides a wide range of brand and product information focusing on cognitive experiences.

Structural Relationships between Ecotourism Village Visitors' Motivation, Value, Satisfaction, and Loyalty (생태체험마을 방문객의 방문 동기, 지각된 가치, 만족, 충성도의 구조관계 분석)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • The Korean Journal of Community Living Science
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    • v.26 no.1
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    • pp.87-102
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    • 2015
  • This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

The effect of landscape meaning on landscape assessment focused on the interaction with scenic beauty, people\\`s purpose and socio-cultural experience (경관의 의미와 경관평가에 관한 연구 - 경관의 미적 특질, 사람들의 목적 및 사회 문화적 경험과의 관련성을 중심으로 -)

  • 이영경
    • Journal of the Korean Institute of Landscape Architecture
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    • v.24 no.4
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    • pp.59-73
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    • 1997
  • Past research suggests that a landscape has a specific situational meaning that is comprized of physical, social, and functional dimensions. and that the meaning: influences person/landscape interactions. In this study. the effect of landscape meaning on three landscape assessment(scenic beauty assessment, picnic preference, living preference) was tested by manipulating landscape meaning in three ways: Korean-positive, Korean-neutral, American-positive The results showed that landscape ,meaning played an important role in determining cognitive interactions and affective experiences of landscapes. However, it should be notch that the beneficial effect of positive meaning on landscape experiences depended on people's tasks and levels of oflandscape beauty. The effect was larger for both picnic preference (than scenic beauty and living preference) and low-beauty landscape (than the high-beauty) . The results also showed that the beneficial effect of positive meaning depended on the relationship between talc nature of positive meaning and measurement context.

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Menstrual Experience of Adolescent Girls (사춘기 여성들의 월경경험)

  • 정현숙
    • Journal of Korean Academy of Nursing
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    • v.26 no.2
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    • pp.257-270
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    • 1996
  • Studies on menstruation have focused only on menstruation itself and menstrual disorders. The menstruating girls or women have been neglected. So, the purpose of this study was to understand menstrual experience of adolescent girls in their perspective and build a theory on it, The specific purpose of this study were to find initial reaction of the girls, their strategies to adapt to menstruation. consequences of their efforts, influencing factor, and patterns of experience. The subjects of this study were eleven adolescent girls who experienced menarche three months to twenty-six months before the interview time. They were selected purposively. Their ages were in range of twelve and sixteen. One of them was a elementary school girl, three high school girls, and seven middle school girls. Two girls were handicapped because of cerebral palsy. All of them had some knowledge about menstrual physiology and hygiene during menstruation. Data were collected from September, 1994 to July, 1995. Data collection & analysis were done according to the grounded theory methodology by Strauss & Corbin(1990). Data collecting method was the long interviews and observation. Each interview took from 1 hour to 2 hours. Interview were tape-recorded and transcribed later by author. Data were analyzed immediately after interviews. Based on the results of previous interview, next interview were planned until gathered data reached the saturation point. Results were as follows. One hundred and six concepts were found. Those concepts were grouped into twenty eight categories and then fourteen higher categories. Twenty eight categories were as follows. “want to hide”, “bewildered”, “sense of burden”, “sense of heterogeneity”. “gladness”. “sense of superiority”, “negative empathy”, “positive empathy”, “limited hygenic control”, “sense of timing”, “lack of knowledge”, “lack of support”, “advance knowledge”, “informational support”, “emotional support”, “endurance”, “prayer”, “disclosing”, “avoidance”, “diversion”, “sense of powerlessness”, “discovery of sex identity”, “sense of maturation”, “sense of stability”, “acceptance of menstruation ”. fourteen higher categories were as follows. “negative feeling”, “posive feeling”, “exchange of feeling”, “limited hygenic control”, “sense of timing”, “accumulated experience”, “dysmenorrhea”, “level of knowledge”, “need for support”, “perceived support”, “sharing of feeling”, “self-control”, “passive acceptance”, “active acceptance”. The core category was “emotional shaking”, which consisted of “positive feeling” and “negative feeling”. “Emotional shaking”comes up to every adolescent girls experiencing menarche, independently of any contextual conditions, and its dimension has two directions : positive one and negative one. Its influencing factors were time of menarche, advance knowledge, support from the significant persons, expression and self-regulation. Even if they showed different process of adaptation to menstruation, general process of adaptation were as follows : 1. stage of emotional shaking 2. stage of acceptance 3. stage of internalization of the menstrual experience. Seven patterns existed on the process of adaptation to menstruation after menarche. Those are as follows. 1. If girls thought their menarche came too early and they had not much knowledge on menstruation, they had a kind of negative feeling. If they did not get enough support and dysmenorrhea superimposed, they came to accept menstruation passively. 2. If girls had menarche too early. they had negative feeling, even though they had enough advance knowledge. But support helped them accept menstruation easily. 3. If girls had menarche too early, they had negative feeling, even though they had enough advance knowledge on menstruation. But by experiencing subsequent menstruations and disclosing feeling, they began to accept menstruation. 4. If girls had menarche too lately and they had enough advance knowledge on menstruation. they had positive feeling. If dysmenorrhea superimposed later, their feeling turned in to negative one. But they came to accept menstruation positively by disclosing feeling and getting support. 5. If girls had menarche too early, they had negative feeling, even though they had enough advance knowledge on menstruation. In addition to this. if dysmenorrhes superimposed while they did not get enough support, they felt powerless and came to accept menstruation passively. 6. If girls had menarche too early and did not get enough advance knowledge, they had negative feeling. But disclosing feeling and support made them get sense of homogeneity and began to accept menstruation. 7. If girls had handicap, they had negative feeling, even though they had enough advance knowledge and menarche was late. But Menarche made them get feel sexual identity. Their limited hygenic control and negative empathy from their mothers made them accept menstruation passively. To let adolescent girls take their menstrual experience as a part of their lives forming a positive sense of feminine identity, it needs qualified teaching and, support and deep concern of the significant others. Nurses including school nurses should try to develop an educational program, which include menstrual physiology. hygiene during menstrual period, meaning of menstruation and impact of menstruation on the development of female sexual identity.

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Attitudes of Food and Nutrition Majors toward Hiring Older Workers (식품영양학 전공 대학생들의 고령 인력 고용에 관한 태도)

  • 이중희;박정숙
    • Korean Journal of Community Nutrition
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    • v.6 no.1
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    • pp.36-42
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    • 2001
  • The purpose of this study was to identify the attitudes of nutrition majors toward hiring older workers who are over fifty-five years of age. Questionnaires were sent to 500 students who are studying food and nutrition in three colleges and three universities located in Seoul and its suburbs. Data from 490 usable responses were analyzed using the SAS package program. The study showed that although the students have a favorable perception about hiring older workers, they prefer to hire younger people under the age of 30 father than older workers(over 55 year old). Additionally, even though both the younger and older people have the same ability, they would still choose to hire younger people. Also, they think that older workers are harder to train, find it more difficult to adapt to new ways of working and are slower in their work. On the positive side, the response did show that students realize that older workers are not absent from work as frequently as younger workers and that they are more cooperative than younger workers are. The data also showed that the students who had a more positive experience with older workers also perceive those workers in a more positive way than the students who did mot have experience with older workers(p<0.0001). Finally, students who have family members who are older workers(p<0.01) and students who are planning to work past fifty-five years of ages show more positive attitudes toward older workers(p<0.01). Moreover male students showed more positive attitudes toward older workers than female students did(p<0.0001).

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A Phenomenological Study on the Continuing Participation of the Elderly in Sports : Focusing on Positive Psychological Capital (여성 노인의 지속적 운동참여에 관한 현상학적 연구 : 긍정심리자본을 중심으로)

  • Yoo, Hyun-Mee
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.494-502
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    • 2020
  • This study is a phenomenological study conducted to gain a deeper understanding of the positive psychological capital experience of the elderly women who participated in the long-term movement. In Korea, women are eight years older on average than men, and two-thirds of the elderly in need are women, so research on the issue of women and senior citizens is urgent. The research participants include seven female senior citizens from the Seoul-based sports center. The data collection was conducted through in-depth interviews once for 90 to 180 minutes and twice per participant from March to May 2020, and was analyzed using the phenomenological research method of Colaizzi. The analysis results showed that regular life, relationship and interest life, changing life, and satisfying life were factors that acquired and developed positive psychological capital for elderly women, which were possible only if they maintained their health, regularity and relationship. The experience of participants who achieved successful aging by acquiring positive psychological capital through exercise is suggested as a solution to aging social problems, and furthermore, it is expected to serve as a healthy guide for successful aging for young and old people ahead of their old age.

Change of Knowledge and Attitude toward AIDS Education for High School Students (일부 고등학생들의 AIDS교육을 통한 지식과 태도 변화)

  • Kim Seong Ah
    • Journal of Korean Public Health Nursing
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    • v.14 no.2
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    • pp.216-228
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    • 2000
  • The purpose of this study was to clarify the level of knowledge and the attitude about AIDS. according to high school students demographics. and the AIDS education effects in a week or 6 months. The data were surveyed from 74 bounding for university high school students and 98 vocational high school students from two counties in Chonnam. The data were collected from November 5. 1999 to May 24. 2000. using a 50-item Questionnaire. and analyzed by SPSS PC+ program for t-test. ANOVA, Repeated measure ANOVA, Duncan test. $x^2-test$ and pearson correlation coefficients. The result of study summarized as follows : 1. The knowledge score for AIDS was significantly higher in the group bounding for university. in the second grade group and the group who have drunken experience. The positive attitude score for AIDS was significantly higher in the group who have smoked experience. 2. After 1 week of AIDS education. the knowledge score for AIDS(15.02 points) was significantly higher than the one before the education(10.85 points) but after 6 months of AIDS education. the knowledge score for AIDS(12.30 points) was significantly lower than in a week(F=55.49. p=.000). 3. After 1 week of AIDS education. the positive attitude score for AIDS(3.54 points) was significantly higher than the one before the education(3.35 points) and after 6 months of AIDS education. the positive attitude score for AIDS was same the one in a week(F=7.85. p=.000). 4. We could find the significant correlation between the knowledge and the attitude for AIDS just only in a week(r=.249. p=.001). In conclusion. the knowledge score for AIDS had increased in a week of education on AIDS but it had decreased as time goes by since education. The increased positive attitude for AIDS in a week has maintained the same as time goes by since education. Therefore. It should be needed re-education on AIDS to students at proper time in order to get the aim of AIDS education. We have to develop variety education methods for educational effects. It should be included comprehensive social aspect such as a question of personal rights to increase the positive attitude for AIDS.

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Relationships between Perceived Outcome of SNS Use and Social Capital: Focused on Moderating Effects of Victim and Offender Experiences (소셜미디어 사용의 지각된 성과와 사회자본과의 관계 - 피해경험과 가해경험의 조절효과를 중심으로 -)

  • Kim, Sora
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.448-460
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    • 2020
  • The purpose of this study is to examine the effects of negative experiences on social capital in order to see if the adverse functions of social media could be a barrier to the promotion of social capital through the use of social media. The study verified the moderating effect of perceived performance from social media and negative experiences(victim experience and offender experience) on social capital. The online survey was conducted in November 2019, and a total of 846 responses were used for the final analysis. As a result of the two-step regression analysis using the mean-centering technique first, it was found that the victim experience had no significant effect on the bridge social capital, but the perceived performance and the victim experience had negative moderating effect on the bridge social capital. Second, the victim experience showed a significant positive effect on the binding social capital, but showed a negative moderating effect with the perceived performance indicating positive influence on the binding social capital of the perceived performance could reduce through victim experience. Accordingly it is necessary to educate social media users on the cyber ethics, and regulation is required to mitigate risk factors for trust.