• The Journal of Economics, Marketing and Management
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• v.9 no.6
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• pp.39-51
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• 2021

Purpose - The current study conducted research on influential relationship of Korea's selected attributes of home replacement foods (HMR) with trust, customer satisfaction, and repurchase intention. Design, data, and methodology - This study was conducted on consumers in Seoul and the metropolitan area (Gyeonggi and Incheon) who have purchased home replacement foods (HMR). The survey was conducted for 30 days from March 1^st, 2021 to March 30^th, 2021. Among total of 300 surveys distributed, 250 surveys were collected, and 199 surveys, excluding ones with missing value and outliers (51 surveys), were used for analysis. Results - The results empirical analysis based on earlier studies are as follows. First, as a result of analyzing which variables of selection attribute factors of home replacement food (HMR) have an effect on trust, healthiness, reasonable price, and convenience had a positive effect, and quality of food and diversity did not have a significant effect. Second, as a result of analyzing whether trust has a significant effect on customer satisfaction, it was found that it had a positive effect on customer satisfaction. Third, as a result of analyzing whether trust has a significant effect on repurchase intention, it was found to have a positive effect. Fourth, as a result of analyzing whether customer satisfaction has a significant effect on repurchase intention, it was found that customer satisfaction had a positive effect. Conclusions - The current study aims to develop various new products of HMR and establish differentiated marketing techniques tailored to consumer needs.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.239-252
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• 2022

While college students have great difficulties in preparing for their careers due to the long-term COVID-19 period and the 4th Industrial Revolution, research on positive psychological capital and self-determination factors for employment is insufficient. Based on this, this study aims to investigate the relationship between positive psychological capital and career preparation behavior through self-determination factors for college students. This study conducted a questionnaire for 350 people from April 1 to April 10, 2022, and a total of 345 copies were used for the final analysis, excluding five questionnaires for omission of records. As a result of the study, first, among positive psychological capital, hope had a positive effect on self-determination, but self-efficacy had a positive effect only on competence, and optimism had a positive effect on relationship. have been shown to affect And resilience was found to have a positive effect on autonomy and relationship. Second, among the factors of self-determination, autonomy had a positive effect on both career preparation behavior, and the relationship was found to have a positive effect only on the conversation of career preparation behavior. Using the results of this study, it is expected that it can be used as basic data for the direction and policy for college students to prepare for employment.

• The Korean Journal of Franchise Management
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• v.12 no.3
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• pp.47-58
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• 2021

Purpose: In general, franchise business models can generate higher returns and profits than non-franchise businesses. Therefore, it is necessary to study customer-based foodservice franchise brand awareness and service quality. The purpose of this study is to investigate the effect of service quality and brand awareness of foodservice franchises on attitudes divided into cognitive and affective attitudes and revisit intentions. Through this study, we intend to establish a structure that leads to service quality and brand awareness-cognitive attitude and affective attitude-loyalty. Research design, data, and methodology: In order to verify the hypothesis of this study, the survey was conducted among general consumers over the age of 20 who had visited a foodservice franchise within the last 3 months. Among the collected questionnaires, one insincere questionnaire was excluded, and 299 copies were used for analysis. The data collected to verify the hypothesis of this study were analyzed using SPSS 24.0 and AMOS 24.0. Result: First, it was found that the service quality of the foodservice franchise had a positive (+) effect on the cognitive attitude, and the service quality of the foodservice franchise had a statistically significant positive effect on the affective attitude. Second, the brand awareness of the foodservice franchise was found to have a statistically significant positive (+) effect on the cognitive attitude. and the brand awareness of the foodservice franchise had a statistically significant positive (+) effect on the affective attitude as well. Third, cognitive attitude was found to have a statistically significant positive (+) effect on loyalty, and affective attitude was also found to have a statistically significant positive (+) effect on loyalty. Conclusions: First, this study applied the S-O-R theory to the effect of service quality and brand recognition on cognitive attitude, affective attitude, and loyalty. Second, the structure leading to service quality and brand awareness-cognitive attitude and affective attitude-revisit intention was established. Third, attitudes in this study were divided into cognitive attitudes and affective attitudes. In general, attitude is studied as a single dimension as a cognitive attitude, but in this study, attitude was studied by dividing it into a cognitive dimension and an affective dimension

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.2
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• pp.371-382
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• 2024

This study explored the factors affecting the intention to use ChatGPT for adult men and women. The results are summarized and presented based on the hypothesis as follows. First, perceived ease of use had a positive effect on perceived usefulness. Second, information reliability did not have a significant effect on perceived usefulness. Third, information quickness had a positive effect on perceived usefulness. Fourth, perceived ease of use had a positive effect on user satisfaction. Fifth, perceived usefulness had a positive effect on user satisfaction. Sixth, information reliability did not have a significant effect on user satisfaction. Seventh, information quickness had a positive effect on user satisfaction. Eighth, user satisfaction had a positive effect on the intention to use.

• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.71-84
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• 2021

As part of the recent economic revitalization measures, the national level of encouragement for young people's entrepreneurship continues, and investment in young people's entrepreneurship and support from young people are increasing. Entrepreneurship intention is a direct factor leading to entrepreneurship, and many studies have studied the individual characteristics of entrepreneurs that influence entrepreneurial intention. In the same context, the purpose of this study was to investigate the entrepreneur's passion as a factor affecting entrepreneurial intention, divided into harmony passion and obsessive passion. In addition, the pass to need for achievement, emotion, and subjective norms, which are the individual characteristics of entrepreneurs that influence passion, were verified. To this end, an online survey was conducted for prospective entrepreneurs in universities, and data of 203 persons were collected and structural equations were analyzed. As a result of the analysis, it was found that the need for achievement and positive emotions of preliminary entrepreneurs had a positive (+) effect on the passion for harmony, while the negative emotions and subjective norms were not significant for the passion for harmony. The need for achievement had a negative (-) effect on the obsessive passion, and the positive and negative emotions had a positive (+) effect on the obsessive passion, but the subjective norm was not significant on the obsessive passion. It was confirmed that harmony passion and obsessive passion showed positive (+) effect on entrepreneurial intention. It also confirmed whether harmonious passion and obsessive passion have a mediating effect between need for achievement, positive emotion, negative emotion, and entrepreneurial intention. As a result, it has a mediating effect between need for achievement, positive emotion and entrepreneurial intention, especially need for achievement has a complete mediating effect. Obsessive passion was also confirmed to have a mediating effect in the relationship between positive emotions and intention to start a business.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.676-687
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• 2021

The main purpose of this study is to study the effect of a program to improve self-esteem and positive thinking in middle-aged women using Buddha Ball meditation. In order to achieve this research purpose, the subject of this study was middle-aged female Buddhists at Temple H in Busan who were interested in 'Buddha Ball'. For the analysis method, empirical analysis was performed using the One Group Pretest-Posttest Design of this study. The main research results are as follows. First, as a result of examining the effect of Buddha Ball meditation on the quality of life, it could be seen that the overall quality of life had a significant positive (+) effect on the experimental group. Second, as a result of examining the effect of Buddha Ball meditation on self-esteem, it could be seen that self-esteem had a significant positive (+) effect on the experimental group. Third, as a result of examining the effect of Buddha Ball meditation on positive thinking, it could be seen that the entire positive thinking had a significant positive (+) effect on the experimental group. Based on these research results, the main conclusion was that the Buddha Ball, a healing meditation tool using the sound wave energy, had a positive effect on the self-esteem and quality of life of middle-aged women Buddhists. Accordingly, it is judged that the Buddha Ball meditation program has a positive use value for middle-aged women who are experiencing more complex psychological difficulties due to individual, family, and social environmental conditions. In addition, by preparing a system that can actively utilize the Buddha Ball meditation program educationally and politically, the implications of the justification and necessity of using it to improve the self-esteem, positive thinking and quality of life of middle-aged women were presented.

• Management & Information Systems Review
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• v.33 no.3
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• pp.105-128
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• 2014

This study attempted to examine the role of customers in service recovery process. There have been an argument regarding whether the role of customer in service failure situation 'buffer' or 'deteriorate'. Thus, the role of customer such as relationship quality and customer participation was discussed in this research. According to the result of study, (1) customers' perceived recovery have positive effect on positive emotion significantly. (2) customers' perceived distributional justice and interactional justice positively affected encounter satisfaction in the of recovery justice variable. However, whereas procedure justice has no effect on encounter satisfaction directly, there was indirect effect through customers' positive emotion. (3) As a result of the analysis for the effect of perception of recovery justice on recovery satisfaction, the effect of interactional justice was significant only. Distributional and procedural justice have indirect effect on recovery satisfaction through positive emotion or encounter satisfaction. (4) Customers' positive emotion positively affected encounter satisfaction and recovery satisfaction. (5) Relationship quality negatively moderated the relationship between procedural justice and positive emotion while customer participation positively moderated two paths that distributional justice to encounter satisfaction and interactional justice to recovery satisfaction.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.227-237
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• 2018

This study focuses on the mediated effect of value of children with a purpose of examining the influence of maternal family-of-origin. A group of 247 mothers having young children in the age of 3 to 5 years participated in a survey which is consisted of the scale of family-of-origin experiences, parenting attitude and value of children. The study results show four aspects: First, family-of-origin experiences have positive effect on value of children. Second, maternal value of children also appears to be positive on parenting attitude. Third, family-of-origin experiences have positive effect on parenting attitude. Lastly, value of children shows mediated effect between family-of-origin experience and parenting attitude. In other words, having high level of positive awareness in family-of-origin experiences brings positive value of children, and the value of children brings positive effect on parenting attitude. Therefore, multilateral measures and methodical supports are needed to develop positive value of children, and consideration on father is required as a joint partner of rearing children.

• 재활복지
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• v.17 no.4
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• pp.79-101
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• 2013

This research investigated the relationship between the parent's positive perception of parenting children with disabilities and family adaptation, and the mediating effect of empowerment on the relationship. For this research, data from 189 parents of children with disabilities who had used social service facilities and a school for the disability. There are the research results. First, the level of empowerment and positive perception are both high and were different between father and mother. The level of Self-efficacy is highest among sub-factors of empowerment. The parent's positive perception of parenting children with disabilities was positively correlated with empowerment. The empowerment and parent's positive perception had an direct effect on the family adaptation. On the verification of the effect of empowerment as the mediator, the empowerment variable revealed possessing the partial mediating effect. Therefore, this study suggest for the practical promotion about empowerment and parent's positive perception of parenting children with disabilities.