• 융합정보논문지
• /
• 제9권8호
• /
• pp.189-197
• /
• 2019

본 연구의 목적은 대학생이 인식하는 부모의 긍정적 부정적 양육태도가 다문화 수용에 미치는 영향과 그 과정에서 공동체 의식의 매개효과를 검증하는데 있다. 이를 위해 한국청소년정책연구원 7차 년도 자료를 기준으로 대학교에 입학한 1학년 학생 1,336명을 표본으로 추출하여 회귀분석을 실행하였다. 연구결과를 살펴보면 첫째, 대학생이 인식하는 부모의 긍정적 양육태도는 다문화 수용에 정(+)적인 영향을 미치며, 부정적 양육태도는 다문화 수용에 부(-)적인 영향을 미치는 것으로 나타났다. 둘째, 공동체 의식은 대학생의 다문화 수용에 정(+)적인 영향을 주고, 긍정적 부정적 양육태도와 다문화 수용 사이에 부분매개 역할을 하는 것으로 나타났다. 위와 같은 연구결과를 바탕으로 부모의 긍정적 양육태도와 다문화 수용을 높이고, 긍정적 양육 태도와 공동체 의식을 고취시키기 위한 다양한 프로그램의 개발과 적용을 제시하였다.

• 복식문화연구
• /
• 제16권6호
• /
• pp.1126-1141
• /
• 2008

The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

• 패션비즈니스
• /
• 제17권1호
• /
• pp.1-12
• /
• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• 한국학교보건학회지
• /
• 제3권1호
• /
• pp.85-100
• /
• 1990

This study is an attempt to give basic information for sex maleducation, which is the integration of emotional, moral and social aspects as well as generative and physiological ones. It is concerned with both students and parents' sexual knowledge, attitude and need for sex education. The participants for this study are consisted of 193 parents, and 492 boys and girls high school students in Seoul. The main results of this study are as follows: 1. General Characteristics 66.5 percent of students is the girl and 38.8 percent of students is christian. Regarding parents age, 73.6 percent of them is 40~49 year old and 30.6 percent of them is Buddhist. 50.5 percent of them is graduated from high school, almost of them are keeping on being married(90.9%). 2. Sexual Knowledge: The boys score higher grade(average 8.98) than the girls. (average 7.51) (p<0.001) The Parents appear to record average 11.5, higher than the students' 8.01(p<0.01). However, there is no difference between them depending on their age, educational level or marital condition. 3. Sexual Attitude: The boys have more affirmative and positive feelings on the generative and physiological sides than girls. They also have a positive attitude to usual sides such as marriage, sexual intercourse and pregnancy, compared with girls. The girls have negative and irrecipient attitude to unusual sides like divorce, premarital sex or extramarital sex, while the boys are recipient(p<0.01). The parents' sexual attitude is positive feelings on the generative and physiological sides, and they also have a positive attitude to usual sides but they have a negative attitude to unusual sides. 4. Correlation between sexual knowledge and attitude Both the students and parents have positive correlation between sexual knowledge and attitude to generative and physiological sines and usual sides. The higher scores. of the sexual knowledge are, The more positive attitude they have. But parents only have positive carrelation between sexual knowledge and attitude to unusual sides. The lower scores of the sexual knowledge are, The more negative attitude they have. 5. More than half of the parents educate their high school children in sex: menstruation(75.0%), sexual hygiene (59.1%). intersexual fellowship(69.7%). marriage(62.0%) and chastity(51.9%) 6. Need for sexual education The students and the parents have almost the same opinions on this subject. Regarding pregnancy. delivery, family planning, dilatation and currettage and divorce, however, the students want to learn in high school. while the parents expect sex education later in high school.

• 한국항공운항학회지
• /
• 제31권4호
• /
• pp.56-71
• /
• 2023

This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권3호
• /
• pp.303-310
• /
• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

• 디지털콘텐츠학회 논문지
• /
• 제9권3호
• /
• pp.449-460
• /
• 2008

본 연구의 결론은 다음과 같다. 첫째, 사이버가정학습 학습 동기는 사이버가정학습 태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사이버가정학습 콘텐츠의 사용 용이성은 사이버가정학습 태도에 부정적인 영향을 미치는 것으로 나타났다. 셋째, 사이버가정학습 콘텐츠의 유용성은 사이버가정학습 태도에 음(-)의 영향을 미치는 것으로 나타났다. 넷째, 사이버가정학습 콘텐츠의 품질은 사이버가정학습 태도에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 사이버가정학습 태도가 긍정적일수록 학습 성과는 긍정적인 영향을 미치는 것으로 나타났다.

• 한국응급구조학회지
• /
• 제10권2호
• /
• pp.5-14
• /
• 2006

The purpose of this study was supply basic information and positive attitude needed to understand the disabled person through the analysing EMT Dept. student reaction on the disabled person. The subjects for this study were 251 students from G-college in In-Cheon City. The subjects were separated as the EMT dept. students and general dept student. The instrument used for this study were Lazer. Bonett and Granaff(1973). The scale of attitude on the disabled person. Data were analyzed by use of two-sample t-test and correlation coefficient with SAS program. Results are as follows ; 1. Frist, the EMT Dept. students showed more positive and optimistic attitude on the disabled person as safety prevention with their family life and safety prevention with first impression, but the general dept. student showed more positive and optimistic attitude on the disabled person as safety prevention with their self-consciousness, safety prevention with operative capacity, safety prevention with social life and safety prevention with school life. 2. Second, on attitude of 1 or 2 grade, first grade showed more positive and optimistic attitude on the disabled person as safety prevention with self-consciousness and safety prevention with operative capacity. Second grade showed more positive and optimistic attitude on the disabled person as safety prevention with social life, safety prevention with family life and safety prevention with school life. and first impression. But disabled person as safety prevention with self-consciousness, safety prevention with operative capacity, safety prevention with social life, safety prevention with school life and first impression. 3. Third, in interrelation effect analysing each section department and grade. They showed and interrelated more positive and optimistic attitude on the disabled person as safety prevention with their social life and first impression. As a results, it is important to understand disabled person whose physical condition. Especially, this study suggests to need to endeavor safety prevention for disabled person.

• 한국조리학회지
• /
• 제18권4호
• /
• pp.70-83
• /
• 2012

본 연구는 커피전문점 이용자의 기능적 일치성과 자아일치성이 긍정적 감정과 부정적 감정에 어떠한 영향을 미치는지를 실증적으로 규명하고, 이러한 이차원적인 감정 구조가 커피전문점에 대한 태도형성에 미치는 영향을 확인하고자 수행되었다. 서울지역 대학생을 대상으로 총 280부의 자료를 실증분석에 사용하였으며 가설검증을 위해 구조방정식 모형을 이용하였다. 결과를 살펴보면 기능적 일치성은 커피전문점 이용객의 긍정적 감정에 정(+)의 영향을 미치며 부정적 감정에 부(-)의 영향을 미치는 것으로 나타났다. 반면 자아일치성은 커피전문점 이용객의 긍정적 감정에(+)의 영향을 미치는 것으로 밝혀졌다. 마지막으로 커피전문점 이용객의 긍정적 감정은 태도에 정(+)의 영향을 미치고 부정적 감정은 태도에 부(-)의 영향을 미친다는 것이 나타났다. 이 같은 결과는 커피전문점 이용자의 기능적 일치성과 자아일치성이 긍정적 감정과 부정적 감정을 매개로 하여 점포태도형성에 영향을 주는 것을 의미한다.

• Human Ecology Research
• /
• 제56권1호
• /
• pp.85-97
• /
• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.