• Title/Summary/Keyword: Popular Consumer

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The Changes of Korean Pop Music through Digital Music Industry (디지털음악시장을 통해 살펴본 국내 대중가요의 변화)

  • Park, Byung-Kyu
    • Journal of Digital Contents Society
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    • v.13 no.2
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    • pp.177-187
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    • 2012
  • This research considers growth of digital music industry and the consequential changes in the environment of music consumption, and how environment of purchasing digital music has influenced music's length and forms. Meaningful data such as average length of music, average time taken to chorus, appearance of intro, interlude, outro, and precedence of chorus has been collected from K-Pop of 2000 to 2011 through this research. Result has shown music sample streaming service in internet music industry has brought changes in music's length and formation, which leaded to birth of hook songs. Through this case of consumer's environmental influence on music, research predicts music industry will look forward to achieving techniques to deliver music more effectively by adopting the content's download-based internet environment.

A Study of Modern Men's Formal Wear Patterns and Sewing Technique (현대 남성 예복의 패턴과 봉제기술 연구)

  • Lim, Hyun-Joo;Kim, Jung-Hee;Cho, Hyo-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.10
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    • pp.28-46
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    • 2010
  • Variety and individuality are characteristic of consumer in modern society. For the necessity of new designed men's formal suit is on the rise with advance of party culture and change of wedding style. In addition to growing numbers of Korean grooms are getting more interested in make themselves well-groomed on the wedding ceremony. The purpose of this study is to develop the men's formal suit pattern for right fit and better style for Korean grooms. In order to find out how to modify their fit, comparison among the existing patterns was necessary. In this study we proposed new patterns of men's formal suit, a morning coat, a tail coat, tuxedoes, director's suit, three-peaces suit, navy blazer. Considering the results of this study, developed patterns were altered to fit better and to smarter. They were well graded in waistline position, shoulder shape, back princess line shape. Also they were best to move around sleeve and bodice. And the developed patterns were altered to make armhole narrower to make bodice length shorter, to make bodice slimmer. The researcher's pattern's were made up into garments using wool 100%, silk 100%. According to verify the improvements and grade better in both appearance and comport, it will be to take the lead men's formal dress culture and expand the base of popular consume for men's formal wear.

A Study on the Demand for Ubiquitous Computing Services (유비쿼터스 서비스 수요에 관한 연구)

  • KIm, Ji-Soo;Kim, Jong-Myoung;Lee, Tae-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.103-110
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    • 2007
  • Ubiquitous computing is a vogue word, and its service is very popular in Korea. However, present ubiquitous service(u-Service) is thought to be more oriented to the provider's point of view, not the consumer's. To complement this problem, an online survey was performed for internet users, which consists of 24 single choice questions on six fields such as transportation, healthcare, environment/city-management, culture/education, administration, and industry. 2463 people joined the survey, who were grouped according to their age, resident region, level of education, and sex. Each group's demand for specific field of u-Service was examined. General level of demand was higher in case of the elderly and male than the younger and female for overall u-Service.

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The Development and Effectiveness of Social Skills Training Program for Rejected Young Children (거부아의 또래관계 증진을 위한 사회적 기술 훈련 프로그램의 개발 및 효과 검증)

  • Jung, Kyung Hwa;Doh, Hyun-Sim
    • Korean Journal of Child Studies
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    • v.26 no.4
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    • pp.263-278
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    • 2005
  • The purpose of this study was to develop a social skills training program for rejected young children and to investigate the effects of the program. The developed program used several kinds of interaction methods such as instruction, modeling, rehearsal, feedback, and positive reinforcement. The contents of the program are consisted of role-play, art, language activities, and games. The experimental group with a sample of 9 four-year-old children was those children rejected by peers. There were the other 9 children assigned to the control group. The experimental group received the social skills training program for 50-60 minutes per day twice a week during 12 sessions, and the control group received no treatment. And 9 popular children also joined the program from ninth to eleventh sessions. As compared to the control group, children in the experimental group showed a significant increase in peer acceptance and social skills after they participated in the program.

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Factors Influencing Salaried Employees' Choice of a Restaurant in JinJu (진주시 직장인의 외식 선택 요인)

  • Kim, Seok-Young
    • Journal of the Korean Society of Food Culture
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    • v.19 no.1
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    • pp.83-93
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    • 2004
  • A total of 321 salaried employees were surveyed by a questionnaire to assess consumers perceptions on factors influencing their food choices when they go to a restaurant. The questionnaire consisted of 5 pages and each page contained a same 26 popular food list from various restaurants in JinJu in a column and 5 attributes (e.g. taste, price, fullness, healthiness) in a row. So the respondents were asked to rate a total 25 attributes on the points which the columns and the rows met, using a 5-point scale. The data were analyzed using the SAS program for factor analysis. Five factors which influence consumer's restaurant choice were emerged. They were named as follow: Factor 1:preference and purpose, Factor 2:taste, Factor 3:snack, Factor 4:convenience, Factor 5:concern about obesity. Most of respondents were satisfied with the taste and the healthiness of foods of restaurants in Jin-Ju. The younger and the female groups had more positive attitudes on eating out andi willing to use it frequently. Fullnes, healthiness, and price were important criteria in choice and preference of a restaurant. However, they didn't much consider the food safety. Taking account of the character of Korean food about fullness, healthiness, and resonable price, consumers might prefer Korean food to fast food or foreign food.

Housewives' Behavior of Purchasing Special Eggs and Cooking Patterns of Eggs in Kyunggi-do and Inchon

  • Chang, Kyung-Ja;Cho, Yong-Bum
    • Korean Journal of Community Nutrition
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    • v.2 no.5
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    • pp.711-720
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    • 1997
  • The purpose of this study was to investigate the purchase of special and cooking patterns of eggs. This survey was carried out through questionnaire and the subjects were 435 housewives whose children were middle or high school students in Kyunggi-do and Inchon. The results are summarized as follows : 1) As for age, 66.4% of subjects were 40 years or older. Also 57.1% of subjects received a high school education. As for occuption, full-time housewives accounted for 60.5%. Monthly family income of 39.1 % was 1-2 million won. As for monthly cost of food, 51.7% of subjects paid less than 500 thousand won. Also 40.2% of subjects lived in apartments. 2)Most housewives knew about the sale of special eggs. However, they perceived that the price of special eggs was expensive. 3) The higher their age, education level. household income and food cost, were, the more frequent their purchase of special eggs was. 4) The reason for their purchasing special eggs was in order of nutrition and freshness. 5) Most housewives didn't trust the brands of special eggs. 6) The most popular method of cooking eggs was fried-eggs. Therefore, it is necessary to provide cheap, fresh and nutritious special eggs. (Korean J Community Nutrition 2(5) : 711∼720, 1997)

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The Effect of Counterfeits on the Perceptions toward Luxury Fashion Brands

  • Lee, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1466-1476
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    • 2011
  • This study explores if consumer perceptions about genuine luxury fashion merchandise are affected by the presence of counterfeits. A total of 504 consumers participated in an online survey. First, respondents were asked to indicate whether or not they agreed that counterfeits negatively affect genuine luxury fashion brands and to provide reasons for their responses. Approximately 57% replied that counterfeit goods negatively affect the image of genuine luxury fashion brand goods. The main reason mentioned was that counterfeit products damage the producer/copyright holder of genuine products, as well as the national economy; they believed that it damaged the genuine luxury brands' image due to the luxury goods becoming less rare; however, 43% of respondents stated that counterfeits did not negatively affect genuine luxury fashion brands. Thus, counterfeit availability reflects that a brand is renowned and popular in a market where consumers can recognize genuine luxury fashion products from counterfeits. Second, the respondents were asked about specific luxury fashion brands and indicated that seeing counterfeits did not negatively affect genuine luxury fashion brands' value, brand reputation or satisfaction of ownership. The majority of respondents disagreed that the availability of counterfeits negatively affects the value, reputation and satisfaction of owning original luxury brands.

A Study on the Effect of Cultural Marketing on Fashion Brand Image Management (문화마케팅을 통한 패션업체의 브랜드 이미지 관리에 관한 연구 -패션브랜드와 문화예술 이미지 부합도를 중심으로-)

  • Hwang, Sun-Jin;Lee, Yun-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.223-234
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    • 2008
  • This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.

Moderating effects of charging on an expanded technology acceptance model in mobile service (모바일 서비스에서 확장된 기술수용모형을 활용한 유·무료의 조절효과 분석)

  • Kim, Jinmin;Kim, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.4
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    • pp.229-239
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    • 2018
  • In this paper, we propose a strategy of charging by analyzing the difference of path coefficient according to whether consumers are free or not, rather than presenting strategies for charging. Mobile devices have become so popular that they are called necessities. Companies have to adapt to the mobile environment and respond to the situation, and have to expand market opportunities strategically. In this study, we extend the technology acceptance model to analyze the incentives of consumers' behavior by analyzing the difference in the effect consumers perceive as a moderating variable, whether paid or free. Efforts to maximize company's inherent profit continue, and in particular, charging is a strategy that all companies should pursue in the mobile environments. It is necessary to grasp the degree of the consumer's response to free and charge. The model of satisfaction with the continuous use and the word-of-mouth intention, which is the behavior intention, is presented by adding parameters of satisfaction to the technology acceptance model. In addition, we try to derive implications by analyzing the influence of moderating effects of whether free or not.

A Study on the Mold System of Bicycles Gear for Driving Safety (주행 안전을 위한 자전거 기어의 프레스금형에 관한 연구)

  • Jeong, Youn-Seung
    • Journal of the Korea Safety Management & Science
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    • v.20 no.4
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    • pp.1-6
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    • 2018
  • Recently, bicycle has means of effective healthy transportation, and riding the bicycles is considered as popular recreational and sporting activities. Also, the saddle, steering system, driving device and braking device are researched briskly because of consumer's need for driving performance and comfort. Especially, the importance of a cassette responsible for transmission function by transmitting power to the drive shaft through the chain is very focused. The writer conducted structural analysis for the sprocket of each level using the ANSYS widely used for the analysis. Speed shifting performance was enhanced by minimization / simplification of shifting point through a sort of tooth profile of the cassette. By partitioning a clear value type and other shifting point, it has been modified to enable smooth speed-shifting. In addition, as titanium precision forming process, this study studied the molding technique by blanking and dies forging for mass production of the cassette. so it could be expected that the entire drive train would utilize that in the future. The stamping process capability for thin materials for the mass production of the sprockets is applicable to producing automobile parts, so lightweight component production is likely to be possible through that, for the safety of driving.