• Proceedings of the KSR Conference
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• 2009.05a
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• pp.284-290
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• 2009

As the increased importance is placed on the new transit systems owing to the environmental pollution caused by the road traffic congestion, the policy for the introduction of the new transit systems as an alternative solution to ease the heavy burden of the construction expenses is being actively established. Since the explicit recognition of such transit systems and the review on the method of its adoption have been a pressing matter in the light of reducing the pending traffic congestion, the development of the rolling stock systems in modes of new transportation has been made in various ways taking into consideration the regional circumstances to alleviate traffic congestion, and offer a more efficient service with the application of their intrinsic characteristics. Such systems also have been developed as a mix of punctuality for railway systems operating on the runway and flexibility for buses. This paper, therefore, deals in more detail with 3 modes of systems such as low-floor articulated buses, GRT(Guided Rapid Transit) and tram cars, and studies the overseas cases of the operation of those systems involving both negative and positive aspects.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.107-118
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• 2012

Smart TV is expected to take the center stage of the recent "smartization" trend in IT and consumer electronics as it performs a hub for various smart IT devices, such as smart phone, smart pad, PC, etc. It is distinct from traditional TVs or even IPTVs in the sense that it provides immersive and interactive experiences via apps downloaded through TV app store. Smart TV could serve as a new intermediary device between other smart devices and the Internet. While it started experiencing a rapid growth, little research has been conducted to understand this emerging technology in terms of its user acceptance and adoption by users. The current research attempts to fill the gap in the field by examining factors and processes for this new technology to be adopted by users. This paper draws on theories of IT acceptance and use, such as the "Unified Theory of Acceptance and Use of Technology", to investigate factors affecting "intention to use" of smart TV. The proposed research model is analyzed using the structural equation modeling approach. Findings show that such factors as innovativeness, switching cost, switching benefit, service interface, and user interface affect users' intention to use smart TV, through effort expectation, performance expectation, and social influence. Theoretical and managerial implications are discussed.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.137-146
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• 2012

The purpose of this study is to identify the influecing factors on the user's satisfaction and continued usage intention in IPTV services. For this purpose, a research model and hypotheses are developed based on the relevant literature reviews. Data have been collected from 310 users who have used IPTV and the research hypotheses were tested by covariance structural model analysis. The results of this empirical study are summarized as follows. First, perceived enjoyment was confirmed to have a positive effect on user's satisfaction and continued usage intention, however, we found no evidence of a statistically significant relationship between perceived enjoyment and perceived usefulness. Second, perceived ease of use was found to positve influence perceived usefulness, however, we found no evidence of a statistically significant influece on user's satisfaction. Third, confirmation was found to positively influence satisfaction and continued usage intention. Fourth, perceived usefulness had a positive influence on continued usage intention, and both perceived usefulness and satisfaction had a positive influence on continued usage intention. Based on these findings, we suggested the implications and further research directions.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.181-197
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• 2016

With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.241-248
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• 2014

It has been expanded the bandwidth of data usages due to the rapid developments of information technology and infra hardware and then it was proposed to new paradigm of Big Data era. It has a trend to increase a Big Data technology and its performance gradually, thus enterprises have realized the importance of Data and the movement to take advantage of Big Data becomes active. This study has been performed to verify the importance through select the factors in order to active adoption of Big Data technology and utilization when enterprises use Big Data. It was selected that Big Data characteristic factors are the natures of predictability, manageability, affordability, competitiveness, creativity, responsiveness and supportability on the study. It is verified and showed that manageability were influenced to introduce Big Data in order, at the result of survey and statistics for enterprise practitioners who have big data experience.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.129-141
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• 2017

This study analyzed and compared the accounting earnings quality after the adoption of K-IFRS, targeting the stock exchange-listed firms (KOSPI, KOSDAQ). The analysis first revealed that KOSPI had higher quality accruals, and better persistence and predictability of the reported earnings and cash flows, compared to KOSDAQ. Second, in both KOSPI and KOSDAQ, the predictability of future cash flow showed that the accounting earnings was better than the cash flows. Third, for the persistence and predictability of earnings associated with the degree of accruals, in KOSPI and KOSDAQ both all, groups with better accruals quality had greater persistence and predictability of earnings, and a better future cash flow predictability of accounting earnings.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.213-221
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• 2015

The aim of this study is to find the factors affecting attitude on u-health system using Pender's Health Promotion Model (HPM) and also, analyze the moderating effect of gender variable in research model. To assess the proposed research model based on HPM, this study adopted Partial Least Square (PLS) method using Smartpls 2.0 version for the evaluation of research model. Thus, this study used survey questionnaire in order to collect useful data to potential users of u-health system. As a result of analysis, the examined variables explain 29% of variance on attitude to use of the u-health system. According to the PLS analysis, self efficacy and perceived benefits showed significantly positive relationship on attitude to use of u-health system. In addition, on the moderating effect of gender variable, female had more interest on self efficacy for positive attitude on use of u-health system.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.137-145
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• 2015

Mobile's health care and diagnostic capabilities are accepted as the most innovative sectors, and the combination with wearable device is being predicted as the future's most promising industries. However, the level of consumer acceptance and utilization is still insufficient compared to the development of technology. This study explores the use intention of wearable device based on previous studies about health apps. In particular, health-related use efficacy of the app, app use intention and app satisfaction are analyzed through a structural equation model. The use of health-related apps revealed that there is a statistically significant relationship with the use of the wearable device. The results suggest that the importance of app use efficacy, satisfaction, apps use should be considered for the successful diffusion of wearable health devices.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.403-418
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• 2012

In this paper, we attempted to theorize the synergy effect between the value creating attributes for digital convergence model in the service industry. Our investigation is based upon contingency fit theory to understand the strategic fit for the two inherent value attributes of fixed and mobile value, as well as resolving fundamental limitations of service processes. Empirical validation of the derived research model is analyzed using hierarchical regression method. The results indicate that the relative advantage of each value creating attributes are strongly associated with the characteristics of domain service industries, and compatibility is critical to user adoption of convergent service model. Moreover, the less significant statistical impact of the synergy between mobile and fixed value attributes and others implies that each value attribute uniquely contributes to particular IT convergence model, which thereby offers critical insight that focusing the convergent value in conjunction with specific application domain is the most appealing managerial focus. The findings provide useful insight for the further research in IT based industry convergent business model areas.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.131-136
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• 2015

The feasibility study is an evaluation and analysis of the potential of a proposed project. It is based on extensive investigation and research to support the process of decision making. A systematic approach to determining the optimum use of scarce resources, involving comparison of two or more alternatives in achieving a specific objective under the given assumptions and constraints. Economic analysis takes into account the opportunity costs of resources employed and attempts to measure in monetary terms the private and social costs and benefits of a project to the community or economy. Cost-benefit analysis (CBA), sometimes called benefit-cost analysis (BCA), is a systematic approach to estimating the strengths and weaknesses of alternatives that satisfy transactions, activities or functional requirements for a business. It is a technique that is used to determine options that provide the best approach for the adoption and practice in terms of benefits in labor, time and cost savings etc. The CBA is also defined as a systematic process for calculating and comparing benefits and costs of a project, decision or government policy and projects.