Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of SME's Organizational Capabilities on Proactive CSR and Business Performance

중소제조기업 조직역량이 선도적 사회적 책임활동 및 성과에 미치는 영향

  • Bae, Jeong-Ho (Dept. of Convergence Industry, Seoul Venture University) ;
  • Park, Hyeon-Suk (Dept. of Convergence Industry, Seoul Venture University)
  • 배정호 (서울벤처대학원대학교 융합산업학과) ;
  • 박현숙 (서울벤처대학원대학교 융합산업학과)
  • Received : 2016.01.25
  • Accepted : 2016.03.20
  • Published : 2016.03.28
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Abstract

With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

지금껏 중소제조기업의 선도적 CSR에 대한연구가 별로 없었다. 본 연구는 중소기업의 조직역량과 선도적 CSR활동 및 경영성과 간의 영향관계에 대하여 분석하는 것이 목적이다. 연구의 목적을 달성하기 위하여 조직역량 및 CSR활동 등에 관한 이론적 배경을 바탕으로 연구목적 및 가설을 설정하였다. 본 연구에서 제안된 연구 모형은 전국 중소제조기업 관리자 485명을 대상으로 설문조사를 실시하고 이 자료를 근거로 SPSS 18.0을 활용하여 실증분석을 실시하였다. 분석결과, 첫째, 중소기업 조직역량은 선도적 CSR활동과 정(+)의 관계가 있는 것으로 나타났다. 둘째, 선도적 CSR활동은 경영성과에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 조직역량과 경영성과 간의 관계에서 선도적 CSR이 매개역할 함을 알 수 있었다. 마지막으로 기업관리자들의 사업환경 불확실에 대한 인지는 조직역량과 선도적 CSR 간의 관계에 조절효과를 주고 있는 것으로 나타났다. 본 연구의 결과는 중소기업 조직역량과 선도적 CSR활동 간의 관련성에 대한 검증 및 선도적 CSR활동이 기업경영성과를 향상시켜 중소기업이 지속적으로 성장할 수 있는 전략적 시사점을 제공할 수 있을 것이다.

Keywords

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