• Title/Summary/Keyword: Platform Activation

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Study of Export Platform's Activation Plan on Public Services (국내 수출기업 해외시장 진출을 위한 공공서비스 수출플랫폼 활성화 방안에 관한 연구)

  • Bae, Hong Kyun;Choi, Young Jun;Kang, Shin Won
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.61
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    • pp.249-272
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    • 2014
  • The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.

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Prosumer Marketing for the Open Source Software(OSS) utilizing the Social Media Platform (소셜 미디어 플랫폼을 활용한 오픈소스 SW의 프로슈머 마케팅 연구)

  • Kim, Tae-Yang;Shin, Dong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.411-427
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    • 2014
  • The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

A Study on the Mediating Effect of Motivation Factors between the Quality of Research Data Metadata and the Activation of Research Data Platform (연구데이터 메타데이터의 품질과 연구데이터플랫폼의 활성화의 관계에서 동기부여 요인의 매개효과 연구)

  • Seong-Eun Park
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.325-350
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    • 2023
  • This study focuses on the impact of research data metadata quality evaluation index on the revitalization of K-BDS, a research data platform in the bio field, and examines the mediating effect of motivation factors for utilizing the platform. The investigation employs a structural equation model analysis and bootstrap analysis to explore the interrelationships among the three variables. The findings demonstrate that researchers who prioritize the quality of metadata display higher motivation to use the research data platform, leading to an intention to activate the platform. The study also confirms the mediating effect of motivation factors. Moreover, a comprehensive understanding of the sub-factors within each variable is attained through regression analysis and Sobel test. The results highlight that enhancing searchability is crucial to activate research data sharing in the bio field, while improving discoverability is vital for research data reuse. Interestingly, the study reveals that citationability does not significantly impact platform activation. As a conclusion, to foster platform activation, it is imperative to provide systematic support by enhancing metadata quality. This improvement can not only increase trust in the platform but also institutionally solidify the benefits of citation.

Creative Economy Activation Policy using Virtual Cluster-type Dynamic Collaboration Platform (버추얼 클러스터형 다이내믹 협업 플랫폼을 활용한 창조경제 활성화 정책)

  • Lee, Kark-Bum;Kim, Joon-Ho
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.101-111
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    • 2013
  • Start-up support policy is expanding for the activation of creative economy. Domestic start-up is activated in early 2000, but is shrinked rapidly because there is not enough collaborative system of R&D, start-up, finance, and management support. Many organizations and collaborative environment in Silicon valley of USA is developed for long time. In Korea, creative economy is constructing rapidly led by government like building industrialization and information society. VCDP(Virtual Cluster-type Dynamic Collaboration Platform) is a good tool for the start-up support policy. This study explains the necessity and effectiveness of VCDP and suggests creative activation policy using this tool.

An Exploratory Study on the Initial Activation Strategy of UGC Platform with Contents Provider and Consumer (콘텐츠의 공급자와 소비자로 이루어진 UGC 플랫폼의 초기 활성화 방안에 대한 탐색적 연구 : 시스템다이내믹스를 이용한 초기 스타트업의 UGC 플랫폼을 중심으로)

  • Jung, Jee-Wong;Lee, Kyung-Sang;Lee, Zoon-Ky
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.83-94
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    • 2018
  • The purpose of this study is to investigate how startup companies with the UGC platform service model can traverse the death valley for the company's survival with limited resources and create a mutually beneficial market. To do this, an interview-based exploratory study was conducted to analyze the cause and effect of each factor on the initial activation strategy of the UGC platform. For many start-up companies, this research helps minimize errors in strategic trial and error.

Analysis of Muscle Activation related to Postural Stability according to Different Frequency of Whole Body Vibration during Quiet Standing (중립 선 자세에서의 전신진동 주파수에 따른 자세 안정근의 근활성 분석)

  • Seo, Hye-Jung;Kim, Joong-Hwi
    • The Journal of Korean Physical Therapy
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    • v.25 no.5
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    • pp.316-321
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    • 2013
  • Purpose: The aimed of this study was to investigate muscle activation related to postural stability according to different frequency of whole body vibration during quiet standing, to identify the most effective training conditions that cause the highest neuromuscular responses, and to evaluate the difference of EMG activation according to the anatomical position of the muscle - proximal or distal from the vibration platform. Methods: Eighteen healthy subjects voluntarily participated in this single-group, repeated-measures study in which EMG data from upper trapezius, rectus abdominalis, external oblique abdominalis, elector spinae, gluteus maximus, rectus femoris, semitendinosus, and gastrocnemius were collected over different frequencies (0-5-10-15-20-25Hz) for each subject during quiet standing. Results: We observed a statistically significant difference in the mean values of %RVC of muscular activation according to different frequencies of whole body vibration during quiet standing in all muscles (p<0.05). Conclusion: Our results indicate that lower frequencies of vibration result in low muscular activation, and higher frequencies elicit high muscular activation. However, the most effective training condition that caused the highest activation was 20 Hz. In addition, the proximally located lower extremity muscles (GCM, RF, ST, GM) showed higher activation than the distally located trunk and neck muscles (ES, EO, RA, UT) together with increasing frequency.

A Study on Current Trends and Classification of Korean Platform Firms (국내 플랫폼 기업 현황 분석과 시사점: 플랫폼 기업 유형 분류를 중심으로)

  • Jin, Hyunseo;Kim, Juhee;Kim, Dohyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.229-243
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    • 2022
  • The importance of digital economy and platform firms in the Korean economy is growing. However, the concept and definition of platform firms are still in vague. In addition, the construct of platform firms in ecosystem has not yet investigated. In this paper, we attempt to define the platform firm and to classify the platform depends on the attributes of firms and business. We find 552 platform firms compose Korean platform ecosystem. From this study, the understood of platform concept can be accurated. Specifically, from the perspective of a 'firm' rather than a business-oriented attribute, and furthermore, the type of platform firm and detailed classification of industries and services were proposed for empirical analysis in the future. In addition, through the analysis of the current status of the platform ecosystem, policy recommendations for the future development and activation of the ecosystem were presented.

A Study on the Collection and Application Measures for Media Platform Based Materials (매체 플랫폼 기반 자료의 수집 및 적용 방안 연구)

  • Younghee Noh;Youngmi Jung;Aekyoung Son;Inho Chang;Hyunju Cha
    • Journal of Korean Library and Information Science Society
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    • v.55 no.1
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    • pp.193-214
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    • 2024
  • This study aimed to propose a method for collecting and applying media platform based materials at the National Library of Korea. Firstly, we analyzed the current status and limitations of data collection based on domestic media platforms, including the National Library of Korea. Secondly, a literature review method was used to investigate the current status and types of digital content based on media platforms. Thirdly, we identified the types of materials based on media platforms that are not currently included in the National Central Library's online material collection guidelines through the examination of cases from major overseas libraries. Fourthly, after reviewing technical and legal elements such as the definition of collection targets and scope for each new media, and collection methods, we established collection criteria. Fifthly, based on the research results, the policies proposed in this study are as follows: 1) there is a need to establish a clear legal basis for the collection of media platform based materials; 2) the development and presentation of collection guidelines for media platform based materials is necessary; 3) the development of collection tools and infrastructure for media platform based materials is required; 4) for the collection of media platform based materials, it is necessary to obtain permission for collection from targeted social media organizations, and to cooperate in linkage with organizations that produce and service extended reality content; 5) for the service activation of media platform based materials, it is necessary to improve accessibility for the usage activation of these materials, to enhance the content extensibility and ease of use of the e-deposit system including extended reality content, and to advance and construct spaces for reproducing extended reality content.

A study on deriving success factors and activating methods through metaverse marketing cases (메타버스(Metaverse) 마케팅 사례를 통한 성공요인 및 활성화 방안 연구)

  • Jo, Jae-Wook
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.791-797
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    • 2022
  • Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.

Understanding MyData-Based Platform Adoption for SW·AI Education & Training Programs

  • Hansung Kim;Sae Bom Lee;Yunjae Jang
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.9
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    • pp.269-277
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    • 2024
  • This study aims to explore the key factors for the systematic development and activation of a MyData-based platform for SW·AI education and training programs recently initiated by the government. To achieve this, a research model based on the Value-based Adoption Model (VAM) was established, and a survey was conducted with 178 participants who had experience in SW·AI education and training programs. The research model was validated using confirmatory factor analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The main findings of the study are as follows: First, transparency and self-determination significantly influenced perceived benefits, while technical effort and security significantly influenced perceived risks. Second, perceived benefits positively affected the intention to use the platform, whereas perceived risks did not show a significant impact. Based on these results, this study suggests implications for the systematic development and activation of a MyData-based platform in the field of SW·AI education and training.