• Journal of Distribution Science
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• v.11 no.1
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• pp.45-53
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• 2013

Purpose - The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level, purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First, it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05 level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally, purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.109-118
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• 2020

This study examines the relative usefulness of the TPB and Extended TPB with the addition of the "Battery" variable to participants in marine sports experiences. The characteristics of behavioral theories (attitude, subjective norms, perceived behavioral control, and revisit intention) were compared. A total of 420 questionnaires were distributed and surveyed using the convenience sampling method to the general public who participated in the marine sports experience in S city in 2019. Finally, 385 copies of valid samples were extracted, except for the questionnaire. The following analyzes were performed using SPSS 21.0 and AMOS 21.0. Frequency analysis, confirmatory factor analysis, concept reliability, AVE value, Cronbach's α correlation analysis, hierarchical regression analysis, and independent sample t-test were performed. First, in the TPB, three predictors were found to have a positive effect on revisit intention. Attitudes, subjective norms, and prior knowledge, except for behavioral control, were found to have a positive effect. Second, the explanatory power to explain the return intention was 51.8% (3.3% more than plan behavior theory, p = .000). It can be seen that when prior knowledge is added as a new variable, it is an important factor in explaining intention to return. Third, prior knowledge variables were classified into high and low groups to compare the characteristics of the extended planning behavior theory. The results of the analysis showed that the group with higher prior knowledge had a higher mean value for the constituent variables of the extended planning behavior theory.

• Nutrition Research and Practice
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• v.8 no.6
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• pp.719-723
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• 2014

BACKGROUND/OBJECTIVES: South Korean's sodium consumption level is more than twice the upper limit level suggested by the WHO. Steep increases in the prevalence of hypertension and cardiovascular disease in Korea necessitate more effective sodium reduction programs. This study was conducted in order to compare sodium intake-related eating behaviors and key psychosocial factors according to age group and gender. SUBJECTS/METHODS: Using an online survey, a total of 1,564 adults (20-59 years old) considered to be geographically representative of South Korea were recruited and surveyed. The major outcomes were perceived behaviors, knowledge, intentions, and self-efficacy related to sodium intake. RESULTS: The results show that perceived behavior and level of self-efficacy related to low sodium consumption differed by age and gender. Female participants showed better behavior and intention towards low sodium intake than male counterparts. Young participants in their 20s showed the lowest intention to change their current sodium intake as well as lowest self-efficacy measures. CONCLUSIONS: Future sodium reduction interventions should be developed with tailored messages targeting different age and gender groups. Specifically, interventions can be planned and implemented at the college level or for workers in their early career to increase their intention and self-efficacy as a means of preventing future health complications associated with high sodium intake.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.1
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• pp.1-11
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• 1998

The purpose of this paper is twofold : to identify loyalty applicable to segmentation of theme park users and to find characteristics of the segments. Thetheme park was regarded as a product and Lotte World was regarded as a brand. One hundred thirty five college students were selected by nonprobability sampling for two waves thirty of data collection. Both behavioral and attitudinal dimension of loyalty were measured in the first wave by the proportion of visit of the Lotte World to 3 major theme parks for one year, including the Lotte World, and by calculating the mean score of selected 7 attitudinal items, respectively. After 14 weeks, the same respondents were asked the number of actual visits of the Lotte World. Medians of two dimensions and cluster analyses were utilized to classify the respondents into 4 categories : high, spurious, latent, and low loyalty. Then ANOVA and $$\chi$^2$ test of independence were conducted to find the difference in intention to visit the Lotte World and actual visitation of it among groups. Only intention was significantly different by the group and the mean score of intention was highest in the high loyalty group. Although no statistical difference was found in actual visitation among groups, the theory of planned behavior provided a theoretical support to conclude that the loyalty is a useful variable for segmentation of theme park users because intention is an antecedent variable to the behavior. Discriminant analyses showed that characteristics of each loyalty group can be differentiated by motivations and constraints. When median was a group classification criterion, 73.2 percent of high loyalty group was correctly classified. A few comments were suggested on data collection, and inclusion of new discriminant variables was discussed for the future research.

• Journal of Korean Society of Steel Construction
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• v.10 no.4 s.37
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• pp.589-600
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• 1998

This study was planned to verify the usefulness of Latin square design method in fatigue tests of cables and to see the axial fatigue behavior of wire ropes being used as hangers in suspension bridges. Three parameters : mean stress, stress range. and specimen length, were adopted for verification. The effects of these parameters are in argument except for stress range. Three classes in each parameter were used. Triple replication was performed in each cell to increase the number of replication (or degree of freedoms). The major cause of fatigue failure was fretting fatigue at trellis contact point. Three chosen parameters were proved to be significant. It was verified that the effect of stress range was in agreement with expectation, but the effect of specimen length was contrary to the expectation. It was also observed that the effect of mean stress depended upon the chosen level. Therefore Latin square design method is effective for verifying the parameters that affect fatigue behaviour under orthogonality conditions.

• Journal of Korean Society of Steel Construction
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• v.21 no.5
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• pp.527-536
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• 2009

The purpose of this experimental study was to investigate the block shear fracture behavior and curling effect on a single shear-bolted connection in thin-walled carbon steel fabricated with four bolts. The specimens that fail by block shear were planned to have a constant dimension of the edge distance perpendicular to the loading direction, bolt diameter, pitch, and gage. The main variables of the specimens were plate thickness and end distance parallel to the loading direction. A monotonic tensile test was carried out for the bolted connections, and the ultimate behaviors, such as the fracture shape, ultimate strength, and curling, were compared with those that had been predicted using the current design specifications. The conditions of curling occurrence in terms of plate thickness and end distance were also investigated, and the strength reduction due to curling was considered.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.180-194
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• 2015

On roads vehicles are the bossy, while pedestrians are the frangible. The current paper has a purpose for contributing to pedestrian's safety. First, it studies the association between demographic parameters and TPB(Theory of Planned Behavior)'s variables(pedestrian's attitude toward crossing behavior in roads, personal norm, etc.) and his/her crossing intention, perceived risk while crossing, and the experience of past traffic accidents. Its sample comes from a specific population(college students). Further, the present study endeavors to explain the portion of human cognitive failure/error, impulsiveness, time perspective, and probabilistic/math-logical judgment ability in pedestrian's riky crossings on roads. Research results found that TPB variables and such a few human characteristics have some significant association with the risky crossing intention on the road. Considering the human psychological portion in pedestrian accidents would help us prevent the accidents and reduce unhappiness of the accidents and, further, economic loss and insurance expenditure related with the accidents.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.86-93
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• 1998

An Apartment Veranda is a transitive space which is being used for many different purpose. A Rear Veranda which is connected to the kitchen is an important space for the housekeeping work and it should be planned carefully to reflect the rational and functional designs. Therefore the objective of this research is to suggest a systematic basis for the practical space planning of the Rear veranda that meets the varied needs of consumers by examining its usage pattern through the analysis of the apartment occupant's behavior pattern stored item the degree of satisfaction and consumer requirements. The research was conducted mainly on apartments built after 1990. The following are the conclusions from the research : 1. Most of the research respondents were aware of the absolute need for the Rear veranda. But they expressed dissatisfaction with the space usage. This indicates that the Rear Veranda planning does not reflect the functionality of the space and concentrates on the idea of providing consumers a service space based on the size of the apartment instead. 2. Although the Rear veranda is used as the multipurpose housework space it is mainly used as the laundry and storage space. This shows a big deviation from the concept of the utility space. Because the behavior pattern associated with the Rear Veranda is largely influenced by the traditional life pattern the development of the Rear Veranda as an exclusive space for the housekeeping work. 3. According to a high frequency of the storage of the laundry related item in the Rear Veranda indicated by the research the Rear veranda is used as the laundry room as well as a auxiliary storage space by most people. The installation of gas range is expected to increase due to the expansion of the usage function of the Rear Veranda space. The installation of a specialized refrigerator to store the traditional food is demanded. 4. Consumers need more efficient and functional storage device because the temporary shelves are often being used as the storage device. The perception of the storage device is assumed to have been influence by the traditional life style.

• Korean Journal of Community Nutrition
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• v.9 no.1
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• pp.47-57
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• 2004

The study purpose was to investigate the factors related to fast food consumption of university students. Factors were identified using the Theory of Planned Behavior. Based on the pilot study, 18 behavioral beliefs, 7 normative beliefs and 19 control beliefs were identified. Data (n = 269) were analyzed using analysis of variance or $X^2$,/TEX> tests. Subjects were categorized into non-users (27.9%), users (42%) and frequent users ( $\geq$ 2 times/week, 30.1%). Regarding behavioral beliefs, users or frequent users responded more positively on advantages of eating fast foods including ‘taste’ (p < 0.001), ‘making me feel full’(p < 0.001), ‘diverse menus’(p < 0.05) than non-users. Compared to users, non-users responded more positively on the item that eating fast foods leads to eat vegetables less (p < 0.05), and negatively on ‘making me eat more salt’(p < 0.05). Most of the referent groups, parents (p < 0.001), sisters/brothers (p < 0.01), relatives (p < 0.01), friends (p < 0.05), boy/girl friends (p < 0.05) were important sources of influence regarding subjects' fast food consumption. Users or frequent users felt less control over factors or situations that make it consume fast foods (9 out of 19 control beliefs). These factors included; availability issues (p < 0.001), ‘not having other foods on hand’(p < 0.01), ‘others eating together like fast foods’, ‘convenience’, ‘social increase in fast food use’, ‘easy to get fast foods anytime’(p < 0.05). In addition, users of fast foods were more likely to eat fast foods when they don't have time, when they do not like to cook, when they feel hungry (p < 0.05). These results suggest that interventions for university students include strategies to moderate fast food use by modifying behavioral beliefs, suggesting alternative menus and behavior modification techniques, increasing perception of control, and eliciting social support.

• Korean Journal of Head & Neck Oncology
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• v.17 no.2
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• pp.210-215
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• 2001

Objectives: Salivary gland neoplasms are a diverse group of benign and malignant tumors with a wide range of biologic behaviors. The surgeon must understand the pathologic behavior of each tumor type to develop an appropriate treatment plan. The authors planned this study to evaluate our clinical experiences and establish a new treatment strategy. Materials and Methods: From Sep. 1997 to June 2001, 25 cases of major salivary gland tumors which were underwent surgery were evaluated retrospectively. Results: 20 cases were benign and 5 were malignant. Most(17) of benign cases were pleomorphic adenoma and they showed wide distribution in age. Also we experienced other benign such as warthin's tumor, oncocytoma. In malignant, there were 2 cases of carcinoma ex-pleomorphic adenoma, 2 cases of adenoid cystic carcinoma, and one lymphoma. In carcinoma ex-pleomorphic adenoma, one showed dismal prognosis in spite of multimodality and the other were recurrent to be salvaged. Conclusion: We concluded that salivary gland neoplasms are challenging because of their relative infrequency, inconsistent classification, and highly variable biologic behavior. We need to establish new effective strategies with the regard of factors influencing survival.