• Journal of Preventive Medicine and Public Health
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• 제36권3호
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• pp.239-247
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• 2003

Objectives : The objectives of this study were to examine the difference in attitude toward health-specific locus-of-control and medical care among western medical students, oriental Medical students, and non-medical school students. Methods : The subjects of this study were 667 students who agreed to respond the questionnaire :212 western medical school students, 190 oriental medical school students, and 205 non-medical school students. The health-specific locus of control was measured by the structured questionnaire developed by Lau and Ware. The attitude toward western and oriental medicine was also measured by the questionnaire. Results : Western medical students and non-medical school students were more likely than oriental medical students to place high value on 'the provider control over health' and 'the general threat to health' scales (F=20.47, F=19.98). But oriental medical school students ranked 'the self control of health' scale as more important than any other locus of control scale (F=19.34). The health specific locus of control was also different from the grade. When trte grade was increased, 'the provider control over health' scale was slowly decreased, especially in western medical students and non medical school students. However, the 'general threat to health' scale was increased in oriental medical students. Western medical school students expressed more positive attitude toward western medicine. Oriental medical school students put a higher score on oriental medicine. Nevertheless, as the grade was increased, the positive attitude toward oriental medicine slightly decreased in oriental medical school students. Conclusions : There is a difference in health-specific locus of control and attitude toward medicine among western medical students, oriental medical students, and non-medical students. The locus of control and attitude of medical students towards medicine may affect both how they behave towards patients and how they help shape future public policy. Therefore, interdisciplinary educational initiatives may be the best way to handle this issue.

• 대한교통학회지
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• 제24권3호
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• pp.133-142
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• 2006

본 연구에서는 항공이용객이 접하게 되는 일련의 항공사 선택 속성요인을 세부적으로 살펴보아 체계적인 서비스 요인의 분석을 하고자 하며, 이 세부적인 선택속성 중에서 어느 부분이 가장 중요한 요인이며 가장 이용자의 요구수준이 높은지를 측정하고자 했다 즉, 계층화 분석기법 (Analytic Hierarchy Process ; AHP)을 활용하여 국내선 항공사를 선택하는 항공이용객의 항공사선택에 영향을 미치는 요인을 분석하였다. 선택속성의 설정은 선행연구 및 국내선 항공시장의 특성을 고려하여 마케팅, 예매서비스, 공항서비스, 기내서비스, 부대서비스의 5개의 상위선택기준과 상위선택기준의 하위단계인 17가지 세부적인 선택요인을 결정하였다. 하위단계의 선택속성은 1) 프로모션/이벤트, 2) 홍보/광고, 3) 신속하고 안정적인 예매, 4) 예매의 편리성, 5) 예매의 신축성, 6) 선호좌석배정 7) 수하물처리서비스, 8) 비정상운항시 후속조치, 9) 탑승라운지 운영, 10) 기내분위기, 11) 음료서비스. 12) 읽을거리 13) 좌석공간. 14) 비즈니스석 운영, 15) 다양한 제휴사, 16) 마일리지제도 운영, 17) IT 서비스이다. 분석결과 첫째, 국내선 항공사 이용객의 선택속성 중 상위단계의 5가지 선택기준에서 공항서비스가 국내선 항공교통 이용객에게 중요한 선택기준이 되고 있으나, 예매서비스 및 기내서비스도 상당히 중요한 기준임을 알 수 있었다. 소득수준별 상위단계 선택기준 및 하위단계 선택속성의 중요도 분석에서는 저소득자와 중소득자 그리고 고소득자 간에는 선택속성의 중요도의 차이가 나타났으며, 항공사는 이러한 차이를 반영한 고객지향적인 경쟁우위 방안이 요구된다 하겠다.

• 한국실내디자인학회논문집
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• 제25권5호
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• pp.111-120
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• 2016

Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.

• 산경연구논집
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• 제10권3호
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• pp.25-33
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• 2019

Purpose - With the economic development in China, the lifestyle of Chinese customers has changed dramatically. Chinese customers are more likely to have coffee in a shop with the ability to make them happy than those with high quality coffee in a nice physical environment. Happiness becomes a critical driver of customers' intention to purchase a cup of coffee in a specific coffee shop again and again. As a result, happiness becomes an important factor for managers to make strategies for attracting customers. Although managers and scholars pay more attention to emphasize the importance of happiness in customers' consumption, little research has been conducted to investigate the relationship between happiness and coffee shop's continuous usage intention in the Chinese coffee industry. Research design, data, and methodology - A research model is made to explain the impact of happiness on customer's behavior. To understand the influence of happiness better, we consider two dimensions of happiness which are subjective well-being and psychological well-being. In order to confirm the relationships of the variables in the research model, the online survey is constructed in China. Customers who have experienced the services in a coffee shop are asked to do the questionnaire. With 453 reliable questionnaires, structural equation modeling is used to analyze the causal relationships of the coffee quality, physical environment, subjective well-being, psychological well-being, and continuous usage intention. Results - Results indicate that coffee quality and physical environment are not the direct factors that influence customers' continuous usage intention. However, good coffee quality and physical environment are the significant predictors of Chinese customers' happiness associated with subjective well-being and psychological well-being, which in turn affects customers' continuous usage intention. Conclusions - In this study, it is proposed that coffee quality and physical environment may be the key factors influencing customers' happiness. Happiness, including subjective well-being and psychological well-being matters in decision making process. More importantly, happiness increases the continuous usage intention when the coffee shop can serve customers with higher quality coffee at a good atmospheric place. Managers should consider happiness as an important factor in making marketing strategies to compete in this industry.

• 복식문화연구
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• 제18권3호
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• pp.423-435
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• 2010

The purpose of this study was to observe the current consumption of bedding products, purchase behavior, and to compare between purchase criteria and degree of satisfaction after the purchase. Independent variables are age, consumer's knowledge and involvement about the bedding materials. This study can contribute for bedding product marketing strategies and design development. We used questionnaires that were distributed to 500 females aged in 20s to 50s, using stratified sampling method. Only 457 reliable questionnaires were selected for statistical analysis. Data were analyzed statistically through frequencies, paired t-test, ANOVA, Dunnett T3, Chi-test, using SPSS (Version 12.0). The results of this study are as follows. The types of bedroom was significantly associated with age variables. Women in 20's to 30's were using the mixture of Ondol and bed(chimdaie), while 40's to 50's women were using bed for all their rooms. The usage of filling material for the comforter(ibul) was significantly associated with the age group. 20's to 30's age group preferred synthetic fibers for the filling, while 40 to 50's women preferred cotton fibers. Generally, the most of people used quilted comforter and they used cotton material as filling materials of comforters. As to purchase behavior, the most frequent place of purchase was specialty store of bedding products, and the highest percentage of motivation for purchase was "deformation after the use/throwing away". Purchase motivation for bedding was related with the age variable and the clusters based on the knowledge of bedding materials. We analysed the comparison test purchase criteria and satisfaction. In all attributes except brand image, people evaluated lower in satisfaction after purchase than in criteria before purchase.

• 한국컴퓨터정보학회논문지
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• 제4권2호
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• pp.147-154
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• 1999

기업발전에 있어 R&D부문의 연구개발과 그에 따른 기술개발에 대한 중요도는 그 기업의 장래까지 결정하는 대단히 중요한 고려사항임을 감안할 때 R&D에 대한 투자 및 전략적인 우선권부여는 절대적이라 하겠다. 이 글에서는 무엇보다도 제품기술개발에 대한 기업내의 각 부문별 시너지 전략, 품질전략, 제품관련이론전략, 및 관련마케팅전략등의 중요성에 대해 재인식하고 기업에 있어 무한경쟁시대의 21세기를 준비하는데 보탬이 되고자 한다.

• 통상정보연구
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• 제16권3호
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• pp.307-329
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• 2014

의료관광은 의료관광객의 응급하지 않은 의료행위에 대해 해외 의료서비스에 접근할 수 있도록 의료서비스와 관광을 함께 연계하는 것을 의미한다. 전세계적으로 의료관광객의 수가 상당한 수준으로 증가함에 따라 의료관광에 대한 관심은 연구자, 정책 입안자, 그리고 매스 미디어에 이르기까지 폭넓게 관심을 받고 있다. 그러나 의료관광에 대한 체계적이며 세부적인 연구노력은 현재 매우 미진하고 제한적인 편이다. 본 연구에서는 중국 의료관광객이 목적지를 선택할 때 선호하는 의료속성을 파악 및 분석하였다. 중국 의료관광객의 중요 선호속성의 이상적 조합을 통해 한국으로의 중국 의료관광객을 유치를 증진할 수 있을 것이다. 본 연구에서는 컨조인트 분석을 통하여 의료관광 중요 선택속성조합을 도출하였으며 연구결과, 목적지 선택에 있어서 의료 기술의 경쟁력이 가장 중요한 것을 파악되었다. 선택속성조합의 하위요소에 있어서는 국제의료인증이 중요한 사항으로 입증되었다. 본 연구를 통하여 의료기관과 여행에이전시 등 관련 기업에게 마케팅활동을 위한 통찰력을 제공할 것으로 판단된다. 또한 의료관광객이 선호하는 브랜드와 그에 따른 선호요소를 기존의 의료관광목적지 분석연구와 연계하여 좀 더 체계적인 의료관광 상품의 개발과 한국의료관광의 역량을 강화하는데 본 연구가 일조할 것으로 판단된다.

• 한국항해항만학회지
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• 제28권3호
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• pp.193-198
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• 2004

본 연구에서는 항만의 주요고객인 선사를 대상으로, 국외선사와 국내선사로 세분화하여 속성의 중요도와 항만 선호도 차이를 비교분석하였다. 컨조인트 분석 결과 국내선사와 국외선사 간의 항만선호도에서 분명한 차이를 보였으며, 이러한 차이는 기항지와 환적항에서 동시에 나타났다. 국외선사들은 환적항으로서 상하이항을 가장 높게 평가했지만, 국내선사들은 부산항을 상하이항보다 높게 평가했다. 또한, 기항지 선호도 비교에서도 비슷한 결과를 나타냈다. 이러한 연구결과는 국내외 선사에 따라 항만 선호도가 다르기 때문에 집단별로 구분하여 평가할 필요가 있음을 의미한다. 또한, 이를 바탕으로 타항만에 비해 경쟁위위에 있는 부산항의 선호도를 유지하기 위해서는 지속적인 목표(Target) 마케팅이 필요하며, 주요 목표(Target)는 항만의 주요 고객인 선사임을 암시한다.

• 한국가금학회지
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• 제11권1호
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• pp.33-39
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• 1984

The pattern of economic integration in the broiler industry can be grouped into three categories; 1) non-integration, 2) quasi-integration and 3) complete-integration. It is general to see that the non-integration is quite common under the market conditions of perfect competition, whereas the complete integration is more preferable in the imperfect competition. The quasi-integration, however, exists at all phases where the complete integration is not fully formed and implemented, but the non-integration has begun to alter its nature into integrated structure. The broiler industry in Korea has been characterized with the typically non-integrated independent operation, resulting in considerable price fluctuation and unstable industry as a whole. As a means of solving out the problem stemed from the non-integrated, growers and agribusinessmen involved in broiler industry have tended to develope the regular customer relationship prevailed between two parties. In fact, it has been practiced for years that most growers have been dealt with factor suppliers or processors on a regular basis for advantages of better price and quality, useful information, management help and so forth. Under the customary transaction, no formal contract has been made due to simple buyers and sellers relations, not like the one used to be performed in the form of contractual agreement. The broiler industry realizes the direction to go ahead toward the formal arrangement of integrated system from current regular transactions. As more Vowers, suppliers and processors recognize the necessity of it, the non-integrated industry appears to become the partially integrated by developing the existing customer relationship in such a way that functions of integrators are. further expanded and better organized. As a result, a type of quasi-integration started to show up by an integrator dominated in the field of hatching, feedmilling, dressing and by a grower's coop, It is concluded, therefore, that the evolution of quasi-integration in Korea's broiler industry is continuously taking place, implying the close approach to the completely integrated broiler production and marketing system.

• 한국식품조리과학회지
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• 제24권6호
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• pp.788-800
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• 2008

This study was executed in order to analyze the purchasing practices, preferences, and satisfaction of consumers purchasing ready-to-eat foods. The study was executed from the $20\;May{\sim}30\;June$ 2007 in the Daegu and Gyeongsangbuk-do area. Questionnaires were distributed among 480 people. Of these, 410 questionnaires were collected and applied to a statistical analysis. Statistical analyses were conducted using the SPSS package program (version 14.0 for windows). The results of the statistical analyses were as follows. 42.4% males and 57.6% females participated in this study. The biggest motivation behind the purchase of ready-to-eat foods was convenience, 51.0%. The most common venues where these foods were purchased were supermarkets or discount marts, 67.6%. The ratio of substituting ready-to-eat foods for meals was 70.5%. The consumption practices of ready-to-eat foods of the consumers according to purchase place illustrated significant differences in the average expense per person each time (p<0.01), co-consumer (p<0.001), and age (p<0.05). The purchase preference was high with kimbaps (73.4%), hamburgers (29.8%), sushis (29.0%), and sandwiches (27.9%). Unmarried individuals showed a significantly higher overall liking and satisfaction for ready-to-eat foods than married individuals (p<0.001). Individuals living without a family was significantly higher overall liking and satisfaction than individuals living with a family (p<0.05). Individuals who spent an average of 10,000 won per time showed a significantly higher overall liking and satisfaction than those who spent below 10,000 won per time (p<0.05). In the presence of a friend as a co-consumer of ready-to-eat foods, satisfaction was significantly high (p<0.01). Consumers who purchased ready-to-eat foods at meal times, showed a significantly higher overall liking, compared to those who purchased such food products in between meal times (p<0.01). The preference and satisfaction degree of the consumer must be reflected by product development, quality improvement and marketing plan establishment.