• 패션비즈니스
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• 제14권6호
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• pp.84-99
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• 2010

The aim of this study is to understand the wedding planners' general perceptions on Hanbok as a ceremonial dress in wedding ceremonies. Moreover, the study explores the aesthetic understanding of wedding planners on Hanbok which both influences their choice of recommendation and purchasing decisions. In the process of organizing the structure of weddings for clients, planners have naturally acquired the position of being able to influence the sales of the Hanbok industry. Moreover, brides-to-be are heavily dependant on wedding planners in sketching the outlines of their whole wedding. Therefore, in order to analyze the opinions of both subjects, a research survey was launched which involved three hundred participants from two groups: first, wedding planners who were free lancers working in the Chungdam District, and second, wedding planners who were working for wedding consulting firms. The survey method was based on one precedent study, in which a preliminary survey was conducted by interviewing companies in the Hanbok industry and wedding consulting firms, and an additional survey in the form of questionnaires. The STATA 11.0 program was used for analyzing the recruited data for frequency analysis and cross-tabulations analysis on career. The conclusion of this research may be used as substantial preliminary data in prospering the Hanbok industry, enhance and newly shape its marketing strategies and the conclusion is as follows. 1. Wedding planners have a more profound understanding on Hanbok and prioritize the significance of formative constituents in the order of color, material, style, size, and decoration. 2. The prospects of promoting the image of Hanbok through wedding planners is promising. According to surveys, this goes to show that the persuasion of wedding planners have brought a positive effect on choice of Hanbok and as wedding planners become more specialized, their involvement in preparing Hanbok with brides is increasing. 3. Wedding planners believed that the main reasons why future brides do not select Hanbok as a ceremony dress are that the cost is too high relative to practicality and that there are not enough opportunities to wear them.

• Asia Marketing Journal
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• 제15권2호
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• pp.133-173
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• 2013

Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

• CRM연구
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• 제4권2호
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• pp.1-17
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• 2011

심적 회계과정 현상 중 하나인 거래 커플링은 특정 거래의 비용과 이익의 심리적인 연결(link)로 '특정한 소비가 특정한 지불에 의해 결제된다는 생각을 마음속에 일으키는 정도'를 의미한다(Prelec and Loewenstein, 1998). 본 연구에서는 이러한 거래 커플링 정도가 소비 후 만족도(satisfaction after consumption)와 소비자 자신감(consumer self-confidence)에 따라 어떻게 달라지는 지에 관해 탐구하였다. 잘못된 구매 결정을 한 소비자는 자신의 실패한 구매 결정에 대한 불만족을 줄이기 위해 인위적 노력을 할 수 있다. 반대로 성공적인 구매 결정을 한 소비자는 구매 결정에 대한 만족도를 증가시키기 위해 노력 할 수 있다. 이러한 인위적 노력은 소비자 자신감과 같은 개인 성향에 따라 달라질 수 있다. 본 연구에서는 쾌락적(hedonic) 제품을 대상으로 한 실험을 통해 소비 후 만족도가 클수록 거래 커플링 정도가 증가하며, 소비 후 만족도가 거래 커플링에 미치는 영향력이 소비자 자신감에 따라 달라짐을 보였다. 소비자 자신감이 높은 경우가 낮은 경우 보다 소비 후 만족도가 커플링에 미치는 영향력이 더 큰 것으로 나타났다. 한편, 거래 커플링 정도는 소비자 자신감에 따라 다르지 않은 것으로 나타났다.

• 경영과정보연구
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• 제38권1호
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• pp.63-81
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• 2019

기업들은 기존의 웹광고 기법인 베너 광고, 팝업 광고, 삽입 광고 등의 단점들을 극복하기 위해, 이용자들의 거부감을 줄이는 네이티브 광고(native ad)를 적극적으로 활용하고 있다. 네이티브 광고는 이용자들의 거부감을 줄이고 동시에 이목을 이끌어 낼 수 있다는 점에서 유용한 광고기법으로 여겨지고 있으나, 최근에는 전문적인 기사나 동영상 콘텐츠가 광고로 둔갑을 하는 이른바 가짜뉴스, 가짜콘텐츠가 생성되어 그 폐해가 많아 보인다. 이에 본 연구는 웹상에서 기업들이 네이티브 광고를 어떻게 조율하고 통제하는 것이 합리적인 방향으로 기업들의 성과에 기여할 수 있는지에 대하여 파악하고자 하였다. 연구의 검증결과, 광고에 대한 평가가 부정적으로 지각될수록 해당 광고게시물에 대한 설득수준을 저해함과 동시에 해당 광고가 노출되는 웹사이트에도 부정적인 영향을 미칠 수 있다는 것을 파악하였다. 또한, 본 연구는 네이티브 광고기법의 부정적 자극요인들을 중심으로 기업의 질적 성과에 미치는 영향력을 검증한 결과, 정보원의 비전문성이 광고에 대한 의구심에 가장 높은 영향을 미친다는 것을 알 수 있었다. 뿐만 아니라 플랫폼의 정보과잉은 광고에 대한 부정적 평가와 더불어 웹사이트의 평가에도 직접적인 영향을 가진다는 것을 확인할 수 있었다. 아울러 본 연구는 이용자의 웹사이트 관여수준에 따라 경로 간의 차이를 검증함으로써, 세분시장에서 적용될만한 구체적인 시사점들을 제시하였다.

• 벤처창업연구
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• 제17권5호
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• pp.205-221
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• 2022

본 연구에서는 오프라인 화장품 구매경로에서 판매원의 판매설득전술이 고객의 심리적의무감, 판매원에 대한 신뢰와 재구매의도에 미치는 영향을 파악하고자 하였으며, 고객에게 지각된 서비스품질의 조절효과를 살펴보고자 한다. 이를 위해 오프라인 화장품 구매경로를 통해 제품을 구매한 적이 있는 298명의 고객을 대상으로 설문조사를 진행하여 구조방정식 모형을 통해 분석을 실시하였다. 연구의 결과로 첫째, 판매원의 설득전술 중, 감성자극 전술(H1a), 고객환심사기 전술(H1d), 개인적 호소 전술(H1e)은 고객의 심리적의 무감에 영향을 미치는 것으로 나타났으며, 감성자극 전술(H2a), 제안설득 전술(H2b), 정보제공 전술(H2c), 고객환심 전술(H2d)이 판매원에 대한 신뢰에 영향을 미치는 것으로 나타났다. 둘째, 심리적의무감은 고객의 재구매의도에 정(+)의 영향을 미치지 않는 것으로 나타났으며, 고객의 판매원에 대한 신뢰는 재구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지각된 서비스품질은 심리적의무감과 재구매의도, 판매원에 대한 신뢰와 재구매의도 사이에서 모두 유의한 조절효과를 나타냈다. 판매설득전술에 대한 기존 선행연구들에서는 제한적으로 하위 변수를 특정하여 설득전술을 살펴본 연구가 다수였으며, 재구매의도와 같은 마케팅적 요소를 확인한 연구 역시 미비하였다. 따라서 본 연구를 토대로 확인된 실증적 연구의 결과는 향후의 진행될 연구에 판매원의 설득전술에 대한 기준이나 방향성에 도움을 줄 수 있을 것으로 예상된다. 아울러, 본 연구에서는 오프라인 화장품 매장을 관리 및 운영하는 소상공인들을 대상으로 종업원 교육 및 관리에 도움을 제공할 수 있는 시사점과, 고객에게 지각되는 서비스품질을 높이기 위해 전략적으로 수립해야하는 판매 전략에 대한 시사점을 기술하였다.

• 대한영양사협회학술지
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• 제5권1호
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• pp.85-98
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• 1999

The purpose of this study was to find the proper methods of school food service conducted from June 20th July 30th in 1996. The subjects of this study were 587 parents of students, 794 students and 359 school teachers at 508 middle and high schools in Seoul and Kyunggi area. And the result was as follow. A total of 48.3% of respondent answered they had breakfast regularly. The reasons why they had breakfast, were habits(34.4%) followed by hunger(28.2%), health(19.9%), parent's persuasion(17.5%). They reasons why they didn't have breakfast are, lacks of time(68.8%) followed by absence of appetite(20.5%), diet(4.5%). About the question the problem of eating habits the most of parents of students, chose an unbalanced diet(25.9%), followed by overeating of snacks(21.7%), voracious eating(18.0%), not eating meals(17.5%), eating little(10%) and overeating(6.8%). At the research of an unbalanced diet, the 63.3% of respondents said they eat evenly while the 36.7% said they had an unbalanced diet. From the research of correlativity between food service at elementary schools and eating habits, we knew that the experience of school food service had an effect on an unbalanced diet. And the students living in Seoul complained more than in Kyunggi. The question about the quality of food, 69.0% of respondents said they were not so bad. While 21.2% said not delicious at all just 9.8% of students said they were very satisfied with the taste. Interestingly, more middle school students both in Kyunggi and Seoul answered the food was delicious than high school students. About the question of the price, 49.5% of students thought appropriate(49.5%) while 44.3% said it was too high. Just 5.9% students answered cheap(5.9%). And students living in Kyunggi thought the price was high than students in Seoul. 62.9% of respondents think their refectories were clean while 22.8% think not clean. And 14.3% answered said dirty. Snack bars at school were managed by the contract with trusters(63.2%), while by the school itself(32.6%).

• 근관절건강학회지
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• 제5권2호
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• pp.174-190
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• 1998

Osteoporosis has been known as a common complication of rheumatoid arthritis and a major preventable health problem. Lots of studios have demonstrated that changes in life style can help delay or prevent osteoporosis. Therefore nursing intervention related osteoporosis prevention have consisted of education programs aimed at changing dietary and exercise habit. However knowledge gained from education haven't always leaded to behavior change. Therefore it is important to consider other psychological variables in effecting behavior change. Numerous research have found self efficacy and health belief to be an important factor in individual decision making behavior. The purpose of the study was to develop health belief and efficacy expectation promoting program based on Health Belief Model & Self Efficacy Model and to investigate its effects in women with rheumatoid arthritis. For this purpose, one group pretest-post design was used. The subject of the study were 16 women with rheumatoid arthritis in Pusan city and data collection was carried out from April, 1997 to May, 1998. The intervention program was consisted of educating on osteoporosis and enhancing and reinforcing self efficacy by verbal persuasion during the period of 4 weeks. The instruments were used to collect data in this study were Osteoporosis Health Belief Scale, Osteoporosis Self Efficacy Scale, and Osteoporosis Preventive Behavior Scale. Data was analyzed by Wilcoxon signed rank test using SPSS $PC^+$ program. The results are as follows : 1) The behavior should be increased after intervention was supported(Z=-3.5162, p=.0004, diet : Z=-3.2942, p=.0010, exercise). 2) The sub-hypothesis that perceived sensitivity should be increased after intervention was supported (Z=-2.3854, p=.0171). 3) The sub-hypothesis that perceived severity should be increased after intervention was rejected(Z=-1.4327, p=.1520). 4) The sub-hypothesis that perceived benefit should be increased after intervention was supported(Z=-2.6410, p=.0083). 5) The sub-hypothesis that perceived barrier should be decreased after intervention was supported (Z=-2.4138, p=.0158). 6) The sub-hypothesis that efficacy expectation should be increased after intervention was supported(Z=-3.5162, p=.0004). As a conclusion, it was found that health belief and self efficacy promoting program was an effective nursing intervention for preventing osteoporosis of rheumatoid arthritis.

• 의료법학
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• 제9권1호
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• pp.319-382
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• 2008

As a withdrawing care's study, the purpose of this study is searching about withdrawing care's acceptance and circumstances through Bora-mae hospital case(chapter 1). Withdrawing life-sustaining treatment has various forms. Though the meaning of euthanasia, death with dignity, natural death, physician assisted suicide are duplicated, the meaning of those are different slightly. Firstly, this study looks about the difference of the those meaning and acceptance range(condition) by withdrawing care's forms(chapter 2). Bora-mae hospital case sentenced guilty about physician who discharged incompetent patient who was after surgery by patient's wife determination. This Bora-mae case that sentenced guilty about discharge against medical advise(DAMA) that is regarded to custom has brought intensive confliction of legal, social, medical aspect, Bora-mae hospital case has many legal problems. First, as to criminal law rule 250(murder), the problem is whether discharge and withdrawing life-sustaining treatment is commission or omission. this study concluded omission(district court: omission, appeal, supreme court: commission). Because legal denounce point of discharge and medical treatment withdrawing is omission that physician who is obligatory on patient to cure. If physician's act is regarded omission, it is necessary to determine whether he has guardian status and obligation. Without guardian status and obligation, omission crime can't exist. This study decided that physician had guardian status and obligation and foundation of guardian status was pre-action or acceptance of emergency patient. Physician's medical treatment duty finished when patient(or patient's guardian) demands discharge. But when patient death is foreseen and other possible treatment does not exist, his duty of life prolonging treatment does not finish. This originate from physician's social responsibility and public status that limits patient's private liberty. This study regarded physician's action as accomplice about whether physician's discharging action is accomplice or the principal offender(district court: the principal offender, appeal, supreme court: accomplice). Though the principal offender needs criminal determination and action, there is no this common determination and functional action control of physician in Bora-mae case(chapter 3). Bora-mae hospital case partly originated from deficiency of legal, institutive system including medical security system shortage, the instruction is 1. medical security system strengthening, 2. hospital ethical committee's activity strengthening, 3. institutionalization of withdrawing life-sustaining treatment, 4. acceptance of pre-decision making system, 5. sufficient persuasion of physician for patient and faithful writing of medical paper, 6. respect for patients' self-determination and rights, 7. consciousness's changing for withdrawing life-sustaining treatment and persistent education about medical ethics(chapter 4). Considering Bora-mae case, medical sector is not the dead ground of a criminal punishment. Intervention of criminal law in medical sector give rise to ill effect, that is, excess medical examination and treatment, safeguard treatment, delay of discharge from a hospital. Because sufficient guarantee of life becomes mere empty slogan under situation that impose a burden of heavy cost to family or hospital, public and systematic solution should be given(chapter 5).

• 벤처창업연구
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• 제10권5호
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• pp.197-208
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• 2015

본 연구는 직장인들의 가정과 직장에서의 갈등과 성격이 직무만족에 미치는 영향을 분석하여 직장인들의 직무만족 향상을 위한 지원제도의 발전을 제안하고자 하는 것이다. 이를 위하여 직장인 225명을 대상으로 설문을 실시하였다. 연구결과 첫째, 직장인들의 가정-직장갈등과 직장-가정갈등은 모두 통계적으로 직무만족에 부(-)의 상관관계가 있음을 확인하였으며, 직무만족의 하위요인에서는 직무환경만족을 개인가치만족보다 더 크게 인식하는 것으로 나타나 개인의 가치관적인 추구보다는 직무자체가 더 큰 비중을 차지하는 것으로 나타났다. 둘째, 가정과 직장에서의 갈등은 서로 영향을 주고받는 쌍방향의 순환적 인과관계로 구성되어 있으며 선행연구와 같은 결과를 나타내었다. 셋째, 가정 직장갈등이 직무만족에 미치는 영향은 에니어그램 성격유형에 따라 유의미한 크기의 차이가 있는 것으로 나타났으며, 전체 직무만족과 하위변인인 개인가치만족에는 사고중심형이, 직무환경만족에는 행동중심형이 영향력의 크기가 높은 것으로 나타났다. 본 연구의 결과 모든 직장인들의 가정과 직장에서의 갈등해소와 직장에서의 직무만족 향상을 위하여 직장인과 그들의 가족을 위한 근로자 심리상담지원프로그램인 EAP(Employee Assistance Program)를 포함한 물질과 정신의 토탈복지 지원정책의 시행, 성격교육과 성격코칭 프로그램 시행 그리고 기업 상담프로그램 도입을 제안한다.

• 근관절건강학회지
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• 제4권1호
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• pp.1-14
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• 1997

It is reported that self-help education is effective to increase self-efficacy for the patients with chronic illness. Also self-efficacy Is proved to be an Important variable to effect the physical and psychological health state. Based upon this theoretical framework, KRHPS (Korean Rheumatology Health Professions Society) has administered for 2 years the self-help education increasing self-efficacy for the patients with arthritis. The group had a weekly session for 6 weeks. During the session, self-efficacy was increased by 1) actually performing a behavior, 2) listening to other patients talking about a successful experience or seeing other patients performing a behavior, 3) Instructor's or another patient's verbal persuasion, and 4) physiological cues experienced by themselves. Every group had 4-15 participants and 2 instructors. Data were collected by self-administered questionaire for 211 out of 361 participants. One hundred and fifty two subjects were analyzed because of missing values. As a result, it was confirmed that self-help education was effective to increase self-efficacy and self-efficacy was an important variable to Improve pain, depression, and ADL. Also it may fairly be said that nurses were right health-professionals to lead self-help groups for the patients with chronic illness. So it is important to facilitate many other self-help education for the patients with chronic illness.