• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.

• 한국엔터테인먼트산업학회논문지
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• 제13권3호
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• pp.317-332
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• 2019

본 연구는 게임이용자의 게임행동에 영향을 주는 요인 중 성격특성을 중심으로 분석하고 인구통계학적 변수에 따라 어떠한 차이가 나타나는지 알아보고자 진행되었다. 연구 결과 Big 5 성격특성은 게임이용에 유의한 영향을 미치며, 성실성의 경우 선용적 게임이용에는 대부분 긍정적으로, 문제적 게임이용에는 대부분 부정적인 영향을 미치는 것으로 나타났다. 개인적 특성에서도 게임이용에 유의한 영향을 나타내는 변인들이 발견되었는데, 게임 플랫폼과 게임 빈도 그리고 직업 등에서 의미 있는 효과가 나타났다. 후속 연구에서는 게임의 특성을 반영할 수 있는 게임 또는 플랫폼의 유형과 같은 변인을 구체화하여 그 유형이 게임이용자의 특성과 게임이용 행동 간의 관계에서 어떠한 역할을 하는지 파악하는 것이 필요할 것으로 사료된다.

• 한국의상디자인학회지
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• 제13권4호
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• 시큐리티연구
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• 제8호
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• pp.309-336
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• 2004

Approximately equivalent to character disorder or character neuroses or behavioral reaction. For a discussion of the term as used currently, in the 1968 revision of psychiatric nomenclature(DSM-II). In DSM-I(1952 nomenclature), this term referred to those cases in which the personality, in its struggle for adjustment to internal and external stresses, utilized primarily a pattern of action or behavior rather than symptoms in the mental, somatic or emotional spheres. There is minimal subjective anxiety and little or no sense of distress. As thus defined, there are three main groups of personality disorder, personality pattern disturbance, personality trait disturbance and sociopathic, personality disturbance. Morton Prince asks whether a subconscious process can perform the same function as are ordinarily performed by conscious intelligence that is to say memory, perception, reasoning, imagination, volition, affectivity, etc? He cites clinical material at great length, concluding that the quality of the functions performed they frequently exhibit, that which is characteristic of intelligence.

• Asia Marketing Journal
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• 제20권3호
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• pp.17-38
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• 2018

Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm's brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee's physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should look like as a brand representative. Study 2 reveals that the positive impact of salesperson look-brand personality congruence on brand affect is significant only for customers with high social anxiety whereas this effect disappears for those with low social anxiety. These findings extend previous research on branded service encounters by showing why and when frontline employees' physical appearance shapes customers' affective responses toward the brand.

• 한국보육학회지
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• 제17권4호
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• pp.145-161
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• 2017

본 연구의 목적은 예비보육교사의 NCS 직업기초능력, 교직 인 적성 및 DISC 행동유형 간의 관계를 분석하는데 있다. 연구대상은 경기도에 소재한 D대학의 예비보육교사 110명을 대상으로 하였다. 'NCS 직업기초능력측정검사', '교직 인 적성 검사도구', 그리고 'DISC 행동유형 검사도구'를 사용하여 연구자료를 수집하였으며 수집된 자료는 Pearson 적률 상관계수를 통해 검증하였다. 연구결과, 첫째, 주도성의 성격요인은 수리능력과 유의미한 정적 상관이 있는 것으로 나타났으며 사교성의 성격요인은 자기개발능력과 유의미한 정적상관이 있는 것으로 나타났고, 안정성의 요인은 수리능력, 문제해결능력, 자기개발능력, 기술능력, 조직이해능력과 유의미한 부적상관이 있는 것으로 나타났다. 둘째, 직업기초능력과 교직 인 적성의 관계를 분석한 결과 대부분의 직업기초능력과 교직 인 적성의 요소들 간에 유의미한 상관이 나타났다. 셋째, 주도성의 특성은 문제해결력/탐구력, 판단력, 창의/응용력, 지도성, 지식/정보력, 계획성, 성실/책임감과 같은 영역에서 유의미한 정적상관이 나타난 반면에서 안정성은 문제해결력. 탐구력, 판단력, 창의응용력, 지도성, 성실/책임감과 유의미한 부적상관이 있는 것으로 나타났다.

• 사상체질의학회지
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• 제12권2호
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• pp.104-122
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• 2000

This study aimed at figuring out the relations on Sasang Constitutions, and personality traits. Four hundred fourteen university students were tested by, QSCCII, NEO-Pl-R Korean version. It is analyzed by ANOVA and Duncan post hoc multiple comparisons with Spss 9.0. Following questions should be answered in this study. Are they any differences in the personality traits in accordance with Sasang Constitutions? The result of this study are follows; It is ascertained to find out personality trait by Sasang Constitutions. In other word, they have differences in personality traits(factor of N: Neuroticism, E: Extroversion, C: Conscientiousness) in accordances with Sasang constitutions by QSCCII.

• 정신신체의학
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• 제5권2호
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• pp.158-167
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• 1997

Objectives: This study was aimed to investigate the emotional state and personality characteristics of alopecia aerata patient and to determine whether these characteristics are similar with those of neurotic patient. Methods : 20 alopecia aerata patients, 20 neurotic patients, and 20 normal healthy controls were studied. Beck Depression Inventory(BDI), State and Trait Anxiety Inventory(STAI) and Korean standardized edition of Catell's 16 Personality factors Questionnaire(16PF) were used for assessment. Results: 1) Total score of BDI was higher in neurosis group than alopecia aerata group and normal control group(p<0.05). Inspire of statistical non-significance, total score of in alopecia aerata group was higher than normal control group. 2) Total scores of state anxiety and trait anxiety in alopecia aerata and neurosis group were significantly higher than normal control group(p<0.001). 3) In first-stratum source traits of 16PF, normal control group was significantly higher than alopecia aerata group and neurosis group in B-factor(intelligence) and C-factor(ego-strength)(p<0.05). Alopecia aerata group and neurosis group were significantly higher than normal control group in O-factor(guilt-proneness) and $Q_4-factor(tension,\;anxiety)$(p<0.001). 4) In second-stratum source traits of 16PF, alopecia aerata group and neurosis group were significantly higher than normal control group in ANX-factor(anxiety)(p<0.05). Conclusions : These results suggest that emotional state and personality characterstics of patients with alopecia aerata are a distinguishable different to compare with normal control, and are very similar with those of neurotic patients. The authors propose that psychiatric management in patient with alopecia aerata will be more benificial.

• 인지과학
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• 제20권3호
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• pp.357-381
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• 2009

이전의 연구들이 외부 피드백 정보에 대한 반응민감도에 성격특성적 개인차가 반영된다는 사실을 밝힌바 있지만, 재인기억과 관련한 의사결정에서 이러한 기질 혹은 특성적 개인차가 어떻게 관여하는지는 아직 알려진 바가 없다. 본 연구는 재인기억 과제에서 피드백에 근거한 의사결정 준거의 순응적 변화정도와 피드백에 대한 일반적 반응민감도의 개인차간 관계를 살펴보았다. 통제 조건인 실험 1에서는 올바른 피드백 조건이 의사결정 준거의 유동성에 영향을 미치지 않음을 보인 반면 피드백 조작이 이루어진 실험 2에서는 확신도가 높은 오기억 반응에만 선택적으로 편향된 피드백이 주어졌음에도 전반적인 Old/New 반응 범주의 결정준거 또한 순응적으로 이동함이 나타났다. 보다 중요하게 이 피드백에 근거한 의사결정 준거 학습에 나타나는 개별 피험자들의 반응민감도 차이가 강화 추구 혹은 불안 회피와 밀접하게 관련된 안정적 성격(Behavioral Activation System-BAS 혹은Behavioral Inhibition System-BIS)의 개인차에 의해 유의미하게 예측될 수 있음이 나타났다. 이러한 결과는 그동안 외현적인 재인 기억 의사 결정에 있어서 중요하게 여기지 않았던 점증적 강화학습 기제가 결정 준거의 설정에 관여할 수 있음을 보여준다는 데에서 중요한 의미를 찾을 수 있다.

• 대한통합의학회지
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• 제6권2호
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• pp.25-36
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• 2018

Purpose : The aim of this study was to investigate the influences of personality traits on depression and quality of life of stroke outpatients receiving rehabilitation therapy. Methods : The current study included 52 outpatients who received occupational therapy in a rehabilitative and general hospital located in Incheon. Their personality traits were assessed using the Big Five Inventory-Korean Version (BFI-K), and depression was measured using the Beck Depression Inventory (BDI). Quality of life was evaluated using the Stroke Specific Quality of Life (SS-QOL) scale. The collected data were analyzed to identify the effects of personality traits on depression and quality of life using a multiple regression analysis. Result : Neuroticism and depression were significantly correlated (p<.05), and neuroticism and agreeableness were significantly correlated with quality of life (p<.05). Additionally, depression and quality of life were significantly correlated (p<.05). Neuroticism affected depression significantly ($R^2=.503$, p<.05). Among the five personality traits, neuroticism, agreeableness, and extraversion had a significant effect on quality of life ($R^2=.474$, p<.05). Conclusion : These findings suggest that personality traits need to be considered in order to improve the quality of life of stroke patients.