• 한국의류산업학회지
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• 제11권4호
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• pp.556-565
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• 2009

This study investigates the effect of Alpha-numeric brand name on the product suitability, brand personality, and attitude. To do that we have chosen the functional sportswear, knowing the fact that the Alpha-numeric brand names are not hard to find in this industry. The changes have been made to Alpha-numeric names, such as the usage/non-usage of number, the size of number being used, the writing method, and the different typeface to suit for the study purpose. The results indicate that the Alpha-numeric brand names do have the effect on increasing the fitness for the product's brand. The bigger number and the cursive script will improve the product's suitability. The customers form positive attitude and favorability on the Alpha-numeric brand name compared to the regular brand name in this industry. The contribution of the study is to dig out the distinction of the communicational effects on the customers when the Alpha-numeric brand names take on the different forms. Therefore the current study enlights the practical value of Alpha-numeric brand name as part of the branding strategy.

• Journal of Korea Trade
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• 제25권2호
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• pp.178-195
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• 2021

Purpose - This study aims to analyze consumer in the multidimensional aspect of a combination of corporate image and brand personality in order to identify the structural causal relationship between consumer choice and corporate image and brand personality. Design/methodology - This study combined theoretical literature studies with empirical field studies using questionnaire survey methods. To achieve this objective, a hypothetical causal model consisting of three potential variables and nine measurement variables was created based on prior research, and a structural equation model was used to identify the suitability of the model. Findings - The hypothetical model established by this study was judged to be generally appropriate. In particular, corporate image was shown to have significant static direct effects on consumer choice and brand personality. It was also shown that brand personality had a direct static effect on consumer choice, and that corporate image has an indirect significant impact on consumer choice by moderating brand personality. Originality/value - Previous papers have mainly focused on one-dimensional studies of various images, such as companies and brands. However, this paper used a model that analyzed consumer choice through multi-clue information rather than corporate images as the only clue to consumer choice.

• 한국인터넷방송통신학회논문지
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• 제19권4호
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• pp.169-174
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• 2019

본 연구에서는 설문지를 이용한 데이터 수집과 데이터 마이닝에서 클러스터링 기법으로 군집하여 지도학습을 이용하여 유사성을 판단하고, 성격들의 상관 관계의 적합성을 분석하기 위해 특징 추출 알고리즘들과 지도학습을 이용하는 것을 목표로 진행한다. 연구 수행은 설문조사를 진행 후 그 설문조사를 토대로 모인 데이터들을 정제하고, 오픈 소스 기반의 데이터 마이닝 도구인 WEKA의 클러스터링 기법들을 통해 데이터 세트를 분류하고 지도학습을 이용하여 유사성을 판단한다. 그리고 특징 추출 알고리즘들과 지도학습을 이용하여 성격에 대해 적합한 결과가 나오는지에 대한 적합성을 판단한다. 그 결과 유사성 판단에 가장 정확도 높게 도움을 주는 것은 EM 클러스터링으로 3개의 분류하고 Naïve Bayes 지도학습을 시킨 것이 가장 높은 유사성 분류 결과를 도출하였고, 적합성을 판단하는데 도움이 되도록 특징추출과 지도학습을 수행하였을 때, Big-5 각 성격마다 문항에 추가되고 삭제되는 것에 따라 정확도가 변하는 모습을 찾게 되었고, 각 성격 마다 차이에 대한 분석을 완료하였다.

• 한국IT서비스학회지
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• 제19권3호
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• pp.35-56
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• 2020

The purpose of this study is to measure corporate personality by analyzing the internal employees' corporate reviews and to identify the impact of the representative corporate personality on the relationship between job satisfaction of internal employees and the turnover rate of the company. To this end, we first created a dictionary of words representing the corporate personality with a Word2vec method based on words explaining five corporate personalities, such as reliability, initiative, practicality, activism, and femininity, obtained from the preceding study. Next, we analyzed reviews which were written by internal employees on their companies to measure the score of corporate personality at a review level, aggregated the review level scores for each company to calculate the company level score of corporate personality, and assigned to each company the corporate personality with the maximum score among the five such scores. Also, job satisfaction and turnover rate were measured from internal employees' corporate evaluation scores and the percentage of former employees of each company who left a review on the company, respectively. This study collected datasets of corporate reviews, employee information, and corporate information from Job-Planet from 2014 to 2017, conducted a technical statistic check and correlation analysis to confirm the suitability of the datasets, and performed linear regression analysis to evaluate the research model and verify hypotheses. As a result of the analysis, the job satisfaction of the internal staff has a significant negative impact on the corporate's turnover rate. In addition, companies having a personality of reliability, initiative and femininity also showed a significant cause-and-effect relationship between job satisfaction and turnover rate and among them, job satisfaction of companies having a personality, initiative, showed a greater impact on turnover rate. In sum, we not only proposed a novel method of measuring corporate personality, but also showed that corporates need to identify its corporate personality and to utilize a different strategy to reduce their employee's turnover rate depending on the corporate personality.

• International journal of advanced smart convergence
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• 제12권3호
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• pp.200-210
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• 2023

Until now, it is popular to use question-and-answer-based for human personality. The current inspection of representative personality types includes Myers-Briggs Type Indicator (MBTI) and job suitability evaluations. The problem of these inspection methods is influenced by the user's environment and psychological status during MBTI inspection. To solve this problem, we proposed MBTI Identification Model based on measuring bioelectricity patterns. We adapt traditional Korean medicine, the Eight Constitution, to this model. We develop an automatic MBTI identification algorithm that maps the Eight Constitution via biological current patterns to identify MBTI personality types. By utilizing the algorithm proposed in this research, it is anticipated that users will be able to measure MBTI more easily and accurately.

• 벤처창업연구
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• 제11권2호
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• pp.121-134
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• 2016

현재 보험시장은 비대면(非對面)채널 성장에 따른 대면채널의 기여도 감소와 대면채널 유지측면에서 고비용이 소요되는 현실적인 문제에 직면해있다. 이에 따라 설계사 조직의 생산성 향상 즉 보험설계사의 성과 향상요인이 무엇인지를 실증하는 것이 본 연구의 목적이다. 보험설계사의 성격요인과 개인-환경적합성이 직무만족도, 이직의도에 미치는 영향을 고찰해 본 결과 설계사의 외향성, 성실성, 개방성, 원만성, 정서성, 정직성을 나타내는 성격요인은 조직몰입과 직무만족에 유의한 영향을 미치고 있다. 즉, 보험설계사의 성격이 활기차고 외향적이며, 다른 사람과의 공감성이 높을수록 회사에 강한 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 이는 설계사의 도입 단계에서부터 선별 도입이 이루어져야할 필요성을 대변하고 있다. 반면 성격요인은 이직의도에는 유의한 영향을 미치지 아니하였다. 이는 설계사의 이직은 개인의 성격에 의하여 발생하는 것 보다는 개인성격 외의 요인에 영향을 받고 있음을 실증한 결과이다. 상사적합성, 직무적합성, 동료적합성, 조직적합성을 나타내는 개인-환경적합성은 조직몰입, 직무만족, 이직의도 모두에 유의한 영향을 미치고 있다. 즉, 상사나 동료와 가치관이나 성격, 일하는 방식 등이 비슷하고, 자신의 일이 적성에 잘 맞으며 조직과의 적합성이 높을수록 회사에 대해 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 또한 교육을 통하여 보험 설계사의 성격에 따른 조직몰입과 직무만족도를 향상시킬 수 있음을 알게 되었다. 이는 교육이 설계사를 좀 더 긍정적인 측면의 외향성을 갖게 하고 성실하게 본인의 업무를 처리하게 하며 윤리적 영업이 가능하게 함을 시사한다. 본 연구의 성과는 보험설계사를 대상으로 실시한 성격요인과 직무만족도, 이직의도에 대한 최초의 실증연구결과이다.

• 한국산학기술학회논문지
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• 제17권4호
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• pp.646-662
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• 2016

본 연구에서는 노년기 부부를 대상으로 배우자 결혼생활 만족도와 삶의 만족도에 영향을 미치는 주요 환경요인을 파악하고자 하였다. 이를 위해 서울과 경기 주변의 수도권에 거주하는 60세 이상 노년기 부부를 대상으로 설문조사를 실시하였고, 총 400부의 설문지를 회수하여 결측치가 많은 12부를 제외한 388부가 분석에 활용되었다. 연구의 결과를 요약하면 다음과 같다. 첫째, 배우자 결혼만족도에 영향을 미치는 환경요인은 성격적합성, 성역할태도, 경제상태로 나타났다. 둘째, 배우자 삶의 만족도에 영향을 미치는 환경요인은 성역할태도, 신뢰도와 경제상태로 밝혀졌다. 셋째, 배우자 결혼생활 만족도와 삶의 만족도 모두에 영향을 미치는 주요 환경요인은 성역할태도와 경제상태로 나타났다. 넷째, 환경요인과 삶의 만족도 사이에서 배우자 지지의 조절효과를 나타내는 환경요인은 성격적합성과 경제상태로 나타났다. 이러한 결과는, 최근 황혼이혼 증가로 알 수 있는 노년기 부부의 위기극복에 필요한 결혼생활 만족도와 삶의 만족도를 높이기 위해서는 공통요인인 성역할태도와 경제상태와 함께 조절변인인 배우자 지지가 중요함을 시사해 주는 것이라 할 수 있다. 따라서, 노년기부부 대상 상담 및 교육 등 관련 정책수립에 활용할 것을 제언한다.

• 대한가정학회지
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• 제30권2호
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• pp.1-20
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• 1992

The purpose of this study was to investigate(Ⅰ) the effect of a masculine-feminine image in women's suit on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(pink and navy blue colors) × 4(masculine and feminine forms) factorial design of a suit. The experimental materials developed for this study were a set of stiuli and 2 response scales. The stimuli consisted of 8 drawings of woman's clothing made by systematic manipulations of 2 independent variables(color and form) in drawings of suit. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of ccupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. They were randomly assigned to one of 8 suit. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives. Differences in the form of the suit had effects on potency and evaluation for both sexes, while it also had some effect on activity for women. The color of the suit had some effect on evaluation for both sexes. Strong effects of color and form on the suit were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupation, the effects of color and form of suit differed by sex of the subjects. Perceiver's sex-role attitudes and occupation paritally influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations. In summary, a masculine-feminine image of clothing had a significant effect on the perception of occupational characteristics as well as on suitability of the clothing for certain occupations. Thus, the results of the study support the implicit personality theory on person perception and also the stereotypes of sex-roles on the perception of occupational suitability.

• 한국의류학회지
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• 제48권2호
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• pp.269-281
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• 2024

This study analyzed the influence of consumers' perceptions and benefits sought from Hanbok on purchasing behavior. Selection criteria and purchase intentions were used to study Hanbok purchase behavior. Data were collected from 332 female respondents between the ages of 20 and 50 using questionnaires and analyzed with SPSS. Hanbok perception was determined by three factors: pride, development potential, and appearance suitability. Benefits sought from Hanbok were determined by another set of three factors: personality, tradition, and comfort. In selecting Hanbok, pride and development potential influenced design, and pride influenced convenience. All perception factors influenced Hanbok purchase intentions, with development potential being the most important factor. As for Hanbok benefits, consumers were classified into three groups: groups seeking high-quality Hanbok, groups seeking tradition/personality, and groups seeking comfort. When selecting Hanbok, design was less important to the group seeking comfort than the other two groups. The group seeking high-quality Hanbok valued convenience the most and had the highest purchase intentions.

• 디지털융복합연구
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• 제12권5호
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• pp.403-413
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• 2014

본 연구의 목적은 예비유아교사의 영화기반 창의 인성 증진 교육콘텐츠 개발을 위한 기초 연구로, 창의 인성 증진에 적합한 교육용 영화를 선정하고자 하였다. 이를 위해 영화전문가와 교육전문가는 자아정체감, 창의성, 인성 구성요소에 따라 영화를 분류하였다. 연구결과 첫째, 예비유아교사의 자아 정체감 하위요소와 창의적 교육요소 및 인성 교육요소에 따라 분류된 영화는 직업 8편, 종교 7편, 정치 6편, 철학적 생활양식 7편, 우정 8편, 이성교제 8편, 성역할 7편, 여가활동 8편 등 총 59편으로 나타났다. 둘째, 예비유아교사의 창의 인성 증진을 위한 교육용 영화를 선정을 위해 사용된 델파이 기법에 의한 영화전문가와 교육전문가들의 적합성 검증은 본 연구결과의 타당도를 높이는데 효과가 있었다.