Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Personality Factors of Sales Force and Individuals - Impact on the Degree of Environmental Compatibility Job Satisfaction, Turnover : Based on the Insurance Agents

영업인력의 성격요인과 개인-환경적합성이 직무만족도, 이직의도에 미치는 영향: 보험설계사를 중심으로

  • Kim, Dong Heui (Graduate School of Venture at Hoseo University) ;
  • Ha, Kyu-Soo (Graduate School of Venture at Hoseo University)
  • 김동희 (호서대학교 벤처대학원) ;
  • 하규수 (호서대학교 벤처대학원)
  • Received : 2016.03.17
  • Accepted : 2016.04.20
  • Published : 2016.04.30
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Abstract

The current insurance market is facing a real problem that the high cost of insurance spent in maintaining a non- face-to-face sales channels face of the channel facing growing contribution to the reduction of side. As a result, the productivity issue facing designers of representative organizations in the organization channel will be referred to an urgent problem. As a result of improved organizational productivity architect that is the goal of this study to demonstrate what a performance improvement factor of insurance agents. Personality factors and individual insurance agents individual-environmental suitability and job satisfaction, consider the impact on turnover intention year of the results architects extroversion, sincerity, openness, it won a chronic, emotional gender, personality representing the honesty factor is organizational commitment and job satisfaction It has had a significant impact on. In other words, this is a lively and extroverted nature of the actuary, the more harmonious interpersonal relationships and higher emotional empathy with others can raise the extent that has a strong sense of belonging and attachment to their company's commitment. Whereas personality factors were not significant influence turnover intention has. This can be made to represent the need for screening of agents introduced from the introduction stage. Depending on the personality factors of organizational commitment, personal planners also occurs because of the differences and job satisfaction. Whereas turnover of agents is the result of empirical factors that are affected by other agents than to individual character generated by the character of the individual agents. Compliance boss, job suitability, individuals representing a fellow fitness, tissue compatibility environmental compliance is having a significant impact on both the degree of organizational commitment, job satisfaction and turnover intention. In other words, the boss or colleague, values and personality, working method, as fits well the concerns and pursuing goals are similar, and their job aptitude higher the suitability of the organization is about to have a sense of belonging and attachment to the company commitment can do. This is the result of a demonstration that the work environment of the actuary agents productivity gains and loyalty depends on the insurance company, which currently belongs.

현재 보험시장은 비대면(非對面)채널 성장에 따른 대면채널의 기여도 감소와 대면채널 유지측면에서 고비용이 소요되는 현실적인 문제에 직면해있다. 이에 따라 설계사 조직의 생산성 향상 즉 보험설계사의 성과 향상요인이 무엇인지를 실증하는 것이 본 연구의 목적이다. 보험설계사의 성격요인과 개인-환경적합성이 직무만족도, 이직의도에 미치는 영향을 고찰해 본 결과 설계사의 외향성, 성실성, 개방성, 원만성, 정서성, 정직성을 나타내는 성격요인은 조직몰입과 직무만족에 유의한 영향을 미치고 있다. 즉, 보험설계사의 성격이 활기차고 외향적이며, 다른 사람과의 공감성이 높을수록 회사에 강한 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 이는 설계사의 도입 단계에서부터 선별 도입이 이루어져야할 필요성을 대변하고 있다. 반면 성격요인은 이직의도에는 유의한 영향을 미치지 아니하였다. 이는 설계사의 이직은 개인의 성격에 의하여 발생하는 것 보다는 개인성격 외의 요인에 영향을 받고 있음을 실증한 결과이다. 상사적합성, 직무적합성, 동료적합성, 조직적합성을 나타내는 개인-환경적합성은 조직몰입, 직무만족, 이직의도 모두에 유의한 영향을 미치고 있다. 즉, 상사나 동료와 가치관이나 성격, 일하는 방식 등이 비슷하고, 자신의 일이 적성에 잘 맞으며 조직과의 적합성이 높을수록 회사에 대해 소속감을 갖고 몰입하는 정도가 높아진다고 할 수 있다. 또한 교육을 통하여 보험 설계사의 성격에 따른 조직몰입과 직무만족도를 향상시킬 수 있음을 알게 되었다. 이는 교육이 설계사를 좀 더 긍정적인 측면의 외향성을 갖게 하고 성실하게 본인의 업무를 처리하게 하며 윤리적 영업이 가능하게 함을 시사한다. 본 연구의 성과는 보험설계사를 대상으로 실시한 성격요인과 직무만족도, 이직의도에 대한 최초의 실증연구결과이다.

Keywords

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