• Journal of Biomedical Engineering Research
• /
• v.30 no.4
• /
• pp.288-293
• /
• 2009

This study investigates the relationship of affective style based on EEG asymmetry, personality, and psychological stress on stress. The experiment consists of three sessions: rest state, landscape scene, and horror film tasks. We used a short horror film to evoke stress. We classified affective style of the individual based on EEG alpha asymmetry: negative bias, positive bias and general. The participants in the negative bias group reported higher levels of stress on the neuroticism of the Big 5 model and Cohen's Perceived Stress Scale. These results demonstrate that participants with the propensity for negative affective style have a nervous temperament and are apt to be stressed.

• Culinary science and hospitality research
• /
• v.19 no.2
• /
• pp.130-148
• /
• 2013

Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.251-258
• /
• 2019

This study proposed a system that can improve the employment rate and maintenance employment rate by filtering information related to employment in analyzing big data for students who want to find employment. The subject was a two-year female university, the existing employment strategy participated in the job search with simple information such as school grades and personality. As a result, the maintenance employment rate was relatively low due to the decrease in the satisfaction of students seeking employment and the incompatibility with the post-employment aptitude. In order to solve these problems, we propose a system that determines and filters whether the input data in the process of analyzing big data such as employment-related information to improve employment and maintenance employment rates.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.9 no.7
• /
• pp.297-306
• /
• 2019

This is a longitudinal study which aims to examine the effects of the use frequency of SNS on adolescents' stress and the relationship between the former and the latter, based on big five personality factors. To this end, the valid data of 994 adolescents were collected by administering questionnaires to the cohort groups of those using Facebook twice for one year(T1-T2). An analysis of the data showed that the use frequency of Facebook(T1) had no direct effects on stress(T2), and that there was an interaction between users' personality and the use frequency. In particular, users' stress(T2) was varied depending on neuroticism among personality factors, as the use frequency of Facebook(T1) increased. The higher the use frequency of Facebook, the more the stress in the group with weak neuroticism, while the higher the use frequency of Facebook, the less the stress in other group with strong neuroticism, probably because each group has different motivation for meeting their needs for social support: the former's stress may increase, since they has relatively lower needs for social support and face more conflicts as they more frequently use Facebook, while the latter's stress may decrease, because they have relatively stronger needs for social support and are likely to acquire psychological support, as they more frequently use it.

• Journal of Global Scholars of Marketing Science
• /
• v.17 no.4
• /
• pp.1-22
• /
• 2007

Customer satisfaction is important in an increasingly competitive and global marketplace. This implies that customer service is a critical factor for many organizations. In service encounter context, customer satisfaction is affected by employees' attitudes and behaviors. Accordingly, service firms have been focusing on selecting high quality of service employees, which resulted the ability to identify and select quality service- or customer- oriented employees to become critical for an organization's success. It was suggested that customer service orientation links to performance and subsequent organizational revenue. Moreover, it was found that service encounter failures were among the major reasons for customers' service switch. Therefore, the selection of customer service oriented employees is a key factor in establishing customer service - a potential source of sustained competitive advantage. However, the measurement of employee service orientation is more confusing than that of definitive answers. The difficulty of measuring service orientation is attributed to the use of broad versus narrow measures of personality. Advocates for the broad perspective prefer using basic personality constructs, such as the Big Five personality traits. On the contrary, the latter prefer a construct-oriented approach of personality research that provides a better measure of job performance because it requires the specification of the relationship of the personality traits with multiple dimensions of job performance. The customer service orientation was defined as "a set of basic individual predispositions and an inclination to provide service, to be courteous and to be helpful in dealing with customers and associates." Similarly, it is a fact that the Big five personality traits are predictors of customer orientation, and employee's self- and supervisor performance. They propose that basic personality traits may be too far removed from focal service behaviors to be able to predict specific service behaviors (customer orientation) and service worker performance. Also, customer orientation is defined as "an employee's tendency or predisposition to meet customer needs in an on-the-job context." This means that people who have job-relevant personality traits such as concern, empathy, and conscientiousness will be more adept at customer service than people who do not possess these traits. However, little attention has been given to the exploration of the service orientation of customer-contact employees who play a key role in creating satisfactory service encounters in the hospitality industry except for Kim, McCahon, & Miller (2003)'s study, especially in family restaurants context. Thus, the purposes of this study are to examine and validate the customer service orientation of customer-contact employees using the instrument developed by Donavan (1999) in Korean family restaurants, because the scale was developed to measure the personality traits related job behaviors. And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). And this study explores the relationships between customer service orientation, job satisfaction, organizational commitment, and self service performance using structural equation modeling (SEM). For these purposes the author developed several hypotheses as follows: H1: Employee's service orientation is associated with service performance. H2: Employee's service orientation is positively associated with job satisfaction. H3: Employee's service orientation is positively associated with organizational commitment. H4: Service performance is positively associated with job satisfaction. H5: Service performance is positively associated with organizational commitment. H6: Job satisfaction is negatively associated with organizational commitment. The data were collected from 278 employees in 5 deluxe hotels located in Pusan, Korea. The researcher contacted the manager of the restaurants, and managers consented to administer surveys to their employees. The survey was executed during one month period in the October of 2007. The data were analyzed with structural equation modeling with LISREL 8.7 W. The result of the overall model analysis appeared as follows: $X^2$=122.638 (p = 0.00), df=59, GFI=.936, AGFI=.901, NFI=.948, CFI=.971, RMSEA=.0625. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: First, the greater the employee service orientation, the greater the service performance. Second, the greater the employee service orientation, the greater the job satisfaction. Third, the greater the employee service orientation, the greater the organizational commitment. Fourth, the greater the service performance, the greater the job satisfaction. Fifth, the greater the service performance, the greater the organizational commitment. Finally, the greater the job satisfaction, the greater the organizational commitment. Seventh, the greater the customer satisfaction, the greater the customer loyalty.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.245-262
• /
• 2012

The purpose of this study is to find out the differences in personality traits and preparation level of the baby boomers for the old age by the demographic factors and to analyze the effect of Big 5 on preparation for the old age. The 331 questionnaires were distributed among workers born in 1955 to 1963 in the Chunan industrial complex. And the frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, hierarchical regression analysis for the collected data were conducted with program SPSS 18.0 The findings are as follows. First, there is a partial difference in personality and preparation for the old age by the demographic factors. Second, extraversion, openness to experience and conscientiousness from personality have a positive effect on physical preparation for the old age while neuroticism has a negative effect on it. And there is no relationship between agreeableness and personality. Third, conscientiousness, openness to experience and extraversion have a positive effect on social preparation for the old age, but neuroticism and agreeableness do no affect it. Fourth, neuroticism,extraversion,openness to experience and conscientiousness have a positive effect on economic preparation for the old age, but agreeableness does not have any relationship with economic preparation.

• Cartoon and Animation Studies
• /
• s.29
• /
• pp.129-149
• /
• 2012

The purpose of this study was to investigate the clustering and Big Five Personality domains in discriminating groups by level of school-related adjustment, as experienced by Social Sims game users. Social Games are based on web that has simple rules to play in fictional time and space background. This paper is to analyze the relationships between social networks and user behaviors through the social games . In general, characteristics of social games are simple, fun and easy to play, popular to the public, and based on personal connections in reality. These features of social games make themselves different from video games with one player or MMORPG with many unspecific players. Especially Social Game show a noticeable characteristic related to social learning. The object of this research is to provide a possibility that game that its social perspective can be strengthened in social game environment and analyze whether it actually influences on problem solving of real life problems, therefore suggesting its direction of alternative play means and positive simulation game. Data was collected by administering 4 questionnaires (the short version of BFI, Satisfaction with life, Career Decision-.Making Self-.Efficacy, Depression) to the participants who were 20 people in Seoul and Daejeon. For the purposes of the data analysis, both Stepwise Discriminant analysis and Cluster analysis was employed. Neuroticism, Openness, Conscientiousness within the Big Five Personality domains were seen to be significant variables when it came to discriminating the groups. These findings indicated that the short version of the BFI may be useful in understanding for game user behaviors When it comes to cultural research, digital game takes up a significant role. We can see that from the fact that game, which has only been considered as a leisure activity or commercial means, is being actively research for its methodological, social role and function. Among digital game's several meanings, one of the most noticeable ones is the research on its critical, social participating function. According to Jame Paul gee, the most important merit of game is 'projected identity'. This means that experiences from various perspectives is possible.[1] In his recent autobiography , he described gamer as an active problem solver. In addition, Gonzalo Francesca also suggested an alternative game developing method through 'game that conveys critical messages by strengthening critical reasons'. [2] They all provided evidences showing game can be a strong academic tool. Not only does a genre called social game exist in the field of media and Social Network Game, but there are also some efforts to positively evaluate its value Through these kinds of researches, we can study how game can give positive influence along with the change in its general perception, which would eventually lead to spreading healthy game culture and enabling fresh life experience. This would better bring out the educative side of the game and become a social communicative tool. The object of this game is to provide a possibility that the social aspect can be strengthened within the game environment and analyze whether it actually influences the problem solving of real life problems. Therefore suggesting it's direction of alternative play means positive game simulation.

• Science of Emotion and Sensibility
• /
• v.19 no.1
• /
• pp.83-94
• /
• 2016

The purpose of this study is to find out the relationships of brain laterality, active EEG over all brain regions and personality traits by measuring EEG signals on the basis of the counseling psychology personality theories. For this study, the EEG of ninety-six college students as measured by an eight channel EEG device and analyzed through the computer and the data of their Big Five Personality Test were analyzed by statistical analysis. The result was that when theta's laterality at the prefrontal lobe is bigger, neuroticism is higher in the personality factors. On each of the brain regions, theta's activity on the left of the prefrontal lobe makes higher neuroticism but lower conscientiousness, and beta's activity on the left of the frontal lobe makes lower extroversion and openness to experience. These results showed that there are statistically meaningful relationships between the brain region activated specific EEG and individual personality or psychological traits. This study branched out into theta band while most previous studies measured in alpha and beta band. Also from these results it suggested the counseling strategy with the brain and follow-up studies.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.01a
• /
• pp.209-210
• /
• 2023

본 연구에서는 OTT 개인화 추천 서비스에서 5요인 성격이론을 적용하여 사용자들의 정보 프라이버시 염려에 관한 영향을 미치는 요인을 파악하고 프라이버시 염려와 개인정보 제공의도와의 관계에 관한 가설을 도출하였다. OTT 개인화 추천 서비스의 정보 프라이버시 염려에 영향을 미치는 요인으로 성격이론인 친화성, 정서적 불안정성, 성실성, 외향성, 경험에 대한 개방성 다섯 가지 요인을 도출하였으며, OTT 추천 서비스의 특성인 추천서비스의 정확성, 추천서비스의 다양성, 추천 서비스의 신기성 세 가지 요인을 도출하였다. 본 연구는 5요인 성격이론을 OTT 개인화 추천서비스 연구에 적용하였다는 데 의의가 있을 뿐만 아니라, OTT 기업들이 사용자의 정보 프라이버시 염려 행동을 이해하는 데에 도움을 줄 것으로 기대한다.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.9 no.4
• /
• pp.509-514
• /
• 2014

This study investigates how the five personality factors affect job-related stress levels owing to various causes and stress coping strategies in university students studying health-related majors, including dental hygiene. In subfactors for stress coping strategies (1) 'extrovert', 'likeable', and 'diligent' types for 'desire for social support' (2) 'diligent', 'extrovert,' 'likeable', and 'extrovert' types for 'problem-oriented' and (3) 'nervous,' and 'diligent' types for 'avoidance-oriented,' were shown to be most affected, in that order(SCi = ${\beta}0$ + ${\beta}1$ Neuroticism + ${\beta}2$ Extraversion + ${\beta}3$ Openness to Experience + ${\beta}4$ Agreeableness + ${\beta}5$ Conscienti- ousness + ei ).