• Asia pacific journal of information systems
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• v.28 no.4
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• pp.290-307
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• 2018

In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.15-20
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• 2023

Recently, digitalization is accelerating in all industries, and the use of information and personal information produced and used in the process of it is very important for the success or failure of a company. However, malicious attempts to steal or leak major information and personal information of a company as an adverse effect continue to increase, and appropriate defense and response are absolutely necessary. However, in the case of small and medium-sized enterprises, the priority of information protection and the possession of professional manpower are very insufficient compared to large enterprises. This paper studies the certification and audit implemented in Korea, and suggests ways to expand the certification of the information protection system suitable for SMEs and improve the effectiveness of the support system through the expansion of the privacy law notification standard and operation of support system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.84-90
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• 2020

As the uploading and downloading of data through the Internet is becoming more common, data including personal information are easily exposed to unauthorized users. In this study, we detect a target area in images that contain personal information, except for the background, and we protect the detected target area by using a blocking method suitable for the surrounding situation. In this method, only the target area from color image input containing personal information is segmented based on skin color. Subsequently, blurring of the corresponding area is performed in multiple stages based on the surrounding situation to effectively block the detected area, thereby protecting the personal information from being exposed. Experimental results show that the proposed method blocks the object region containing personal information 2.3% more accurately than an existing method. The proposed method is expected to be utilized in fields related to image processing, such as video security, target surveillance, and object covering.

• Journal of KIISE:Software and Applications
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• v.34 no.8
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• pp.752-762
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• 2007

The PSP (Personal Software Process) is developed to help developers make high-quality products through improving their personal process. With consistent measurement and analysis activity that the PSP suggests, developers can identify process deficiencies and make reliable estimates on effort and quality. However, due to the high-overhead and context-switching problem of manual data recording, developers have difficulties in collecting reliable data, which can lead wrong analysis results. On the other hand, the paper-based process guides of the PSP are inconvenient to navigate its process information and difficult to attach additional information. In this paper, we introduce a PSP supporting tool developed to handle these problems. The tool provides automated data collection facilities to help acquire reliable data, an EPG (Electronic Process Guide) for the PSP to provide easy access and navigation of the process information, and an experience repository to store development experience as additional information about the process.

• Journal of Biomedical Engineering Research
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• v.25 no.1
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• pp.77-82
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• 2004

The purpose of this study is to establish a reference for image acquisition for completion of a standard brain for diverse Korean population, and to develop a management system that saves and manage database of the acquired brain image and personal information of those who were tested. 3D MP-RAGE technique, which has excellent SNR and CNR and reduces the times for image acquisition, was selected for anatomical Image acquisition, and parameter values were obtained for the optimal image acquisition. The database management system was devised to obtain not only anatomical image data but also subjects' basic demographic factors, medical history, handedness inventory state-trait anxiety inventory, A-type personality inventory, self-assessment depression inventory questionnaires of Sasang Constitution Mini-Mental State Examination, intelligence test, and personality test via a survey questionnaire and to save and manage the results of the tests. In addition, this system was designed to have functions of saving, inserting, deleting, searching, and Printing of image da a and personal information of subjects, and to have accessibility to them as well as automatic connection setup with ODBC. This newly developed system may have major contribution to the completion of a standard brain of diverse Korean population in that it can save and manage their image date and personal information.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.191-198
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• 2017

It is needed to support intelligent customized health information service for user convenience in PHR based Personal Health Care Service Platform. In this paper, we specify an ontology-based health data model for Personal Health Care Service Platform. We also design a knowledge search algorithm that can be used to figure out similar health record by applying machine learning and data mining techniques. Axis-based mining algorithm, which we proposed, can be performed based on axis-attributes in order to improve relevance of knowledge exploration and to provide efficient search time by reducing the size of candidate item set. And K-Nearest Neighbor algorithm is used to perform to do grouping users byaccording to the similarity of the user profile. These algorithms improves the efficiency of customized information exploration according to the user 's disease and health condition. It can be useful to apply the proposed algorithm to a process of inference in the Personal Health Care Service Platform and makes it possible to recommend customized health information to the user. It is useful for people to manage smart health care in aging society.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.606-608
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• 2014

Recent smartphone users constantly increases, an increase in malicious applications smartphones indiscretions exists within the Terminal, through the deployment of privacy disclosure, Singh and other victims also are on the rise. A typical personal way to malicious code masquerading as a normal application and install it on the handset of my text message or a personal note, such as personal information, the certificate directory, is the way that leaked. Therefore, to obtain permission to attack the root Terminal event by collecting malware infections and respond to determine whether it is necessary for the technique. In this paper, check the features of a Smartphone in real time systems, to carry out a study on the application throughout the Terminal to collect my attack event analysis, malware infection can determine whether or not the mobile security monitoring system. This prevents a user's personal information and take advantage of the top and spill are expected to be on the field.

• Industry Promotion Research
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• v.9 no.3
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• pp.13-25
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• 2024

This study investigated the effects of negative emotions like Personal Information Concern and Ad Irritation, arising from the growth of Personalized Advertising, on Purchase Intention. It revealed that while Personal Information Concern significantly impacts Ad Irritation and Brand Avoidance, it doesn't affect Ad Avoidance. Ad Irritation influences Ad Avoidance but not Brand Avoidance or Purchase Intention. Both Ad Avoidance and Brand Avoidance negatively impact Purchase Intention. The study also found that Ad Irritation mediates the relationship between Personal Information Concern and Ad Avoidance, but not between Personal Information Concern and Brand Avoidance. Furthermore, Ad Avoidance mediates between Ad Irritation and Purchase Intention, unlike Brand Avoidance. These outcomes highlight the need for further research, particularly considering the MZ Generation's traits.

• International Journal of Internet, Broadcasting and Communication
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• v.8 no.4
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• pp.39-47
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• 2016

This study is a smart tourism research based on face recognition applied system that manages individual information of foreign tourists to smartphone. It is a way to authenticate by using face recognition, which is biometric information, as a technology applied to identification inquiry, immigration control, etc. and it is designed so that tourism companies can provide customized service to customers by applying algorism to smartphone. The smart tourism system based on face recognition is a system that prepares the reception service by sending the information to smartphone of tourist service company guide in real time after taking faces of foreign tourists who enter Korea for the first time with glasses attached to the camera. The smart tourism based on face recognition is personal information recognition technology, speech recognition technology, sensing technology, artificial intelligence personal information recognition technology, etc. Especially, artificial intelligence personal information recognition technology is a system that enables the tourism service company to implement the self-promotion function to commemorate the visit of foreign tourists and that enables tourists to participate in events and experience them directly. Since the application of smart tourism based on face recognition can utilize unique facial data and image features, it can be beneficially utilized for service companies that require accurate user authentication and service companies that prioritize security. However, in terms of sharing information by government organizations and private companies, preemptive measures such as the introduction of security systems should be taken.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.41-49
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• 2016

Smart Grid is a next generation of new power growth electrical grid which provide high quality of electrical service by using Information Technologies to increase intelligence and performance. By using Smart Grid system, it can support energy management such as increase quality of electrical power, decrease energy and decrease emissions. However, Smart Grid uses information of energy consumption and when Smart Grid collects information, it will create private information. In this thesis, it will address issues of security private information which caused by Smart Grid for administrative measure and efficiency of Smart Grid in domestic. Also, cryptographic module algorithm, latest security solutions and strong wireless security policy for network environment such as wireless communication Iinternet are require for Smart Grid perform successfully and protect national power network equipment from cyber-attack and can stop leakage of user's personal information. Finally, it is urgent to prepare protection measures of National industrial facilities and power grid which can prepare for a cyber terrorism and penetration attacks and build emergency countermeasure management team for Smart Grid are require for safe Smart Grid environment.