• 제목/요약/키워드: Personal Factor

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페이스북에서의 프라이버시 패러독스 현상 연구 : 듀얼팩터이론을 중심으로 (Investigating the Privacy Paradox in Facebook Based on Dual Factor Theory)

  • 유재호;이애리;김경규
    • 지식경영연구
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    • 제17권1호
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    • pp.17-47
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    • 2016
  • People use social network services (SNSs) for various purposes, for example, to share information, to express themselves, and to strengthen social relationships with others. Meanwhile, problems of personal information leakage and privacy infringement become a social issue and thus information privacy concerns about inappropriate collection and use of personal information increase in SNSs (e.g., Facebook). Although people have privacy concerns in SNSs, they behave in a contradictory way, voluntarily presenting themselves and disclosing personal information. This phenomenon is called 'privacy paradox'. Using dual factor theory, this study investigates the phenomenon of privacy paradox by looking into enablers (e.g., self-presentation) and inhibitors (e.g., information privacy concern) for continuous use of Facebook that can co-exist independently of each other. It also includes antecedents of self-presentation (i.e., narcissism, need for affiliation, involvement, and self-efficacy) and those of information privacy concern (i.e., previous experience of privacy infringement, privacy awareness, and privacy control). The results show that most hypothesized relationships were supported. These findings provide strategic implications for SNS providers who want to promote continuous use of SNS. Under the current circumstances in which enhanced privacy policies are required, this study would be a useful reference for future research on information privacy issues in SNSs.

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정보 환경하에서 개인정보역량 측정모형 개발에 관한 연구 (Development of a Measurement Model of Personal Information Competency in Information Environment)

  • 윤취영
    • 정보처리학회논문지D
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    • 제14D권1호
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    • pp.131-138
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    • 2007
  • 본 연구는 정보환경에 있는 기업에서 근무하는 개인의 정보역량 측정을 위한 효율적인 측정모형을 개발하였다. 본 모형은 4 개의 측정영역과 12개의 측정요인 그리고 구체적인 측정항목을 포함한다. 개발된 모형의 타당성과 신뢰성은 SPSS software 를 적용한 Pilot Test 를 통한 Factor Analysis and Reliability Analysis 에 의해 검증되었고, 개인 정보역량을 효율적으로 측정할 수 있는 구체적인 측정항목들을 제시하였다. 개발된 측정모형의 실용성과 활용성을 검증하기 위해 실제 기업에서 근무하는 264 명의 인력에 대해 개인 정보역량을 측정하여 그 결과를 제시하였다. 본 측정모형은 산업현장에 있는 인력의 정보역량 향상에 기여할 것이다.

패션스타일 지향성의 선행변수 (Antecedents of dressing style)

  • 박혜정
    • 복식문화연구
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    • 제21권5호
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    • pp.639-654
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    • 2013
  • Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

What are the Individual's Real Cares to Switch Personal Cloud Services?

  • Luo, Weiyi;Lee, Young-Chan
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권2호
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    • pp.109-137
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    • 2014
  • As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.

신변보호담당관을 통해 본 북한이탈주민의 지역사회 정착 장애요인과 신변보호담당관의 업무부담 : 개인적 요인들을 중심으로 (Personal Factors of Defecting North Korean Residents Obstructing Settlement in South Korean Communities and Job Burden Perceived by Police Officers Who are Providing Special Protection for Them)

  • 홍순혜;박윤숙;원미순
    • 한국사회복지학
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    • 제52권
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    • pp.223-240
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    • 2003
  • 본 연구는 북한이탈주민들이 지역사회에 정착하는데 어려움을 주는 개인적 장애요인들을 확인하고 이들이 신변보호담당과의 업무부담과 어떤 관련성을 가지고 있는지 파악하는데 목적이 있다. 이를 통해 북한이탈주민들의 인식, 태도, 행동에 어떠한 변화를 도모해야 하며 어떤 사회적 기술 습득을 지원해야 하는지 파악하여, 북한이탈주민들의 변화를 위한 서비스 및 프로그램 개발에 기초자료를 제공하고자 하는 것이다. 북한이탈주민들이 갖는 개인적 장애요인들은 그들의 신변보호를 담당하고 있는 신변보호담당관을 통하여 확인하였다. 북한이탈주민이 갖고 있는 장애요인을 확인하기 위한 20개 항목을 구성하여 148명의 신변보호담당관을 대상으로 설문조사 한 후 요인분석을 실시하였다. 이를 통해 자립능력, 생활태도, 사회문화적 적응, 신변보호담당관의 지원에 대한 태도 관련 요인들이 확인되었다. 분석 결과, 자립능력 관련 요인이 가장 큰 장애요인이 되고 있었으며, 4개 요인들은 서로 높은 상관관계를 가지고 있었다. 장애요인들 중 사회문화적 적응 관련 요인만이 북한이탈주민의 지역정착기간이 길어짐에 따라 향상되었고 다른 요인들은 변화를 보이지 않았다. 또한 네 가지 장애요인과 신변보호담당관이 지각하는 신변보호 업무량, 업무난이도, 신변보호담당관과 북한이탈주민과의 관계성을 분석하였는데, 생활태도와 자립능력 관련 요인이 신변보호담당관의 업무부담에 가장 큰 영향을 미치고 있었다. 이를 근거로 북한이탈주민의 인식, 태도, 행동 변화를 위한 전략이 논의되었다.

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FAIR를 통한 개인정보 유출에 따른 기업의 손해금액 산출에 대한 연구 (FAIR-Based Loss Measurement Caused by Personal Information Breach of a Company)

  • 김정규;이경호
    • 정보보호학회논문지
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    • 제27권1호
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    • pp.129-145
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    • 2017
  • 본 연구는 지속적으로 발생하고 있는 개인정보 유출사고에 대한 기업의 리스크와 손해금액 산출을 위해, 최신 리스크 분석방법론인 FAIR(Factor Analysis of Information Risk)를 사용하였다. FAIR를 통해서 실제 개인정보 유출 사고 기업을 예를들어, 손해금액을 분석하고 산출하는 방법론을 제시 하였다. 전문가 집단의 설문을 실시하고 AHP(Analytic Hierarchy Process) 방법론을 사용하여 손해금액 산정요소의 중요도와 적절성을 객관적으로 평가하였다, 본 연구를 통해서 개인정보보호 실무 담당자는 스스로 손해금액을 최신 리스크 평가 방법론을 통해서 산정하고 입증할 수 있다. 또한 본 연구의 손해금액 산정요소를 해당기업에 맞게 선택하여 정확한 개인정보 유출에 따른 손해금액 등 경제적 손실을 추정할 수 있으며, 사고조치 및 예방대책의 수립과 경영진에게 보고할 수 있는 객관적인 근거를 확보 할 수 있다.

The Effect of Efficiency Evaluation on the Organizational Effectiveness of the Cabin Crew's Competency -Focusing on the Job Satisfaction of the Personal Capacity of Airline Cabin Crews-

  • PARK, Hyun-Seo;PARK, Hye-Yoon
    • 유통과학연구
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    • 제17권7호
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    • pp.5-13
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    • 2019
  • Purpose - In order for companies to be competitive and adapt to the trend of development, it is important for many airlines to secure outstanding human resources and the need to nurture them. It can be expected that by systematically analyzing and organizing the characteristics and types of competences considering the duties of the airline cabin crew, the personal and organizational capacities of the cabin crew can be defined and presented theoretically. Research Design, Data, and Methodology - This survey was conducted over a seven-month period from February 1 to September 30, 2018 and was designated as a domestic airline flight attendant. Direct visits to Incheon International Airport and Gimpo International Airport were also conducted through an online questionnaire. A total of 515 questionnaires were used for empirical analysis. To verify two hypothesis of this study, a regression analysis and exploratory factor analysis (EFA) were performed using SPSS WIN 26.0. Results - Analysis on the impact of personal capacity of airline cabin crew on job satisfaction showed that technical competence, knowledge capacity and ability capacity, which are sub-factor factors of personal capacity, had a positive effect on job satisfaction. Recovery resilience also plays a positive role in relationships between individual competence and job satisfaction. Conclusions - It has been empirically analyzed that the personal characteristics of the airline crew have a significant effect on flight attendant's job satisfaction. It can be seen that flight attendants tend to perform well beyond what is required in their duties, and that active and confident cabin crew members tend to perform well in the direction of improving their duties, and are also highly satisfied with their duties.

친환경 아웃도어 웨어 제품 구매의도 결정요인 : 가치-신념-규범 이론을 중심으로 (Determinants of Eco-friendly Outdoor Wear Products Purchase Intention : Exploring Value-Belief-Norm Theory)

  • 김영화;오경화;정혜정
    • 한국의류산업학회지
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    • 제17권6호
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    • pp.965-977
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    • 2015
  • This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

노인의 가정내 의사결정과 생활적응 관련변인 (A study on The elderly과s decision-making and life-adjustment in the family Its Relatied Variables)

  • 지금수;김현지
    • 가족자원경영과 정책
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    • 제3권2호
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    • pp.61-76
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    • 1999
  • The purpose of this study is to investigate the degree of influence on the elderly’s life adjustment and decision making in the family. For these research tasks the data were collected through interview. the respondents were 296 of man and woman elderly who lived in JeonJu. It was analyzed by various statistical methods such as Frequency, Percentile, ANOVA, correlate, t-test, Multiple Regression Analysis. The finding of this study are as follows; 1) Decision-making of the elderly in family had significant differences I the area of sex, the sum of monthly personal expenses, satisfaction level of personal expenses, subjective economic level and self-esteem in the order named. 2) Elderly life-adjustment had significant differences in the area of the residential district, the present job, the situation of a apouse, religion, education, the sum of the monthly personal expenses, health, satisfaction level of personal expenses, subjective economics level and self-esteem. 3) When we observe relationship with the elderly decision-making in family and life-adjustment, relation decision-making in family and life-adjustment appeared positively. 4) Decision-making of the elderly in family had the significant differences according to the variables such as sex, the sum of monthly personal expenses, and self-esteem in the order named, and the most influential factor among them was sex. 5) Elderly life-adjustment had the significant differences according to the variables such as self-esteem, decision-making, religion, health, the sum of the monthly personal expenses, the residential district in the order named. The most influential factor was self-esteem and the explanary of those variables for the elderly life-adjustment was 55.1%.

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활동보조서비스가 가족부양부담에 미치는 영향 -가족탄력성 조절효과- (An Effect of Personal Assistance Services for the Disabled Persons upon the Burdens of Raising a Family - Focusing on Family Resilience Control Effect -)

  • 신준옥
    • 재활복지
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    • 제18권4호
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    • pp.95-117
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    • 2014
  • 본 연구는 활동보조서비스(신체활동지원, 가사활동지원, 사회활동지원) 이용이 가족부양부담에 영향을 미치는지와 활동보조서비스와 가족 부양부담감 간에 가족탄력성(가족신념체계, 가족응집력, 상호작용)이 조절효과를 나타내는지를 파악하여 장애인복지의 실천적 개입 방안을 모색하는 근거자료를 제시하는데 목적이 있다. 본 연구의 연구목적을 위하여 경기도를 동부, 서부, 남부, 북부 지역으로 나누어서 2013년 4월 1일~5월 15일까지 활동보조서비스를 이용하는 1급, 2급 장애인가족 부양자 200명을 대상으로 자료를 수집하여 분석하였다. 자료분석은 spss 19.0 통계프로그램을 이용하여 탐색적 요인분석과 확인적 요인분석 그리고 위계적 회귀분석을 기초로 한 조절적 다중회귀분석(Moderated Multiple Regression Analysis)을 실시하였다. 본 연구의 주요 연구결과는 첫째, 활동보조서비스 중 신체활동지원을 이용하는 경우 장애인가족의 부양부담 감소에 영향을 주는 것으로 나타났다. 둘째, 활동보조서비스가 가족부양부담과의 관계에서 가족탄력성 중 가족신념체계와 가족응집력에서 조절효과가 있는 것으로 분석되었다.