• Title/Summary/Keyword: Perception Changing

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Customers' Purchase Patterns and Expectation-Confirmation toward Home Meal Replacement Products (고객의 가정식사대용식 구매 현황 및 기대일치정도 분석)

  • Koo, Minsun;Kang, Hye-Seung;Ham, Sunny
    • Journal of the Korean Dietetic Association
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    • v.24 no.3
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    • pp.246-260
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    • 2018
  • This study examined the customers' perception on Home Meal Replacement (HMR) products. Specifically, there were three research objectives: 1. to identify the customers' HMR purchase patterns and preference of HMR product development; 2. to identify the attributes of the HMR products that the customers perceive; and 3. to examine the customers' level of expectation-confirmation toward HMR product attributes according to the demographic characteristics. This study employed a self-administered survey that was distributed online from November 21~24, 2017. The sample of the study was the customers who had purchased HMR products in the six months prior to taking the survey. A total of 553 respondents completed the survey, which was used for data analysis. The results revealed the customers' HMR purchase patterns. The major HMR product type of purchase was ready to heat (52.6%), while the main reason for purchasing HMR products was convenience (83.2%). For the differences in the level of expectation-confirmation toward HMR products in accordance with the demographic characteristics of customers, the results indicated that there was a difference in the expectation-confirmation level according to age, whereas the respondents aged 29 and under showed a significantly higher level of time-saving for the preparation and ease of cooking (P<0.05) than the other age groups. In addition, there was a significant difference in the expectation-confirmation level for saving meal preparation time (P<0.05) and convenience (P<0.01) among the customer's occupation. These findings can provide the basis for a strategy for developing HMR products reflecting the rapidly changing customers' needs. HMR products should be developed according to the specific target market, as the study indicated that the respective customer segmentation resulted in a difference in their expectation toward HMR products.

An Exploratory Study on University Student's Service Complaint and Recovery Perception toward Internet Fashion Shopping Mall (대학생들의 인터넷 패션 쇼핑몰에 대한 서비스 불평과 회복 지각에 관한 탐색적 연구)

  • Chung, Myung-Sun;Ju, Seong-Rae
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.551-568
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    • 2007
  • The purposes of this study were to identify factors of dissatisfaction and complaining behavior in internet fashion shopping mall, and to investigate constructs of service recovery for solution to this problems. Data were obtained from 201(male: 87, female: 114) internet fashion shopping mall consumer who have experiences of dissatisfaction and complaining behavior after buying products, and were analyzed using by descriptive analysis, factor analysis, Cronbach' $\alpha$, t-test. The results were as follows. First, the most response(80.4% of reponses) was experience to dissatisfaction through internet fashion shopping mall, and the most dissatisfied items were blouse, sweater, T-shirt in upper garment. Also, in men's case, the most satisfied price zone was not exceeding $30,000{\sim}50,000\;won$ and in women's case, it was not exceeding $20,000{\sim}30,000\;won$. Second, 7 factors of dissatisfaction(called quality, payment, delivery, price, interaction, returning/changing/refunding, contract) were identified after purchasing fashion products from internet shopping mall. 3 factors of complaining behavior(called private action, legal action, remedial seeking action) were investigated. Third, constructs of perceived service recovery were extracted from literature review: perceived interaction and justice. Perceived interaction were categorized into two factors: the interaction on the part of the consumer, the interaction in the part of the shopping mall. And perceived justice were categorized into three factors: interactional justice, distributive justice, procedural justice. Usually, university students were likely to take a serious view of service recovery through interaction and justice with internet fashion shopping mall.

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A Study on the Character of Observation Time in order to Draw the Features of Spatial Primacy Effect - Focus on the Public space - (공간의 초두효과 특성 도출을 위한 주시시간특성에 관한 연구 - 공공공간의 로비를 대상으로 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.137-146
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    • 2012
  • This study introduced the concept of Primacy Effect for the analysis of the observation characters by time so as to analyze the characters of information which the users observing the lobby in a public space get when they encounter the space. From the viewpoint that the first impression on any space can motivate the judgement of space and continuous activities, the time range with the observation characters which can be regarded as Primacy Effect was analyzed in the aspects of continuity and saccade. First, with the case of alignment by time on three times of continuous observation, the perception attributes of subjects were shown to be very different among one another depending on which time range was applied for alignment. Second, the subjects with low average value of continuous observation times were found to be relatively stable in "ii~iii time ranges" and the time range of "0~5.10 seconds" was known to be the time range of relatively stable analysis for the characters of subjects' primacy effect to be analyzed. Third, the change of the amount of acquired information could be examined concretely through the analysis of observation attributes by time range, and the time range of "iii time range" showed more stable changing characters than other time ranges. Fourth, in the "iii time range" set up as a proper time range for the analysis of primacy effect had higher average value of 3.9 times of observation frequency compared with 6 times of continuous observation. As a grand average, 6 times(19.3) of average observation value was between 3 times(21.3) and 9 times(16.9), which enabled to set up 6 times of continuous observation as the number of observation times for stable analysis of primacy effect.

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A Study on the Characteristics of Branded Environments in Hotel Spaces (호텔 공간의 브랜드화 환경 특성 연구)

  • Lee, Hwa-Kyoung;Ahn, Seongmo
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.143-151
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    • 2014
  • Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.

Perceptions and Attitudes of Housewives on Scalp and Hair Management (전업주부들의 두피모발 관리에 대한 인식 및 태도)

  • Kim, Myung-Woo;Kim, Sung-Nam
    • Fashion & Textile Research Journal
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    • v.9 no.3
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    • pp.336-340
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    • 2007
  • In this study, "housewives" are defined as married women who take care of housework mostly and do not work outside of home. Changing family types and higher education level of housewives enable them to be more interested in heath, beauty, and appearance. Increased interest and more frequent visits to hair salons cause scalp damage as well as hair damage, which results in hair loss. Moreover, some women suffers from scalp and hair damage due to childbirth, but many of them are not aware of it. Therefore, this study tries to find out the following; housewives' perceptions on hair and scalp management, and how such perceptions are formed. In addition, this study will present the direction for beauty marketing taking into account the characteristics of housewives and provide data necessary for them to keep their hair and scalp healthy. For these purposes, a survey was carried out after modifying the questionnaire through a presurvey. The survey tried to find 1) perceptions on hair and scalp management according to demographic characteristics, and attitude toward hair and scalp management according to demographic characteristics. Data were analyzed using frequency analysis, cross tabulation, t-test, factor analysis, and Analysis of Variance. The results were as follows, most recognize the importance of hair and scalp management but do not receive management because of the high cost, most of them receive information about hair and scalp management from people around them, and the higher the education level and health status, the more active the attitude toward hair and scalp management. These differences were all statistically significant.

Reflection on the Experience of Medical Professionalism Education at Yonsei University College of Medicine (연세대학교 의과대학 의학전문직업성 교육 경험의 반성적 고찰)

  • An, Shinki;Bu, Sunghee
    • Korean Medical Education Review
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    • v.14 no.1
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    • pp.25-36
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    • 2012
  • For decades medical educators have continually emphasized medical professionalism, which is reflective response to the challenges of a rapidly changing medical environment. This study aimed to review the experience of implementing medical professionalism education at Yonsei University College of Medicine (YUCM). YUCM introduced a new curriculum in 2004 designed by Curriculum Development Project 2004 (CDP2004), a project that was launched in 2001. CDP2004 reorganized lectures as organ-based integrated lectures, introduced an introductory course for clinical medicine and medical humanities courses for premedical and medical students. Problem-based learning (PBL), elective courses, and self-study sessions in the afternoon were implemented in order to equip students with a self-directed learning attitude as medical professionals. Professors were asked by the CDP2004 curriculum to spend more time on student education and to adopt new teaching methods. Experiences of the CDP2004 curriculum reveals 1) difficulty of motivating professors to be PBL tutors 2) students' dissatisfaction with the medical humanities course (major critique was that the course was impractical and unrealistic), and 3) students' optimistic understanding about their future role as medical professionals in influencing and helping people in spite of their perception of the general medical environment not as promising. To foster professionalism, the following are necessary in our experiences: 1) faculty development of medical humanities and medical professionalism, 2) establishment of an environment throughout the whole institution to support medical professionalism education and to integrate the concept into praxis, 3) emphasis on the fact that medical professionalism education is not contradictory to biophysical medical education.

Management of breastfeeding (모유수유모(母乳授乳母)의 관리(管理)에 관한 고찰)

  • Kim, Ro-Sa;Kim, Jin-Hwan;Cho, Jung-Hoon;Lee, Jin-Moo;Lee, Chang-Hoon;Jang, Jun-Bock;Lee, Kyung-Sub
    • Journal of Oriental Medical Thermology
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    • v.8 no.1
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    • pp.48-63
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    • 2010
  • Purpose : Mothers and primary encounter and Korean traditional Gynecology clinician's perspective on breastfeeding, the importance and general knowledge, familiar with the breastfeeding-related issues to help resolve the maternal education and treatment. treatment options for a specific note down the need for Maternity and think that the existing studies and articles about breast diseases with reference to the view of the contemplated. Method : Maternity and breast disease with reference to research and review papers. Results : The first, from the past to encourage nursing mothers to eat a lot of nursing was given recently is changing the perception of adequate calories. and second, the posture of breastfeeding in prevention of mother's fatigue and pain and the baby's milk intake should be considered effective. The third, breast feeding is heavier than normal because of the surrounding muscle tissue in the breast to support the training may be helpful to. At last is emotional stability, and adequate nutritional intake and their milk is not enough awareness and interest in and education about breast-feeding mothers to breastfeed will help you look. Conclusion : Prenatal care program in order to facilitate breastfeeding and breast-feeding from the breast managed Postpartum Care Program consists of a map for the breast-related discomfort in advance to lead to prevention and to increase women's satisfaction seems to be.

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The Dentists' View of Dental Hygienist Duties in Korea

  • Han, Yang-Keum;Yu, Ji-Su;Kim, Seung-Hee;Yang, Jin-Young;Bae, Soo-Myoung;Hwang, Soo-Jeong
    • Journal of dental hygiene science
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    • v.20 no.1
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    • pp.34-43
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    • 2020
  • Background: The number and curriculum of dental hygienists in Korea have dramatically increased. Controversies have since resulted from insufficient job descriptions of the work performed by a dental hygienist. A dentist's perception was examined to legally reflect the actual work of dental hygienists. Methods: Four hundred and nineteen dentists were surveyed about the duties of a dental hygienist. Their views on the career and availability of each job were examined. The duties of the dental hygienist include 13 items in dental treatment preparation, 14 items of radiography, 21 items of preventive dentistry, 6 items of periodontal treatment, 12 items of oral medicine, 12 items of conservative dentistry, 8 items of prosthetics, 10 items of orthodontics, 7 items of oral and maxillofacial surgery, 6 items of implantation, 6 items of impression taking and model fabrication, 5 items of anesthesia and injection, 11 items of management and administrative, and 3 items of self-development. Results: Most of the duties were doable by a dental hygienist. Many dentists reported that managing implants, oral hygiene of special patients, some duties in oral medicine, teeth brightening, making temporary crowns, making individual trays, selecting shades, ligaturing, and precision impressions need ≥3 years of experience. Duties perceived by dentists not to be performed by dental hygienists were reading radiographs (55.4%), suture and stitch out (48.0%), intramuscular injection (36.0%), root planning (27.2%), cementation and removal of prostheses (23.2%), and examining pulp vitality (22.0%). Conclusion: Current laws are to be revised to include, the care provided by dental hygienists and under a physician's supervision. Flexibility is also needed to cope with rapidly changing dental technology.

A Study on Point Traffic Sensors' Placement for Detecting the Dilemma Zone Problem (딜레마 구간 검지를 위한 지점교통센서 배치에 관한 연구)

  • Jang, Jeong-Ah;Choi, Kee-Choo;Lee, Sang-Soo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.8 no.5
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    • pp.26-37
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    • 2009
  • This paper suggests a sensor's placement method for detecting the dilemma zone problem when real-time driver's safety service is provided at signalized intersections by multiple pointed traffic sensors using USN environments. For detecting the dangerous situations from vehicles accelerating through yellow intervals, red-light running and stopping abruptly like as dilemma zone problem, VISSIM(microscopic, behavior-based multi-purpose traffic simulation program) is used to perform a real-time multiple detection situation by changing the input data like as various inflow-volume, design speed change, driver perception and response time. As a result, the optimal interval of traffic sensors is 20~27m, and the initialized sensor location from stop-line is different according to road design speed. Moreover, the pattern of detection about dilemma zone is also different according to inflow-volumes. This paper shows that the method is useful to evaluate the sensor's placement problem based on micro-simulation and the results can be used as the basic research for USN services.

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Development of Strategies to Improve the National Nutrition Survey System (국가 영양조사에서 가구 방문 조사 체계의 개선 방안)

  • yang, Narae;Lee, Seungmin;Lim, Youngsuk;Park, Haeryun;Kim, Kirang
    • Korean Journal of Community Nutrition
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    • v.23 no.5
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    • pp.444-455
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    • 2018
  • Objectives: The current survey environment is changing and participation rates in national nutrition surveys are decreasing. Therefore, the purpose of this study was to develop strategies for improving the nutrition survey system in the Korea National Health and Nutrition Examination Survey (KNHANES). Methods: To develop an alternative system for conducting the KNHANES nutritional survey, we conducted focus group interviews with stakeholders of the survey, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and expert reviews. In addition, spatial analysis of potential sites for conducting surveys instead of relying on household visits was performed, and the perception of nutritional surveys in the population eligible for KNHANES was evaluated. Results: Based on the results of the focus group interviews, SWOT analysis, and expert reviews, we propose two options for survey sites: vehicles specifically prepared for nutritional surveys and public facilities such as community service centers or public health centers. Among public facilities, community service centers were found to be more appropriate sites than public health centers because they were considered more accessible. About 90% of respondents would participate in the survey in public facilities and about 74% would in vehicles. Conclusions: Conducting national nutrition surveys in specially designed vehicles and public facilities could be a viable alternative to home visits. Next, the validity of these newly proposed nutrition survey methods needs to be compared to the results of the current national nutrition survey.