• The Research Journal of the Costume Culture
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• v.10 no.1
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• pp.76-88
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• 2002

The aim of this study was to describe how the type of appeal and linguistic expression of men's wear advertisement in magazines by analyzing domestic men's and ladies' magazines published from 1990 to 1999. The periodical change in advertisement trend was also discussed. 1. Type of Linguistic expression The type of linguistic expression used in advertisements far men's wear could be classified into the following five categories : emotional expression, sensual expression, egoistic expression, informative expression, and brand name expression. The periodical trend in the use of each type of linguistic expression was as follows: the occupancy rate for the type of emotional expression was roughly 50 percent in the early 90's (1990-1993) and this percentage gradually decreased during the mid 90's (1994-1196) until the late 90's (1997-1990). Despite the decrease in occupancy rate, this type was the most commonly used. While the occupancy rate fur the type of informative expression gradually increased during the decade, occupancy growth fur the type of brand name expression was slight until its rapid expansion in the late 90's. The occupancy rate for the type of egoistic expression steadily increased during the early and mid 90's but decreased to its original percentage in the late 90's. As for the sensual expression, its occupancy was insignificant up to the mid 90's and then rapidly decreased in the late 90's. 2. Type of appeal The type of appeal used in men's wear advertisements could be classified into the four categories, sensitive appeal, sex appeal, image appeal, and quality appeal. The periodical trend in the use of each type of appeal was as follows: sensitive appeal was most commonly used during the decade ; it had an occupancy rate over 50 percent in the early 90's but the rate gradually decreased during the mid and late 90's. Sexual appeal were the least commonly used; though the occupancy rate increased during the early and mid 90's it dropped dramatically in the late 97's. The occupancy rate for image appeal gradually decreased until its growth in the late 90's. The occupancy rate fur quality appeal was insignificant in the early 90's. This percentage rapidly increased in the mid 90's but relapsed in the late 90's.

• Journal of Korean Home Economics Education Association
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• v.20 no.2
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• pp.15-30
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• 2008

Various types of students activities presented in the clothing part of the current 'Technology Home Economics' middle school textbooks were analyzed to provide basic idea for improving the quality of content of text, which can arouse students' interest and practical use. Analysis was conducted for the units related to clothing contained in 10 different technology & home economics textbooks of 2nd grade middle school students approved by the Ministry of Education under the 7th national curriculum. Types of student activities were categorized based on "size of groups", "type of problems" and "methods of carrying out tasks" and the this study sought to explore future directions for action plans especially in terms of composition of contents, the methods of performance and suggestions. As a result, the volume of each part in clothing & textiles section was investigated. Among them 'dressing' part was found to make up the largest percentage of the clothing unit. And among the six of the detailed contents, "How to Wear Traditional Korean Clothes" and "Functions of Clothes", took up the largest space. In additions, the types of students activities and methods of implementing and how to performing tasks vary depending on publishing companies and detailed contents of areas. As a result, 'individual activities', 'structured problem', and 'problems that require prior home-based experience' were most common types of activities. Based on this study, it is suggested to increase the number of small group activities and the activities that require diverse problem-solving methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4337-4347
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• 2011

The purpose of this study is to analyze a research on the influence of consumers' purchasing selection criteria for golf-wear upon clothing pursuit benefit and purchase satisfaction. It selected people who are using golf games and golf courses in each city and county where are located in Gangwon-do Province, and surveyed targeting totally 206 people by using convenience sampling. As for data processing, the collected materials in this study were carried out frequency & percentage, reliability analysis, correlation & multiple regression analysis by using SPSS 13.0 program. The results are as follows. First, as a result of analyzing socio-demographic characteristics, the similar distribution was shown by gender with 51.0% in men and 49.0% in women. By age, the age group from their 40s to 50s was indicated to be the largest. The martial status was indicated to be a litter higher in the married with 57.3% compared to the unmarried with 42.7%. By healthy condition, what tends to be healthy can be known to be the largest with 79.4%. Second, positive correlation was indicated all in correlation of consumers' purchasing selection criteria for golf-wear with the clothing pursuit benefit and satisfaction. Third, as a result of analyzing on relationship of the golf-wear purchasing selection criteria with the clothing pursuit benefit, the purchasing selection criteria were indicated to have influence upon the ideal pursuit, the fashion & brand, comfort pursuit, and youthand-individuality pursuit, which are the clothing pursuit benefits. Fourth, the analytical result on the purchasing selection criteria for golf-wear with purchase satisfaction was indicated to have significant influence upon consumers' golf-wear purchase satisfaction.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.247-254
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• 2012

Objective: The objective of the study is to analyze adult men's somatotype characteristics, age range from 20s to 50s comparing the direct anthropometric measurement values and to provide the basis information for developing clothing patterns. Background: The comparative study among the age groups is very fundamental to understand the body characteristics of each subjects group. Therefore, comparison of body measurements in age groups was applied in this study. Method: The anthropometric data from the $5^{th}$ Anthropometry of Size Korea(2004) and $6^{th}$ Anthropometry of Size Korea(2010) were applied for the data analysis. Results: As a result, the chest depth/chest width index(the value of chest depth divided by chest width) was increased and the waist depth/waist width index was decreased in all age groups. In addition, the hip depth/hip width index was decreased in age of 20's and 50's. This means that the chest width and hip width were decreased and the waist width were increased. From the data of the 5th Size Korea, the obese men(BMI: 25~30) in the 50s showed the highest percentage of 47.1%, and 44.8% of obese men(BMI: 25~30) in the 40s recorded the highest rate base on the data of the 6th Size Korea. Conclusion: It is concluded that the some differences were showed between the 5th anthropometric data and the 6th data. In particular, obesity tendencies of men in their 20's and 30's were observed significantly compared to other age groups. Application: These findings from the study can be utilized men's wear design and construction that reflect body characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1337-1346
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• 2009

This study examines research trends in the dissertations and theses on fashion illustration, as part of the necessity of the enlargement of this field into different areas and the importance of fashion research that will in the future. Currently, there are efforts to find the state of pervasive trends in thesis or that of dissertations in this area to help deter existing studies from producing mutually supplementary and constructive results. This also includes research that may have been overlapped in part or biased toward particular fields. This study is to solidify the research trend in papers and dissertations on fashion illustration in fields unexamined to suggest some of the right direction for research and development in fashion illustration. The selected data involved papers and dissertations published between 1990 and April 2009 by domestic graduate schools. To understand the research trend by item, descriptive statistics are utilized to acquire statistical data on the frequency and percentage in the creation of graphs. The findings of the study are as follows: There has been a steady increase in the rates of the theses and dissertations in this field in yearly domestic research fashion trends in illustration since 2002. In terms of the annual trend by the type of research, the number of the theses and dissertations on the production of works is larger than that of theoretical ones. This indicates that more attention should be given to theoretical research in this area. In regard to research themes and methods, many theses and dissertations were included with the production of works that showed a need to diversify the scope of research.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.680-691
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• 2005

The purpose of this study was to investigate the change of color preference of young women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study was done on the basis of color preference only by regional characteristics and the range of this study restricted on young women' clothes. The subjects were 1,100 in 1998, 1,393 young women in 2004. They were photographed in the street. The data were analyzed by frequency, percentage and $\chi^2-test$. The results of this study was as follows; The preference of chromatic color and achromatic color, hue and tone, pattern of textiles are different mainly by regional characteristics. 1) In 1998, young women prefered achromatic colors to chromatic colors. and the most preferred achromatic color was black, especially women of YOUNGDUOPO area prefer black. But, in 2004, young women preferred chromatic colors to achromatic colors and the most preferred achromatic color was white in the all areas. 2) Analysis of hue shows that in 1998, blue is most preferred color in the all areas by young women. But, in 2004, the most preferred color was different depending on the areas 3) Analysis of tone shows that in 1998, vivid, pale, dark tones are commonly preferred by young women. However, APGUJUNG area have specially inclination, they prefer vivid, pale and light tone. In 2004 year, pale, vivid and bright tones are most preferred tones in the all areas. 4) Analysis of pattern of textiles shows that, pattern textiles were preferred by young women of APGUJUNGDONG area in 1998 and YOUNGDUOPO area in 2004. The most preferred. pattern for young women in all area was a stripe pattern.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.851-861
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• 1998

The present study examined the consumer's evaluations of apparel quality and price, and the brand recognition according to the consumer's decision making styles(quality-conscious, brand-conscious, and price-conscious consumers). The two hundred and three subjects were asked to evaluate the quality and price of the two almost identical experimental blouses except for brand labels. One was the national brand, Keith and the other was the private brand, Ivy house. Also, the subjects were asked to answer if they recognize these two brands. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, one-way ANOVA, two-way ANOVA, and factor analysis. The results of the study were as floows: (1) Examining the perceptions of product qualities, generally speaking, all three types of the consumers evaluated the national brand's qualities more highly than those of the private brand. However, in-part, the price-conscious consumers evaluated some product charac-teristics more highly than those of national brand: touch of fabric, sewing, and the hemline finishing. (2) Investigating the perceptions of product prices, All three types of the consumers evaluated the price of the national brand more highly than that of the private brand. Among those, the price-conscious consumers recognized the price of the national brands most expensively. (3) Identifying the brand recognition of the two brands, the brand-conscious consumers showed the highest brand recognition and the price-conscious consumers showed the lowest brand recognition in both national and private brands, 51.9% of the total respondents identified the private brand showing comparatively high brand recognition. (4) Examining the relationship between the demographic factors and the consumer decision making styles, the monthly household income was statistically significant. Namely, 71.4% of the brand-conscious consumers have the monthly household income of 3,000,000 Won or higher which means that the higher monthly household income, the higher tendency to be brand-conscious consumers.

• Journal of Fashion Business
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• v.6 no.5
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• pp.1-11
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• 2002

Today, great percentage of apparel fabrics comprise knit products. A few apparel items are almost exclusively made from knit products including sweaters, T-shirts, lingerie, and hosiery. In weft knits, intermeshing yarn traverses the fabric crosswise. The production rate of knitting machines is about four times higher than that of conventional looms iin proportion to the amount of fabric produced per unit time. Knit apparels fabrics are noted for freedom of body movement, easy-care, resilience, soft draping and quality. The appearance of fabrics is of prime importance along with tactile features such as smoothness, crispness, stiffness when we deal with the handling evaluation of the textiles. In practice, the quality and performance of fabrics judged by sighted evaluators, and it is perhaps logical, in attempting to establish an effective fabric objective measurement system. It is worthwhile to make objective measurement that correlate well with subjective evaluations made by sight and touch together. However, it often imposes difficulties to effectively measure and analyze the appearance or optical properties of the textile surface features. In this study, an attempt is made to provide a preliminary approach to the analysis of the gloss property, which is one of the optical properties of fabrics. The specimens range from 70/24 nylon 6 filament yarn knit fabric to 70/68 nylon 6 filament yarn knit fabric, the latter being finer. A few three-dimensional models based on Peirce's model of knit stitch have been proposed and material properties were given to calculate the properties. Goniophotometric measurements of the specimens were also carried out.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.7
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• pp.1007-1018
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• 1999

The purpose of this study were : 1) to examine the apparel product purchasing tendency of PC communication and internet users in home shopping 2) to analyze the difference of apparel product purchasing tendency accordint to consumer factors. The data was administered to 160 subjects who had communicated the PC communication and internet. And the data was collected from May through August in 1998. SPSS package was used for analysis and the following methods such as Means Percentage Frequencies Factor analysis Crosstabulation analysis t-test and one-way ANOVA, The results of this study were as follows : 1) The users of PC communication and internet were young and high-education level and a metropolitan area dwellers. They received a purchase offer through catalog PC communication and internet cable TV and paid out credit card Experience to purchasing apparel product of home shopping was very low but intention to purchasing was relative high. item that consumer wanted to buy using home shopping were casual clothing and fashion goods which were not important to fit and without regard to style. 2) Between purchasing apparel product of home shopping and mainly consideration factors were shown to have the significant differences according to age residential quarters whether or not marriage. income level. A metropolitan area dwellers the low-age unmarried and the low-income groups thought much of convenience shopping time and effort's saving. A person of the higher-income and the married thought much of the facility of an exchange or returned goods. A region dwellers were to purchase a speciality product or gift goods. 3) Between purchasing apparel product of home shopping and satisfaction degree were shown to have significant differences according to sex whether or not marriage education level an occupation. The woman than the man was satisfied with the benefit of the shopping time and effort's saving. And the unmarried than the married was satisfied with the benefit of the home shopping's convenience. The higher-education level than the lower-education level was satisfied with the quality guarantee of the product.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.733-744
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• 2008

In this research, we investigated the university students' consciousness and preference for the jacquard fabrics and developed the evaluation scale of the sensibility of jacquard fabrics appied by Korean traditional motives. 23 jacquard fabrics were assessed subjectively by 466 consumers using the 7-point scale of 23 descriptors of texture sensibility and 50 descriptors image sensibility. The percentage of students who were interested in jacquard fabrics was similar as that of students who were uninterested. 75.3% of students were shown to think that it was necessary to apply Korean traditional motives to the jacquard fabrics. Through cluster analysis, the hierarchy of the image sensibility was examined. The tactile sensibility of jacquard fabrics were classified into 9 sub-clusters, image sensibility of them were classified into 14 sub-clusters. The dimensions evaluating the image sensibility of jacquard fabrics were developed using multi-dimensional scaling method. A 3-dimensions and 6-axes system were determined, which consisted of 'classic-modern', 'splendid-plain', 'abstract-realistic'. It was shown that preference of jacquard fabrics was increased, as image sensibility such as 'various', 'gorgeouse', 'beautiful', 'mild', 'dim', 'traditional', 'orderly', 'comfortable', 'dignified', 'abundant', 'fantastic', and 'vague' were increased and those such as 'intense', 'old', 'stuffy', 'exotic' and 'static' were decreased.