• Title/Summary/Keyword: Perceived usefulness

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An Evaluation of Users' Experiences with Gustave Klimpt VR Application Using the Technology Acceptance Model(TAM) (기술수용모델을 기반으로 구스타프 클림트의 <스토클렛 저택의 장식벽화(Stoclet Frieze)> VR 애플리케이션에 대한 사용자 경험 평가)

  • Rhee, Bo-A;Choi, Yeo-rim;Jeong, Do-Young;Park, Seong-Hun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2017.07a
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    • pp.297-300
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    • 2017
  • 본 연구는 기술수용모델(Technology Acceptance Model)을 기반으로 <클림트 인사이드(2017)>전시에서 사용된 <스토클렛 저택의 장식벽화(Stoclet Frieze)> VR 앱에 대한 인지된 유용성(이하 PU)과 인지된 이용용이성(이하 PEOU)의 평가에 초점을 맞추었다. VR 앱의 학습적합성(SFL)이 감상적합성(SFA)보다 높게 평가된 PU의 경우, 학습유용성(UFL)과 감상유용성(UFA)의 모든 요인이 만족도(DOS)에 긍정적인 영향을 미침으로써, 전시환경에서의 VR 앱의 학습에 대한 내적 동기 부여 및 감상 지원에 대한 잠재력이 확인되었다. 또한 PEOU의 모든 요인들은 DOS뿐만 아니라 DOI와도 유의미한 상관관계를 가졌다. 본 연구를 통해 TAM의 PU와 PEOU의 ATUA(DOS 및 DOI) 및 BITUA(ITRA(1) 및 ITRA(2))에 대한 영향력이 검증됨에 따라, 두 변수는 사용자의 VR 앱에 대한 기술 수용에 대한 예측을 가능케 했으며, 결론적으로 예술작품 원작을 재매개한 VR 앱에 대한 평가모델로써 TAM의 적합성이 입증되었다.

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The effects of computer self-efficacy, self-regulated learning strategy, and LMS quality on e-learner's satisfaction (이러닝 학습자 만족에 영향을 미치는 컴퓨터 자기 효능감, 자기 조절 효능감 및 LMS 품질)

  • Lee, Jong-Ki
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.4
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    • pp.97-106
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    • 2007
  • According to the 2004 Sloan Consortium Report, distance education is the fastest growing sector of higher education. This study suggests a research model, based on an e-Learning success model, the relationship of the e-learner's self-regulated learning strategy, computer self-efficacy, and system quality perception of the e-Learning environment. As a result, perceived usefulness, perceived ease of use, and service quality effect on e-learner's satisfaction. In addition to, self-regulated learning strategy based on computer self-efficacy is also important variable regarding e-learner's satisfaction.

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Effects of Mobility of PDAs on their Use in Mobile Office Environments (모바일 오피스 환경에서 이동성(Mobility)이 PDA 활용에 미치는 영향)

  • Kang Youn-Jung;Seo Young-Ju;Lee Won-Jun
    • Korean Management Science Review
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    • v.23 no.1
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    • pp.21-41
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    • 2006
  • Given the growing deployment of mobile offices, we need to understand the fectors which affect their successful use and implementation. We in this paper present a parsimonious model which integrates the IS success model and the TAM. The main feature of the model is that it allows one to explore the role of mobility of mobile office systems in determining the level of system usage and dependence. Although the mobility is the key property of any mobile system, there is little research effort exerted to understand how mobility affects the traditional IS factors such as perceived ease of use and usefulness. In addition to the system usage, this model also uses dependence as the dependent variable. This is expected to provide richer understanding of the study context. We collected survey data from 1,614 field service workers of a major domestic electronic company. They use PDAs to retrieve information regarding the specifics of the customer service requests and to report what has been done for each service job. The results from SEM analysis show that mobility improves the perceived ease of use which then leads the field service workers to depend more on the PDA systems. Interestingly enough, however, the workers' satisfaction does not cause more frequent use of the system.

The Effect of Covid-19 Pandemic on the Adoption of Internet Banking in Indonesia: Islamic Bank and Conventional Bank

  • SUDARSONO, Heri;NUGROHOWATI, Rindang Nuri Isnaini;TUMEWANG, Yunice Karina
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.789-800
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    • 2020
  • This study aims to examine the effect of perceived usefulness (PU), perceived ease of use (PEU), trust (TR), subjective norm (SN), and attitude (AT) on customer's Intention to Adopt Internet Banking (IAIB) at Islamic banks and conventional banks before and during the Covid-19 pandemic in Indonesia. The research model is based on the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). This study involves 213 respondents for Islamic banks and 410 respondents for conventional banks from 25 provinces in Indonesia. Data was analyzed using partial least square (PLS) regression with the Structural Equation Model (SEM) method. The result of data analysis confirms several hypotheses taken from the literature. The results before the Covid-19 pandemic showed that AT and SN influence IAIB in Islamic banks. Whereas in conventional banks, AT, PU, SN, and TR influence IAIB. While during the Covid-19 pandemic, it shows that the AT, PU, IB, SN, and customer TR influence IAIB in Islamic banks and conventional banks. From the analysis, it was found that the PEU variable did not have a significant effect on the intention of customers of Islamic banks and conventional banks to use Internet banking.

Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand

  • NAVAVONGSATHIAN, Ampol;VONGCHAVALITKUL, Busaya;LIMSARUN, Tanakorn
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.421-428
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    • 2020
  • The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ2 = 108.618, df. = 86, χ2/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

A comparison of blended learning and traditional face-to-face learning for some dental technology students in practice teaching (실습 수업에서 일부 치기공과 학생들의 블렌디드 러닝과 전통적인 면대면 수업 비교 연구)

  • Kang, Wol;Kim, Im-sun
    • Journal of Technologic Dentistry
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    • v.42 no.3
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    • pp.248-253
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    • 2020
  • Purpose: This study aimed to verify whether blended learning is worth alternating with traditional face-to-face learning for some dental technology students in practice teaching. Methods: A total of 68 students were included in this study. They were divided into two groups to compare blended learning and traditional face-to-face learning. The experiment had been carried out over 15 weeks. The following tests were performed: test of instructional quality, test of learning satisfaction, test of perceived usefulness, and test of learning flow. The IBM SPSS software was used to analyze the data. Results: The learning satisfaction and the perceived useful of blended learning by students appeared to be higher than that of traditional face-to-face learning. However, there was no significant difference in the variables of traditional face-to-face learning and those of blended learning (p<0.05). Conclusion: Blended learning is an alternative to traditional face-to-face learning for some dental technology students in practice teaching.

Mediating Effect of Change Management Activity on the Relationship between the Role of Participants of ERP Implementation and System Performance (ERP 구현의 참여자 역할과 시스템 성과 간의 관계에 있어 변화관리 활동의 매개 효과에 관한 연구)

  • Chang, Hwal-Sik;Oh, Jeong-Eun;Choi, Yoo-Jung;Han, Jung-Hee
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.75-106
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    • 2007
  • The purpose of this research is to identify a mediating effect of change management activity(CMA) on the relationships between the role of participants of ERP implementation and system performance. In this paper the role of participants are composed of top's management, user's participation, project manager's skill. Also this research organized ERP system performance into the three dimensions(adaptation to the end-user's ERP system, system usage, individual's performance). The major results of this research can be summarized as follow; project manager's role, top management's involvement, and users' participation in ERP project directly affect CMA of system implementation process and have influence system performance through CMA too. CMA also has a positive effect on a series of system performance, that is, adaptation to the end-user's ERP system, system usage, and individual's performance. In conclusion, the role of participants have an considerable influence upon system performance through CMA. This research makes certain that a mediating effect of CMA between the role of participants and system performance exists. Therefore, the companies implementing ERP must consider CMA.

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A study on the Analysis and Forecast of Effect Factors in e-Learning Reuse Intention Using Rule Induction Techniques (규칙유도기법을 이용한 이러닝 시스템의 재이용의도 영향요인 분석 및 예측에 관한 연구)

  • Bae, Jae-Kwon;Kim, Jin-Hwa;Jeong, Hwa-Min
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.71-90
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    • 2010
  • Electronic learning(or e-learning) has created hype for companies, universities, and other educational institutions. It has led to the phenomenal growth in the use of web-based learning and experimentation with multimedia, video conferencing, and internet-based technologies. Many researchers are interested in the factors that affect to the performance of e-learning or e-learning services. In this sense, this study is aimed at proposing e-learning system reuse prediction models in which e-learner intention to reuse influence factors(i.e., system accessibility, system stability, information clarity, information validity, self-regulated efficacy, computer self-efficacy, perceived usefulness, perceived ease of use, flow, and parental expectation) affect e-learner intention to reuse positively. A web survey was conducted for the full members of the e-learning education institute A in Seoul, Republic of Korea, an exclusive e-learning company that provides real time video lectures via the desktop conferencing system. The web survey was conducted for 20 days from November 5, 2009, through the e-learning web site of the company A. In this study, three data mining techniques were used : the multivariate discriminant analysis, CART, and C5.0 algorithm. This study was conducted to provide the e-learning service providers, e-learning operators, and contents developers with marketing and management strategies for improving the e-learning service companies, based on the data mining analysis results.

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Analyzing Influential Factors of Sustainable Consumption Behavior in Mobile Videophone Services (모바일 영상통화서비스의 지속적인 사용에 영향을 미치는 요인 분석)

  • Park, Deog-Wan;Lee, Young-Hee;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.16D no.2
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    • pp.281-294
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    • 2009
  • The objective of this study is to analyze influential factors of sustainable consumption behavior in mobile videophone services using TAM(Technology Acceptance Model). The results of data analysis by SPSS 12.0 show that perceived usefulness, perceived easy of use, videophone service quality, concentration, and use of videophone service by acquaintances exert significant influence on continuous use for videophone services. But 'the level of neighbor's videophone possession and use, videophone charge, videophone quality, and privacy' as moderating variables haven't significant influence on extended use.

Effect of Various Instruction Media on Students′ Satisfaction of Food Purchasing Class (수업매체 활용이 학생들의 식품구매학 강의 만족도에 미치는 영향)

  • 윤지영;홍완수
    • Korean Journal of Community Nutrition
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    • v.9 no.3
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    • pp.326-332
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    • 2004
  • The research objective was to identify the effect of various instruction media on improving students' foodservice management competencies and for increasing class satisfaction. The research involved a comparison of two student groups. One group consisted of students who attended a lecture-based food purchasing class (Group A). The other group was students who attended the same class, and who also used various media as well as receiving the lecture (Group B). The results were as follows: 1) After a 16 week program, Group B perceived their procurement management competencies to be higher than those of Group A, especially in setting up purchasing goals, marketing research, and using computer systems for procurement; 2) In terms of class satisfaction, it was also observed that Group B was more satisfied with food purchasing class than was Group A. Group B gave high scores, especially in effective utilization of media, increasing motivation, and understanding; 3) Group B perceived that various instruction media was helpful for developing their procurement management competencies. Respondents evaluated the usefulness of media in the following order: using Power Point watching videos, visiting web-sites for food purchasing class, and surfing the World Wide Web. The results of the research show that using various instruction media for food purchasing classes would improve students' foodservice management competencies. Therefore, instructors who teach foodservice management related courses should consider developing teaching strategies that apply various instruction media for students to enhance their foodservice management competencies and to increase class satisfaction.